KdG SME/IEN/B4E – Digital Transformation


Our Digital World
Digtal Evolution
Value Creation

You keep a digital record of all your assignments.
You wire-transfer your portfolio to tom.fleerackers@kdg.be  on the due date through wetransfer.com.
Due date is Friday 21/12/2018 – 12:00 (noon) – the stamp on the wetransfer-mail is your verification!

Please make sure to have a source reference where necessary, and that your name is on each assignment and your portfolio.
Please label your documents with the “assignment name_your name”.
(Documents that aren’t labeled properly will not be read, nor graded.)

For the digital value model, I use D-Pac for comparative peer grading.
During teh December 3th class, I’ll get all info and information on how to upload your assingment into D-Pac and how to do comparative peer grading.
1 Digital is disrupting our lives
How do different generations deal with digital in their life.

Use a storyboard (pictures, drawings, short movies) to describe an actual situation of 2 different generations in a same situation and detect where and when digital technology has an impact on their life.

Besides your discription of this journeys, you need to make a conclusion!
What did you notice?
Where do they differ?
Where are they the same?
What’s the impact of digital technology on the lives of these people.

Inspiration can be found in the previous section – 10 Flatteners.

2 Present & Future Outlook
You search for 3 articles on the web about the digital evolution. You link each article as a comment on the Present & Future Outlook page. You comment on each article, situating the phase the article is writing about.
These articles need to be in English and date between 01/09/2018 and 21/12/2018.

The title of your article = title of the comment
Hyperlink to the original article + resource of the article + publication date
Comment on the article (f.i. agree, disagree, experience, ….)
[Please be aware that for your comment to show, I’ve got to approve it. This can take up to 24h, so please be patient. After this approval you’re free to post any comments.]

3 Digital Businesses
Go to the webpage of Digital Evolution
Give for each phase (1, 2 and 3) a business example (of an existing business).

[Each company can only be taken once!]
You share your web-businesses in the discussion on canvas.kdg.be and validate at least 2 other businesses through a comment on the post.
Your comment argues why these companies are (or are not) web 1.0, 2.0, 3.0 or 4.0 companies (use the indicators from class and presentation).

Prepare a brief presentation of each web business type
Each presentation (ppt, keynote, ….) has
– an up-to-date  company profile (name, description of the core business, company size, short history, number of employees)
– an explanation on why and how this web-businesses is web 1.0, 2.0, 3.0 or 4.0
For the kdg-students there is a restriction: You cannot take Amazon, Apple, Starbucks, IKEA, Toyota, Domino’s Pizza, Nokia, Google, Snapchat, WeChat, What’sApp, Facebook, Twitter.

4 Create a Value Proposition Canvas (VPC) for your web 1.0 business (from assignment 3) which discribes the ass-is situation = NOW
You describe the basic (off-line) value proposition of your web 1.0 company and the customers segments this value proposition serves.
Then you descibe the value proposition which is delivered through the website of that company. Focus on what problem your company tries to solve or what need it serves.


5 Create a Digital Value Model (DVM) for your company which let’s your company evolve in its digital evolution.
You reshape your phase 1 company into a phase 2, 3 or 4 by using the digital value model.
Digital Value Model

Digital Value Model:
These movies and links will help you in using the Digital Value Model.

Check out my two blogposts as:
Creating operational excellence with the digital value model
The human side of the digital value model

The human side of the digital value model.


Have data help your value proposition


Intelligence Augmented empowers your value proposition


The user interface helps you simplify your value proposition


6 Take notes of the influential speakers and refer these to course content.
I don’t want a short description of this inspirational speaker. I already know the content.
Write down why this was relevant for this course.

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