Case – Domino Pizza

Domino Pizza knows social media…and uses it to its benefit.
Domino Pizzas didn’t have a good online reputation in social media: their pizza ‘sucked’ big time. But Domino Pizza listened and monitored the social media buzz, and they reacted.
How and when….take a look!

So easy Socialnomic basics always do the trick: listen, re-act and engage.

But Domino Pizza proved they knew the medium, the social medium, again when some Domino Pizza employees made this video and released it on the web.

How would you react?

Domino Pizza did it like this:

They reacted through the same social medium with an authentic, engaging reaction which customers understood, and negative word of mouth just went away!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 834 other followers

Flat World Poll
  • 338,997 hits
%d bloggers like this: