Present & Future Outlook

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1,090 comments on “Present & Future Outlook
  1. Tanne Leys says:

    The Digital Evolution: Disrupting And Elevating The Relationship Between Brand And Consumer
    Forbes – posted on October 22nd 2018

    • Tanne Leys says:

      The article talks about how marketing went from phase 1.0 (advertising on billboards, print magazines etc.) to phase 2.0 (and maybe even 3.0) – digital marketing.

      Back in the day, everything companies said was believed. Nowadays people trust other consumers more than they trust direct brand advertisements. … This is why it’s important for companies to constantly check online sources and social media. They need employees who have some knowledge about the audience the company wishes to reach.

      When we take a quick look at companies right now we can clearly see that they’re very dedicated when it comes to what consumers feel and believe. Companies can only continue to exist when they pay close attention to how customers see and choose products. And nowadays, this constant checking of how consumers think, happens online: “The ideal way to increase sales is to be where your consumers are, and that’s not necessarily a physical place.”

      I also believe that consumers rely more on each other than on the company itself. When I wanted to buy a new phone, the first thing I did was go search some information on YouTube, find some reviews on local blogs etc. After that, I consulted the official Apple website and found some information on there.

      This shows, at least to me, how important it is to use digital marketing. But companies must not forget that technology can help them get to more people, but that it’s also still important to realize that not all of them will be interested in their company (quote taken from the article itself).

    • Siham El Hilali says:

      Article 1:

      How High Tech Is Transforming One of the Oldest Jobs: Farming

      The New York Times 9 September 2019

      Phase: Web 4.0

      This article is about the fact that high-tech has changed many professions like in the agricultural sector. The need for agricultural machines without a driver is increasing. This is because there is a shortage of workforces in this sector. That is why it is important to create a technology that can compensate for the lack of manpower. Tractors equipped with Bear Flag technology can work 24 hours a day, without a driver, with sensors similar to those used in autonomous road vehicles under development: lidar, radar and digital video. These tractors are the perfect solution for the labor shortage.

      A second reason why technology is important in this sector is feeding a world population that is expected to reach 9.7 billion people by 2050. This is also due to the effects of climate change – extreme weather conditions, soil loss, migratory pressure – which will put pressure on land and water resources and potentially disrupt food supplies.

      The benefits of this system are:
      The platform can predict the hyperlocal weather forecasts of six months, is not a one-size-fits-all solution. The system is linked to smartphones, iPad of the farmers. (The system sends alarms to the farmers if the temperature in the greenhouses becomes too high).

      The long-term goal of this system is to provide real-time advice on cultivation; partnerships with equipment manufacturers also have the opportunity to make better use of sensors, monitoring equipment and drones to make remote inspections less labor-intensive.

      • Siham El Hilali says:

        Article 2:

        Why Digital Evolution is Key to Contact Centre Success

        It News Africa 7 November 2019

        Phase: Web 3.0

        I agree with the article saying that the current contact centers should embrace digital services and provide an experience that meets the expectations of all stakeholders. The stakeholder group includes both internal stakeholders (employees) and external stakeholders (customers, external suppliers and industry peers).

        With the new generation, offering seamless digital channels and self-service options becomes a necessity. Growing up with the Internet, social media and instant messaging, thousands of consumers expect immediate feedback when registering questions with the contact center channels. They prefer web-based interaction with live chats or social media, and will generally be the last resort to the phone as a last resort or escalation.

        Companies must respond to the needs of consumers and keep a balance with technological change. Our generation expects a tailor-made response as soon as possible.

      • Siham El Hilali says:

        Article 3:

        Science Daily 25 September 2019

        Phase: Web 3.0

        This article is about the fact that in the video game industry, game companies have the opportunity to follow the game of gamers. They do this after purchase and respond with new opportunities to get the gamers involved.

        These companies do this by bringing challenges into the game so that low or medium-involved gamers will feel compelled to take on this challenge. They will also observe the game behavior and offer products to active users that may be of interest to them.

        I think it’s very clever of the companies to keep an eye on the behavior of the gamers and to respond to it. This means that these companies are constant in contact with the right target group. This ensures that the income of these companies increases. The advantage for the consumer is he/she gets tailored advertising. This should be proportionate because if the amount of advertising becomes too much for the gamers (consumer), this can hurt the behavior of the gamer (less gaming). Less gaming means less interaction and also less income for these companies.

  2. Kevin De Pooter says:

    Article 1

    Alarm over talks to implant UK employees with microchips


    The Guardian, 11/11/2018

    According to this article chip implants could be used to monitor employees in various businesses, this brings both pros and cons to the surface. I do agree that in some cases it is totally unnecessary, for example, in a production plant it would make the workers unmotivated to work. But on the other hand it would be useful to use this new technology in sectors that need more security, for example, in financial and legal firms it can raise the level of security.

  3. Kevin De Pooter says:

    Article 2

    Rise of robots ‘could see workers enjoy four-day weeks’


    The Guardian, 13/10/2018

    Thanks to the digital evolution there will be a possibility to have a four-day working week due to the increase in productivity. But why do people think the worst when we read such articles? Despite the fact that there will be plenty of positive aspects in this changing working environment there need to be made some adjustments in the current legislation to turn this change in the favor of the workers. I strongly agree that the law must be changed so the workers will benefit from the digital evolution and not suffer from it. This article shows us once more that our society is changing rapidly because of the fast evolving technologies, therefore we need to keep a close eye on these changes.

  4. Kevin De Pooter says:

    Article 3

    How do we stop cutting-edge technology falling into the wrong hands?


    The Guardian, 20/10/2018

    This article discusses the moral of inventing new technology and releasing it in our modern society. Once technology is being released in the world there is no option to take it back, therefore every new invention must be evaluated by whom it is exploited. In my opinion this is such a major thing to do because the people who are developing new technologies might have good intentions but on the other hand there could be other individuals who have bad intentions with it. I think the digital evolution has some great things to offer such as the diagnosis of health problems, finding criminals, securing important data, etc. However we need to monitor who will use these new inventions and in our rapidly evolving digital era this is a necessity.

  5. Tanne Leys says:

    Google Discover Begins Rolling Out To On Mobile Web
    9 to 5 Google – posted on October 27th 2018

    I believe the article talks about web 3.0 because the website wants to ‘surface information without users actively having to ask for it’.

    With Google Discover, consumers can discover fresh and interesting content that matters to them. When they’re interested in a certain subject, consumers can follow the topic and get more and more information about that topic in a personal ‘feed’. For example: when you’re interested in learning to play some guitar, guitar tutorials will start showing up in your feed.

    I think it’s good that websites and applications like Google become smarter and smarter. But I don’t like the idea of not having to ‘think’ anymore. Google is starting to do all the thinking for consumers and I think that’s quite sad. When consumers do not have to figure things out for themselves anymore, I believe they become much easier to influence.

  6. Tanne Leys says:

    How Smarter Payments Help Build Smart Marketplaces
    PYMNTS – posted on November 8th 2018

    The article talks about how marketplaces are going from web 1.0 (read-only websites) to web 2.0 (read- and write websites). The idea is pretty simple: old-school marketplaces allow sellers to list their products and services, but the exchange of money and goods typically takes place offline.

    Modern marketplaces would like to change this. Companies want to use ‘digital escrow tools’ to help marketplaces develop smarter business models for both buyers and sellers. This way price negotiations happen online, and the actual payment of the goods also happens online. This is obviously good news for companies, considering they now do not miss out on opportunities to take cuts of each transaction.

    The article itself explains it in a very clear way using only one sentence: “The solution allows marketplaces to implement messaging for buyers and sellers, and holds transaction funds in a digital escrow account.”

    I think it’s a great idea to change marketplaces in this way. By developing these smarter business models, companies have more control over what eventually happens with the goods that are listed online. It’s also a good thing that every single transaction happens via the marketplace itself, considering that customers do not have to go offline anymore (and negotiate in person) but can settle the deal in a very safe and trustworthy space.

  7. Alexander Pont says:

    Article 1

    ProSiebenSat.1 signs MPP Global for digital evolution


    The Record, 20 september 2018

    This article discusses the digital evolution of the German media company ProSiebenSat.1. They operate free-to-air commercial TV channels, pay TV channels, radio stations an related print businesses. They have signed with MPP Global to help them launch a premium entertainment platform called 7TV.

    I think it’s very important these days to keep transforming with all upcoming digital changes. The digital transformation is a moving train and you may not miss it, if you want to keep up!

  8. Alexander Pont says:

    Article 2

    How millennials have actually driven the evolution of technology


    Media Update, 26 november 2018

    This article discusses that according to the media, millennials are flaky, cellphone obsessed navel-gazers. They act like they participate in the digital transformation of the world we know, but they actually don’t contribute in the process.

    In my opinion this is not true at all, because millennials have another look on what the digital world can mean to businesses if they use it correctly. They are able to create disruptive and innovative ideas. They may be obsessed with their cellphones or computers, but the world works like this nowadays. For example, in school we do everything online, we receive our assignments, points, announcements and others through different platforms. We have to use our computer to do our tasks.

  9. Alexander Pont says:

    Article 3

    Guerbet to Showcase Ongoing Collaboration with IBM Watson and Advanced Digital Solutions at RSNA 2018


    AI Thority, 27 november 2018

    This article discusses the fact that AI tools can help save lives. This is why IBM Watson want to continue using advanced tools for medical solutions.

    In my opinion, this is an important step for humanity. When we think about technology, most of us think about the internet, applications, smart cellphones, tablets and others. But what if we could cure people with the use of AI, what if we can help recover people faster by using technology. I really hope that businesses keep developing stuff like this!

  10. Ria Smyth says:

    (1) Europe plays catch-up in digital innovation
    Resource of article: John Gapper & Maija Palmer – Financial Times
    Publication date: November 21st 2018
    Phase: 2.0 & 3.0
    Comment: I agree that a lot of Small Medium Enterprises (SMEs) in Europe are starting to use social media as a platform to advertise their products, it is becoming more and more popular especially through websites such as Facebook and Instagram. SMEs in Europe are also beginning to set up ecommerce websites to sell their products as opposed to old traditional methods of setting up a shop. My experience with SMEs using social medias to advertise their products is nail technicians using Instagram to post pictures of their clients nails when they’re done. An example in the article of a traditional business moving towards an ecommerce platform is Stilo e Stile moving from solely selling pens in their shop in Rome to selling their products on platforms such as Amazon and eBay.

  11. Ria Smyth says:

    (2) Will print newspapers ride out the online digital evolution of news?
    Resource of article: Answered by Ben Bradlee Jr on Quora – Forbes
    Publication date: November 6th 2018
    Phase: 2.0
    Comment: I disagree that physical print newspapers will ride out the digital evolution because the only people I know who read printed newspapers would be my parents and grandparents. I do however agree that News outlets will ride out the digital evolution and that people will still pay for news, by monthly subscriptions to the News outlet of their choice for example The Economist or in my home country The Irish Times. Printed newspapers would be an example of a read only text as there was no way to discuss with the journalists about their articles, now you can leave comments on articles to which others may reply making news more interactive. With the amount of ‘fake news’ that is published freely on the internet it can be hard to find out what is real and what is not and for this reason people will still pay to receive factual reports and News as a profitable industry will ride out the digital evolution.

  12. Ria Smyth says:

    (3) Glamour embraces digital, drops regular print edition
    Resource of article:
    Publication date: November 20th 2018
    Phase: 3.0
    Comment: Unlike newspapers, the move of magazines from physical copies to digitally online is nothing but good news for both them and their readers. Where newspapers need to be factual, magazines have the ability to broaden themselves with the use of catwalk videos and directly linking consumers to clothing items they are advertising. Magazine websites will not only be a version of 2.0 where you can search and interact with other readers via comment boxes but also they can become 3.0 with the use of ecommerce directly through the magazines platform. I agree that the movie for magazines from print to digital will only be good. Also with the lack of printing magazines monthly it will have a great environmental impact as there will be less waste. In my experience I would only look at fashion through the internet, especially through media outlets such as Instagram where I can follow the specific styles and people that I like.

  13. Fabienne Taube says:

    Title : Five Social Media Trends that will impact Digital Transformation

    Source: Forbes
    Writer of article: Joe Marinucci (Founder and CEO of Digital Media Solutions)
    Date: Sep 14, 2018
    Phase: 2.0 & 3.0

    I agree with the fact that companies need to shift to a digital marketing seeing as the new generations are mostly using their phone, laptop and tech tools to find new things to do and buy.
    Marketing in magazines and on TV does not work for all public anymore. It will work and have success with the older generation, but all the others will tend to be on social media or online shopping websites to do what they want.
    I have experienced the advertisements on social media such as Facebook numerous time and I believe that it sometimes influences you to purchase something. I do however dislike the fact that as soon as you research one article on the web, you will have ads for it everywhere.
    I have also already used the customer chat on websites in order to have an answer on a certain good or service before purchasing it. I think that that is an amazing tool that can make you change your mind when you are doubting about what you want to buy or lack information about it.
    In this kind of marketing, I believe we can talk about phase 2.0 and 3.0 seeing as you can give your opinion and share what you find (posts, links…) but you can also ask questions and obtain an immediate answer (chatbox).

  14. Fabienne Taube says:

    Title: Technology has changed the way we teach

    Source: The Nassau Guardian
    Author of article: Kristel Brown
    Date: Sep 18, 2018
    Phase: 2.0 & 3.0

    I completely agree with this article stating that the way of teaching and doing things has changed thanks to the improvement of technology. In the article, it explains how in a classroom you do not bring a VHS (video home system) in order to show a video, you can simply plug your laptop in, go on the internet and have an immediate look at everything. I also agree with the fact that we are using hard cover books less and less seeing as we are now using e-books.

    I also believe that the statement of the use of technology also have some harmful aspects such as having trouble writing essays without being inspired by the articles we find online, or simply using a pen and paper in order to make something.

    I have experienced the use of technology during my education seeing as I always take notes on my laptop when I am in class and as soon as I need to know something, I look it up on the internet. My teachers also use it seeing as they always project their PowerPoint presentations.

    To me, this is a 2.0 phase seeing as people can comment, add and share what you do. It is also a 3.0 because you can adapt depending on people’s need.

  15. Fabienne Taube says:

    Title: How technology has changed art?

    Source: Herald Weekly
    Writer of the article: Jean Virginia
    Date: November 04, 2018
    Phase: 2.0 & 3.0

    I agree with the article saying that technology has influenced art. People make a lot of drawings on their computers nowadays, use Photoshop or simply change the picture they made in order to please the buyer. Whether it is changing the color, the size or the way it looks (paint, drawing, picture…), it can all be done thanks to the new technologies. As it is stated in the article, technology has nowadays the ability to change everything in order to make sure the person it is made for will like it.

    I do believe however, that even though we are able to change a lot and that technology facilitates certain types of art, the “classics” such as paintings from Vincent van Gogh, Leonardo da Vinci or Picasso will always be known and a must in people’s cultural knowledge.

    I have used photoshop a few times myself in order to change the lightening on my pictures. However, seeing as I am not a very artistic person, I cannot say that I have used it for drawings or other kinds of art.

    I believe that this is a phase 2.0 and 3.0 seeing as you can comment, share, give you opinion, but also make the adjustments for it to be to someone’s liking.

  16. Quinten Van de Velde says:

    Article 1:
    Title: The Hidden Potential Of Augmented Reality

    writor: Charles Towers-Clark
    date: 26 november 2018
    source: Forbes
    web 3.0

    Augmented Reality (AR) is indeed one of the latest bandwagon to grip the minds of the public. It’s something we see more in the entertainment business. The past decades, I’ve already used a lot op apps and games where AR is used, but it was often bad. The one time I found it a good thing was when Pokemon Go launched. I’m glad to see that people like Daniel Spruce finally someone wants to take more risks. He can use AR on as system to make programming a lot easier for people.

    This is a really important concept he’s working on. Programming is really important these days. I can’t programming so when I’m searching for a job I need to lean more. With this program it will make life a lot easier for many people.
    A company Plant Vision is also using AR. When farmers are willing to use AR they can get 500% more per square meter just by knowing how to take care of the plant, so augmentation has indeed much potential and it’s not just good for games. Now a lot of companies are trying AR, I hope we will get more useful AR purposes.

    With many companies jumping on the bandwagon, I hope they will not overcrowd the market with stupid ideas, they need to make it useful. With AR a more AI life can be a lot easier. costs can be reduced in this way. In a new way of visual presentation we can see a lot of things which we now only see in futuristic movies. I find some technology changes really interesting and I hope of seeing more. I believe this can have an impact of the way we shop. There are already some first steps in implementing this kind of technology, but we will see more of this in the future.

    • Quinten Van de Velde says:

      Article 2: In 2023 Your Boss Will Be A Robot (And You Will Love Her)


      Writer : Kevin Kruse

      Date : 28/11/2018

      Opinion :
      The article says that by 2023 the boss will be a robot. Managers are replaced by a robot. At first, when I read the title, I didn’t have a good feeling about it. As I read the text, I see potential in it. It won’t replace all the managers, but still 2/3 and that’s already a lot of jobs again replaced by robots. Kevin kruse tried to convince me as a reader that when de robot boss is in charge, I will be happy with the new leader.

      I agree that a robot as a leader can give less fear. A robot can stay calm and will not start shouting. In the beginning, I thought they meant a real robot, but that’s not the case. It is a robot that will be visible on your computer screen or smartphone. Kevin gives a lot of reason but one reason I find very interesting, the robot can be the ultimate coach. The RoboBoss won’t just teach you their way to do the job, they’ll also teach you the way the highest performers are doing it. You can learn and adapt the new techniques. In a management you know who’s the boss, but with the robot, you don’t actually feel there is a boss. So there is less pressure.

      It’s like we saw in the first week with Digital Transformation. A robot tells the news. Here the robot does not really exist, it is more of a program. The only thing that makes me hesitant is that it will cost me jobs again at a level that I didn’t see coming at all. Although they give some really good gains. They give it another name like a “job buddy”, this doesn’t sound like a boss, but more like a friend. I’m interested in what they will bring when 2023 arrives.
      This is a good example how AI will expand in the future in our lives. We will use AI daily, but when you have a boss as a robot. the AI becomes someone’s boss, this will be interesting how people will react and what they will think of this evolution. They give some really good gains, but I still have some concerns. But I am already more open to it.

      • Quinten Van de Velde says:

        Article 3: ‘Industry 4.0’ Winners Will Shape Manufacturing Tech M&A

        Writer: asia Patel and Jeff Sheban in Chicago, with analytics by Phil Segal

        Date: 18 September 2018


        Web 4.0

        Opinion :
        Industry 4.0, or the digitization and mass customization of manufacturing, it is something we will see more in the next years. It’s like web 4.0. Industry 4.0 will enable mass customization globally by factories and plants that are intensively networked, information-intensive, highly intelligent, and eventually more autonomous than they are today, according to the Manufacturing Leadership Council. Some countries such as Japan and Germany are investing heavily in the new technology. It is a surprise that America itself does not belong to this group. Not all the companies can take the step to industry 4.0, they will need some help. It’s like we see now, a lot of takeovers are happening. This will become more in the future.
        What I don’t like about the Industry 4.0, the workforce shrinks in the past years and it will happen more. So the digital era will replace a lot of the workforce. They don’t say that there will be more jobs in the future.

        The good thing is that industry 4.0 is profitable. Companies who are already changing to 4.0 have an increase in turnover. For the consumer it’s easier and we have more ways to buy our stuff.

        The article tells more about the digital challenge companies are now facing.
        In class we already saw several new techniques what digital evolution can bring us. There are already companies that are thinking about the future and with article they show that companies should think more about the new industry and switch.

        I hope that Belgian companies will also think of industry 4.0. Otherwise we will lag behind other countries. Not everything is positive about the evolutions, but lagging behind the rest would be a disaster.

        Article 2: web 4.0

  17. Laura Dillen says:

    Article 1: New App revolutionizes how people shop with virtual fitting room
    Capital Lifestyle – Posted on 23/11/2018
    Phase: 3.0

    The article discusses the rise and importance of virtual reality while shopping. By using an app, we can create an avatar who’s completely personalized to our own body measurements and our face. Nowadays, more and more retail companies are trying to use VR technology.

    I think 3D avatars can bring shopping to a next level and will change the way of online and offline shopping. By offering a VR experience in the showroom or through an app, the consumer becomes even more involved with the product concerned. This allows us to improve the virtual shop experience, but it can also result in a better brand experience.

    In my opinion, virtual reality will certainly have a big impact on both the consumer and the provider. When we consider the developments, I guess this will happen more quickly than everyone expects. Virtual shopping is the future and I believe that it can give a new dimension to online and offline shopping.

  18. Laura Dillen says:

    Article 2: Top 5 Digital Transformation Trends In Education For 2019
    Forbes – Posted on 13/11/2018
    Phase: 2.0 & 3.0

    I totally agree that the digital evolution has a certain impact on the field of education. Also in the classrooms, teachers and students are gradually working with virtual reality. I believe this can be a valuable tool in a school environment. A great advantage is that children experience it as something fun and they become more involved in both the lessons and the content. I see an opportunity to use the VR headset during history class, this allows us to perceive the historical events which can increase our empathy ability.

    Furthermore, in my opinion, the use of audiobooks can help students with dyslexia. Due to this technology, studying and reading can become more pleasant and easier. Also the internet of things and our laptop can’t be forgotten. During class, we take notes on our laptop and we search on the internet as we need to know something. In conclusion, I believe the digital transformation trends both change and improve the way of teaching.

  19. Laura Dillen says:

    Article 3: Meet Sophia: The robot who laughs, smiles and frowns just like u
    CNN – Posted on 02/11/2018
    Phase: 3.0 & 4.0

    I agree with the intuitive idea that technology can enhance humanity, but I believe it’s even more important to control it. I think the rise of robots entails great advantages but also major risks. This technology can have great benefits for humanity and can help us in terms of convenience and efficiency. On the other hand, I also find it frightening that we can not keep up with the speed of devices. In my opinion, it’s important to stop AI and Bigdata at some point and it’s even more significant to keep it under control.

    Nowadays, the internet is sharing so quickly with knowledge that it is also a danger. I think the majority does not realize that if we map people’s knowledge so accurately, we will continue under the technology. Technology is very nice and useful but we have to keep in mind that we also have to control it. I will be satisfied as long as robots do exactly what people want. I believe it is therefore crucial to not give these machines any power or control, this seems to me to be the issue.

  20. Sarah D'Hondt says:

    Article 1: 7 enterprise technology trends that will drive digital transformation in 2019
    Resource: Tech Republic
    Publication date: 29 November 2018
    Phase: 3

    Companies must be flexible and must be able to change when there are new trends. In this article they say that even the way a business works needs to change. I agree on this statement because if the form of internet use changes your company needs to adapt. Internet and software-defines networks has already changed business operations. But there will come disruptive technologies like 5G, artificial intelligence and machine learning.
    Customer experience was always important but with these new technologies you can make every experience very personal. Especially with AI you have a lot of possibilities.
    Clients and companies are these days more focused on privacy than ever. Also, this will change in 2019. There will be a contextual privacy, linked to location-based awareness. This new privacy trends will also help to improve customer experience.

    I disagree on this article that these will be the trends of 2019. Some companies are already working on this in test phase, but once these changes are perfect we will be a few years later. As a generation Y member I like to see more of this in different sectors.

  21. Sarah D'Hondt says:

    Article 2: Why the public sector is embracing a robotic makeover
    Resource: The Guardian
    Publication date: 29 november 2018

    This article is about bots that fill in forms and speed up the process. Especially in the public sector these are used often because they take over work that is time-consuming.
    These bots do the job 4 times faster and more accurately.
    This reduces costs by 80%.
    I have always been afraid that robots would take over the work of people. In this article they say that no jobs are lost, it’s more an added value for the employees. I hope that this will remain.
    If the costs go down, I also hope that the taxes could go down.
    These robots do simple tasks, but in the future they will also be able to react on certain problems. I do not think this is in the distant future, but I hope so. At the moment manpower is still needed to improve small things. If a robot learns from mistakes, these employees are no longer needed.

  22. Sarah D'Hondt says:

    Article 3: Is there a link between digital transformation and business confidence?
    Resource: Information Age, Andrew Ross
    Publication date: 28 November 2018
    Phase: 3

    Businesses that embrace digital transformation are starting to reap and have improved their customer experience. Also staff is more motivated.
    I agree with the article that you need to invest in new technology. Digital transformation is a strategic priority. Business leaders who invest in technology are more confident about their future growth.
    I also agree with the fact that you as a company are left behind by other competitors who invest in digital transformation. You will not only stop growing but you go bankrupt.

  23. Mani De Saeger says:

    Article 1: Digital Retailers Tap Into Physical Footprints


    Resource: Forbes

    Publication date: 28 November 2018

    This article is about the collaboration between digitally natives and physical stores.

    Customer experience is the key to success. This also means that physical and digital must be combined to give customers the option to shop where, when and how they want.

    Many digitally natives want to take the step to a physical store. This seems easy with all their experience but this should not be underestimated. It is a completely different way of working. They don’t have a full understanding of the in-store behavior of their target shoppers.

    Therefore it is often not a good idea to rent a large space immediately. For this reason online-only brands are opening pop-up locations at retail centers or partnering with established retailers to sell products at those companies. In this way the risk is reduced and the brand gains more brand awareness.

