FHV – Global Channel Marketing

Welcome to the global channel maketing course.
This page will be the hyperlinked epi-centre of this course with links to the presentations, additional reading, …


Vaude Assignment – please click the link!

Global Strategy Papers
(dd. 20171227 – due to my mistake Australia is not yet on here!)
(dd. 20171228 – Australia is added.)
Because I want everybody to have the same amount of time I assigned Australia as a second choice. These students can choose.

ARGENTINA_Strategy Früh,Kieber,Zimmermann
Australia_Strategy paper_Bock, Feustel, Waldnig
MALAYSIA_Appendix Majkic, Schädler, Thiele
MALAYSIA_Strategy Majkic, Schädler, Thiele

(Between brackets are the people who were initially assigned to Australia.)

Sarah Blass Peru (Australia)
Johanna Bock Mexico
Ljiljana Durkovic Peru
Magnus Elsaesser Mexico
Melanie Feustel Malaysia
Philip Föhr South Africa
Marcel Früh Mexico (Australia)
Bettina Hillberger Argentina (Australia)
Isabella Kieber South Korea
Snezana Majkic Peru
Andreas Mathis South Korea
Amila Mujic South Africa
Christina Plank South Africa
Hanna Robitschko Malaysia
Ilona Schädler Mexico
Tanja Schmuki Argentina
Maria Thiele Malaysia
Dominic Walding Argentina
Christopher Wiener South Korea
Michael Witting South Africa
Kathrin Zimmermann South Africa

Further reading:

Strategy in markting channels – linked!
How to creat a distribution strategy….that banks!? – linked!

Consumer value creating – linked!


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