Business 0.0 – PC
The on and only connection was the intranetconnection. We can speak of a pré-mature flat word business were the first steps are set to automated processes through connected servers and PC’s. On the organisational part there is a big chance ahaed….business have to integrate their processes in a computerized world. This was a big change especialy concerning the supply chain management and the ordeningproces! You can see the flattening of the world starting inside the business. As seen through customers eyes….their was’nt much to talk about!
Business 1.0 – Web 1.0 – Dot.com Bubble
In the late 1990s (as well as today) many businesses were interested in investing in the Internet to expand their market. CEO’s who worked in the 0.0-era had no knowledge of the Internet, and its users. The typical 1.0-CEO looked at the Internet and saw the ability to reach out to consumers globally as well as providing more convenient shopping to the consumer. However, there were many businesses in the early 2000s that did not plan correctly, invested without any knowledge and that costed them their business.
One of the biggest mistakes early dot com businesses made was that they were more interested in attracting visitors to their website but not necessarily winning them over to customers. Early e-commerce thought the most important factor was to have as many visitors as possible gather to their website and this would eventually translate into profits for their business. This was not necessarily the case and businesses failed. Early dot com businesses also failed to take the time to properly research the situation before starting their business. There are many factors that come into play when starting a new business. Research needs to go into the product the business is actually trying to sell. The business also need to research price of their product. They need to be competitive with the cost of their product compared to their competitors. Early businesses failed to research how they promoted their product. If they decided to advertise their product only through the cheapest avenues (i.e. banner ads, radio), then most likely they would not get the amount of consumers they would if they advertised through more popular means.
They still looked at the web communication as a mass-communication channel, next to television and radio (1 to many communication).
2.0 Business and Web 2.0 allow users to do more than just retrieve information. By increasing what was already possible in Business 1.0, they provide the user with more user-interface, software and storage facilities, all through their browser. The network is being used a platform. Users can provide the data that is on a Web 2.0 site and exercise some control over that data. The customer ads value as he uses the website. The concept of Web-as-participation-platform captures many of these characteristics.
The characteristics of Web 2.0 are:
- rich user experience
- user participation
- dynamic content
- metadata: the quality of the original data/files is greatly increased by adding information about the information
- web standards
- scalability: its ability to either handle growing amounts of work in a graceful manner or to be enlarged
Further characteristics, such as openness, freedom and collective intelligence by way of user participation, can also be viewed as essential attributes of Web 2.0.
Off course their are different ways you can create a succes on the internet. Next presentation/e-book gives an overview on 5 strategies that can work, and are working for present companies. As you will notice, these strategies are already closing in on the business 3.0 models….