The power of the social graph…Lidl got a reality check this week with their “#luxevooriedereen” tweet action. When you use social media, you are using the social graph which you cannot control, only understand!
I’m sharing my digital marketing class presentation from thursday 13/12/2012 in which I talked about the social graph and it’s power. As Nokia experienced the social graph can be very powerful, within 24h the social graph claimed the Nokia Pure View Hoax pressing Nokia to publically apologize and add a disclaimer to their Pure View commercials. This shows how today’s interactions are based on an equal dialogue instead of the classical monologue giving everybody the power to produce news and share this within their network. In each network you will find (1-to-1-to many)n relations which gives each message/social object shared the potential power to reach 1000’s of people within seconds/hours!
Off course fact whether a message/social object becomes viral depends on the share value which is always in the hands of influencers….connecting with those influencers will get your message across, like Lidl has experienced in 24h time.