    One of the web’s most visited destinations is also testing the physical retail world. Facebook announced a partnership this month to feature small business pop-ups at nine Macy’s locations, where 100 of the most popular small businesses and digitally native brands featured on Facebook and Instagram get space inside Macy’s stores.

    Now that the digitally natives are entering the physical stores and the physical stores are strengthening their digital presence, I agree that a lot can be learned from each other.

    From this I can conclude that this article belongs to web 1.0 phase. The digitally natives and physical stores will work together to increase the customer experience, but the user himself has no influence on this.

    We can also speak of web 2.0 because Facebook, a platform for users, also focuses on physical retail spaces by giving the 100 most popular businesses on Facebook and Instagram a retail space at Macy’s.

  24. Article 1: The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIOs
    (Econsultancy, 19 October 2018)

    This article is an example of web 2.0, the social web. Ikea interacts with its customers and makes sure to satisfy them. I have already experienced buying a closet at IKEA and having troubles assembling it. When IKEA realized a lot of people hired TaskRabbit to put its products together, IKEA brought this service under the IKEA brand. I agree that a lot of digital leaders are behind on mobile technologies and that mobile communication isn’t used enough.

  25. Margot Vingerhoets says:

    Article 2: China is launching a dystopian program to monitor citizens in Beijing
    (Quartz, 24 november 2018)

    This article is an example of web 3.0, the semantic web. If we look at the steps that China is taking towards a controversial program that judges and punishes individuals based on their social behavior, we can definitely talk about a “smart” internet. The Chinese government intends to use tracking technology linked to citizens who are part of a technological network comprised of cell phones and social apps. If they are able to put such a program together I agree it’s creepy, nowadays people sometimes thinks it’s scary if you hear what Facebook can do with your personal information but that’s nothing compared to this new program.

  26. Margot Vingerhoets says:

    Article 3: Beginner’s Guide to Revolut: Complete Review
    (Moneycheck, 9 september 2018)

    This article is another example of web 2.0. Revolut is a banking app and payment card, aiming to be an alternative for banking products. Revolut wants to give control and flexibility to its customers.
    I’m not sure if this is a good system because I am convinced a certain control is needed. Revolut offers the ability to send money around the world for free. In my opinion Revolut could be used for money laundering or by terrorists.

  27. Laura Dillen says:

    Article 1: New App revolutionizes how people shop with virtual fitting room
    Capital Lifestyle – Posted on 23/11/2018
    Phase: 3.0

    The article discusses the rise and importance of virtual reality while shopping. By using an app, we can create an avatar who’s completely personalized to our own body measurements and our face. Nowadays, more and more retail companies are trying to use VR technology.

    I think 3D avatars can bring shopping to a next level and will change the way of online and offline shopping. By offering a VR experience in the showroom or through an app, the consumer becomes even more involved with the product concerned. This allows us to improve the virtual shop experience and it can also result in a better brand experience.

    In my opinion, virtual reality will certainly have a big impact on both the consumer and the provider. When we consider the developments, I guess this will happen more quickly than everyone expects. Virtual shopping is the future and I believe that it can give a new dimension to online and offline shopping.

  28. Laura Dillen says:

    Article 2: Top 5 Digital Transformation Trends In Education For 2019
    Forbes – Posted on 13/11/2018
    Phase: 2.0 & 3.0

    I totally agree that the digital evolution has a certain impact on the field of education. Also in the classrooms, teachers and students are gradually working with virtual reality. I believe this can be a valuable tool in a school environment. A great advantage is that the children experience it as something fun and they become more involved in both the lessons and the content. For example, I see an opportunity to use the VR headset during history class, this allows us to perceive the historical events which can increase our empathy ability.

    Furthermore, in my opinion, the use of audiobooks can help students with dyslexia. Due to this technology, studying and reading can become more pleasant and easier. Also the internet of things and our laptop can’t be forgotten. During class, we take notes on our laptop and we search on the internet as we need to know something. In conclusion, I believe the digital transformation trends both change and improve the way of teaching.

  29. Laura Dillen says:

    Article 3: Meet Sophia: The robot who laughs, smiles and frowns just like u
    CNN – Posted on 02/11/2018
    Phase: 3.0 & 4.0

    I agree with the intuitive idea that technology can enhance humanity, but I believe it’s even more important to control it. I think the rise of robots entails great advantages but also major risks. This technology can have great benefits for humanity and can help us in terms of convenience and efficiency. On the other hand, I also find it frightening that we can not keep up with the speed of devices. In my opinion, it’s important to stop AI and Bigdata at some point and it’s even more significant to keep it under control.

    Nowadays, the internet is sharing so quickly with knowledge that it is also a danger. I think the majority does not realize that if we map people’s knowledge so accurately, we will continue under the technology. Technology is very nice and useful but we have to keep in mind that we also have to control it. I will be satisfied as long as robots do exactly what people want. I believe it is therefore crucial to not give these machines any power or control, this seems to me to be the issue. 

  30. Mani De Saeger says:

    Article 2: Amazon Will Consider Opening Up to 3,000 Cashierless Stores by 2021


    Resource: Bloomberg

    Publication date: 19 September 2018

    Phase: 3

    This article is about Amazon Go, the cashierless supermarket. They have big plans, they want to open 3000 extra shops by 2021.

    The Amazon Go concept is popular because there are no long queues at the checkout. Shoppers use a smartphone app to enter the store. Once they scan their phones at a turnstile, they can grab what they want from a range of salads, sandwiches, drinks and snacks — and then walk out without stopping at a cash register. Sensors and computer-vision technology detect what shoppers take and bills them automatically, eliminating checkout lines.

    The technology Amazon uses for its supermarket is special. The smart cameras in the store see what you are taking and succeed in capturing this information. This information is then passed on and linked to your account. For these reasons I would place Amazon Go at phase 3.

    I haven’t shopped in an Amazon Go store yet, but I definitely want to do this one day. I think we will have to wait a few more years before we get one in Belgium. But their goal of opening 3000 stores by 2021 is too ambitious, I think. They are still experimenting to become more efficient and reduce costs.

  31. Ellen Tierens says:

    Article 1 – 3 Ways Digital Adoption Can Make You a Better Business Leader


    Resource: Entrepreneur Europe

    Publication date: November 26, 2018

    This article is about the digital evolution in general.

    My article is about the digital transformation and how companies make it their priority to have their digital strategies in place. Digital adoption is very important in a company. That’s why business leaders need to master the ins and outs.

    First of all, it is important that tomorrow’s leaders are prepared for digital adoption. They must do everything in their power to stay updated of developments. Second of all, it’s important to listen to what your clients want. Digital changes not only make the company better, they also make employees happier and faster.

    I think this is an interesting article. I totally agree with the writer. It’s very important for companies to be on the train of the digital evaluation. It can make or break a company. And so, first of all the leader of these companies need to be informed about all the new trends in the digital field. When they are informed, the employees follow automatically. As we could read in the article many companies are already making their digital strategies a priority. So that’s a good thing, I think.

  32. Sofie Franckx says:

    Article 1: How AI Empowers The evolution Of The Internet


    Resource: Forbes

    Publication date: November 15, 2018

    Phase: 3

    This article is about the evolution of the internet, and how AI will shape the Internet in the future.
    It’s true that, nowadays, machine learning algorithms change the way we connect. For example, we receive personalized purchase suggestions from Zalando and But LinkedIn also suggests who we should connect with. It’s nice that we get personalized advertisements, and this is due to our data. I think it’s important that we should handle our data in a secured way. Along the other side, it’s nice that we get personalized advertisements instead of general ads that don’t appeal to us.

    Artificial Intelligence can be used in multiple scenarios to improve the human experience. For example, the algorithms can be used to help prevent human trafficking and convict those who are guilty of it. In my opinion, this is really useful nowadays because with the refugee crisis. In this way, we can punish the human traffickers, because in the past these people were often unknown.

    Another handy application of AI is Shell, who uses AI to make predictive analytics with the purpose to improve the workplace safety. For example, AI will detect when someone is smoking in a gas station, and then this information is immediately sent to the gas station. The station manager can then disable the pump to avoid any potential incident. When there’s no danger anymore, the station manager ables the pump. I’m really looking forward to what the future will bring us in terms of Artificial Intelligence, because I think AI can be useful in many other scenarios too.

  33. Article 1: Customer Experience And Engagement Fuels The Most Progressive Digital Transformation Strategies

    Forbes – Brian Solis – 24/09/2018


    Phase: 3

    The article is about the importance of digital interaction. More and more companies display themselves in a creative, digital way because they know that a good digital customer service can provide added value to a company.

    It is therefore not surprising that in recent years technology has evolved considerably when it comes to customer experience. However, this has also led to customers being better informed and therefore more demanding and even unpredictable. Thanks to digitization, customers are moving away from the step-by-step customer journey. Even more so, they are not only fragmenting customer journeys, they know how to influence them in their advantage.

    A majority of organizations offer customers an omnichannel experience, but many of them struggle to meet the growing demand for support through these different channels. The use of AI should help them with this. For example, when dealing with common tasks and requests, virtual chat assistants and chat bots are used. Recently I came into contact with a chatbot on a website. I found this a very pleasant experience. I got a quick response to my question with relevant information.

    I believe that delivering optimal digital customer service is not easy for a company, but it is very important to be able to grow. The latter is made more difficult by the increasing expectations of consumers. Once they have tasted personal, convenient and intuitive experiences, it becomes their new standard for engagement. Innovation in the field of customer experience requires thinking ahead and thus anticipating further digital evolutions. In order to do this, companies need to understand their customers very well. An optimal use of big data can help to achieve this.

  34. Sofie Franckx says:

    Article 2: Making your digital transition seamless and trouble-free


    Resource: The Telegraph

    Publication date: October 23, 2018

    Phase: 3

    This article is about how robotic process automation (RPA) and AI are penetrating in all aspects of a business.

    RPA creates a lot of operational value. The article says that processes can be accelerated up to 80%. I think that’s a lot. For companies it’s a good thing that their processes can be speeded up in this way and can be run more efficiently. On the other hand, robots take over the work of employees, and this ensures that people are fired. So to me, that robots and employees can’t go hand in hand is a sad thing.

    RPA enables companies to further digitalize their processes, without the need to adapt the ICT systems. RPA is less sophisticated than AI, and accordingly les costly. This makes it easier for companies, I think, to start working with RPA.

    Together with AI and RPA, there exist AI & RPA advisors and AI & RPA implementation partners. This makes it possible for companies not only to have to make this switch, but also to make use of external help. This will certainly facilitate the transfer, and therefore more companies will also make the switch I guess.

  35. Iñaki Soler Sellés says:


    New technologies and digital trends will never stop and it’s not realistic to expect a single department to keep on top of all the latest developments. And even if they do, do we really need to invest too much time thinking about how the latest things at the bottom of the Gartner Hype Cycle could impact us? As Mary Meeker consistently points out, sometimes it’s the simple, practical things that make the biggest impact and most staff are pretty good at identifying the little frustrations that cost time and money.

    • Iñaki Soler Sellés says:

      By: James Canning
      Publication date: 16 Nov 2018
      The Drum
      Title of the article: Digital transformation: whose job is it anyway?

  36. Ellen Tierens says:

    Article 2 – Inventor of the Web Prepares to Launch Web 3.0, Predicts Privacy Revolution


    Resource: The New American

    Publication date: November 25, 2018

    Phase: 3.0

    The world wide web was created in the first place to be a free and open platform. But instead it became a place where users are sometimes robbed from their own privacy. When you synchronise something like a calendar for example, companies use these data for their own good. That’s exactly the reason why there are some new rules about our privacy. Everyone should have the freedom to be in control of their own data.

    I think we all know the internet is evaluating very fast. But most of us only see the advantages without seeing the disadvantages, until it’s too late. No one should be afraid to lose their personal data to other people without maybe even knowing it. Everyone should be more aware of the threats.

    With this new rules about our privacy and all the news about it I think people will be more aware. It is a much debated topic these days. Nearly everyone knows about this topic. I think, it’s necessary you know where your personal information is used for.

  37. Article 2: How digital assistant Amelia can help transform Indian healthcare sector

    Zee Business – IANS – 05/11/2018


    Phase: 3 and 4

    The article is about an AI assistant called Amelia. Her creator believes that she has the potential to turn India’s healthcare sector into an exclusive one, because she is able to read between the lines and understand emotional expressions. Amelia combines automation, cognitive and emotional intelligence with Machine Learning capabilities to perform as a digital colleague.

    When Amelia and other AI assistants were created, many people were afraid of losing their job. When I learned more about the operation and impact of AI, I also thought that this would threaten many jobs, but research shows that it will create even more jobs than it replaces. I think it is especially important to look at the benefits that AI brings about, as for example with Amelia; she has the ability to learn and improve over time which makes her the market`s only AI that can fully adapt to new business requirements. She can automate any process in a business. Furthermore, artificial intelligence can also help employees to work more productively, allowing them to spend more time on more strategic business needs.

    I believe that the arrival of AI assistants like Amelia can create a positive effect on the shop floor. As a whisper agent, Amelia provides her human colleagues with a personalized conversational user interface. However, in my opinion it remains important to maintain human contact. Artificial intelligence should not take the upper hand in the workplace. Because despite digitization, I believe that the human aspect is necessary to win and retain customers.

  38. Article 3: Digital Balance in Schools

    San Antonio Magazine – Kathleen Petty – 28/11/2018


    Phase: 2

    The article is about digital balance in schools. Projects that integrate technology into traditional curriculum have become commonplace in private and public schools. Educators say that the key to using technology well is integrating it only when it enhances learning and not just relying on it because it’s available. I agree with this point of view. I think you should only use technology at school when it will make a difference.

    Technology can be used as a tool for gathering information, but it is also very important for children to learn things by playing in the physical world. A disadvantage of technology is that it can easily divert your attention from other (more important) things. Therefore it is crucial to find a balance between helpful and distracting. I haven’t really found that balance yet. While studying, my phone is often on my desk, so I am quickly distracted and check my social media. It is important to set boundaries. Students are really good at using technology to entertain themselves, but they have to try to use those skills to actually get work done.

    We all know that the future will be dominated by technology and innovation driven careers. I believe that implementing technology in a curriculum is quite important, but as I said before, only if it provides added value.

  39. Article 1 – ‘Natural language understanding’ poised to transform how we work

    Financial Times – Richard Waters – 03/12/18

    Phase 3

    The article is about the growing use of AI in our workplaces. From Wal-Mart to the CIA, many institutions work with softwares that enable them to collect data way faster than with traditional analysts. The author focuses on language understanding and communication softwares, such as the voice recognition technology. If these AI are often badly needed, the high complexity of language as humans speak it, makes these machines quite limited. On the other hand, the author acknowledges that ‘computers are able to detect far more significant facts in a large body of information than people can’.

    I think the point of this article is to make us understand that the right direction we should be heading to is the one where AI is not a human replacement device, but more an assistant that humans can work hand-in-hand with. The machines could then be used as an extension of human intelligence, that can be able to help them achieve the job without missing anything. As a matter of fact, the author finishes by saying that anyway, ‘only humans, after all, are in a position to pass judgment on what really matters in the human world”. All of this brings us back to the main question about AI, which is “to what extend can we use and develop AI in a productive way, and not a destructive way?”.

  40. Article 2 – 5 Important Artificial Intelligence Predictions (For 2019) Everyone Should Read

    Forbes – Bernard Marr – 03/12/2018

    Phase 3

    This article is separated in different subjects:

    1. AI is more and more used by the different governments.
    The author talks about AI in the context of the economic war between the US and China. He sees two major risks about this. The first one is the risk of AI being used by the governments as a form of “Big Brother”, to control their people. The second risk is that AI development is likely to create more borders between countries, who will no longer collaborate with each other on the development of such technologies, as they become a political stake.

    2. A Move towards “transparent AI”
    Today, one of the major insecurities we have with AI is its lack of transparency. Most people ignore how it works, and that’s what can make it scary. The author thinks we’re likely to see governments and measures to develop transparency in this field, mainly because companies could benefit from acting more transparent.

    3. AI and automation are growing bigger in businesses
    4. More jobs created than destroyed by AI
    5. AI assistant will become truly useful

    According to the article, AI is globally moving in the right direction, and we’re likely to take the best out of it in the coming years. For example, the growing usefulness and transparency of it shows that this innovation is becoming Progress. But remains many issues with it, starting with the political one. Where will this technology lead us if governments and huge corporations take full control of it as in an Orwell sci-fi book ? The regulation about this issue has to be worked on as soon as possible, before any similar scenario takes place in our society, if it hasn’t already.

  41. Ellen Tierens says:

    Article 3 – What Web 3.0 means for data collection and security


    Resource: ITPro

    Publication date: November 14, 2018

    Phase: 3.0

    Still not all people are used to the new web 3.0 phase and don’t really know what this web does. Web 3.0 collects information in any context. Web 2.0 only collected information in already existing media. Web 3.0 can create new opportunities for companies. Currently search engines can’t understand the content they’re looking for.

    The semantic web is designed to give a deeper meaning to context. People from the marketing department in companies will be the first to use the semantic web. Web 3.0 can be compared to an assistant who understands the user and looks for everything the user needs. For companies to maintain the trust they got from their clients, they need to make sure they protect their personal data. We can conclude that web 3.0 will be the new way of searching and using data.

    I think it’s right we need to get used to this new web phase. But I also think it’s normal. Every time something new appears we need to get used to it. But once when we are used to it, we can’t really live without it. In a couple of years we can’t live without the web 3.0 phase. When it’s on point it will make our lives way easier in my opinion. And I think many of us will agree with that.

  42. Article 3 – The Race Is On to Protect Data From the Next Leap in Computers. And China Has the Lead.

    New York Times – Cade Mets and Raymond Zhong – 3/12/2018

    Phase 3

    Quantum computing is still an experimental innovation. This type of computing could in the future have huge calculating abilities and enable us to extend dramatically our knowledge about climate, health… For example, it is impossible for a computer today to anticipate what a molecule would do in the human body. But with quantum computing, this may be possible in the coming years. In other words, this type of computing is a major stake for companies and countries. For now though, the biggest use for this technology is in the encryption activity. It can indeed be used to protect power grids, or internet lines.
    The article underlines the advance of China on the rest of the world for the use of this technology.

    I think that this innovation takes computing to another level, and that if it the technology can lead to great progress in several areas of research, it also opens the door to even bigger challenges concerning data protection. If we rely on such a technology for protecting data, we have to be confident in its effectiveness. But the authors also write that “Some security experts question the effectiveness of quantum encryption. Because it is so new, it has not been put through anywhere close to the rigorous testing that would give it a stamp of approval from skeptical cryptographers.”.

  43. Niels Meersman says:

    Article 3: Artificial Intelligence Will Benefit Us Immensely — If We Don’t Get In The Way
    Resource: – Corbin Barthold
    Publication date: December 4th, 2018
    Phase: 3.0

    This article is linked to phase 3.0 because of AI.

    I’m definitely inspired by concepts as AI and VR. I completely agree with the fact that we only scratched the surface of AI’s potential yet. Some people think that we already discovered the potential force of AI, for example, Tesla car’s learning from each other’s experiences on the road. However, I don’t believe that we’ve seen all of it. On the contrary. There is so much more to discover. However, I do believe that we have to be careful with AI. Today, the most intelligent people on earth are able to create robots that are way smarter and more intelligent than the people created them. And it doesn’t and will not stop here. I believe that we are facing a revolution where we need to be very careful. If we keep developing AI without thinking about the consequences, we might create a killing machine in the near future. The scary thing about AI is that we have no clue about the potential of AI. What if tesla cars will start acting and driving on their own? Not an insane question if you look at the possibilities of the cars today. I don’t think people realize the dangers of AI. It is indeed great that people are able to build robots to help humans, but where does it end? Or where does it become dangerous? Very interesting topic in my eyes.

  44. Sofie Franckx says:

    Article 3: Blockchain to Provide High-level Security for Autonomous Vehicles


    Resource: CIO Applications

    Publication date: December 1st, 2018

    Phase: 3

    In this article they talk about how blockchain can contribute to the security and safety of autonomous vehicles.
    “Blockchain helps to evaluate the function of automated vehicles, and gather the information to improve safety and reliability”, says the article. Because I don’t know a lot about autonomous vehicles, I was wondering how blockchain could help these vehicles, so I read on. According to the article, blockchain can collect a lot of data of a vehicle, for example the vehicle usage based on time or speed, but also the outside temperature and the outside humidity. With this data and the help of blockchain, the autonomous vehicle can prevent unexpected accidents. I think it’s very fascinating that blockchain can really play a part in the improvement of the protection of autonomous vehicles. Another possibility of blockchain is a peer-to-peer system. This system enables the transfer of all kind of things. Blockchain and smart contracts both make it possible to interact in a secure way where both parties trust the system. I think this is also a very interesting point and I guess it will definitely further develop in the near future.

    As far as I’m concerned, there are still a lot of practical problems with autonomous vehicles. For example changing weather conditions such as immediately snow, makes it impossible for the autonomous car to track the lines on the street. But also the eye contact a driver makes with pedestrians who wants to cross the street for instance, isn’t possible for an autonomous car. I still believe these problems will be solved in the future and that there will be more and more autonomous vehicles on our roads.

  45. Adnane Guerti says:

    Article 1 – How AI is revolutionizing digital marketing


    Forbes – Nicole Martin – 12 nov 2018

    Phase 3

    The article is about how artificial intelligence is disrupting digital marketing and transforming digital strategy. The article gives three insights how artificial intelligence will improve digital marketing. First of all it will make customer experience better. AI can help to collect data and decide which content is the most relevant for the user. Secondly AI can predict behaviour for new and existing users by collecting information about them across the internet. Last but not least, AI can improve customer experience by chatbots which can solve little problems of customers in real time.

    I certainly agree that artificial intelligence will improve digital marketing. Collecting data about customers, will both benefit the companies as the users. Companies will understand the need of customers better and improve the efficiency of the customer journey. Customers will also be benefited because AI allows truly personalized marketing. They get only content that matters for them. Like in the example of the chatbots, customers will also get better service and this real-time!

  46. Adnane Guerti says:

    Article 2 – Retail marketing: the digital transformation


    Retail Dive – RMIT University – 21 nov 2018

    Phase 3

    This article speaks about the latest digital transformation technologies and how they can revolutionize the retail industry. The first digital technology is augmented reality. It gives brands the platform to create a personalized shopping experience without visiting the physical store. According to surveys, more than 50% of the shoppers prefer to shop at a store that offers AR. IKEA is a great example of using efficiently the technology. They have an app that renders more than 3000 different products in 3D. The second transformation the article talks about is the digitalization of the supply chain. Supply chains are the heart of the retail industry, which of course means that the digitalization of it will revolutionize the whole industry. Amazon is a great example. Last important new technology that will have an impact is the so-called V-commerce. Voice-activated technologies is increasingly used by customers to purchase products.

    In my opinion the article gives great insights how digital technologies will have an impact on the retail industry. I would like to add another insight that probably will happen. The big trend in retail is that customers purchase their products online and less in real stores. Does that mean that stores will vanish in the cities? I do think that stores of small companies will disappear, but big companies not. Big companies will change the function of their stores. The stores will focus less on selling products, but more on brand experience to make a personal connection with the customers.

  47. Adnane Guerti says:

    Article 3 – What GM’s layoffs reveal about the digitalization of the auto industry


    Harvard Business Review – Mark Muro & Robert Maxim – 04 dec 2018

    Phase 2/3

    General Motors are planning to cut up to 14800 jobs in the U.S. and Canada. Although it was understood that the main reasons were the slowing demand and the need to reduce over-capacity, the layoffs are also a consequence of the digitalization of the auto-industry. Once there was a really big need of mechanical and machine-maintenance roles, while now the need for electrical skills is growing exponentially. Jobs like software engineers, energy management experts and data scientists are becoming much more important, while the mechanical jobs are becoming automated processes.

    I consciously chose this article because I wanted to highlight the impact of digitalization on the loss of jobs. As we see in the example of General Motors, near 15 000 jobs are lost due to the digitalization of the auto industry. This will certainly happen in all the other industries too. Indeed, a lot of jobs will be lost as a consequence of the digital transformation. But on the other side of the coin, digital transformation will create more jobs in the future than it is lost now. In my opinion governments and companies need to tackle this problem by heavy investments in the education of those people.

  48. Niels Meersman says:

    Article 1: Will Print Newspapers Ride Out The Online Digital Evolution Of News?
    Resource: (Quora) – Ben Bradlee Jr
    Publication date: November 6th, 2018
    Phase: 2.0

    This article is talking about phase 2.0, The Social and Mobile web. Reading our newspapers online, discussing topic on social media and so on.

    I agree that print newspapers will ride out the digital evolution. In my eyes, physical printed newspapers will completely be replaced by online versions. Even my grandparents are now reading newspapers online. In my family, newspapers are only bought when necessary for school. Furthermore, I do agree with the fact that the economic model for newspapers is dead and that they are struggling to adapt. However, they are trying to make people pay for their news but that’s not a good solution in my eyes. In times of “fake news” and “just reading the headlines”, letting people pay for reading their newspaper online is not a solution. At least not at this point. On the other hand, I do understand that news can’t be free, but it can’t be fake news if we’re paying for it. I think it’s better to cover and investigate the “big news” thoroughly and dedicate the resources to the important subjects instead of trying to cover and investigate every story and reporting incomplete or even false information in order to fill the newspaper.

