Ikea asked Forsman & Bodenfors to design a new campaign which would give rumour to launch of the new Ikea store in Malmö, Sweden back in 2009. The creative bureau had little budget but big briefs to clash, the out come only ever heads in a single direction these days… to Facebook!
Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on facebook to help create a bit of buzz for an online competition.
Users were drawn to the new Facebook profile page of the store manager, who’d uploaded pictures of his new showrooms.
People were told that the first to tag their name on any item, would win it. With the way tagging works on Facebook, the moment you tagged anything, everyone in your network instantly knew what was up for grabs! Subsequently, thousands and thousands of people were flooding the Facebook page in search of freebies!