FHV – Global Channel Marketing

Welcome to the global channel maketing course.
This page will be the hyperlinked epi-centre of this course with links to the presentations, additional reading, …

GCM_Introduction_v20181005
GCM_ChannelDesign_v20181006
GCM_CaseAmazon_v20181116
GCM_ECommerce_V20181116
GCM_omnichannel_V20181117

Vaude Assignment – please click the link!

Global Strategy Papers:

Please use this Peer Review Form to analyse the strategy papers.
Deadline for your country strategy papers is December 10th, 2018 (12:00 – noon)

 

Further reading:

Strategy in markting channels – linked!
How to creat a distribution strategy….that banks!? – linked!
Consumer value creating – linked!

Evaluation:

Due date for your analysis of both country strategy paper is December 24th, 2018 (12:00 – noon)

Country Strategy Paper – 20% (Group Point)
Analysis of own country Strategy Paper – 40% (Individual Point)
Analysis of other country Strategy Paper – 40% (Individual Point)

  • Level 0 – (0-6) Unsufficiant:
    The student does not give a solution to the answer.
    The student lacks to analyse the case.
    The provided solution is out of ‘scope’ of this case.
  • Level 1 – (7-11) Partial Knowledge:
    The student is answering the right questions, and is proposing a sufficiant solution. The solution lacks sufficient analysis and/or in-proper reference.
  • Level 2 – (12-16) Good
    The student’s solution is a suitable answer to the posed question. The solution is well analysed and has proper reference to support it.
  • Level 3 – (17-20) Higher Potential
    The student’s solution challenges the question. The level of solution surpasses the suitable answers and tackles a wider perspective. The solution is properly analysed and has reference to support it.
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