  49. Niels Meersman says:

    Article 2: The Race Is On to Protect Data From the Next Leap in Computers. And China Has the Lead.
    Resource: New York Times, by Cade Metz and Raymond Zhong
    Publication date: December 3rd, 2018
    Phase: 3.0

    This article is discussing phase 3.0. They are talking about artificial intelligence, cloud computing and the dangers of quantum encryption. Small explanation from the article:

    “Quantum computing is based on quantum mechanics, the science that explains the strange behavior exhibited by extremely small particles of matter. With traditional computers, transistors store “bits” of information, and each bit is either a 1 or a 0. Those are the fundamental slices of data that tell a computer what to do. When some types of matter are extremely small or extremely cold, they behave differently. That difference allows a quantum bit, or qubit, to store a combination of 1 and 0. Two qubits can hold four values at once. As the number of qubits grows, a quantum computer becomes exponentially more powerful.”

    After reading the article, I even more realize that we have no clue about what all these kinds of systems are capable of doing. If we look at robots and AI, we might be in danger. This sounds pretty dramatic, but I do believe that we need to realize that we might create killing machines instead of automatic “assistants”. Furthermore, I completely can understand that China is the leader in this story. It is truly a race against the clock. What if China is able to do these kinds of things? What if China is able to hack every government and is able to collect every data there is on earth? I agree that we should all be very careful with our data and systems. If there is or will be a solution is not clear for me.

  50. Sebastian De Rop says:

    Article 1: How Artificial Intelligence Is Helping Financial Institutions


    Resource: Forbes

    Publication date: December 5, 2018

    Phase: 3.0

    I think that by using bots that are available 24 hours a day, 7 days a week, the customer satisfaction and better help can improve. Bots do not get overwhelmed at peak hours and can offer uniform reaction speeds and times. In any case, a conversation with a bot can speed up the process with a real operator by collecting the necessary information to perform a specific task. Chatbots represent the future of communication with your customers. Successful transactions and answering frequently asked questions, that and much more will be fully taken over by smart bots in the coming years.

    The speed with which all this happens is, in my opinion, less important than its impact. If we continue to make machines smarter and also automate our thinking, the chance of unwanted behavior and autonomous decisions increases exponentially day after day. The time is gone that artificial intelligence only served to improve the efficiency of processes, we can now use this intelligence to solve problems that we have never been able to resolve ourselves.

    • Sebastian De Rop says:

      Article 1: Adoption of mobile payment shifts consumer spending patterns, habits


      Resource: ScienceDaily / University of Illinois at Urbana-Champaign

      Publication date: November 29, 2018

      Phase: 3.0

      Paying with the smartphone and mobile banking are firmly on the rise, and that is still an understatement. The digital wallet quickly displaces its physical counterpart and even the bank card. At the same time, the offer of payment apps is also increasing. Paying with the smartphone is therefore always and everywhere a piece of cake.

      • Sebastian De Rop says:

        Article 3: How VR is helping flyers and dental patients calm down


        Resource: By Rachel Metz, CNN Business

        Publication date: December 10, 2018

        Phase: 3.0

        There is a lot of innovation potential around VR. The field of high-quality immersive visual experiences is still far from being explored. The theoretical and practical exploration is ongoing and the market is slowly starting to convert the innovations around VR into profitable products. For the leisure and tourism industry, it is time to keep abreast of developments and to implement VR applications in existing products on a small scale and to communicate this mainly.

        I think that the next wave of digital transformation will be created under the impetus of VR and AR. Whoever has the margin to already look at the possibilities of the technologies, is definitely ahead of the competition when not only consumers but also the general public expect a form of adapted reality from their passenger flights, medical care, web shops, ..

  51. Lise Lemmens says:

    Titel: Will Print Newspapers Ride Out The Online Digital Evolution Of News?
    Link to article:
    Source: Forbes
    Date: 06/11/2018
    Phase: 1.0 and 2.0

    I agree with the idea that the internet took over the use of printed newspapers. The printed newspapers are struggling to find a way to boost their business again. People want everything close to them anytime and anywhere they want. They want to be up to date. Lots of people lost their jobs because of the reduction in printed newspapers’ use. Also the fact that the new generation expect the news to be free, it forms a barrier for them to buy a printed version.

    I also understand why people choose for reading the newspaper online. It’s free, easy to use, you are very up to date because everytime something new happens it will be posted online right after.

  52. Lise Lemmens says:

    Titel: Making Banking More Human In The Cloud
    Link to article:
    Source: Digitalist magazine
    Date: 08/11/2018
    Phase: 3.0

    I understand that due to the more and more digital world we are living in, most banks want to start again from the bottom because the older banking systems are not made for digital transformation. They have tried it before but do not see the result they were hoping for.
    I think this might be because in the beginning of the banking sector no one would have ever thought that it would evaluate this fast as it does right now.

    With the redesign to start from the ground up, they believe new neobanks can meet the challenges of digital transformation better than the old ones.

    For this they will use artificial intelligence technology. The main goal of this project is for customers to get make more out of their money. This will bring humanity back to banking.

    For this project they partner up with some leading cloud providers.

    In my opinion, the time and effort it takes is less important than the result which this project will bring.

  53. Lise Lemmens says:

    Title: Technology In Our Life Today And How It Has Changed
    Link to article:
    Source: Aging in place
    Date: December 2018
    Phase: 2.0 & 3.0

    I totally agree that technology has fully changed our lives. It’s a fact that technology has made our lives easier, better and faster . You will only realize how much you use it when you do not have it anymore. It became such a habit that we can not think of not using it anymore.

    Own experience says that there is already a big difference in the way of educating students when I was in high school than now in college.

    They are always taking a step extra. Using smartphones and social media is one thing, the other is the app-store which gives you the opportunity to buy and sell things online to millions of people. A new network has been invented.

  54. Sam Blockx says:

    Article 1: China creates AI newsreaders who can work 24 hours a day and read whatever editors type


    Source: Independent
    Date: 08/11/2018
    Phase: 3.0

    This article is all about phase 3.0 because it deals with artificial intelligence (AI).
    China’s state press agency has created a virtual newsreader designed to deliver headlines 24 hours a day. The AI news anchor is a realistic-looking man that can read out text by mimicking the image and voice of a real human presenter. The technology could be particularly useful for breaking news.

    On one side, I think AI newsreaders are a good idea. In this way you can follow the news 24 hours a day by listening to the AI news anchors. Some people prefer to listen to the news rather than read it. I also believe that news agencies can work more efficiently in this way, they would also have less costs.

    On the other side, I think it’s more difficult to watch to a virtual newsreader then to a human newsreader. I think a real newsreader expresses more emotions and makes you feel more relaxed.

  55. Sam Blockx says:

    Article 2: Now, AI Makes Online Courses Even Smarter


    Source: Forbes
    Date: 04/12/2018

    Phase: 3

    The digital evolution has an impact on my areas. This article shows there is also new technology for education. The current educational system is broken and unfair according to many people. We thought an online learning platform was a solution for that, but there are also shortcomings. An online learning platform doesn’t work effectively because the system can’t track how much they are learning, or even if they are paying attention. Derek Haoyang Li, CEO of Squirrel AI may have an answer for that. It’s all about artificial intelligence.
    The CEO is building an AI-driven online educational platform. The goal is to take adaptive learning, which is the employment of personalized learning based on individual progress. The AI-driven educational platform helps students focus on what they need to learn, as it ensures greater accuracy and focuses material and test questions on what students need to understand.

    I think it is a good initiative to develop such AI platforms because there are students who prefer to learn independently. If people will learn online, it’s very important that they can learn personalized based on individual progress.

    I wouldn’t use such platforms because I think it’s better to go to school. A professional can help you and explain something when you don’t understand something. You have also a lot of social contacts at school, and if you learn via an online platform you have a lot less contacts. There are also some skills that you can’t learn via an online platform such teamwork.

  56. Ashleigh Tang says:

    Article 1: Shake Shack’s Digital Evolution Gets Personal

    Link to article:

    Source: QSR Magazine
    Date: 04/12/2018
    Phase 2

    In the article they were talking about the fast food company Shake Shack who launched an app for their services. This is due to the digital technology and they felt the need to create an app for their customers. This is a way where customers can order and pick up their order faster so they don’t have to wait anymore.

    Nowadays, you see more apps of fast food companies like McDonalds. You can find the menu, the latest news, where the stores are with geo-tracking, and other things. This is very convenient for the customer and they know that most of the time people will look up things via the app instead of the website. I find this also very convenient as a customer.

    So for this company I catergorized it in phase 2, web 4.0 because they created a mobile app for their customers. I understand why Shake Shack took this step, because they want to be up to date with the technology and it’s moving fast.

  57. Liesbeth Sels says:

    Article 1: ASW continues Technology Partnership programme for digital transformation

    Resource: The Record
    Date: 22 November 2018
    Phase: 3.0

    A.S. Watson Group (ASW) is a Hong Kong international health and beauty retailer. They launched earlier a Technology Partnership programme with the aim of building a network of technology partners to accelerate digital transformation, that they will continu.

    The article is writing about web 3.0 because the technology partners offer expertise and innovation to help ASW in its digital journey. They want to invest in the right technology and the right partnership to help them enhance their ability to build stronger customer connectivity.

    I believe in the idea of collaboration, especially when it comes to technology. These collaborative and innovative partnerships will make ASW’s digital transformation journey much easier. They can acquire expertise from companies that are already further on the technological level. In this way the digital transformation can take place much faster. It is also interesting for the companies that offer expertise and innovation to ASW. For example, look at Microsoft Hong Kong who are proud to say that they are the catalyst for ASW’s digital transformation.

    In my opinion, such collaborative and innovative partnerships will happen more often in the future. Not every single company is able to respond to the digital transformation. That’s why it’s necessary to collaborate to exchange knowledge and experience. The digital transformation is taking place right now, so companies need to react right now.

    I think this is a terrible nightmare for ASW’s competitors. At the technological level, they will fall behind if they do not respond quickly because, as ASW cites in the article, they want to build stronger customer connectivity which in return will make them customers’ most-loved brands.

    On the website of A.S. Watson Group, you can find an overview of all their ‘Tech Partners’, such as Microsoft, Oracle, Zebra, …

  58. Ashleigh Tang says:

    Article 2: Chinese global luxury market demands digital evolution

    Link to article:

    Source: Fibre2Fashion
    Date: 11/11/2018
    Phase 2

    In this article, they mentioned that luxury brands can utilise online channels to engage more with their customers. This is beyond pure transactions, the consumers can now seek inspiriation via live-streaming sessions or consult peers for advice on social media.

    In my opnion, this is a great way to engage with your clients and search for their needs more in depth. It’s also a way of online shopping, which I also do sometimes. There are a lot of online webshops and they are very populair nowadays. I do it myself but don’t trust it if I don’t know the webshop. It’s not always safe to buy things online and that’s why I prefer to go to the shop itself.

    I put this in phase 2, web 2.0 because the luxury companies are using social media to promote their brands.

  59. Mani De Saeger says:

    Article 3: 5 VR Marketing Trends Digital Agencies Need To Know In 2019


    Source: Digital agency network

    Publication date: 17 October 2018

    Phase: 3

    This article is about virtual reality and how companies can make use of it in 2019. Through the use of Virtual Reality, companies can provide unique experiences for their customers.

    Although virtual reality is now mainly used for gaming, it has much more potential. It is ideal for shop owners to show and even sell their products. Some products and services sell better when customers can see exactly how the process works. Through a virtual reality tour as part of a marketing campaign, you can bring your customers to your facilities without having customers in your facilities every day. It all sounds very futuristic but this will become reality.

    I fully agree that virtual reality is the future and especially because we can do so much with it. You can demonstrate your products, show a result of something, give a tour through your shop, put your product in the spotlight and much more. So I am sure that virtual reality is a trend that we will be using a lot in the coming years.

    I placed this article in phase 3 because virtual reality brings the user and the brand closer together. Virtual reality lets the user really experience the brand by letting him walk in their shop or show what their living room would look like after it has been painted.

  60. Liesbeth Sels says:

    Article 2: The end of e-mail: Why you should implement intelligent tools

    Resource: The Record
    Date: 05 November 2018
    Phase: Web 3.0 & 4.0

    Businesses who are looking to boost productivity should transform the way employees communicate and collaborate by replacing e-mail with intelligent collaborations tools. This because research indicates that employees spend between 2,5 and 4,5 hours a day processing and responding to e-mails. That’s why Microsoft Teams creates a workspace where employees can converse as large groups or smaller, private groups to work together to get tasks done faster and more efficiently.

    The article is writing about web 3.0 e-mail will be replaced by a tool which enables the employees to use group discussion, personalized news feed, voice and video calling, productivity applications, … Besides this, it’s all about connections between employees. Every single ‘tool’ will automatically adjust, as new information arrives that is individually relevant to each employee. Information can easily be exchanged between employees and employees can easily be connected. That’s why it’s also an example of web 4.0.

    I believe in the idea of replacing e-mails by an intelligent collaboration tools. In fact, information will be customized. It will definitely boost the productivity because employees can work much more efficiently. The digital evolution that is taking place right now, will create even more tools like these so, in my opinion, it won’t be weird if an e-mail doesn’t exist anymore in 5 or 10 years.

    The only problem is that we are so used to an e-mail and it is so ingrained. That’s why the cultural change will have to cross many barriers. This was already mentioned in the article, and I can agree with this. We as people are used to our habits (eg. e-mail) and would not like it if a tool takes away our e-mails. It’s a switch we need to undergo but I believe we can get used to this.

  61. Sam Blockx says:

    Article: Britons having fewer face-to-face conversations because of technology, survey claims


    Source: The Independent
    Date: 06/12/2018
    Phase: 2.0

    This article is about a survey that shows Britons having fewer face-to-face conversations because of the technology. Over half of 2.000 adults polled and 1 in 10 said they have gone longer than three whole days without a face-to-face interaction with another person.
    The survey focuses on web 2.0 because it’s all about interaction.

    Technology has made our lives more convenient because we have many possibilities to interact with each other. (social media, blogs, …) With all our technology, we mustn’t overlook the importance of face-to-face contact, because it’s very important for our mental health. A simple face-to-face conversation can have a positive impact and it’s a great way to care and show your emotions.

    I totally agree with this article. Today’s technology allows us to interact with each other in different ways, such as Facebook, Whatsapp,… I like interacting online, but in certain cases I still find it important to have a face-to-face conversation. It’s more personal and can also convey a message more clearly. I believe people should be more aware in which way they have to interact.

  62. Liesbeth Sels says:

    Article 3: Robots aren’t coming for jobs: AI is already taking them

    Resource: Forbes
    Date: 25 October 2018
    Phase: Web 3.0

    Nowadays, there’s a lot of talk whether robots, automation, and artificial intelligence will take over an increasing number of jobs and supplant people. Supporters believe that employees can do more meaningful work. Skeptics say the jobs will go and so will the people.

    The article is writing about web 3.0 because robots are slowly but surely becoming part of our everyday life. The change is already happening right now. Most of the companies want to invest in this kind of technology to free employees up for other work.

    Robotization is already happening, especially when it comes to jobs that pay less and attract people with less salable skills. Think about the delivery robots. You can say that these robots are replacing an employee, or you can say that these robots are an additional for of delivery and not a replacement. I believe in the second part, because these deliveries normally wouldn’t have been placed by a human.

    I believe in the fact that we just need other kinds of jobs. We need jobs to design or to repare these robots. We are just so used to our job that we couldn’t image working with a robot. One we will make this switch, we will embrace the idea of working with a robot. The athor of the article believes that it’s about eliminating the jobs, but I think this isn’t true. We are way too scared about losing our job. I believe that other jobs will be created, that nowadays do not even exist.

  63. Maurice in 't Veld says:

    Article 1
    Title: Partnership to standardise IoT payments and data telemetry
    Resource of the article: Smart Energy International
    Publication Date: December 7th, 2018
    Phase 3

    The partnership spoken about in the article, between eCl@ss and the IOTA foundation, sounds like a step in the right direction for standardizing Internet of Things (IoT) payments and data telemetry. IoT payments is the ability to make secure payments through connected devices and data telemetry is the process in which data is collected and transmitted for monitoring.
    According to the article the partnership will work on the development of new standards of device communication and complex payment processes in the IoT. Together they can offer a clear and standardised description for IoT devices and products for any industry transaction. The partnership would allow organizations to collect valuable new information on their products and other connected devices. This is in my opinion a step in the right direction, with secure and standardised IoT payments we may soon be able to pay for gas, food or parking using your connected car.

  64. Maurice in 't Veld says:

    Article 2
    Title: 6 digital transformation lessons from Black Friday, Cyber Monday
    Resource of the article: ZDNet
    Publication Date: November 27, 2018
    Phase 2

    According to the article the lessons learned were:
    1. Amazon continues to dominate the e-commerce discussion
    2. The competition form traditional retail has improved
    3. The shopping days equate to a digital gut check
    4. It’s unclear what happens to the mall and foot traffic as digital and physical retail merges
    5. Online sales are being more evenly distributed across devices
    6. November will become a global spending spree
    I would have to agree with lessons 1, 2, 5 and 6 and would argue lessons 3 and 4
    based on my own experiences. When looking at products to buy during black Friday and cyber Monday the first website that popped into my mind was Amazon, meaning they do dominate the e-commerce market. However, before walking through the Meir on black Friday I went online and visited some websites of the stores I wanted to visit to look at the deals they had before going into the store. The digital gut check refers to stores having more out-of-stock messages than usual, I did not notice there during my shopping. When doing my shopping especially for clothes I prefer to go to a physical store and try them on before buy them, so I believe mall are not going anywhere anytime soon. When going online to visit store websites I did so both on my phone and my laptop. And black Friday and cyber Monday are not the only shopping holidays in November, there is also the singles day on 11/11 on which Alibaba shipped over 1 billion packages.

  65. Maurice in 't Veld says:

    Article 3
    Title: Automation Is In Your Future, And The Future Is Now
    Resource of the article: Forbes
    Publication Date: October 18th, 2018
    Phase 3

    I agree completely with this article. Automation is all around us, if you notice it or not. Technological advancements such as artificial intelligence and machine learning are already impacting our lives on a daily basis. The article uses the example of a house in which cameras monitor the house and alert you when something is wrong, thermostats adjust themselves to reduce energy usage, with a simple voice command you can listen to your favorite music and get suggestions based on the music you listen to just to name a few ways technology is changing the way we live our lives.
    The article also addresses job displacement, not job losses, by rethinking how and retraining. It also explains how we will benefit from automation through lower prices, which leads to a higher demand and thus needing more workers. For example a more skilled workforce will be required to assure the technology infrastructure that drives automation is doing its job.
    The last sentence in the article is a good summary of what the article is about: “Technology is evolving quickly, and it is our obligation, as a society, to assure that all segments of our workforce and economy can leverage the opportunities presented by our digital evolution. If we don’t, we will all pay a price”.

  66. Ashleigh Tang says:

    Article 3: What the evolution of digital assistants means for retailers

    Link to article:

    Source: Twice
    Date: 13/11/2018
    Phase 3

    Nowadays digital assistants are used very often. People are using this device as a personal assistant for purchasing several goods and services. They use is for groceries shopping, playing music and many more. This is a convenient and quick way to get things done and therefore you don’t need a screen like a smartphone anymore. For retailers this is a new opportunity to engage instore experience more for consumers. The retailer can provide that kind of one-on-one experience and build loyalty with its customers and maintain a strong relationship. The services the retailer offer would be better in the past with the voice assistant.

    I don’t use or have a voice assistant, but I understand why people will buy one. It’s convenient and easy to use, you can do everything with it. I have Siri on my iPhone, but I don’t like to use it because it’s unnecessary in my opinion. I would rather use Google Home or another voice assistant. In the article they were talking about headphones, watches and eyeglasses as voice assistants. I would use eyeglasses as a voice assistant, since I wear my glasses every day.

    I matched the article with phase 3, web 3.0 because the voice assistants are part of Artificial Intelligence.

  67. Elias Rabah says:

    Article 1: Apple Pay now available in Belgium (also live in Kazakhstan)

    Link to article:


    Date: 28/11/2018

    Phase 3


    With the introduction of Apple Pay in Belgium are contactless payments, by using NFC, with your iPhone or Apple Watch a lot easier. According to the article, are payments with Apple Pay only working with debit cards that are registered at Fortis, Fintro and Hello Bank. With implementing this new payment method for Apple users, I think that payments in stores give customers a completely new experience. Keep in mind that using Apple pay is only possible for users that have an iPhone 6 or higher.

    The ease of use of contactless payments is an absolute asset as stated before. You add your debit card to the Wallet App where you insert your card information. After that you press “ok” and you are ready to go!

    But what is the the biggest pitfall of using this kind of technology? Of course it is safety and that not all stores in Belgium use contactless payments. Will stores accept this technology and invest money in new payment terminals? In my opinion, I would not use this kind of technology because I am not fond by using this and I also do not have an Apple device. I would rather use the classic method of putting my debit card into the payment terminal and typing my PIN code.

    The use of contacless payments is according to me situated in phase 3. It uses AI technology such as Touch ID (the use of your fingerprint to validate the transaction) or Face ID in which your iPhone camera scans your face to validate your payment.

    • Elias Rabah says:

      Article 2: Microsoft buys chatbot company to juice its AI projects

      Link to article:


      Date: 14/11/2018

      Phase 3


      The American tech-giant Microsoft has acquired the development and software design studio XOXCO. This studio/company is specialized in AI chat bots and according to the research company Gartner, will chatbots dominate organizations by 2020 in helping their customers. The acquisition of XOXCO by Microsoft is also aimed at improving their customer service and other future ambitious plans. It is also true that chatbots are more occurring in the business world, as I experience this also in Belgium.

      In my opinion are these chatbots a useful tool in guiding customers to the right buying decision. With the implementation of these chatbots can you respond to any customer question at any given moment. This makes it easier for the company as you are not limited to hiring specific personnel. I agree that these bots are useful for companies but I also think that the human aspect in helping customers with their questions is also needed. It is important to be not fully dependent on chatbots as there is the the possibility that chatbots do not understand any type of question.

      I conclude that chatbots are a very useful tool for large organization such as Microsoft because of the large amount of customers they have. However I do not feel that chatbots are not needed or useful for smaller companies. Chatbots are according to me linked with web 3.0 because AI is used.

      • Elias Rabah says:

        Article 3: AI means more jobs, not less

        Link to article:


        Date: 30/11/2018

        Phase 4


        According to the article will AI lead to the replacement of 66 million jobs. It does not state where these replacements will occur but I assume it will be worldwide. It is true however that the implementation of AI will lead to the loss of current jobs but it will also lead the creation of new jobs and new opportunities for companies. The human skill set must be in touch with the latest AI technologies and is a necessity according to the article. People will have to adjust, possibly by moving to a new industry or into a new place.

        I think that the implementation of AI is needed for companies as it makes their processes more efficient. But we need however to find solutions to prepare for a jobless world. One important thing that I notice is that the first wave of robots or AI technologies will generate more employment than it will destroy, until later when it turns the tide. AI is situated in phase 4.

      • Elias Rabah says:

        Article 3 is web 3.0. Phase 4 is wrong

  68. Nicolas Verbeelen says:

    Article 1:
    Title: Do People Trust Algorithms More Than Companies Realize?
    Resource: Harvard Business Review
    Publication date: 26 October 2018
    Web: 3.0

    This article is about how people stand regarding algorithms and the use of these algorithms to help us with tasks and daily activities. While many companies thought customers would be wary of technology. Recent study shows that people are more likely to follow the advice of algorithms than the advise of a another person. However, when people have to make their own judgments they have a greater tendency to follow their gut feeling than the judgement of algorithms. A different study showed that adherence of advice depends on the context of decision-making. For example, when it comes to moral-decision.

    I tend to think the same when it comes to having trust in algoritmes for making moral decisions. On this moment I think that the technology is not yet on point to have emotional feelings. But probably in the near future these algorithms will be able te learn from their own experiences and will be able to give a better judgement on ethical and moral decision. It would be interesting if one day we could create an artificial operating system with its own consciousness and intuition that listens to you and understands you.

    • Nicolas Verbeelen says:

      Article 2:
      Title: Why Companies That Wait to Adopt AI May Never Catch Up
      Why Companies That Wait to Adopt AI May Never Catch Up
      Resource: Harvard Business review
      Publication date: 6 December 2018
      Web 3.0

      Although many large companies are already investing in new technologies such as AI and implementing this in their business model other companies are waiting for the technology to develop. Instead of being “early adaptors” to AI many companies are planning on being “fast followers”.

      I believe that many of these “fast followers” will be overtaken by the competition that invested in AI. Developing and implementing AI in your business model takes time. Time to integrate AI in your organization and to train your employees on how to use AI. AI will only have benefits for businesses and governments. By using AI companies can collect data on their customers. This data can be used to understand their customers wants and needs.

    • Nicolas Verbeelen says:

      Title: What big consumer brands can do to compete in a digital economy
      Resource: Harvard Business Review
      Publication date: 4 December 2018
      Web 3.0

      This article is about the impact of digitalisation on big consumer brands. As consumers buy more online and go less to actual shops, consumer packaged goods companies see a decline in their sales number. Although smaller retailers and newcomers that sell their product over the internet only represent a fraction of the overall market they capture the majority of the growth of traditional retailers. Selling your product through a webshop or an online platform has many advantages.

      A first advantage is that you can reach more people online than via a supermarket. Another advantage that these digital sellers have, is that by selling online you get more information about the buyer. The data you get from the buyer you can use to better meet the needs and wants of the consumer. As well as do better customer-oriented marketing.

