Welcome to the global channel maketing course.
This page will be the hyperlinked epi-centre of this course with links to the presentations, additional reading, …
Vaude Assignment – please click the link!
Global Strategy Papers:
Please use this Peer Review Form to analyse the strategy papers.
Deadline for your country strategy papers is December 10th, 2018 (12:00 – noon)
Due date for your analysis of both country strategy paper is December 24th, 2018 (12:00 – noon)
Country Strategy Paper – 20% (Group Point)
Analysis of own country Strategy Paper – 40% (Individual Point)
Analysis of other country Strategy Paper – 40% (Individual Point)
- Level 0 – (0-6) Unsufficiant:
The student does not give a solution to the answer.
The student lacks to analyse the case.
The provided solution is out of ‘scope’ of this case.
- Level 1 – (7-11) Partial Knowledge:
The student is answering the right questions, and is proposing a sufficiant solution. The solution lacks sufficient analysis and/or in-proper reference.
- Level 2 – (12-16) Good
The student’s solution is a suitable answer to the posed question. The solution is well analysed and has proper reference to support it.
- Level 3 – (17-20) Higher Potential
The student’s solution challenges the question. The level of solution surpasses the suitable answers and tackles a wider perspective. The solution is properly analysed and has reference to support it.