      On the other hand, companies who have been in the business for a longer period already have experience that may be helpful for newcomers. For this reason, I think that collaboration and cross-fertilisation of information between different companies can help both in preparing for the digital transformation in which we find ourselves today. Also, big brands have the funds that start-ups and newcomers need to invest and grow.

  69. Inez Vereecken says:

    How having a smart home can help you maintain independence

    Aging In Place , update December 2018

    Thanks to digital transformation, elderly people now came move around more freely in their household without assistance from friends, family or nurses. This article talks about the chances you can make in your household so it becomes a smart home from phase 2 to phase 3. Nowadays you can easily control various tasks throughout your home but APP’s will evolve into being able to handle themselves or even make suggestions to their user in order to work more efficient.

    We all now the devices that fit into smart home but with a few adjustments in their connectivity and compatibility, they can increase your lifestyle to the fullest. In this article, they talk more about technologies towards health safety & saving energy , rather than entertainment or luxury. Examples go from medical alert devices to personal emergency response systems, but also far easier objects. Another example is a smart light bulb that can be controlled over voice or movement, this would make it easier for elderly people to walk around without injuries. Other examples are smart pill dispensers, programmed to sent reminder texts or call you when it’s time for your medication. A smart refrigerator can keep track of what’s inside and order grocery online or keep a virtual grocery list that you can check through an APP on your phone.

    Many examples the article talks about, are already known and used but could be taken to a next level. A smart doorbell system now shows you who is at your door via a camera and makes it possible to speak to them. In futuristic devices you can check this video or speaker in real-time on any device of your choice. It goes even further that also family or nurses can keep track of these movements on their devices.
    All these advantages are making life easier, but of course there is one big topic to keep in mind: the web security.

    • Inez Vereecken says:

      Article 1
      Title: How having a smart home can help you maintain your independence
      Resource: Aging in place
      Publication date: december 2018

    • Inez Vereecken says:

      As my grand parents are getting more trouble to live by themselves, I tend to find myself thinking about how I would live when I’m older. I find it very interesting what technology can do nowadays to improve living. Although I’m not entirely convinced yet, I do like to believe that I will be in a couple of years. At the moment I’m still quite scared of all the data these devices gather from you and the security. This article again shows only the benefits from digital evolution but doesn’t talk more than 4 sentences about the security, which I find very important. So, for now I’ll just look out my window to see who’s at the door instead of picking up my phone to live videochat.

  70. Inez Vereecken says:

    Article 2

    Title: Can blockchain technology save the environment?
    Source: Forbes
    Publication date: December 1th 2018

    The findings from the Fifth Assessment Report created by the World Meteorological Organization (WMO), and United Nations Environmental Progam have shown that temperatures have reached a new high due to carbon pollution that is a direct result of human activities. But this article says that there are already 65 identified existing and emerging blockchain use-cases that could repair some of the world’s global environmental challenge. These blockchains would be used for secure record-keeping on environmental practices and would remove all of the waste in the supply chains.

    In the article is said that consumers love a story, blockchain can effortlessly prove a story from a product that shows it is for example ecologically harvested, from natural resources or fair trade, low energy transportation and so on… These blockchains would also reduce corruption in government and it’s collusion with the financial and energy industries.

    But what if blockchain is only just a solution in reach of a problem?
    Further in the article, Dr. Jonathan Foley argues that these blockchains will be disastrous for the climate because it are “energy-intensive computer farms that have yet to show any real benefits.” The calculations needed for blockchain are high energy demanding, from which the energy often is powered by coal of other fossil fuels. Dr. Foley doesn’t believe that secure database are the problem for building a sustainable future.

    • Inez Vereecken says:

      I don’t believe blockchain could really help the environment. But I also didn’t believe it would turn out a great success, yet I do have friends who made quite a lot of money thanks to it. Still I think it didn’t reach what it was made for, or I just don’t understand enough about it to realize it has. Therefore I agree with Dr. Foley in his statement that these blockchains would only make it worse as they can only exist through energy sucking farms. As long as this energy isn’t powered by wind or solar or anything else ecological, it won’t really help the environment.

  71. Inez Vereecken says:

    Article 3

    Title: Shape- shifting robots perceive surroundings, make decisions for first time
    Source: Cornell University via
    Date: November 1th 2018

    General-purpose robots have plenty of limitations as for example their expensive price or that fact they only accomplish a single type of tasks. This article from Cornell University talks about the first time modular robots have demonstrated fully autonomous behaviour and reconfigurations based on the task. I’m not really sure if this is web 3.0 or maybe 4.0 but how I understood the text is that these specific robot now can make decisions and autonomously assume different shapes in order to perform tasks. This scares me a little because I automatically see robots taking over the world. Luckily, the text says that the robots are told what their goals are before they take actions, so I think that they maybe become smarter than humans or work more efficient, but they’ll never be able to really start something on their own.

    • The Massachusetts Institute of Technology has created an AI system which prints/creates paintings. The AI does it after scanning spectral colour, regardless of light etc. They are now thinking of integrating it in museums to protect or replace art. This is a huge thing for the world of art, while for example the Mona Lisa might be seen in a museum in Belgium. A negative thing might be that certain museums will lose their reputation, because it’s known people will go to the closest one available
      I personally think this is a huge step forward in the process of digitalisation. If they are capable to manage to expand their knowledge of this AI, It can be a big thing in the future. They can create so much more than just art. Think of designing clothes or even houses.

      Before we are at this phase, both the developers and the AI needs some training. It has to be guaranteed the AI not to make any mistakes. The need to train the Ai to recognize certain things they have to keep in mind. Especially when they will create things like houses. One little mistake can have huge consequences, so they really need to be careful with that.
      It’s definitely a good thing they are experimenting with something like art. It doesn’t matter if the painting is horrible, however it can be really handy if it works.

      • Comment on article 2: The Chef making fast food even faster (unable to post it there)

        A new burger restaurant in San Francisco, Creator, has opened. In this restaurant, you won’t find a chef in the kitchen. The only thing you’ll find is a robot preparing the dishes. The robots have the size of a family car each, and are able to create 120 burgers an hour. The burgers can be composed by the costumer.
        The machines are connected with each other, and are constantly learning new algorithms.
        I personally think this is the future of restaurants. For a kitchen with mass production, think of McDonalds or Burger King, this might be perfect. The robot will prepare the dishes, and the employees can do something else. On the other side, this robot might be a threat as well, as it takes over the chefs job.
        Although it might be a very expensive thing to a lot of restaurants, it can return a lot of advantages. It works way more efficiently and faster than regular chefs. If the machine is able to learn a lot more algorithms, it can prepare a lot more dishes, and like that it can be integrated in most of the restaurants.
        I guess, having a handmade meal will be rare soon!

  72. Article 2:
    Title: The chef making fast food even faster
    Source: BBC
    Date: 06/12/2018

    • A new burger restaurant in San Francisco, Creator, has opened. In this restaurant, you won’t find a chef in the kitchen. The only thing you’ll find is a robot preparing the dishes. The robots have the size of a family car each and can create 120 burgers an hour. The burgers can be composed by the costumer.
      The machines relate to each other and are constantly learning new algorithms.
      I personally think this is the future of restaurants. For a kitchen with mass production, think of McDonalds or Burger King, this might be perfect. The robot will prepare the dishes, and the employees can do something else. On the other side, this robot might be a threat as well, as it takes over the chefs’ job.
      Although it might be a very expensive thing to a lot of restaurants, it can return a lot of advantages. It works way more efficiently and faster than regular chefs. If the machine can learn a lot more algorithms, it can prepare a lot more dishes, and like that it can be integrated in most of the restaurants.
      Having a handmade meal will be rare soon.

    • A new burger restaurant in San Francisco, Creator, has opened. In this restaurant, you won’t find a chef in the kitchen. The only thing you’ll find is a robot preparing the dishes. The robots have the size of a family car each, and are able to create 120 burgers an hour. The burgers can be composed by the costumer.
      The machines are connected with each other, and are constantly learning new algorithms.
      I personally think this is the future of restaurants. For a kitchen with mass production, think of McDonalds or Burger King, this might be perfect. The robot will prepare the dishes, and the employees can do something else. On the other side, this robot might be a threat as well, as it takes over the chefs job.
      Although it might be a very expensive thing to a lot of restaurants, it can return a lot of advantages. It works way more efficiently and faster than regular chefs. If the machine is able to learn a lot more algorithms, it can prepare a lot more dishes, and like that it can be integrated in most of the restaurants.
      I guess, having a handmade meal will be rare soon.

    • A new burger restaurant in San Francisco, Creator, has opened. In this restaurant, you won’t find a chef in the kitchen. The only thing you’ll find is a robot preparing the dishes. The robots have the size of a family car each, and are able to create 120 burgers an hour. The burgers can be composed by the costumer.
      The machines are connected with each other, and are constantly learning new algorithms.
      I personally think this is the future of restaurants. For a kitchen with mass production, think of McDonalds or Burger King, this might be perfect. The robot will prepare the dishes, and the employees can do something else. On the other side, this robot might be a threat as well, as it takes over the chefs job.
      Although it might be a very expensive thing to a lot of restaurants, it can return a lot of advantages. It works way more efficiently and faster than regular chefs. If the machine is able to learn a lot more algorithms, it can prepare a lot more dishes, and like that it can be integrated in most of the restaurants.
      I guess, having a handmade meal will be rare soon!

  73. Article 3:
    Title: A.I. as Talent Scout: Unorthodox Hires, and Maybe Lower Pay
    Source: New York Times
    Date: 6/12/2018

    • An AI talent scout might be very useful in the future, yet are there also a lot of disadvantages.
      The AI will be able to take over others job, which is both an opportunity and a threat. In the beginning, the Ai will have to learn the algorithms as well as how to decide. This why I think it’s better to keep this job under humans.
      The AI won’t focus on the job the title, but just on the skills the person has. This will make the tasks of the existing talents scout much easier. They just have to decide if the person will comply with the job or not.
      Faults in the algorithm of the machine might be a huge deficte for the employees future. However, it will be a lot more efficient than doing it manually or via LinkedIn.

  74. Robin Lake says:

    Making Facial Recognition Smarter With Artificial Intelligence

    Forbes, 30-09-2018

    Phase 3

    Personally, I am pro artificial intelligence in the physical security industry because it makes me feel safer. I feel the same way when i’m walking through an airport or a train station and I see soldiers walking around with their AK-47s. To me it’s not uncomfortable. To me it symbolizes safety. On the other hand, I can understand why some people might not be equally as open to the idea of video cameras capturing their every move 24/7. Privacy is important and must be respected, but I don’t get a feeling of intrusion from these new technologies. It can also be that I’m a bit naive to this topic seeing that I’ve lived my whole life in countries governed by democracy and not in harsh socio-political conditions, such as those of Cuba and North-Korea where people’s daily lives are controlled by the government.

    I particularly liked Shawn Guan’s opinion in the article that artificial intelligence is the key to transforming the security industry from evidence collection to prevention. So many murders, kidnappings and thefts have yet to be solved. With artificial intelligence they don’t have to happen at all.

  75. Robin Lake says:

    Care coordination tech reduces readmissions, length of stay at Penn Medicine

    Healthcare IT News, 30-11-2018

    Phase 2

    I think using web 2.0 and 4.0 technology in hospitals is a very easy way to increase communication and efficiency. My mother, aunts and cousins all work in the medical sector and I used to study Medicine, so I know a lot about patient care and how all the administrative work can be very annoying for both parties involved. The patient expects that his/her doctor has all the information necessary to treat him/her and likes to get visits from his/her doctor regularly. The doctor is very busy and needs to be up to date on patient information, otherwise things can go very wrong very quickly. TrekIT can help in achieving these desires. Also, it’s nice that doctors can use the program on their desktop or on their mobile devices, because they are often on the go. The only concern I have with this technology is that private patient information can easily be shared with other people that have no right to see this information.

    Lastly, I like the program because it’s eco friendly; nothing is ever printed because the information is in real time. This is good for the environment and good for doctors who hate paperwork.

  76. Robin Lake says:

    How artificial intelligence is shaking up the job market

    World Economic Forum, 17-09-2018

    Phase 3

    I chose this article because it’s a topic that scares me. I’m a college student majoring in Accounting and Finance and I’m being told that I might not have a job 15 years from now because a robot can do the work better than I can.

    The article, like many others, states that robots and AI will take away a lot of jobs, but will also create a lot of new jobs. However, I think it becomes an issue when the new jobs don’t match your interests. Take me for example, I’m bad at IT, engineering and physics and I don’t want to become a school teacher or a Human Resource Specialist. How am I then going to find a job that gives me fulfillment and makes me happy? Moreover, how am I going to get the education and training necessary to keep up with the technological advances? These are the factors articles like these don’t bother to explain.

    I understand why companies would prefer “employing” robots with AI technology than human beings. Human beings are flawed, need rest, get sick and have opinions. Robots can work 24/7 and don’t need vacations or sick days. More importantly, they follow orders without counterforce.

    I like the graphs included in this article and I like the fact that they used LinkedIn data for their research.

  77. christophebraeckmans says:

    Article 1:
    Title: From follower to leader: Digital transformation and the road to 5G in southern Asia-Pacific
    Source: MIT Technology Review Insights
    Publication date: November 12, 2018

    • christophebraeckmans says:

      I believe this article talks about a Phase 3 environment. It explains how the introduction of 5G in the southern Asia-Pacific will create new types of businesses. It also shows that the southern Asia-Pacific countries are opportunistic about 5G.

      I feel that the introduction of 5G is a giant leap into the future. It opens up more doors than its predecessors (3G and 4G). 4G wasn’t very impactful. I see it as an upgrade to G3. I believe 5G will be something different. In the article they talk about how 5G will be easily accessible in the next year to three years. I believe that the introduction is succesful if businesses start using the upgrade. The Internet of Things (IoT) and AI can surely benefit from 5G. I’m optimistic about this introduction. It will reshape todays society. The Internet of Things will introduce many more possibilities and applications. Individual families and companies are indirectly connected, 5G will directly connect these groups.

      5G has many hurdles to cross, but it will evolve over time when more and more people start using the connection. An important factor to consider is security and privacy. These two have to be perfectly implemented in the technology. Autonomous cars and smart-homes are very dependant on this new digital network. The government needs to support this new introduction. If the government and the businesses support 5G, the introduction will be much cleaner. Its potential is growning by the second.

  78. christophebraeckmans says:

    Article 2:
    Title: The counterintuitive evolution of online courtship behavior
    Source: Emerging Technology from the arXiv
    Publication date: October 2, 2018

    • christophebraeckmans says:

      I believe this article talks about Phase 2 digital evolution. The article explains how courtship is transformed in a digital world. The online dating experience is ‘changing the nature of society’.

      An important view about online dating is the way people, men and women, interact with eachother. This change is part of the digital age. This new way to find a partner is on the rise. The transformation from real-life flirting to digital/online flirting is continuing to evolve. This new way shapes how some relationships form. I believe this will continue to have an impact on society.

      I feel this will create distance between the individuals. Even tho I’m pessimistic about this evolution, I have heard positive reactions on this type of dating. People I know, who have or had a relationship via a digital platform, tell me that this way of finding a partner works. They are as happy, or even happier than couples who met the traditional way. If this is true, I believe the new generation will adapt, and use this method more and more.

      The article talks about the change in initiation of digital dating. It shows that the gap of which gender initiates the first conversation grows. Males can easily spam their potential partner via the dating apps, while females can easily decline the advancement. The fear of interaction fades away.

      In my opinion, this evolution will evolve even further. In a Phase 3 evolution people could use virtual reality to meet the other individual. Online relationships without any real interaction already exists. It is limited to a small percentage, but it could grow when more and more people use online dating as a standard.

  79. christophebraeckmans says:

    Article 3:
    Title: Digital transformation sparks innovation in networking
    Source: MIT Technology Review Insights
    Publication date: November 13, 2018

    • christophebraeckmans says:

      I believe the article talks about a Phase 3 digital evolution. It shows how networks and applications on many different devices have to grow with new technologies. The importance of connectivity with digital networks can further evolve the digital businesses.

      The article talks about how digitalization is a building block for innovation. Digital networks and cloud-based applications are evolving at an incredible rate. Digital transformations are done by implementing a wide range of elements. Keeping track of: culture, businesses and technologies help the development of new digital businesses. The article shows that manual intervention needs to be eliminated to evolve and develop better digital networks. At the same time, the networks need to become more cloud-based.

      I believe the combination between the development of cloud-based networks and the cancellation of manual intervention can create networks with better connectivity. The IoT is a great example of this. A system that provides an all-in-one platform for security, communication and connectivity is very useful in the future.

      In the article they also mention that people fear automation and the development of these technologies. I’m optimistic with these new ideas and concepts. It creates different kinds of jobs and positions in companies. People fear the unknown, and love the known. The digital generation knows the importance of all these technologies. So they are less scared for the future.

      In the last part of the article ‘Self-healing’ of a network is explained. As an example they chose LinkedIn. In short, LinkedIn’s old core algorithm was not really scalable to its growing number of members. They had to reinvent its core. Now, machine learning is used to deal with scaling of the platform. I believe these types of algorithms and business cores will be implemented in many other applications and networks. Otherwise the companies can’t deal with the new concepts of the future.

  80. coolslars says:

    Article 1:One of the fathers of AI is worried about its future
    Source: MIT technology review
    Publication date: november 17, 2018

    • coolslars says:

      In the article, Yoshua Bengio gives his take on the way AI is developing. Bengio is one of the minds behind ‘machine learning’. This article is about a web 4.0 development, AI and machine learning.
      As the title states, he is somewhat cynical on the future of his own inventions. There are different countries, with different access to AI. They also have different plans to use this machine learning. AI tends to lead to concentrations of power, which can be negative to a democracy. I believe the government can play a crucial role in this case. Depending on their vision and support, the outcomes can change dramatical differently.
      The entire use of AI is a question of morality. When do you let a program decide?
      I fully agree AI has still a long way to go, but we have make sure we develop it responsibly. At this point, many of us don’t have a clue what artificial intelligence is capable of. It is still a futuristic term. When we learned about all the possibilities, it’s clear we must keep in mind the side effects it can have. Killer-robots and hacking software are only a few of the many negative outcomes it can have. I share Bengio’s opinion that we need to develop AI at a steady rate, with moral and ethics in mind.

  81. coolslars says:

    Article 2: How European Health Care Providers Are Engaging Doctors with New Technologies
    Source: Harvard Business Review
    Publication date: november 8, 2018

    • coolslars says:

      Those who live in Europe and needed healthcare understand the problems. There exists little to no personal care and it seems you’re just a number in a healthcare factory. Because of numerous budget cuts, there is not enough time for doctors to care about the patient.
      This is where AI comes in to place. Different hospitals already launched digital initiatives to increase efficiency. New types of monitoring systems can more accurate decrease some sorts of diseases. Advanced analytics can reduce the patients’ risks of all sorts.
      With our aging population it’s an absolute necessity to change our healthcare. With the use of AI, we’re not taking the jobs of the medical staff. Instead, the patients get treated better, there will be more time for them and the care will get more affordable.
      I don’t believe the government is handling the problem correctly. Now, they want to achieve a higher efficiency by lowering the budget. In my opinion, it should be the other way around. Help creating a more efficient healthcare by investing in new technology. Lower costs should come afterwards.  

  82. Article 1:
    Title: Europe is voting on a controversial law that could force Google, Facebook to block copyrighted content
    Date: 09/12/2018

    This page explains the article 13 performance.
    I disagree whit Europe bringing in this article, if it gets approved, pages like youtube will be forced to delete a lot of content, same thing for other goods pages like reddit, fj, (probably, ect….. it will turn internet into a boring place. I enjoy the internet as it is now, and many other people would say the same, why ruin all the fun ? of course its purpose to protect the creators of original content, but i think will do very little fo fix the problems as it is suppose to.

    There is a good saying – “We are born too late to explore the world, but too early to explore space, born just in time to explore the internet”

    I hope it gets rejected.

  83. Isabelle Nijs says:

    Article 1:

    Title: Bridging the digital divide
    Date: 16/09/2018

    Phase 3

    The article is about a program to make the youth more aware of STEM and teach them about digital technology.

    I agree with this article. It is very important for children these days to learn how to work with AI and other technologies in a fun way. In the next few years it will become more prominent in the society. When the children are grown up it will be a big part of their lives, because it will affect their jobs. I think it is good that they get to know about programming robots, VR,… when they are still growing and developing. This will impact their careers in a positive way.

    There are more than 4 million unfilled jobs in science and technology. I am sure that the Verizon innovative learning lab will be responsible for filling a lot of them. However, even if the students don’t go further into technology, they learn about their skills and other jobs they can do.

    It pleases me to see how the learning lab has a positive impact on the students’ school grades. They become 3 times better in math, 2 times better in reading and 53 % are more engaged in school.

    I can conclude that this is a very interesting program to realize the full potential of the youth.

  84. Isabelle Nijs says:

    Article 2:

    Title: Technology will add a third to annual trade by 2030, WTO claims
    Date: 3/10/2018

    Phase 3

    This article is about the effect of technology on trade.

    I agree that innovations like AI, blockchain,… can cause growth in developing countries. This is thanks to the falling trade costs. They make trade grow yearly by 1.8 to 2 percentage points or 31 to 34 percentage points over 15 years.

    However, it worries me that it could also have the opposite effect. This can occur when there are anti-competitive practices and a rise of big tech monopolies.

    Therefore, I hope that the WTO will keep a close look on the big tech companies and make sure that everyone gets the opportunity to compete in the market. Only then can everyone benefit from growth.

  85. Janine Blum says:

    Title: Will printed newspapers ride out the on-line digital evolution, as books have?
    Source: Quora
    Publication Date: 5th November 2018
    Phase1/Phase 2

    This article is giving the authors opinion on the question if newspapers will survive the digitalization as books did. So I think it is about phase 1 or phase 2 depending on how they design the online newspaper website. Most online newspapers are designed in a phase 2 website, which I also think is creating more value for the subscribers, as they can interact with the articles by leaving a comment.

    Regarding the content, I do partly agree with the author of this article, because I think newspapers don’t have to be printed anymore. Everyone knows how to find articles online and it is even more sustainable for the environment if we don’t have a printed newspaper each day. But on the other hand, I agree that the newspapers don’t have to be free for everyone. If the customers of the newspaper do an online subscription instead, the newspaper company can operate in the same way as before. By having them online the company is even more flexible and can add articles only few hours after it happened in real time, which is a huge advantage in comparison to a printed version.

  86. Janine Blum says:

    Title: Beijing leads China’s AI adoption
    Source: Innovation Enterprise Channels
    Publication Date: 15th October 2018
    Phase 3

    As this article is about China becoming a leader in Artificial Intelligence I think this article is about phase 3, semantic web.

    I do totally agree with the author of this article. Lately I had a chat with a teacher of my home university (Magdalena Meusburger). Each year they go with the master students to Silicon Valley (San Francisco) to work on entrepreneurial projects and beginning next year they want to offer a second destination in China. This shows that there is already an awareness about the advantages China can offer to digital or tech-based companies.

    Moreover, we heard in current economic affairs that Chinas economy is growing much faster than ours in Europe. Probably also because the AI is getting more and more important and as this article shows China is one of the main players in that field.

    I was really convinced that Silicon Valley is the one hot-spot you have to go, when having your own start up. But because of the enormous growth China is currently going through I would advice tech-based companies to go to Asia instead.

  87. Janine Blum says:

    Title: Facebook Rolls Out “Watch Party” Communal Video Viewing Option to All Profiles and Pages
    Source: Social Media Today
    Publication Date: 28th November 2018
    Phase 2

    This article is about enrolling watch parties on Facebook. As this new feature on Facebook is highly interactive for the users, I would say it is a phase 2 feature. The Facebook users can leave comments, chat with friends, leave likes and share stuff in real time.

    Even though it seems like a lot of people are interested in this new feature and this is a huge opportunity to promote products in the future. I feel like this is not a good evolution. By publishing this, the people will spend even more time on social media and don’t see their friends and families in real time anymore. As there are a lot “anti-digital” trends upcoming, I feel like this launch is a step in the wrong direction. If the digitalization goes on like this, we might have no real contact to real people anymore, and I don’t want to live in such a world.

    Which is why I am totally against this new feature Facebook is rolling out.

  88. Isabelle Nijs says:

    Article 3:

    Title: Balmain reveals line-up of virtual models for latest campaign.

    Source: The independent
    Date: 03/09/2018

    Phase 3

    This article is about a fashion brand using virtual models instead of real models.

    I’m not really comfortable yet with this evolution. I think that it will be very useful for fashion brands to be able to create the model they need for a certain look. They just need to input data of the clothing items and they will be tailored to the model’s measurements. This will save a lot of costs for the clothing stores.

    However, there is something in the models’ eyes that I find a bit unsettling. You can see that they aren’t alive, they miss a spark. A lot of people share this opinion with me. However, if the artists can make the models look more human, a lot of the opinions will change and people will accept it.

    I am impressed with the artwork and what people are able to create. There is no doubt that this will become a big thing in the future.

  89. Sarra Van Buyten says:

    Article 1: Android child’s face strikingly expressive
    Source: Science Daily
    Date: 15/09/2018
    Phase: 3

    In Japan, the robots are getting more and more humanized. Like their android robot ‘Affetto’. Affetto moves more humanlike and has more facial impressions than robots have ever had. Everything is precisely researched and embedded in the enhanced robot. Now the emotional expressions of the robot are very wide and real.
    Robots are also more and more used in different sectors. For example, they have been used in the healthcare sector, in the industrial sectors etc.
    I agree with the fact that Japan loves their robots. There are continue studies for them and they keep improving. Although, I find robots a bit scary, it is very interesting to see the developments compared to the past.
    This article belongs in phase 3 since a robot is AI.

  90. Sarra Van Buyten says:

    Article 2: How the Digital Era has changed the Daily crossword
    Source: The New York Times
    Date: 05/12/2018
    Phase: 2

    This article is about how the employees from New York Times use technology in their jobs to create crossword puzzles. They first use the app CrossFire for the word puzzles’ design. To choose words they use XWord Info and OneLook. These are databases with a lot of words in them. You just have to choose the letters you want to appear in your word, and the apps generate the existing words with those letters that are saved in the database.
    The employees find this very easy to work. Everything can be done in less than an hour. If they must verify a word, they look it up on the internet, which is also just 1 minute of their time.
    There is also a change in the way these puzzles are filled in. Normally you would do it on paper. Nowadays they can be made online too.
    I agree that digitalisation is changing the work life and personal life. It is so much easier to look up needed information.
    The crossword puzzle app belongs in phase 2.

  91. Sarra Van Buyten says:

    Article 3: Your apps know where you were last night, and they’re not keeping it secret
    Source: The New York Times
    Date: 10/12/2018
    Phase: 2

    Technology is more precisely than ever and is getting more accurate every day. Although there are a lot of positive aspects about social media and digitalization, there are also a lot of negative impacts. One of them is the shrinking of our privacy.
    At least 75 companies (in the US) receive locations and some companies keep this private information. These companies analyse the habits of the people to produce more focused advertising. The selling of this information is a trend and is realizing $21 billion per year. They claim they are only interested in the patterns and not the identities about their potential customers.
    The article is likewise talking about mobile surveillance devices. Elise Lee, a nurse in Manhattan, saw that her device had been tracked to the main operating room at the hospital where she works, she expressed concern about her privacy and that of her patients.
    For me it is a very scary thought that we don’t have privacy anymore due to our iPhone and Samsung. I feel like everybody knows they are being ‘controlled’. This shows that digitalization is going very far.
    This article fits in phase 2.

  92. says:

    Article 1:

    Title: World’s first AI news anchor unveiled in China
    Source: The Guardian
    Publication Date: Fri 9 Nov 2018
    Web: 3.0

    We are definitely talking about web 3.0, because it’s an Al news anchor.
    I personally find it amazing what they can create already in terms of Al technology. How fast this technology evolve is impressive, I am curious how the world will look like in 20years from now. Ofcourse for China it’s an interesting development, its internet is one of the most controlled in the world. With these Al anchors they can control news even more, because as long as the anchor is provided with text, he can speak as a news host.

    I think creating this news anchor is a bit unnecessary. It has no real human emotions which is an important part in communication and some people are even scared of it. But ofcourse this technology improves every day so it won’t take that long before it will have al characteristics of a real human news anchor. Just for now they should use Al for other things, like in healthcare or manufacturing.

    Also if you are just looking on how China already is developed with this technology what about us? Are we having a deprivation in terms of Al which will become one of the most important technology in the coming years? Questions that we have to keep in mind if we still want to be an important country in the future.

  93. says:

    Article 2:

    Title: The Fourth Industrial Revolution

    View at
    Source: Medium
    Publication date: Mon 3 Dec 2018
    Web: 3.0/4.0

    The new age is approaching. Everything we do is going to become easier and faster. The fourth industrial revolution is characterized by artificial intelligence, nanotechnology, quantum computing, internet of things, 5G wireless network, 3D printing, autonomous vehicles, and agile robotics.

    It’s exciting to be a life in time where digital evolution changes this fast. These changes are going to be fundamental for taking our next steps in history. Imagine interacting with devices in your own home. It’s sounds crazy but this is actually happening.

    ioT (internet of things) devices are going to make our lives much more safer and faster. People will slowly adapt to preferring robots, look a few years back everyone said that they didn’t need a phone. And 15-20 years later everyone has one and can’t even life without it. Honestly I think most of us can’t even imagine what kind of possibilities there will be in the near future.

  94. says:

    Article 3:

    Title: E-commerce, M-commerce: What’s next — IoT? Voice Commerce? Connected Devices?

    View at
    Source: Medium
    Publication date: Wed 12 Dec 2018
    Web: 3.0

    Commerce is a big business and is right now in the process of the next digital evolution. We saw the change from online to mobile and now it’s time for voice commerce. All these changes will lead to an easier lifestyle.

    I agree with the author that a lot of organisations will fall behind on this technological transformation. Companies will have to adapt and join the connected commerce. The way of shopping will be totally different because we are literally going into a age with smart everything.

    Shopping will be much more safer, instead of using passwords or usernames we can use biometric authentication. Only problem I think, is that consumers will need to be trusted with this new kind of shopping. Change is a difficult process not everyone wants it, so this might also be a big challenge for in the future.

  95. Bitcoin Price ‘Could Go from Bad to Worse’: Bearish Analyst says:

    Article 1:

    Title: Bitcoin Price ‘Could Go from Bad to Worse’: Bearish Analyst
    Source: CNN
    Publication date: December 12, 2018
    Web: 3.0

    I disagree with this article. In my opinion the Bitcoin is the future. It will replace the banking sector and will make free trade around the world even more easy.
    It’s true that the Bitcoin isn’t used enough to have real value, but I am convinced it will be in the next 20 Years.

    The hard part is convincing older people of the value. Another problem is that the government is not really proactive, like with many things, the government reacts (mostly a little too late) instead of anticipate to big digital or technological changes.

    If we want to move forward, a lot of things still have to change and education should be given.

  96. Sami Hallak says:

    Article 1: What does ‘digital transformation’ mean for healthcare start-ups in 2019?
    Date: 12 December 2018
    Phase: 3.0 (AI)

    This article is about AI or robots taking over our jobs in the future. I can link this article perfectly with the second guest speaker we had because they both talk about the big change that will happen and how AI will eventually take over some jobs but also create a lot more.

    As a matter of fact, I am of the same mind when it comes to AI and jobs. What I think is that AI will take over meaningless jobs such as administrative jobs, which basically anyone can do, and will create a lot more meaningful jobs where people are forced to used their cognition and common sense.

    I don’t agree with what they’re saying in the article. They’re saying that digital transformation refers to a radical change that is happening and that it’s not a transformation but more of a digital initiative. I do not agree with this statement because I think they’re underestimating the impact that the transformation will have on our everyday lives.

    Telemedicine will take over the lives of current doctors is somewhat of very general statement. The fact that doctors have to study for a long time and spend many years perfecting their skills says enough. AI can’t just take over a doctor’s job in a matter of a couple of years. This process will take at least one decennium before it can be launched trustfully.

  97. Hamza Ettaki says:

    Article 1
    Title: The Internet Of Things Is Becoming The Internet Of Threats
    Source: Forbes
    Writer: Dan Timpson
    Date October 24, 2018
    Phase 4.0

    • Hamza Ettaki says:

      I totally agree with the idea that connectivity increases the risk and that is vulnerable to hacking. Because IoT devices are connected to a network and collect, analyze… data, but they also become very vulnerable. There are lot of people who want to attack companies, and this could be the way in. A lot of people have smart devices in their home, for the temperature, security cameras … Those could also be easily hacked by thieves, to check if someone is home. A lot of people are not aware of this problem and do not update the devices and buy from trustworthy sellers. I think that those steps could bring the risk down and to bring awareness to the problems will decrease the cybersecurity risks.

      I believe that if IoT keeps advancing that the security will advance with it, there are a lot of ‘ethical hackers’ that can help companies to keep everything safe. In the article they gave some advice about how to raise the security and a good quote “Products can be secure only if they are designed with security in mind.” And that’s what I believe, IoT will have some threats with it but the security will improve and make everything safer.

  98. Hamza Ettaki says:

    Article 1
    Title: The Internet Of Things Is Becoming The Internet Of Threats
    Source: Forbes
    Writer: Dan Timpson
    Date October 24, 2018
    Phase 4.0

    I totally agree with the idea that connectivity increases the risk and that is vulnerable to hacking. Because IoT devices are connected to a network and collect, analyze… data, but they also become very vulnerable. There are lot of people who want to attack companies, and this could be the way in. A lot of people have smart devices in their home, for the temperature, security cameras … Those could also be easily hacked by thieves, to check if someone is home. A lot of people are not aware of this problem and do not update the devices and buy from trustworthy sellers. I think that those steps could bring the risk down and to bring awareness to the problems will decrease the cybersecurity risks.

    I believe that if IoT keeps advancing that the security will advance with it, there are a lot of ‘ethical hackers’ that can help companies to keep everything safe. In the article they gave some advice about how to raise the security and a good quote “Products can be secure only if they are designed with security in mind.” And that’s what I believe, IoT will have some threats with it but the security will improve and make everything safer.

  99. Sami Hallak says:

    Article 1: AirAsia’s digital transformation journey
    Source: Techwire Asia
    Date: 13 December 2018
    Phase: 3.0 (E-Commerce and AI)

    AirAsia became the world’s first airline to offer SMS and mobile web booking services, which allowed customers to move away from paper ticketing and travel agents to a full e-commerce service. They wanted to make flying easier for the people and went completely ticketless to roll out online booking through their website in 2002.

    It’s amazing how a low-cost airline can achieve such a thing, whereas companies with much higher margins are struggling with adapting to the latest technologies. Listening to customer demands and watching out for competitive market forces is key.

    Introducing Wi-Fi services onboard flights, was also something they did first back in 2014. They’re really focused on innovation and improving not just the products and services, but also the experiences for their guests.

    In an effort to make the process even more efficient, the airline integrated a facial recognition technology called F.A.C.E.S. earlier this year. Because of their fast increase in volume of passengers each year, they want to make it easy for the passenger and also help themselves manage this huge volume.

  100. Sami Hallak says:

    Article 1: Internet of Things ahead of the pack for a new global future.
    Source: InvestorIntel
    Date: 10 December 2018
    Phase: 4.0 (Internet of Things)

    The internet of things will change our lives in an extraordinary way. IoT is the interconnection via the internet of computing devices embedded in everyday objects such as smartphones, laptops and even coffee machines.

    What this technology allows you to do is operate something directly from your smartphone. This will create opportunities for the direct integration of the physical world and the computer based world. The result is a huge increase in devices.

    It’s kind of scary to think that technology will literally take over our lives. Nevertheless, there’s always a positive side of a change. Imagine walking into your office and the coffee machine knows you just arrived and therefore has just prepared your favourite coffee. I find that truly amazing.

    I fully agree that it will be a big transformation. It is just a matter of time before everything in our day-to-day lives starts to change.

  101. Gautier BERNARD says:

    Article 1

    Title : NASCAR’s digital evolution on track
    Link :
    Resource : ZD net
    Date : 04/10/2018
    Phase : 3.0

    I’m agree with this article about the digital evolution inside the nascar’s competition. They have made a lot of efforts in all the aspects, to become more digital, attract new people thanks to the technologies, new broadcast, sponsors.. That is mandatory when we know nowadays how expensive this sport is.

    It’s really interesting how the technology can give more « in time » informations through tracer, 360 -degree video driver, technologies onboard and spread it with the team, to be more competitive, and the viewers, for interest new type of person who like nascar’s championship. It’s more interesting, they have all the informations, can watch all the details..
    Though the nascar’s stadium knows a big popularity, it’s nowadays better in quality to watch the race on the TV in terms of images, informations, race details, time, and all the others kind of informations concerning the race. This is possible thanks to the money invested in the digitalisation of the races..

  102. Hamza Ettaki says:

    Article 2

    Title: How AI Can Stop Wildlife Poaching


    Source: Forbes

    Date: November 29, 2018

    Phase 4.0

    In the article they discuss how AI can help us deal faster and more accurately with many social problems and how it can help us to solve real world problems.
    They came with a very good idea the PAWS (Protection Assistant for Wildlife Security) project. This uses machine learning to predict where poachers could strike. They analyze data about previous poaching incidents as well as patrolling activities to find the poachers’ hotspots. Based on that they create the best routes for patrols, so they can detect more poachers’ snares and traps. When they did test it, the park rangers found more traps in the high-risk areas, that were predicted by the machine. Those places were in the past not considered as high-risk areas by the rangers.

    It’s a project with a lot of potential to save the animals but maybe we could use the same technique to solve other social problems. But the big issue is that people should join forces with other experts. This could speed up a lot of the process. Maybe AI could help the firefighters, when someone calls the fire department. The dispatch needs to pick up the phone, to get the details, the firefighters change clothes, they need to fill in the directions in the GPS and all of this takes a lot of time. And the only moments the firefighters have to think clearly is during the ride to the emergency. I’m very positive that AI could speed up this process and provide helpful information.

    AI can also help with other social problems like the climate change and gun control. So, I think that AI could be very useful to us and that we need to realize that it’s necessary in some cases. There are a lot of researchers that want a challenge, but we need to provide them with problems.

  103. Hamza Ettaki says:

    Article 3

    Title: Augmented Reality: Spreading Human Expertise Via Machine


    Source: Forbes

    Date September 14, 2018

    Phase 4.0

    AR and VR can be very useful to train people how to react to real life situations. This method can revolutionize the training that is given for example to police officers. They all need to know how to reanimate someone, but they do it at the academy with their colleagues next to them. Often in real life situation people freeze because the situation is very different, for example there are screaming kids next to them, a mass shooting…. I believe that VR/AR could improve the training, they could put on VR goggles and simulate a situation where you need to reanimate someone. The person wearing the VR goggles sees a dead person, but in real life it’s just a doll.

    AR can help in construction to train novice workers. It can simulate which steps they need to take, and the workers just follow it at their own pace. More than one-third of executives in the Forbes Insights survey, said that AR/VR-enabled training as an important part of their IoT efforts. This provides employees or students in classrooms almost a “real world” or hands-on perspective on the material they are absorbing.

    In my opinion is that AR/VR will be the future for classrooms. An example “Field trip to Mars” was the first group VR experience. They wanted to put kids on a school bus and make it feel like if they went to Mars. They used a game engine for it and everything felt real, the speed was the same, if they went through a rough spot it would look like they went through a hole in Mars, if you change direction the same thing happens in the VR projection.

    I believe that this method of learning and giving kids real experiences can be very useful, they can interact with everything and be enthusiastic. They would actually learn something, it would also be very helpful with nurses and doctors, so they could train and train in different situations and scenarios and be prepared for the real-life patients.

    Here is the link for the video of “Field trip to mars”:

  104. Denzel Aarts says:

    Article 1:

    Title: CES 2019: The smart solutions Bosch will be presenting in Las Vegas
    Source: AP news
    Date: December 13th, 2018
    Phase 3

    • Denzel Aarts says:

      I do agree with the article that this is what the future with vehicles will look like. The self-driven vehicles, smart mirrors, smartphone as car key,… will be in the near future aspects that will change the way we drive, or experience drive today. Of course the first Tesla and Volvo models that can drive on their own are already available, but due to regulations and safety concerns, is this still in the early stage. Within a few years the most EU countries will change their regulations on self-driving and smart mirrors, and will improve their infrastructure to increase the number of smart cars on the road.
      As the article says, the Bosch design of a small city bus, is something we also saw in the course at the presentation of IBM. This indicates that multiple companies are working on this subject, what means that this is likely to happen as well within a few years. I think that this is a more efficient and safer way to transport yourself in cities. Besides that, it will also be less pollutant, which is also important these days.
      The smart mirrors will save a lot of lives, because of the 360 degrees angle. The Audi E-Tron has the option as well, but due to regulations (again) it is not allowed yet. When this is allowed, I believe most Truck and cars manufactures will change the regular mirrors with smart ones.
      Keyless entry is something quite common in the last years for new cars, so the step to smartphone entry won’t be too big, but still can be very useful as you don’t have to take an extra car key with you anymore. I do have some questions concerning safety when your phone is stolen.
      I do believe that all the parts discussed in the article, are very likely to happen in the future, but the regulations have to change first, and probably quicker as well.

  105. Denzel Aarts says:

    Article 2:

    Title: This Galaxy X leak might solve next year’s great foldable phone mystery
    Source: Trustedreviews
    Date: December 11th, 2018
    Phase 2 (does not involve AI, as it is just an innovative improvement)

    • Denzel Aarts says:

      Although this article talks about the name mostly, I want to talk more about the phone itself. I see this as one of the last major improvements that will be done to the Smartphone as we know them now, before they are replaced by something new, something that serves the AI, or web 3.0 in general, in a better way.

      The last few years, the only improvements that are made, are the camera’s, and the face-ID. This foldable phone is something new, but with the other technology we have these days, it seems not to be that shocking. I do believe this will be the future for the smartphones, for the time being.

      Another point that is mentioned in the text, is that the high-end version, should be able to connect with 5G. This is something that seems to be interesting, as it is likely that in the next few years, 5G will replace 4G. At my knowledge, this will be the first phone that will be able to connect with 5G.

      I do believe this invention will meet the demand of the costumer, as the demand for bigger phones (phablets) is rising. At this point, a lot of phones are too big to easily fit in the purse or pants, so this will be a good solutions to have a bigger screen, but don’t have the problem of have a phone that is too big.

  106. Denzel Aarts says:

    Article 3:

    Title: How self-driving tractors, AI, and precision agriculture will save us from the impending food crisis
    Source: TechReplublic
    Date: December 12th, 2018
    Phase 3

    • Denzel Aarts says:

      I fully agree with the article about the fact that we need to improve our farming process, in order to keep up with the rising world population.
      With the use of AI and self-driving agriculture machines, the famers should be able to double or even triple their yield. This isn’t only necessary for the rising world population, but would also help to cover the low amount of fields for agriculture. In this way the farmer will evolve from physical hard worker to a manager, working form a computer, and lead the process by AI.

      As driving a tractor isn’t the same as driving a car, as there are no lanes on the field, it is important to have a good precision for the self-driving tractors. John Deere claims to have a navigation accuracy down to one inch.

      If we look at the bigger picture, and include the internet of things as well, we notice that this means that we can produce much more, as machines will be able to detect the ground quality, and when this is in connection with a general system for the farm, this will make sure everything in this farm will be optimized. In this way

      When the infrastructure is improved, the farmers can use AI in the way it is meant to be. This will also mean that the farmers are more likely to make the right decisions as they have data to help them in the decision making process.

      I think that this precision ag will change the way we farm in the near future.

  107. Thomas De Baere says:

    Article 1

    Title: How Waze partners with cities on data sharing
    Date: DEC 07, 2018

    • Thomas De Baere says:

      Phase 2 (forgot to mention it earlier)

      This article explains how GPS application Waze works together with big cities to share data and outsmart traffic.
      Waze started working together with cities in 2016, a few months before the summer olympics in Rio de Janeiro. Builders of the accommodation for the olympics wanted to use data from Waze to find out where they should build their buildings and facilities.
      Since then Waze started cooperating with hundreds of cities. The cities give Waze information about traffic jams, road blocks, accidents,… and Waze provides the cities with access to a private feed of their data. This shows that the partnership goes two ways.

      To me it’s really amazing how a “simple” app can have such big influence. It shows that technology and development go hand in hand and that technology comes with opportunities that we can’t even imagine.

  108. Thomas De Baere says:

    Article 2

    Title: AI In Supply Chain Management: It’s Only As Good As Your Data
    Source: Forbes
    Date: OCT 2, 2018
    Phase 3

    • Thomas De Baere says:

      This article starts by asking if it is possible for Artificial Intelligence to make the wrong decision. If the decision making of AI is wrong, it could have catastrophical results for Supply Chain businesses. In supply chain management AI can be of great use. It can perform routine actions way faster than a human being. The challenge however, is to get a computer to do non-routine tasks faster than the handling of a person. This is where AI can be of great importance.
      In the article it is stated that many companies are using Artificial Intelligence in a wrong way. They are missing the point. The companies use their AI devises for inaccurate and irrelevant data.
      According to the autor we should still see AI as a tool. Companies should use this tool to make their Supply Chain better. Although AI can be very efficient, the companies should know that they are not replacing people. They are just empowering workers with the help of Artificial Intelligence. Also it is of great importance that they work with accurate and useful data to avoid a ‘garbage in, garbage out’ spiral.

  109. Gautier BERNARD says:

    Article 2

    Title : Will Print Newspapers Ride Out The Online Digital Evolution Of News ?
    Link :
    Resource : Forbes
    Date : 06/11/2018
    Phase : Phase 3.0

    This article speak about the evolution of the newspapers and why today it’s difficult to attract people. I’m completely agree, because nowadays it’s difficult for all of us and particularly for the Youngers to pay to be informed. Nevertheless the elderlies like to read the news on a physical support, but as they said in the article, the market trends are toward a digital evolution, free online newspapers. They have to adapt their support, the cost of the subscription, the number of journalist etc..

  110. Thomas De Baere says:

    Article 3

    Title: Artificial Intelligence in Healthcare
    Source: Ccentricgroup
    Date: DEC 10, 2018
    Phase 3

    • Thomas De Baere says:

      This scientific article talks about the effects of Artificial Intelligence in the medical world. Scientists and researchers started to learn computers to solve medical problems and make diagnosis. AI can help doctors and the rest of the medical sector in many different ways. From just collecting data to assisting surgeons during surgery. Google partnered up with Moorfields Eye Hospital to learn a computer to detect complex eye diseases in earlier stages. AI can store large amounts of data and help form a diagnosis from collecting and processing those data. It can even be so that the computer can form a far more accurate diagnosis than the doctor, because it has so much data that it can search from.
      AI is also being used to monitor elderly people at home. It reminds them that they have to do exercises or take their medication. If the AI detects alarming results in blood pressure it can warn hospitals or medical facilities.
      These AI projects seem to have only benefits, but one of the main issues is the human touch. For now, the computer stays a computer. There is no room for emotions or opinions.
      Also the cost of all these projects is sometimes still a problem.

      I think that Artificial Intelligence can be of great value to the healthcare sector. There are already a lot of initiatives that prove that AI is very useful. Hopefully we can see more of those in the future.

  111. Redouane El Hahaoui says:

    Article 1

    Title: HPE Aruba Turns Green With Artificial Intelligence


    Source: Forbes

    Date: November 29, 2018

    Phase 3.0

    This article is about phase 3. Earlier this month, Aruba launched a new family of wireless access points and switches that seek to extend the company’s “mobile-first” mantra and its commitment to delivering exceptional digital experiences. The “wifi 6” guarantees a stronger encryption and simpler IoT security configuration. Bluetooth 5 and Zigbee capabilities should also support new IoT use cases and user-aware indoor location capabilities.

    There is also NetInsight, NetInsight is Aruba’s management console that delivers analytics and network assurance through an easy-to-use web interface. It has his own intuitive ability to detect issues, providing visibility to root causes and recommendations for remediation.

    It has his own algorithm and database. It detect for example when user devices are not present, so it can take things to another level by employing AI to monitor user traffic and dynamically power down access points.

  112. Redouane El Hahaoui says:

    Article 2

    Title: AI (Artificial Intelligence) And The Customer Service Experience: 3 Key Principles


    Source: Forbes

    Date: December 11, 2018

    Phase 3.0

    There are 3 key experience for AI and the customer service experience:

    The first one is about the customers being already comfortable with self-service technology (including AI-powered self-service) as long as it’s well designed. It’s only when they think of AI as “other-powered” rather than self-powered that their reaction becomes more of a mixed bag.

    The second one is about that AI can be extremely helpful in customer service and customer support while allowing a human being to remain the visible face of your customer interactions.

    The third one is about the anticipatory customer service, it’s the ultimate level of customer service–and the one most likely to boost customer engagement and loyalty. AI can help, or hurt, here.

    It’s important to combine AI with the customer service and it’s definitely phase 3.0.

  113. Redouane El Hahaoui says:

    Article 3

    Title: The Amazing Ways How Unilever Uses Artificial Intelligence To Recruit & Train Thousands Of Employees


    Source: Forbes

    Date: December 14, 2018

    Phase 4.0

    The article is about public-facing initiatives of Unilever and that artificial intelligence is being put to use behind the scenes to help screen and assess the more than one million people per year who apply for jobs with Unilever. If they make the grade and become one of the thousands who are offered a job, they have AI-powered tools to help them adjust to their new role and hit the ground running.

    This is the future, this is in my opinion 4.0. Creating AI-tools to help people to their new role in their new job.

  114. coolslars says:

    Article 3: Road rage against the machines: self-driving our way into 2019
    Source: Forbes
    Publication date: 10 December 2018

    • coolslars says:

      For Forbes, 2018 was the year of the self-driving car. The technology advances in high rates, Forbes even thinks that self-driving cars will be widespread in use by 2020. The writer thinks it’s a change we should welcome with open arms. Many different parties are against the self-driving vehicles, or so called ‘autos’. Some are afraid to lose their freedom, others think the robots will take over their jobs. The reality is all about safety. At this point, 1,2 million people are killed each year by car accidents and 50 million are physically affected for their lives. The writer calls it ‘the holocaust on the road’.
      Even when Uber self-driving program was involved in a deadly crash, autonomous vehicles are a lot safer than humans. Given the fact that these autos are only in development, I believe these cars can help us create a safer environment on the road. The advances in technology shouldn’t limit our freedom, but instead help us being better drivers.
      The self-driving technology will also change the labour of an entire generation, but this isn’t necessarily a bad thing. As stated before, the new technology will create a safer and more efficient workspace. Especially for drivers, who statistically have very dangerous jobs.

  115. Maxim De Cock says:

    Article 1: What is digital transformation? A necessary disruption
    (Clint Boulton Senior Writer, CIO | DEC 11, 2018)

    The article gives a good overview of what digital transformation is and why it’s important for companies to adapt this into their strategy. Next to this it also lists a few pitfalls of digital transformation.

    I would agree that companies need to take digital transformation to elevate their company to the next level. This can be done by the use of several technological improvements made over the years e.g. AI, VR…

    When starting a new company I don’t think you should focus onto digital transformation from the start. In my opinion you should make you company up and running first until you are at a pretty good spot. Then you should start to focus on the more digital transformation side of things. You will make some decisions in the start which will affect your digital transformation later on. You can always keep the digital transformation phase into the back of your mind when making these decisions to get your company up and running, how in my opinion it shouldn’t be your main focus.

    The article also states that companies and other organisations tend to faster use/overuse digital transformation to cut down costs. This gives the opportunity to cut jobs but still might lead to a less optimal outcome by having less heads to think when a problem arises. I agree on the company side to shift to digital transformation however they should’ve sacrifice any benefits they have before the digital transformation, even if that will mean slightly higher costs.

  116. Maxim De Cock says:

    Article 2: Digital transformation in 2019: Lessons learned the hard way
    (Dion Hinchcliffe for Enterprise Web 2.0 | October 11, 2018)

    Many companies already implemented different ways of digital transformation, however there are still lots of companies who are not started with this/haven’t implemented to a good level. To implement a good digital transformation, companies will have to adapt their business model. For example Amazon who brought ‘Alexa’ to the market, that can do all various stuff for you as an user. It’s an innovation in the field of needs that customers have but might not know themselves. They improved their business model to today’s standard and maybe even putting standards.

    The article states many ways companies can adjust their approach to digital transformation. One of the main things is to educate your employees to be able to work better with this technology, they might lack quoting from the article: “skill, culture, mindset, inclination, and talent perspective.” I highly agree that education of your employees will be key in making your digital transformation a success. You can completely transform you company digitally, but what value does this have if the people who come in direct contact with this technology (your employees) have a lack of understanding of how to use/improve this ?

  117. Maxim De Cock says:

    Article 3: Whitepaper: How culture makes a difference in digital transformation
    (Joris Merks-Benjaminsen | November 2018)

    To implement any new digital transformation you need careful change management. After understanding the culture of a company you will have a higher success of implementing the desired digital transformation. Due to the lack of understanding the culture, most companies fail at successfully implementing their digital transformation.

    I agree that understanding the culture will be key in a successful implementation of a company’s digital transformation. You will have to create the right mindset for your employees to join you on your idea. If they are not engaged with the idea, they will lack motivation of implementing this idea and even improving it. Also if you understand the people you work with, it will easier to adapt your strategy on how you will get them involved with the digital transformation. Different people have different strengths and weaknesses, capitalising on these will be key for success.

  118. Anne Renaux says:

    Article 1: On target: rethinking the retail website


    Resource: Forbes

    Publication date: 4 december 2018

    The article is about the American superstore Target. The store set itself apart in the mid 90’s from Walmart due a more upscale but wallet-friendly fashion and lifestyle line. But the massive growth came to a halt with the financial crash in 2008. Target was hit a lot harder than Walmart and was still struggling five years later. With a relative new e-commerce site Target collected reams of data about its online customers. The company began to use this information as a key to driving higher sales.
    Several traditional retailers are still tripping over the digital divide. Target managed to recover and grew 41% over the last year.
    Target is a phase 2.0 web, because there is a clear online interaction between website and customer.

  119. Anne Renaux says:

    Article 2: How ASOS is making e-commerce all-inclusive


    Resource: Forbes

    Publication date: 23 October 2018

    This article is about ASOS, a 2.0 phase website.

    The article talks about ASOS’s recent e-commerce strategy. ASOS recently took an all-inclusive approach, exchanging ‘beauty’ for ‘face + body’ and removed gender specified sections for clothing and accessories. They did this because they want to respond to the rebelling Generation Z that is tired of fitting into stereotypical boxes. They also changed the genderless fashion and announced to be cruelty free. They are banning mohair, cashmere, feathers and silk from January 2019 onwards. Additionally, consumers will only see real models with bodily imperfections while online shopping.
    I think this is a really important step forward in the evolution of e-commerce. ASOS can be an example for other online shops. They invest a lot in the interests and changing morals of today’s youth. They are the first on the retailers e-commerce market that respond to the needs of Generation Z and I think this is an important digital evolution as well.

  120. Anne Renaux says:

    Article 3: eBay Launches Authentication Program For Watches


    Publication date: 5 September 2018

    The article is about eBay, a phase 3.0 web, expanding its authenticated program into the luxury watch category.
    The program, that first launched a luxury handbags category in 2017 providing expert evaluations. The handbags and watches are approved by the evaluators with an “authenticity verified” label. With this program eBay is entering a crowded marketplace for secondary watches that have an authentication or verification process.
    I think it’s a really smart program from eBay. With this they can take advantage of the huge increase of watches produced in the past 20 or so years. The secondary luxury watch market is estimated at 5 billion dollars and watches are one of the top-selling categories on eBay. With this program they can only increase the market of watches because buyers are sure that they are buying a real, authentic watch. The buyer is ensured to be paying a good price and if there is any doubt about the authenticity of a product, the watch can be returned in the original condition.

  121. Vincent Huygens says:

    Article 1

    Two Heads Are Better Than One: The Evolution Of AI In Sales

    Forbes – Posted on Dec 10, 2018

    Phase: web3.0

    This article talks about how technology and AI changes the way how a B2B salesman works. Using technology can be a critical differentiator in the sales process, it helps the salesman to turn data into useful insights of the buyer’s needs. To meet the demands of the digital business, the sales team itself needs to change too. This can be done by adding essential value, that fits the needs of the buyer, at every step of the buying process. This brings a big responsibility to the sales team. The sales people need to connect more directly and quicker than their competitors to the buyer’s needs. So your sales team needs to be more agile and better informed than your competitors.
    Technologies like CRM has become a standard practice in sales. It gives the sales people better information that will help them predict the buyers need, even ahead of the buyer themselves. To achieve this, the seller needs a lot of information, from supplier costs to contract requirements, all this information is quite complex. This is where AI comes in.
    In B2B sales AI can be useful to process transactions and extract key insights into what the buyer needs, how they like to buy and how much value there is in the products that they purchase. The important thing to do when you’re implementing an AI tool, is to feed them with a lot of data. With the right data the sales job can become easier and deliver a better performance.
    The two-headed nature of sales will be a new model for selling, a model that is better informed, more agile and better tuned to the buyer’s needs.
    I think that AI will become very useful in the future. It will not only help the sales people but also the customers. With the use of AI the salesman provides a tailormade solution for the customer and the customer will be happy because he got what he wanted.

  122. Vincent Huygens says:

    Article 2


    Wired – Posted on Dec 6, 2018

    Phase: web 3.0

    The governments of France and Canada are going to establish a panel, the International Panel on Artificial Intelligence, who will study the global changes that AI brings. This is needed to rein unethical uses of AI and to minimize the risk of economical disruption such as job losses. Canadian prime minister Justin Trudeau had launched several programs to support Canadian investments in AI. He says: “if Canada is to become a world leader in AI, we must also play a lead role in addressing some of the ethical concerns we will face in this area.”
    Trudeau and Mahjoubi, French minister for digital affairs, already introduced the panel at a G7 conference on AI. They hope to bring in policy experts, researchers in AI, humanities, and the social sciences. They would issue reports about guiding the development of policies that could keep AI grounded in human rights. It has several areas of interest, such as how data for AI is collected, the effect of AI on human rights and whether people trust AI.
    The panel seems unwelcome to businesses racing to develop the AI technology. Mahjoubi says that investments in the responsibility around AI is crucial for the development of the technology. Jean-François Gagné, CEO of Element AI, says that well-crafted rules for AI development in areas as finance or health care are important and that these rules could even help young companies.
    I think it is a good idea to launch a global panel where experts come together to discus the development of AI. This way we, the normal people, get more information about the evolution and the capabilities of AI, which is a good thing. That way AI can be accepted by the civilians and it can be implemented in our daily life.

  123. Vincent Huygens says:

    Article 3

    Artificial Intelligence Will Benefit Us Immensely — If We Don’t Get In The Way

    Forbes – Posted on December 4, 2018

    Phase: web 3.0

    The article talks about the fact that it takes longer and costs more to discover less. Young scientists need more time to gain knowledge that lies between them and the frontier of a field. Studies show that a large team of scientists now, create less productivity than scientists in the 1930s. But not everyone is alarmed. Some optimists say that the next general-purpose technology will create new opportunities for scientists. This next general-purpose technology is artificial intelligence.
    AI is already implemented in search engines, digital assistants, rideshare platforms, translation services, internet-security systems, etc. The optimists believe that we’ve only scratched the surface of AI’s potential.
    At the moment AI is only used for highly structured tasks, but the technology is capable of doing more difficult tasks, but we haven’t achieved this. If we want to achieve this, we need to invent new forms of AI. People believe that their will be an AI, that is as smart or even smarter than a human, in a couple of years, well this is not true. In the future it will be able to spot diseases, save energy, streamline markets, … One thing is certain, it will change the way we live and the way companies introduce new products into the market. To enjoy the benefits of AI we need to use a light touch in regulating the technology.
    Personally I think that AI will have a big impact in the way we live and the way we work. It will benefit us in a enormous way. Life will become easier for us in the future. But I do think that it will take a while to see the full potential of the artificial intelligence technology, which I’m excited for!

  124. Samrat Thapa says:

    Article 1: How Virtual Reality Will Change How We Learn and How We Teach


    Resource: Nick Babich, Adobe

    Publication date: 01/09/2018

    The article talks about education 3.0 and how VR is the next step in the evolution of education. The way we teach today is based on an old format. VR can help education by making learning a more immersive experience. Instead of looking at a PowerPoint about Greece, students can see the Acropolis in 3D. It has also the potential to scale learning experiences, a VR device can for example act as a whole lab for science students. So with the implementation of VR in classrooms students can learn by doing and it can cause emotional reactions which helps them memorize matter more effectively. This is the next step in visual learning which also develops creativity.

    I totally agree that VR can be a helpful and meaningful tool in classrooms. I’m sick and tired of sitting for ours and staring at a screen. Learning should be fun and interesting and I think VR is a great start. However, this means that teachers must be willing to create new ways to explore and learn rather than providing ready-made knowledge. VR also has to be accessible to everyone and while I think VR can definitely help education, I don’t agree that it is the next step in the evolution of it. In my opinion the next step is to rethink education because the current education system is outdated. Technology is just a tool to help us change education and there are other technologies besides VR that can also be useful like AR and holograms for example. There will also be new technologies available in the future so saying that VR is the next step in the evolution of education is in my opinion a bold statement.

    • Samrat Thapa says:

      Article 2: Agriculture 4.0: How digital farming is revolutionising the future of food


      Resource: Teena Maddox, TechRepublic

      Publication Date: 12/12/2018

      This article talks about agriculture 4.0 and how farming is more high-tech than you think. There are IoT sensors in the field to measure and understand every input such as water, fertilisation, the soil types etc. Everything is connected and these IoT devices collect big data to help farmers make decisions. Farmers don’t use pitchforks anymore but autonomous vehicles, drones and satellite imagery, all used for precision agriculture.

      I think it’s crazy that even industries like farming are being changed by technology. Farmers are now more behind their computers than in the field but I’m happy that technological solutions are being implemented in farms. I think it’s needed to increase productivity so that we are able to feed the growing population of the world. Now I really want to visit a high-tech farm just to see what it’s like because I think it’s very interesting how all the devices are interconnected.

      • Samrat Thapa says:

        Article 3: How Artificial Intelligence is Making Inroads in the Music Industry


        Resource: Katherine Gammon, InsideScience

        Publication: 30/11/2018

        This article talks about how AI is revolutionising the music industry by automating the mixing and mastering process of a song. After producers and writers make a beat and a song, an audio engineer mixes and masters the audio to make it sound better and listenable to all devices. For smaller producers with a home studio they have to do it by themselves, but it is not that easy. You will need a treated acoustic room to hear a precise reproduction of the sounds and you will need expensive plugins (software) and hardware. With the rise of AI this mastering process can be fully automated with the help of AI-based mastering services like LANDR, which is cheaper. The article also talks about how jobs will be lost because of this and how creative takeover by AI will eventually occur in the future.

        As a musician myself, I have tried AI-based mastering services like LANDR and AI-based mastering plugins like Izotope Ozone 8. I must say they do the job very well in making it sound like a professional piece of music. In my experience mixing and mastering is not really a creative process compared with the actual composing phase of the music. So I have no problems with artists using AI in the mastering process. However, I wouldn’t want AI to make a full song because then it loses creativity and human authenticity which I think are very important in music and art in general. I agree with the fact that AI will also take over creative sectors and for example be able to compose a whole song. I honestly don’t know how to feel about that. I think for creative sectors AI should help artists in their process like AI-based mastering services helping producers making their work sound better. I don’t think it should replace the artist.

  125. Matsen Schrauwen says:

    Article 1: As Digital Darwinism Evolves, Enterprise Organizations Must Learn New Ways To Adapt And Innovate

    Forbes – Posted on December 11th 2018

    Web 3.0. The semantic web includes the use of AI in business environments. It is already helping organisations nowadays. It monitors problem-solving and optimisation of your business without the consumer noticing something. Nearly the highest attainable user experience will be reached. Websites will adapt quickly to and will focus on innovation and growth opportunities.

  126. Matsen Schrauwen says:

    Article 2: ‘Internet of Battlefield Things’ Transforms Combat

    The Wall Street Journal – Posted on October 22th 2018

    Web 3.0. Using AI on the battlefield helps soldiers. The applied devices will become smarter and more connected. The aim is to provide information regarding a conflict area without any human support. One of the biggest downsides of AI in the military is that trust is a big issue. As machines are becoming more and more intelligent; which is, in my opinion, a disadvantage that may be reversed into a benefit. For me, the added value will be that automation will be implemented in the military. Knowing what’s happening on the other side without sending an army is much easier than using the army, which takes a lot more time. I also believe that another downside will be that weapons could be designed to be used without any human control. In order to avoid this, I strongly believe the scientists who are designing this, should create applications where there is a need to have human input.

  127. Jose Alonso says:

    Article 1: The blind woman developing tech for the good of others

    Source: I BBC News Business

    Writer: Virginia Harrison

    Publication: 7/12/2018

    This article talks about Chieko Asakawa, who had an accident at the age of 14 and nowadays works developing technology for blind people.

    I found interesting because I have a friend who is developing an app for deaf people and everything related in people with physical problems and solutions through technology I think is exciting.

    In my opinion is important to have technology in our hands and know how to use it, in this case for the society problems.
    For example I found very interesting the ‘suitcase robot’ that helps blind people through the airport, because is a complex terrain and sometimes find the right direction can be very difficult.
    The other interesting use of technology is the ‘Micro Mapping’ a voice-controlled Smartphone app to navigate in indoor places. Using Bluetooth beacons installed every 10m it can create an indoor map and collect information about the users to give them the correct direction.

    This is a good example of how technology and the correct use of it can help us to have better places for people with problems.

  128. Jose Alonso says:

    Article 2: The crop-spraying drones that go where tractors can’t

    Source: I BBC News Business

    Writer: Chris Baraniuk

    Publication: 3/08/2018

    Here we have an article that talks about drones, tractors and pesticides, we have a new use of drones for fields.

    Traditionally, people have used tractors for the field but there are some parts with difficult access where the tractor can´t arrive. With this new technology (drones) we can pre-mapped routes and the drone can spray crops.

    In my opinion, work in the field is a long tradition and for the people who work there, could be strange change the tractor for another technology. But showing the advantages that drones can bring, I think they will be ready to accept the change.

    I totally agree, the article doesn´t propose change tractors by drones, only use drones for difficult areas. Not only for difficult areas, also to use less pesticides and less time to work,it could be translated into less polution and less use of chemical products that is beneficial for the final customer and for the environment, like animals or acuatic life.

    I don´t know if finally drones will substitute the traditional ways of work the field, but I think that the world is changing and more in the technological area.

  129. Jose Alonso says:

    Article 3: Sending money home if you don’t trust your Dad

    Source: I BBC News Business

    Writer: Simon Read

    Publication: 18/05/2018

    Related about money and school, this article talks about a family that wants to send her daughter to the school in Zimbabwe but they have problems with sending money and school paids, so they have developed an app to avoid taxes and send money instantly.

    People from another countries need send money to their family and they used to have problems with customs. With the app Steve can send money to the school avoiding every process and in the same day.

    Thanks to this app, they can solve problems related in money and feel safe that the money is in the correct place.

    In my opinion, I find interesting because people have a need that is send money, we have different solutions in our countries but we have to understant that Africa doesn´t have the same advantages, so thanks to technology and app´s can give more opportunities to te people.

  130. Matsen Schrauwen says:

    Article 3: The Future of Mobile Banking Technology

    DZone – Posted on October 27th 2018

    Web 3.0. Enhancing customer experience by introducing chatbots based on AI is something nearly every bank will do in the future. These chatbots will eventually dictate and transform the way customers make their financial decisions.
    I don’t think these chatbots will determine the customer’s way of making decisions. They could be used as a consultant but in my opinion, the main idea will remain the same: creating a comfortable user experience. I also think that the use of AI and the IoT could create lots of opportunities, for example, the number of customers served by any banking enterprise will increase, without losing any quality.

  131. Julie Janssens says:

    Titel: Article 1: Protecting digital sovereignty on the road to Web 3.0
    Source: Neil Hughes (writer) Page: T_HQ (technology and business)
    Publication: 5 december 2018
    Phase: evolution to phase 3.0

    Since the arrival of the internet, technology has contributed to the inventing and growing of businesses. With phase 1.0 we had static, read-only websites and went from one hyperlink to the other. After some fast progress we moved to phase 2.0 where social media, interaction and collaboration came in the picture. This evolution created a lot of opportunities, but now we are on the road to web 3.0 and second doubts are surfacing. Countries as France and other individuals are starting to see the downside of the digital evolution. The sharing of our personal information online is leading to possible manipulating of our online activity. Recent events show that our online activity could get used to change the public opinion and manipulate certain elections and referendums. The article questions if our digital footprint isn’t firing back in our face and if we can still defend our digital sovereignty.

    I agree with the article and the question if we can still defend our digital sovereignty. As a product of the rupture generation who are born with digital supplies we tend to share everything we do and have on social media an on the world wide web. We are no longer aware of the power of technology and the way it can manipulate our online activity. The internet knows everything about each and single one of us and will without knowing use our information for advertisement and even to manipulate elections on all levels. I think before we develop further in the road to web 3.0 and even 4.0 we should be more aware of all the functions of the internet.

  132. Julie Janssens says:

    Title: Article 2: Nike mixes online technology with real-life shopping
    Source: Writer: Joe Green, Page: T_ HQ
    Publication: 4 december 2018
    Phase: the combination of phase 2.0 and 3.0

    This article talks about the new Nike store that has opened in New York. The store is different from others, because it combines the convenience of online shopping with the traditional secure way of real-life shopping. In order to try new footwear like sneakers it was always recommended to try them in the shop, to be sure the size and model is right. Nike found an innovative way to make sure this way of security stays but found a way to combine it with with the convenience of online shopping. Customers can now shop sneakers on the nike site and send an order to save the preferred shoes in a locker in the store, in this phase there is no mention of payment. The customer can come to the store and unlock the locker with the nike app in the app store and try on the ordered shoes. If the sneakers are according to the wishes of the customer he or she can pay them in the store, if not the shoes can be put back in the locker and the order is canceled. This way of shopping makes sure the customer doesn’t lose money over a bad online order and the customer does not need to face the carnival fest within the shop going on when buying new shoes. This combination and evolution of 2.0 to 3.0 is a new way of shopping all in favor of the customer bringing the digital technology to new standards.

    I agree completely with this article and I am a big advocate of upgrading the customer journey with new digital innovation. I am a big online shopper and like the easiness and big choice of it. In store it is often a combination of big crowds and stress. With online shopping you can filter your choice to the preferred wishes and you often have a bigger assortiment. Problem with online shopping in phase 2.0 is the fact that it is often that clothes aren’t the right fit or not the wanted result as on the pictures. This problem get eliminated with this evolution to phase 3.0. You can just shop online but still try it on in store without having to wait or search in store. This is a good example of the positive opportunities digital evolution brings to the customer journey.

  133. Julie Janssens says:

    Title: Will Chefs Lose Relevance In A Robotic Kitchen?
    Source: Writer: Naveen Joshi, page: Forbes
    Publication: 11 december 2018
    Phase: Phase 3.0

    This article talks about the evolution of robots in the restaurant sector. Before we were always used to human chefs making and serving our food in restaurants, but this could change in the near future with the evolution of phase 3.0. In restaurants in Boston and Japan it is already a relevant fact that the robot chef is making its entrance within the kitchen. But why would we replace our chefs with robots? The article states that in our fast moving world change and innovation are more important than ever. The customer constantly wants to see and taste change. The robotic chef will work faster and more precise and will try to push the taste buttons of the customer on every moment. The article also gives the example of our regular lives, where when after a long day of working the effort of wanting to cook reduces. The robotic chef would jump in and will prepare a fast meal, this way you wont need to spend money on take-away, win-win situation. Next to all the benefits of these robotic chefs, we have to take into account the danger and competition towards real-life chefs and their jobs.

    I disagree with the article. I am not a advocate of artificial intelligence and robots when it comes to the replacement of human jobs. Robots might have a lot of benefits when it comes to convenience, but I think that it makes us humans lazy and will have to much bad influences on jobs. Everything digital evolution brings contributes to a more easy and faster lifestyle for us humans, but where does it stop? At a certain point digital evolution will take away the purpose and efforts of us humans, it will not only have an effect on our jobs but also the physical efforts we make and the social contact we have with others.

  134. Title: Article 1: The Next Step in the Evolution of Robotics and Artificial Intelligence
    Source: cryptoShowdown (writer) Page: medium
    Publication: 19 October 2018
    Phase 3

    This article explains the evolution of robotics and artificial intelligence. It goes from the earliest instance of robotics, the so-called water clock in 1500 B.C, to Leonardo’s Da Vinci’s mechanical knight, to the first humanoid robot soldier blowing on a trumpet, to hence robots who can save lives and perform tasks that would otherwise be too complex or too dangerous to perform by humans. The next step will be Kambira Network which builds an open innovation platform which will accelerate the growth of the industry, enabling faster, cheaper, and easier development and adoption of technologies.

    I truly believe that there will be more robotics and artificial intelligence in this world. The last decades, there are so many inventions, which were also more developed. If I look at my own experiences, I’ve seen an evolution myself: the phone. We all remember our first Nokia, which was undestroyable. To our first flip phone to our first smartphone. Who knows what will be next.

  135. Mathias S'Jongers says:

    Article 1
    Title article: Two heads are better than one: The evolution of AI in sales
    Publication date: 10/12/2018

    Phase 3 (web 3.0 AI)

    • Mathias S'Jongers says:

      Artificial Intelligence is making its way into our daily lives. Whether we talk to our Google Assistant, drive to work or make purchases online. Nowadays we often get in touch with this new piece of technology.

      This article explains that the B2B sales executives are having a hard time to keep up with these continuous changes of the buying process. As buyer expectations are constantly changing, it is difficult to stay relevant.

      Yet, several insights show that the B2B salesman can be a powerful differentiator when he or she is combined with an Artificial Intelligence tool. This way they can take data and turn in into usable insights into the buyer needs.

      This article points out that Artificial Intelligence does not replace jobs but automates tasks within these jobs. Therefor this kind of technology can be very useful and will enhance the sales executives’ capability to focus on the core part of the job.

      Although I thought that most Artificial Intelligence programs and tools made some jobs irrelevant, I think that it might be very positive for sales executives. As the article states, the insights can be used straight away and will save the executive a lot of time. From my experience, I can tell that the use of Artificial Intelligence by for instance YouTube or Google saves me a lot of time as well. By monitoring my behaviour, these apps can instantly show me videos or articles (Google news feed) I might like.

      If there was a likewise tool (in the movie rental place where I work), I could use these statistics to see which genre a specific customer likes to rent. I would not have to open every drawer and propose 10 movies anymore. It would give me instant insights in which movies he or she has already seen and which ones are related to these movies.

  136. Alin says:

    Article 1

    Title: Who should AI kill in a driverless car crash? It depends who you ask
    Source: The Guardian
    Publication date: 24 October 2018
    Phase: phase 3.0

    This article is regarding a problem with AI and selfdriving cars.
    A selfdriving car doesn’t act like a human, so you need to program certains reactions on certain situations. When you ask the public who a driverless car should kill in a car crash, the answers vary around the world. So, it’s very hard for the car manufacturers to decide which of the moral responses they should implement in the AI system of the car. In their opinion, they need a global conversation to make this decision, but it really slows down the process. People are still scared and this needs to be clarified first before they will adopt this new kind of technology.

    In my opinion, it’s weird to decide who should be killed and who not. How can you make a choice between a pedestrian and the passengers in the car? Or between old or young people. I’m not sure how the driverless car manufacturers will handle this problem, but a global conversation could be helpful.
    But I do encourage the innovation of a selfdriving car and I’m aware of the fact that in extreme situations, the AI in the car needs to make those decisions.

  137. Mathias S'Jongers says:

    Article 2
    Title article: Virtual and augmented reality infiltrate art and communication scene
    Publication date: 10/12/2018

    Phase 3 (web 3.0 VR/AR)

    • Mathias S'Jongers says:

      Virtual and augmented reality is changing our experiences in media, advertising, arts, architecture, education and tourism. This article gave me a look in to the Romanian tech landscape, which is bigger and more futuristic than I thought. This kind of technology changes the interaction between brands and consumers.

      The Internetics Festival showcases how digital technologies allow visitors to explore creative content in a new context. Some interesting projects like real action VR-gaming, VR methods to confront people with their fears and history simulations are being presented at this exhibition. You can even enter creative universes of artistic artists.

      In this article, George Cretu, a founder of a VR design and development studio, says that the marketing use of VR and AR will continue strongly. Slowly more and more enterprises will see an advantage in this technology and will start adopting it.

      Just as the evolution of AI, I agree with Mr. Cretu’s opinion that VR and AR technology will boom in the future. Already several brands use AR technology. Rayban for instance uses an augmented reality mirror to check how sunglasses look on your face. Museums use VR technology to simulate a tour in historic monuments such as the Ancient Theatre in Orange (France). It will be an interesting tool to use in the entertainment sector, although I am not sure if virtual reality will live up to its potential in our daily life. I wonder if we can interact with VR the same way we do with AI. (social media feeds, navigation, smart home devices)

  138. Logothetis Dale says:

    Article 1: Amazon criticized for ‘disturbing’ plan to add facial recognition technology to doorbells

    Resource: Telegraph, James Cooke

    Publication date: 14-12-2018

    The article is about a WEB 3.0. The camera on your door will help you protect your house. It’s connected with a database where the owner of the house can decide if the person caught on camera is suspicious or not. If he is, he will be on the suspicious list with his photo.

    There is a lot of negative criticism for this new technology. Mr. Snow wrote this week that the patent application describes a “dangerous future” which would involve a “massive decentralized surveillance network.”

    In my opinion I think it’s very special a company can create this kind of technology. It’s very hard to develop but if they succeed in it, it would be a big step in changing safety technology. Honestly, when I read this article I thought it was a good idea. This way a lot of burglaries can be reduced. The home owner himself can choose who he allows and trusts at his house. When a burglary has taken place, it’s much easier for the police to detect who was around the house.

    Some have comments about civil rights etc. but I think when you have ,nothing to hide, it can’t be seen as a problem only an advantage.

  139. Mathias S'Jongers says:

    Article 3
    Title article: Instagram rolls out new tools to monitor time spent on the app, mute notifications
    Publication date: 15/11/2018

    Phase 2 (mobile apps)

    • Mathias S'Jongers says:

      Facebook and Instagram launched new tools to monitor the time a user has spend on their app. This tool can also limit notifications and will eventually provide the users with more control over the time they spend on the platforms.

      I do not yet use this kind of tool on Facebook or Instagram, but I did download one from the University of Ghent that monitors my overall screen time. It tracks how many times I activate my phone, which apps I use, how long I use these apps and what my average usage time is in comparison with other users of this tool. The weirdest part is that, in comparison with others, I’m doing pretty good. I thought I was doing terrible, because I always use my phone.

      I really like that tools like this are developed. We are in an ever-growing technological world, but often we lose ourselves in this world without borders. Everybody has the ‘FOMO syndrome’. Ironically, we miss out on everything that matter. Family, real face to face conversations, a walk in the nature and even doing nothing might be just the thing we need most. At least this is how I feel. I feel like I’m connected to the internet, but not to the things that matter. When you are scrolling through Facebook and Instagram feeds for an hour, close the app and then restart again you know you’re doing something wrong. Maybe, hopefully, probably tools like the screen-time monitors will put people back on earth instead of the ‘clouds’.

  140. Logothetis Dale says:

    Article 2 : The Bilingual Smart Mirror Satisfying Dubai’s Ravenous Taste For Fashion Tech

    Resource: Forbes, Katie Baron

    Publication date: 17-12-2018

    The article is about bilingual smart mirrors in a shop of Max Fashion in Dubai. The mirrors converse in English and Arabic. Doing this, they can connect users back to the relevant verso of the brand’s e-commerce site. These mirrors are designed to assemble interactions that deliver a direct connection with the physical stores and its online presence. Dubai is a playground for retail tech, it is one of the fastest growing economies and has an overwhelming youthful population. Dubai is also known for being one of the most futuristic.

    One mirror is placed in front of the store, this one invites customers to scan a QR code with their smartphones to start interacting. The other one is inside the store, this one uses a voice command. The mirror calls you out when u make a direct eye contact. The mirror has two options: taking a selfie directly shareable on social media or view fashion inspirations. It recognizes age and gender and by doing this, it’s able to give you inspirations.

    This technology is WEB 3.0 because it interacts with the customer and has advanced technology to recognize gender and age before it gives the customer inspirations. The mirror is also able to speak two languages and understands which one the customer is speaking and what he’s saying.

    I think it’s very cool you can talk to a mirror and ask for fashion inspirations just by standing in front of it. The mirror recognizes age and gender which is easy so you don’t have to add filters to this system. I think this system will be more used in the future by other stores because people will like it and it will advance the sale.

  141. Logothetis Dale says:

    Article 3: Reeling It In: How A Social Network For Anglers Won 7m Users

    Resource: Forbes, Heather Farmbrough

    Publication date: 17-12-2018

    This is an article about a WEB 2.0. Fishbrain is a website created for anglers who want to share their catches. It’s the most recreational fishing app and social network worldwide. It has 7m users. The app enables users to share photos, chat with other users and share locations, and post details of catches. The app also provides information like air pressure and up-to-date weather forecasts. It can even tell you what fish you have caught. These functions make it possible for users to interact with each other which is a typical criteria of a WEB 2.0.

    I think it’s very creative to develop a social network just for anglers. Doing this makes it possible for anglers to show off their catch of the day but it can also give provide the users more information about possible places to fish. Which makes the app even more special, is that it is able to tell you what fish you have caught. The best part is not communicating with each other, but give each other information about places and fish.

  142. Ilan Paulissen says:

    Article 1: How technology is creating the digital ports of the future
    Resource: Raconteur
    Publication date: 18-10-2019

    This article handles about how a future port will look like. I’ve chosen this article after hearing the guest speaker from IBM, which intrigued me very much. In this article they tell us how the port of Beijing may load and unload ships completely without the help of any human by the end of this year. 
Further on they start to speak about the port of Rotterdam and how it will be transformed digitally. The port will receive vessels autonomous by 2025, all thanks to the internet of things. Sensors will collect data on how they can reduce waiting time for ships which will be profitable for everyone. Another example of a port who will use this technology is London Gateway. They say it’s all about speeding up things. The cranes will be driven by technology so they don’t need the drivers anymore. People will start to fear for their jobs but this doesn’t have to happen. The complex machinery is creating more maintenance and engineering jobs so there will be jobs created. People can focus themselves on more complex things.
    Another technology they speak of in this article is the digital twin. This virtual version of the port enables operators to run different scenarios, using real-time information to improve decision-making and problem-solving, and support predictive planning.
    And last but not least they talk about the future blockchain will have in logistics. Blockchain will offer a way of securely linking the disparate systems that shippers, port operators and hauliers use to record and track goods, also reducing the time spent manually re-entering data. I agree with the article that this evolution will be positive for all the parties and that it will improve the way a port works. Further I don’t think people have to fear for their jobs they will evolve as employees into new rolls. I think the phase of the web this article is writing about is the web 4.0.

  143. Ilan Paulissen says:

    Article 2: Top 10 digital transformation trends for 2019
    Resource: Forbes
    Publication date: 11-09-2018

    In this article the writer will give his thoughts about the digital transformations that possibly will have a big impact in 2019, and how they will influence businesses.
    The first evolution that they speak about is the introduction of 5G. This evolution will lead to faster, cooler, newer, more innovative services for mobile users.
    Secondly they speak about how chatbots will change our businesses. Chatboats will take over services which will lead to the upskilling of the existing employees.
    Next up is connected clouds, by this term they mean that all your private and public information will be connected with each other. People find it stupid that all their saved information is spread about different clouds. With multiclouds it will all be stored in the same cloud. Further on they speak about blockchain and how people will start to understand it or whether it will flop. The writer says that the technology behind blockchain is to difficult for normal people to understand how it works. Nevertheless he says people who do have the intelligence to understand and work with blockchain will keep on experimenting with the capabilities it has, but this will take time. Data analytics to machine learning AI is the fifth digital trend of 2019. Enterprises will start to improve their processing
    that can increase machine learning. “We are going to see digital leaders investing in making more of all of their data and this will be done with machine learning and AI and I believe that 1% figure will grow to 3 or 4% by 2020; which may seem small but is a massive increase in data utilization.” Then they start about how GDPR will influence consumers. This means informed customers will start to see which companies truly care about protecting their data, and which companies really don’t. Seventh they speak about AR and VR, they think that 2019 will be the year where AR will definitely becomes a hit. In the contrary of VR which still will have to wait for its turn. After this they continue to talk about the internet of things, the writer thinks that the IOT will keep on evolving and the positive impact it will have on our businesses and personal lives as well. Next up is the development of consumer based IT services and how companies will invest in it. With this technology the companies hope to deliver the highest service desirable for the consumers. Last but not least is they say that the CEO will take the reins. Companies will try to change digitally their structure and this starts at the top. This trends is the most anticipated because of the importance and the priority it has. 
I agree with the 10 trends the writer has put in this article. Digitally they will all contribute to a higher value for the products and services. Although I think 2019 is a little bit to fast for the breakthrough of all the listed trends. I think all these evolutions situate themselves in web 4.0.

  144. Ilan Paulissen says:

    Article 3: The pursuit of digital transformation
    Resource: Entrepreneur
    Publication date: 24-09-2018

    This article will tell something about the complexity digital transformation has on the business leaders of today. 
The first point they take about is the rate of change. The market is changing rapidly and consumers are keeping up with this change. It’s the job of the companies to keep up and use this technology efficiently to stay relevant and competitive. Next up is blockchain and the impact it has on predicting the future demand of consumers. When the data mining is used correctly businesses will be able to decipher choice and preferences even before a consumer actually experiences the brand. Third up is AI and why business can better start to use this. I technologies will be further utilised to analyse this and gain deeper competitive clarity, thereby giving many businesses a serious edge over others. Then they speak about omni-channel marketing. People will choose faster to buy their products from Amazon whether than experience the product in real life. Companies will have to find a solution for this. The last thing they speak about is augmented reality and how to implement in the future marketing campaigns.
    To conclude they speak about how digital transformation by no means is easy. It requires a top-down approach with the right vision. And nevertheless choosing the right mix of technologies is imperative.
    I agree that all of this technologies will transform a company in the future and the value it has. CEO’s will definitely have to keep in mind these transformations because if you want to stay relevant as a company in the future, you’ll have to implement these digital transformations to keep competitive in the market of today. Whether this article is web 1.0, 2.0 or 3.0, I think it is 3.0 because it are things that will be implemented in the future and AI and augmented reality are typical examples of web 3.0.

  145. Vincent Bernal Cepero says:

    Article 1

    Forbes – Publication date : Novembre 13th, 2018

    A lot of philosophers think that the change in the digital environment is inevitable. I agree with these philosophers. The huge investments in technology show us that almost everyone is aware and undergoing this evolution. They also speak about companies being unsuccessful when they incorporate digital transformations. I mean, studies don’t lie but I think these statistics are a bit exaggerated. I can agree that companies could have a hard time changing, but a lot of them also succeed. Even the smallest companies, e.g. your local supermarket, is undergoing digital transformation but you may or may not notice it.

    Also, this evolution has a big impact on our brains. The way we work and think, are being affected. The solution for this is to practice rituals that send their workforces messages about what is for example safe, acceptable and predictable, and what is not. In this way, these changes might become second nature to us all. This is a perfect example of phase 4, where emotions are being involved in our way of working.

  146. Vincent Bernal Cepero says:

    Article 2

    Forbes – Publication date : December 13th, 2018

    L’Oréal Brazil hired a new CDO (Chief Digital Officer), named Andrea Iorio. He has joined the company after four years working for Tinder.

    “The question for any company nowadays is no longer whether to implement a digital strategy or not, but rather how to implement such strategies,” the executive told FORBES, in his first interview on the job.

    His plan is to go digital first in 2019. With that, Iorio means he want to incorporate AI, Internet of things and 3D-printing. I think this is very normal for a company to make the evolution to the phase 3 (web 3.0 and 4.0). Even in a 3rd world country like Brazil, who is one of the leading countries in becoming 2nd world country. The transition to technology like AI and Internet of things is something inevitable and it’s becoming more and more important.

  147. Vincent Bernal Cepero says:

    Article 3

    Forbes – Publication date : December 16th, 2018

    Nowadays, customers want everything they order immediately and easy. The first example of one of the most necessary digital transformations is omnichannel improvements. Because of the increase in demand, it’s almost indispensable. I believe that omnichannel is definitely necessary for the general evolution of mankind and their technology. The amount of different devices is rocketing in space. Therefore omnichannel needs to be provided within every company.

    Everyone knows AI these days. It’s a technology that can actually replace human beings without anyone even noticing it (online). It’s proven that every chat experience has a huge impact in customer retention. The new technology is almost flawless and is ‘easy’ to incorporate in every business model. In my opinion, every business who uses AI has a more improved customer experience and are trusted more by any customer. This can benefit any company now and in the future.

    Smart beacon is the third example of the top 4 digital transformation trends in retail for 2019. Every customer is unique and needs relevant information concerning their needs. Because every customer is unique, it’s necessary to adapt your communication based on his/her behaviour, localization and buying habits.

    The last example is Cashless/cardless checkouts. This is something pretty risky in my opinion. When your card gets stolen, it’s possible to empty the card by just holding it against a payment device or something. For me it’s something superfluous that makes the people more lazy.

    This article is an example of web 3.0.

  148. Vyncke Jens says:

    Article 1: Your High-Tech Car Is a Magnet for Hacking
    Bloomberg 17/12/18
    It is about the problems that stem from the automobile industry shifting from phase 1 to phase 2, where your car is connected to the internet at all times (web4.0)

    • Vyncke Jens says:

      I think the issue with technological innovation at the speed and volume we see today, is that supporting and relating industries have a tough time keeping up. Another example of this, is the lack of governmental regulation around some new technologies. In this case, security measures and safeguards against hackers, have yet to be developed or improved. This opens a window of opportunity for malicious practices, as long as these issues don’t get solved. While it would be ideal that companies waited with launching new products until everything is secure, their competitive environment doesn’t allow that luxury. So we’re stuck with hoping that nothing serious happens before security has caught up with technology.

  149. Alin Hufkens says:

    Title: The rise of the payment app: ‘I hardly use cash any more’
    Source: BBC
    Publication date: 18 September 2018
    Phase: phase 2.0

    This article talks about the fact that people are paying more & more with P2P (peer-to-peer) apps instead of using cash. The article really shows the impact of these apps on our day to day life. In the article they mention the example of going to a restaurant. Most of the time one person pays and the rest transfers the money through Venmo, Apple Pay or other payment apps.
    It’s phase 2.0 because it’s a peer-to-peer app and enables interaction between 2 parties.

    The article is proving the popularity of the apps with younger people, as they want a more convenient payment method & are more likely to adapt to changing technology.

    I certainly can relate to this article. When I go out with friends, I always forget cash. To solve this, one of my friends pays and after that, I transfer the money with my banking app. I do not use P2P apps yet, because I don’t trust it completely. But after reading the article, I’m more likely to use them.

  150. Vyncke Jens says:

    Target’s Christmas Tree Sales Aided by Augmented-Reality Feature
    Bloomberg 05/12/18
    Phase 3

    • Vyncke Jens says:

      I believe this can be the future of interior design, and it probably will be. Knowing how things would fit in your room and how they would go with other items, is tough. With this, you can easily do it without any problems. Christmas trees is a small first step, but I think bigger steps will follow soon. This makes decorating a room easier and more fun.

  151. Shahin Emin says:

    Article 1
    Title: Solving the Collaboration Conundrum
    Source: No Jitter
    Date: 17/12/2018

    • Shahin Emin says:

      Linjk to the article:

      Phase of the article:
      This article finds itself in the end of the web 3.0 phase an maybe the beginning of the web 4.0 phase. It speaks about high technology and features on devices that help the users with their daily tasks.

      The individuals who work today are way more busy then the people in the past, especially the men and women in the business sector. They deal with a lot more of things in the same amount of time and this leads to the fact that they need proper equipment to do this in a good way. And this is what the article is all about.

      People now, mostly use their phone to do everything, they have replaced the ordinary desk computer by their mobile device because it’s a lot more easy. You can take your phone to everywhere and it can do most of the things a PC can do. But having the right apps is a must, the apps who aren’t working well, won’t be used.

      Another big thing is collaborating, nowadays people work a lot more together than they used to do in the past. But yet again, they need to have the right equipment to do so. And if the companies want to make the most out of there employees they need to supply them with the precise tools.

      I can only agree with the last sentence of the paragraph above. If you expect the best of somebody, you have to make sure they have the things to make the best out of it. You have to show your support to them encourage them. If you help them they will be able to help you and that’s what life is about, it’s about giving and taking.

    • Vyncke Jens says:

      I think it’s good that an established movie festival accepts the rise of VR in film-making. You can’t deny the evolution that is happening, and it is better to accept it than to fight it. Maybe in the future, VR-movies should get their own festival. I think the difference in the way you experience them, is big enough to justify this. Also because I think that you would have too many prizes in one festival otherwise, but that’s just secondary. But for now, giving them this attention on a renowned festival is already a step in the right direction , as it proves that filmmakers view them as fully fledged movies and not some triviality.

  152. Shahin Emin says:

    Article 2
    Title: Manitowoc HFM CEO Brett Norell on digital health care’s evolution, its impact on you
    source: Herald Times Reporter
    date: 13/12/18

    • Shahin Emin says:

      This article is typical web 3.0, it is about the digitalisation of health care.

      The health care sector is very interesting, when it comes to digitalisation. The sector can certainly benefit of the evolution of technologies, because it will make it easier for the doctor as well as for the patient.

      In the article there is given an example about how this digitalisation could be used to make the appointments by using an app. Personally I think this is maybe a small thing and had nothing to do with medical stuff but it will certainly help the doctor managing his patients. So even if it’s not an advantage medically, it still gives the doctor an opportunity to spend more time on his patients rather than scheduling the appointments.

      There is also been done a survey in which we can read and conclude that people have a positive opinion about the digitalisation of the medical health care sector. It says that people aren’t only happy with the fact that you can schedule your appointment online, but also that the bill can be paid online and that there is an online portfolio of the patient which can be looked at, at any moment.

      A very surprising element in the article is ‘e-visits’, so that you don’t have to go to the doctor, but just can facetime or skype with him. In my opinion this is the most interesting part, because if they succeed in this, it will be so time redundant. But I think that it isn’t possible for the moment because you can see and hear things over a video shat but, you can’t do thing like: measuring the temperature and hear the heartrate with a stethoscope. But maybe in the future this all will be possible, it is another thing to look forward to.

  153. Alin Hufkens says:

    Title: The blind woman developing tech for the good of others
    Source: BBC
    Publication date : 7 December 2018
    Phase: phase 3.0

    This article really shows the impact that AI can have on the wellbeing of people.
    Dr. Asakawa, a blind woman, created an AI tool named NavCag. This is a voice-controlled smartphone app that helps blind people navigate through complicated indoor locations by sampling large amounts of data. In that way, it’s able to give a specific location.

    The data sampling really proves that this article is concerning a web 3.0 approach, as web 3.0 is all about connecting all sorts of data with eachother for useful purposes.

    I think it’s wonderful to see how technology, an AI in particular, really can help people with disabilities. It makes their lives way easier and it makes them feel in control. In my point of view, this pictures the impact that AI will have on all of our lives in the (near) future and how it will be able to improve our lives.

  154. Article 1:
    Title: VR helps investigate fires
    Source: BBC news
    Publication date: 06 Dec 2018
    Phase: 4.0

    This article talks about the usage of VR being an aid to investigate fires. The video tells you that VR can be used to simulate situations which are important for understanding the cause of these fires by using hundreds of photographs to create different scènes. This technology allows them to interact with these artificial situations through the use of VR, that is why I think this belongs to phase 4.

    • Phase : 3.0* Because they are using smart behaviour & learning, user behaviour, different scenarios & personal situations

      • I agree with the article. Due to the fact that so many precious lives are lost without their relatives ever getting a decent response to why it happened. This VR technology could help with understanding these situations better, while at the same time making it a safer learning situation for fire fighters. I think that the VR technology it’s real usefulness must yet be discovered, I think there are endless possibilities for this technology.

  155. Article 2: Technology solution to Suffolk adult care budget overspend
    Source: BBC news
    Publication date: 11 december 2018
    Phase 3.0
    Link: ,

    This article explains the usage of an app to aid in budget overspending in the adult social care sector. This device can check the whereabouts of someone and if someone is moving out of bed or not of if they have taken their medication. This gives doctors a good overview of the status of their patients, this will result in less costs for the social care sector. This would help people to cut the costs in expensive long term situations. This is a web 3.0 because it is able to collect and analyse user behavior.

    • I agree and disagree at the same time. This technology could help people a lot with decreasing their costs. It also gives medical staff a better overview over if someone is following instructions how they are supposed to. But I don’t think that this application can register everything. I believe that technology such as this, is not efficiënt enough to rely on yet. Some people need extra health care or a better followup by the doctors, even though this is really expensive it is necessary. This app also doesn’t foresee unplanned situations, that is why I have my doubts about it. Maybe if they could add a smartwatch feature to the usage of this app, the user experience could be improved as you can track vital data such as heart rate, etc. while at the same time monitoring activity. But at the same time, it is yet the people’s responsibility to use this feature the right way and since most of the elderly population is still strange to the usage of technology, I don’t believe that features as this can really succeed. One on one care can’t be replaced through technology, as people really need the caring connection.

  156. Article 3: Christmas shoppers to be targeted by facial recognition technology in London’s West End
    Source: The Telegraph
    Publication date: 14 december 2018
    Phase: 3.0

    This article talks about using facial recognition to analyse hundreds of people at the same time at local events, to track possible criminals. By doing so, they aim to improve the overall security of a country. By using a “watch list” of potential criminals they can compare the faces to, they hope to reduce criminality and terrorism.

    This refers to the intelligent web. This software is able to track and recognize the faces of hundreds of visitors at the same time, while also comparing them to a previously determined database of criminals. It is mainly reliant on the facial recognition technology.

    • Agree. I think that this is a really good innovation towards the future. The current threat level is as high as ever, as terrorists are targeting public places with a lot of people walking / being around. This is the first step towards a safer public being, but it is limited by the watch list which they match the faces with. If you could somehow make an international watch list by working together with all countries and at the same time install this feature everywhere, without saving any data in a database without the consent of the people on camera, then this really is a good innovation. The only threat about this is the privacy consent of the people on camera, if they would collect the data in a database or just save the data, it could be seen as a threat to personal security/consent.
      Long story short, this is good for:
      – Public security
      – Public events, safer surroundings
      Dangerous for:
      – Individual privacy
      But overall, I see this as an opportunity system towards the future, if it would be adjusted to the right guidelines.

  157. Shahin Emin says:

    Article 3
    Title: The bright future of small business: it’s in the clouds
    Source: The Guardian Lab
    Date: 7/12/18

    • Shahin Emin says:

      This article is a typical example of web 3.0, it is about SMEs that use a cloud and the advantages of the usage of an online cloud.

      The businesses who use clouds have a big advantage over companies who prefer to work old fashioned. The employees who work for a business that uses an online platform, can consult their files always and everywhere so they their work schedule can be very flexible.

      Another big advantage is that an cloud gives you the opportunity to work with people around the world, so you can go global with your company and you can work at the same time with different people.

      And maybe the biggest gain of them all is security. When your files are online, they are safer than when you have them on paper at the office or on your pc.

      I can only agree with the elements written above, but I can also understand the people who are afraid of change and don’t feel comfortable with putting their stuff online. Like the author has written, at one moment you have to change, you have to adapt or you’ll fall back behind and worse.

  158. Titel: Article 2: AI For Mobile: New Solutions To Speed Up Performance
    Source: Sam deBrouwer (writer) Page: Forbes
    Publication: 7 december 2018
    Phase 3

    More than 5 billion people around the world have a mobile phone connection. Because of this, it’s not surprising that many companies are developing AI tools for mobile devices. But there’s a serious shortage of professionals in the AI industry with multi-field expertise. Many companies are working to address this issue with solutions.

    I think it’s surprising that there is a shortage of expertise in the AI industry. But on the other hand, the mobile users have to be known with AI. When the users get to know AI for their mobile phone, there will be more demand and so more expertises I think.

  159. Maxim Ardies says:

    Article 1
    France to introduce digital tax in new year
    Source: BBC news
    17 december 2018

    phase 2/3

    I agree with France and the rest of the European Union to put taxes on e-business. this way the local SME’s still make a chance in the fast growing economie. And on top of that its an extra revenue for the countries.
    It also has its downsites: these big multinational firms can move out of the EU when the costs become to high. –> this is unlikely to happen but you never know.

  160. Title: Article 3: Where Is Mobile Gaming Going Now?
    Source: Anna Tobin (writer) Page: Forbes
    Publication: 13 december 2018
    Phase 2

    Mobile games are now dominating App Store and Google Play downloads. There are over 2 billion global players and mobile gaming has a revenue over ¾ of total app store. The reason that the revenue is so high is because it’s supported by ads.

    In my experience, I also have some mobile games on my phone. I can really enjoy these apps. Unfortunately, these games have some ads. The number of ads depends on the game. If these ads are getting too much, I delete the game instantly. I understand that the creators want a revenue but when you spend more time watching ads, instead of playing a game, it’s not okay. I usually do something else when there comes an ad up.

  161. Maxim Ardies says:

    Article 2
    Is it the end of the supermarket checkout till?
    Source: BBC news
    13 October 2018

    Phase 2

    I think this is the future of shopping. This is how we can combine the traditional way of going out of your home to buy groceries and the modern way of paying with our phones.
    In my opinions this is wy better than getting your goods deliverd at your place.

  162. Maxim Ardies says:

    Article 3
    The Denver Broncos’ latest pickup: A Bud Light-pouring robot that delivers beers with the push of a button
    Source: The Washington Post
    14 December 2018

    Phase 2/3

    This is a great invention and it will make the lines way shorter.

    But in my opinion there is a big downsite on this inovation; It takes away the personal little chat with the bartender.

    I think this is possitive for big soccer and rugby arena’s but I think this is not a good idea for the local clubs of bars.

  163. Jimmy says:

    Article 1:
    Title: Oracle’s plan to lead construction’s digital revolution
    Source: David Rogers (
    Publication date: November 9, 2018
    Phase: 3.0

    This article talks about the digital revolution that is sweeping through the mostly stubborn construction world. Construction is struggling very hard to go digital and has also difficulties which role digital technology could play. Here comes Oracle in a good place. Although they leave much of the work to its partners. They showcase for example their extended BIM software from Autodesk’s Assemble Systems, augmented reality headsets from DAQRI, connected tools from Bosch and labour productivity systems from Reconstruct as well as Oracle’s “Live Experience Cloud.

    They are spending a lot of time creating ideas and demonstrating them so that the construction business can join the digital revolution. Oracle also spends a lot of time with customers to find solutions and this led to the construction and engineering Innovation Lab. The site brings together construction practitioners and academics to examine how digital technologies interface with a site’s analogue systems, including human workers. The use of cloud-based analytics will enlarge the infrastructure of possible future projects and makes the collaborative work go much easier. I think this is a great idea because the construction business is indeed a very hard business with a lot of overhead management problems. The use of examples like BIM software and augmented reality headsets make construction a lot easier and more visual and is definitely a part of web 3.0. This will solve a lot of problems and make a lot of things go more smooth.

  164. Jimmy says:

    Article 2:
    Title: Nike’s New NYC Flagship is the Face of Living Retail
    Source: Heidi O’Neill (
    Publication date: November 14, 2018
    Phase: 3.0

    Nike has recently introduced the “House of innovation 000”. They describe it as living retail that comes to life and on each floor they have ground-breaking features which are personal and responsive. This ensures a very enjoyable, effortlessly and also customizable experience. I fully support this kind of service. I know that the way of brick-and-mortar retail will decrease in the future and retail must anticipate. Nike has the resources to do this in a very smart way and on a big scale. They use a lot of digital features and services. For example, there is an entire floor that uses local data to stock its shelves, and re-stock them based on what the community wants. You also can browse the Sneaker Bar with the aid of a store athlete or a digital read-out of locals-only data. NikePlus members can reserve items via phone and have them held in an in-store locker, ready for pickup whenever is convenient.

  165. Jimmy says:

    Article 3:
    Title: Bosch places its bets on autonomy, developing in-car hardware and fleet-level systems
    Source: Loz blain (
    Publication date: December 13, 2018
    Phase: 3.0

    Bosch is already a big player in the supply and technology chain behind cars today. They are aiming to play a bigger part in the self-driven cars and they have even laid out some plans for the cars autonomous future. I personally agree with the transition of cars going autonomous and I fully encourage companies who are doing their part for accelerating the evolution of the car. The capabilities that these autonomous cars have, will change the way we experience driving. The concept of an electric four-seater, arranged with a spacious interior that sees the passengers all facing one another, with tablet-like infotainment screens extending from the walls will definitely help the future car business. Now there aren’t a lot of producers of these type of cars and if there will be more producers the price will definitely go down and after time it will be more accessible. The features of Bosche’s car are also out of the world. You’ll be able to open the car with your smartphone and have a predictive road condition service. I truly believe this will make everything more convenient for the consumer and that will be a good case.

  166. Title: Article 3: Facebook Photo Leak: What To Do Now
    Source: Kate O’Flaherty (writer) Page: Forbes
    Publication: 14 december 2018
    Phase 2

    Facebook has become the latest company to announce a data leak where private user photos were exposed. The hack had affected 50 million users in only two months. According to a blog, third-party apps may have had access to “a broader set of photos than usual” for 12 days. It may affected up to 6.8 million users and 1500 apps.

    I think people have to be more careful to giving apps permission for to access their photos via Facebook. This way, the bug potentially gave developers access to other photos. There must be more security because privacy is something that has be dealed with correctly. I also think it’s good that this information is shared with the users, so it’s a warning.

  167. Egon Verlaet says:

    Article 1: Posting about your kids online could damage their futures
    Forbes, 16 dec 2018

    Technology and in particular social media are gathering more and more data on the behaviour of children through the posts of the parents or by using EdTech.
    Sharenting, or sharing videos or photos of your children as a parent, will account for 2/3 of identity fraud by 2030 according to Barclays. With just a name, date of birth and address, criminals can begin opening accounts in their name as soon as they turn 18.
    Also, data collected by EdTech companies can impact the future of children in the future. At the moment, EdTech collects an incredible amount of data and with the rise of predictive algorithms this can create the opportunity to use early test scores and personality assessments against them for the rest of their lives.
    We need to be more cautious with the amount of data which is collected by a lot of companies and organisations, not only because the possibility of criminals hacking those companies and using your data for criminal purposes but also to be sure not to limit the possibilities for our children in the future, so they can be who they want to be.

  168. Pietr-Jan Herpoelaert says:

    Article 1: Canada And France Create New ‘International Panel On AI’
    Source: Forbes
    Date: 07/12/2018

    This article is about the IPAI or the International Panel on Artificial Intelligence. This new group was set up by Canada and France to study the impact of AI on the world and prevent this technology from being misused. “The mission of the International Panel on Artificial Intelligence (IPAI) will be to support and guide the responsible adoption of AI that is human-centric and grounded in human rights, inclusion, diversity, innovation and economic growth,” reads the mandate mission statement.

    I think this is a good way of monitoring this new technology. AI development is still in it’s early stages. But once researchers figure it out more and invent great use for it, it will have to be regulated. Being this early with setting up a study group is a really smart choice in my opinion. Just like the International Panel on Climate Change does for research on global warming, the IPAI will help moderate and advance the technology of AI.

  169. Pieter-Jan Herpoelaert says:

    Article 2: The Amazing Ways How Mastercard Uses Artificial Intelligence To Stop Fraud And Reduce False Declines
    Source: Forbes
    Date: 30/11/2018


    The cost to businesses and the wider economy of false card declines in the United States is around 118 billion dollars, 13 times higher than the real cost form card fraud.
    Mastercard has developed an AI which connects uncountable flows of date connected to the 75 billion card transactions each year. This self-learning algorithm has helped Mastercard catch billions of dollars’ worth of fraud.

    I think this is a perfect example of how AI can already be used in today’s society. Clearly Mastercard wants to protect its customers and make them feel safe when using a credit or debit card in the United States. The country is known for its lack of security surrounding card transactions. This technology helps eliminating a problem and makes us grow to the society of tomorrow.

    On the other hand. If Mastercard possesses this technology, why wouldn’t other (bad) people possess this as well? The problem with AI is that we don’t know the real dangers yet. That’s why there has to come a strong regulation regarding the use of this tech and a lot of research has to go to protecting customers and end-users of this technology.

  170. Pieter-Jan Herpoelaert says:

    Article 3: London’s Met Police Is Using Facial Recognition On Christmas Shoppers
    Source: Forbes
    date: 17/12/2018


    The London Police has started a trial period where they are using facial recognition technology to scan people in the London streets. This technology will be used to detect and recognize criminals or people who behave incorrectly. The face images will be linked to police databases. The Problem is that not only criminals but also suspects, protesters, football fans and innocent people with mental health problems will be scanned. This brings up the question: will innocent people be linked and recognized as criminals by this tool? According to Big Brother watch, the last two deployments of this technology saw an extraordinary 100% of facial recognition alerts incorrectly matching innocent members of the public with people on police watch lists.

    I feel this technology isn’t advanced and well-formed enough to be deployed in the public already. There is proof of the system misbehaving and making big mistakes, falsely accusing people of criminal facts. If you use this technology for justice purpose’s and it doesn’t work flawlessly, you shouldn’t deploy it.

  171. Egon Verlaet says:

    Article 2: China on the march: Cybersecurity and hidden risks
    Forbes, 17 dec 2018

    There are more and more concerns about the cybersecurity of vital and strategic infrastructure and the data this infrastructure collects. Because we don’t know who can access or control certain systems, this could be a potential threat.
    In this case it’s about Huawei and the concerns about the Chinese-produced 5G telecommunications equipment which may be used in the future to cripple energy and transportation infrastructure.
    I think we should invest more in cybersecurity, certainly in our strategic and vital infrastructure, to make sure our data and our infrastructure is protected and cannot be used against us.

  172. Egon Verlaet says:

    Article 3: Marriott Hotels: Series Of Data Breaches Reveals Lack Of Security Awareness
    Forbes, 11 dec 2018

    Cybersecurity is still not high enough up the list of priorities for business leaders. Despite well-known companies and organizations frequently hitting the headlines for data breaches, such as Yahoo, Under Armour, …, and the ‘when if not’ warning addressed by the security industry for years. Many businesses still don’t know how critical proper cybersecurity is.
    The cybersecurity industry is also playing a constant game of catch-up and must battle a huge number of threats.
    Cybersecurity in companies is very important and most of the times, humans are the weakest link. To make sure the company is more secure, you should not only invest in your cybersecurity teams and tools but also in all employees to make sure they are more aware on how to use different technologies safer.

  173. Gautier BERNARD says:

    Title : Digital Transformation is changing youth perspectives on business
    Link :
    Resource : Forbes
    Date : 11/12/2018
    Phase : 2.0/3.0

    This article take in consideration that how use digital transformation in the first world economy, USA, and it’s divided in two parts, one concerning the strengths and the weaknesses and the other why we have to be able and why we have to change and use it in the future.
    I’m completely agree with this article, the technology industry is playing an important role in the American business, and influence every sectors. Though caused few damages concerning unemployment caused of the automation, nowadays thanks to a modern computer you can do what you want, how you want, become who you want, without any exterior help. So it’s a powerful tool.
    In addition in a second part, they explain the fact that digital technologies allows us to become self-sufficient, why we have to go to school and don’t learn the new professional aspects, which are mandatory in the future, all those things can be learned on internet by yourself, if you want to start a business you can use crowdfunding tools, crowdsourcing tools..
    Moreover in the article, it’s mentioned that the school have to develop their program, and teach more digital courses like, programming, AI development, machine learnings, all domains we have to use in few years..
    Digital business have to become a priority in America to stay the first world economy.

  174. Bram Kevelaerts says:

    Article 1
    Title: How AI Can Make Christmas Shopping A Dream
    resource: Forbes
    Publication date: Dec 10, 2018
    Web 3.0 & Web 4.0


    Our willingness to shop is affected by a huge number of factors that influence our feelings of security, spontanity and overall happiness. Taking in all those variables can help the retailers to judge the demand after products. This technology works in both ways by helping the customer and the retailers by making shopping a pleasant, personal and profitable experience all year round.

    This is a clear example of how AI is growing at an astounding rate. How customers shop, act and think is everything for a marketeer and I support AI to make our lives more comfortable by helping us making the right choices or giving us the right advice. At the same time I don’t want AI to control our lives in the future and think for us. It has to stay a technology that helps us and therefore it needs to be kept safe. As long as it helps with my Christmas shopping I’m very grateful and a big fan.

    Furthermore I think that a machine will never break the barrier of meaning. I don’t see a machine understanding a situation and give it meaning like we humans do. But I can (read: hope to) be wrong of course.

  175. Orli Swerdlow says:

    1. New App revolutionizes how people shop with virtual fitting room

    Resource of the article: Capital Lifestyle – Lifestyle Magazine
    Publication date: November 23rd, 2018

    Phase: 3.0

    This article discusses a new app called ViuBox which gives users the opportunity to try out clothes virtually, which belongs to Web 3.0, since Virtual Reality falls in this category. This semantic web means that information and data is stored in such a way that computer systems understands them.

    This new app uses personal and specific 3D avatars. This is done so that people can try on clothes virtually. The advantage is that people feel reassured with the accuracy of the sizes of the clothes. This gives them the opportunity to imagine themselves in the specific clothes, which will contribute to the final decision of whether or not to buy.

    In my opinion, this app absolutely has relevant benefits because as explained in the article, buying clothes online is not always easy. This is due to the fact that people don’t have the opportunity to try on the clothes physically. Giving people an idea of what they are going to buy and how it is going to look while they are wearing it increases people’s buying decisions.

    In my experience, sizes do not always correspond to expected sizes, hence, I barely make purchases online. It is often the case that people have to send the clothes back since it does not fit as expected.

    Thus, in my opinion, this app is very beneficial for people who want to buy clothes online. Due to its perks and qualities, the shopping experience is enriched.

  176. Orli Swerdlow says:

    2. Air travel ‘without your passport leaving your pocket’

    Resource of the article: Gabriella Mulligan – BBC News
    Publication date: September 28th, 2018

    Phase: 3.0

    Some airways use facial recognition for travel purposes, this is a Web 3.0, the semantic web, since it is capable of interpreting information like humans. This technology aims to improve flight punctuality, but at what cost? This may entail a lack of privacy.

    I do not feel comfortable with this new technology, it is very scary in my opinion. Even though it will improve flight punctuality and will be able to spot lost passengers, I think the system will have too much information about the individual. Being able to find a person wherever they are is an invasion of privacy. I do not think it should be implemented despite its advantages.

  177. Orli Swerdlow says:

    3. Revolut cutting card fraud with new machine-learning technology

    Resource of the article: Ciara O’Brien – The Irish Times
    Publication date: November 12th , 2018

    Phase: 3.0
    Revolut is a digital banking alternative which works in over 130 currencies, it includes currency exchange, cryptocurrency exchanges, and peer to peer payments.

    As explained in the article, Revolut implements a new machine learning technology which has led to a decrease in card fraud. This new technology means that it is a Web 3.0 since it can interpret and control information similar to humans. It analyses the customer behavior in order to identify any chances of card fraud. Whenever this technology senses fraud, it will freeze all card payments until the customer verifies the transaction.

    Recently, I have decided to order a Revolut card. One of the reasons for this this decision was mentioned above. Knowing that this company is trying to provide extra security is more than reassuring. Also, all additional banking costs and currency exchange costs are eliminated thanks to Revolut. For someone like me who often visits their family outside of the EU, this absolutely has severe advantages.

    On one side my perception of this includes fear and uncertainty, as the banks are not involved in transactions anymore. On the other side I feel relieved since banking fees and exchange rates are not in the picture anymore.

  178. Article 2: How technology is changing what it means to be human
    Source: CNN
    Date: 14th September 2018

    Web 3.0

    I agree that technology can improve our lives and bodies. Nowadays, prosthesis are very static and or not easy to adjust. In the future they can communicate with the brain as a regular leg would do.
    But not only will we have medical modifications, we will also have chips. This is already happening today. There is an experiment where they put a little device in someone’s hand and with this device we can pay, ad things to our card,…
    I think that the future where we are half robot is still far away, but since there are already experiments, it wont be as far away as we think.

  179. Bram Kevelaerts says:

    Article 2
    Title: 5 Stats You Need To Know About The Digital Consumer In 2019
    resource: Forbes
    Publication date: Dec 17, 2018
    Phase : 2.0 & 3.0


    These numbers are clearly saying that the digital consumer is everywhere and increasing every year. Just like using a mobile phone years ago, people were also sceptic about the idea of buying apparel through the internet. And look at these numbers now. The digital evolution makes almost everything possible, and puts the customer in the middle.

    I have no idea where this is going in 10 to 15 years. Maybe we don’t do the action of going on the internet anymore because we are just always connected and it all goes automatically, but I do believe we have to be openminded about changes in our lives and about the technologies that are coming up because a lot of things are going to change the coming years as AI is being put into work and this is just the beginning.

  180. Article 3: How VR is helping flyers and dental patients calm down
    Source: CNN
    Date: December 10, 2018
    Web 3.0

    Alltough, VR is invented for the game world, we see it can be applied in many ways. I think it is a great idea to implement it when people are afraid to calm them down. I also know That VR is used to help with PTSD so i am really excited about this. On the other hand , I think it can be dangerous because people who are already unstable, could loose the feeling with reality. So I think that we still have to do a lot of experiments before really using this in the medical world.

    • Article 1: Bitcoin Price ‘Could Go from Bad to Worse’: Bearish Analyst
      Source: CNN
      Date: December 12, 2018
      Web 3.0

      I think that the Bitcoin is going to stay existing. This because of the easy way of working. In the future, banks won’t be needed anymore because of the blockchain. This means that everything will go a lot faster than it is going now.
      I am convinced that this is the future, but our environment isn’t ready for it yet. The government has to do a lot more research then it is doing now, there will be a need of new rules and a lot of people will have to get education around this new financing system.

  181. Bram Kevelaerts says:

    Article 3
    Title: Next Billion-Dollar Startups: How A Serial Social Shopping Entrepreneur Built Poshmark From Used Clothes Into A $625M Retail Empire
    resource: Forbes
    Publication date: Dec 14, 2018
    Phase: Web 3.0


    This is a remarkable story about an entrepreneur who timed his business just right. And starting from an idea he never sat quiet and he always picked up the latest trends and kept growing his business. He went with an app where women could sell there closet to a social network where you can find your own taste buying old and new stuff. His previous experience with his first start up was big bonus. Bringing the window shopping to your phone instead of hours searching on amazon. A network from influencers to friends to unknown people with the same taste where everything is for sale. No inventory, just sales directly to each other.

    I am a big fan of those kind of stories. This is inspirational and lets you see and make me believe that you have to go for it if you have an idea. Always improving and taking in the social awareness is indispensable. I agree with the fact that brands are becoming less important in the future. It’s what’s behind the company throughout peoples experiences or findings that companies will grow. The customers are letting his business work and that is what I fully support. Not making money by pushing your products to the customer but helping the customer making it more comfortable and personal for them.

  182. Lin Claus says:


    Title: Alexa, Will You Be My Friend? When Artificial Intelligence Becomes Something More


    Source: Forbes

    Author: Joseph Coughlin

    Date: Sep 23, 2018

    Phase: 3.0

    This article is about ‘Alexa’, the smart speaker assist that can ‘do’ stuff around the house. Alexa seems to be everywhere. It’s like the speaker becomes a ‘she’, a person. This is because ‘she’ is built by artificial intelligence.
    Alexa is becoming a real presence around the homes where ‘she’ stands. Alexa belongs for me in the semantic web (web 3.0). This because Alexa is linked with the internet and can give you personalized information. Alexa can also be linked to other devises to give ‘her’ more information to use. The user of Alexa can just speak to the devise and it will answer.

    I think Alexa is a helpful devise, but I think we also need to be careful with artificial intelligence. Alexa hears for example everything. I think we might get some privacy issues in the future with it. I think there will always be some pro’s and con’s concerning A.I.

  183. Lin Claus says:


    Title: AI system may accelerate search for cancer discoveries.


    Author: Sara Collins

    Date: Nov 27, 2018

    Phase: 3.0

    LION LBD is a system that is developed by computer scientist and cancer researchers at the University of Cambridge. LION LBD will be used to assist scientist in their search for cancer-related discoveries. LION LBD is an A.I. system that will keep up-to-date with all the published discoveries and research about cancer.
    A human can’t possibly read all the research about cancer but an A.I system can. It belongs in the semantic web, phase 3.0, because it is an A.I. system and it is linked with other devises.

    I think this kind of ‘search engine’ is a really good example of the positive things that can come from A.I. It takes a doctor so much time to read research, it is also expensive for the patient. Thanks to LION LBD the doctors have more time to do other things and the patient will have to pay less. I really hope that things like this will be sponsored by the government so that everyone can use it.

  184. Lin Claus says:


    Title: How AI Empowers the evolution of the internet.


    Author: Einaras Von Gravrock

    Source: Forbes

    Date: Nov 15, 2018

    Phase: 3.0

    This article talks about the importance of the internet in our lives. The internet has really changed our lives. 50% of the entire world’s population is connected to the internet. This is a huge number if you hold in mind that some poor countries don’t even have access to the internet. We are now more connected than ever. There Is a prediction made by Gartner that there will be 12.86 billion devices in use by 2020. There is also coming more and more software available with A.I. Many scientist work on enabling creativity in machines so that they for example can beat humans in computer games.

    I place this article in web 3.0 because the internet is now involved with artificial intelligence. I think it can be fun for scientist to challenge themselves to make great A.I systems. It can be a intellectual challenge for scientist, but I think it can also be dangerous at some point. If we give machines the power to think it might turn on us one day. I think there must retain a certain balance at all times, not everything is set for production in my opinion.

  185. Thomas Van Looy says:

    ARTICLE 1: “The Digital Transformation to Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars”

    Author: Bernard Marr

    Source: Forbes

    Publication date: October 19th, 2018

    Link :

    Phase : 3.0

    IKEA is more and more concerned about the technological evolution that happens nowadays in our community. Customers are more frequently using digital stuff to do their shopping. That’s something IKEA should play along with in order to stay relevant, something I absolutely agree with. Even if I look around in my local supermarket, I see customers using their phones (to pay or as a checklist). Not only will digital technologies allow IKEA to reach more customers in a more cost-effective way than building new stores, but in my opinion, IKEA will also reach the younger part of the consumers. I have experienced that my generation has been educated with technology and mobile devices, which we are used to using daily. With Space10 IKEA is already doing a great job in digitalizing the shopping experience for their customers.

  186. Thomas Van Looy says:

    ARTICLE 2: “How Artificial Intelligence Is Helping Financial Institutions”

    Author: Sameer Maskey

    Source: Forbes

    Publication date: December 5th, 2018


    Phase: 3.0 & 4.0

    Automation in the financial world can in my opinion be a good thing. Customers nowadays are looking for a quick and personal service, especially in the banking sector. I have a feeling that without any doubt, chatbots will be the new way of communicating with customers soon. With bots, AI offers not only a 24/7 availability but also a quick solution. As the article states, a bot might be able to do something in seconds where humans need thousands of hours for the same activity. “Time is money” is a saying that in the current generation can more and more be true. And who knows, if we can investigate/upgrade the working and thinking mechanism of these bots, it might even be possible that they can solve problems we humans weren’t able to solve.

    The only concern about automation of the delicate, financial world that I have is: ‘is it trustworthy?’. Everything technological nowadays can be hacked. A small error with a big impact can happen fast and with the use of bots, you don’t control these things as good as you are when you do it yourself. If financial institutions can guarantee that there’s a method every transaction or deposit will be done safely, it will guarantee the trust and interest of the consumers. That’s for me the only flaw AI has.

  187. Thomas Van Looy says:

    ARTICLE 3: “Road Rage Against The Machines? Self-Driving Our Way Into 2019”

    Author: Calum Chace

    Source: Forbes

    Publication date: December 10th, 2018


    Phase: 3.0

    In 2018, self-driving cars became a real hot topic. More and more car brands had the plan to bring self-driving cars, or Autos, to the market. Forbes says this will happen mid-2020s. I have a feeling it’s only a matter of time before the first real Autos appear in the streets, seen the amount of successful test drives that have already taken place (by Waymo) and the technology developing at a high pace. And I have to agree with the author of this article: it’s something we have to embrace and most definitely should give a chance.

    Why? For example, take a look at Tesla. Although as the article tells us Tesla isn’t a self-driving car (it offers the driver more assistance), they cause the least amount of deadly accidents in comparison with other car brands. The only difference with them? Technology. Even if this ‘beginning’ technology has such an impact on our drive style, what will happen if we take our time and invest even more in this automation? For me, and I think I speak for almost every other normal human being, safety is one of the key conditions a car should offer us. Right now, we kill 1.2 million people around the world each year by running them over, and we maim another 50 million. I’m sure this new technology will decrease this amount drastically and offers us a safer way of travelling and working.

  188. Wouter Van Gils says:

    Art1. Artificial Intelligence Will Benefit Us Immensely — If We Don’t Get In The Way
    Corbin Barthold Contributor
    Washington Legal Foundation Contributor Group
    Dec 4, 2018, 11:03am
    Evolution from a phase 3.0 towards a possible 4.0

    I agree with this article but mainly because it talks about common sense most of the time. Every revolution has its economic growth following it. The invention of the presses improved the global economies immensely, but after a few decades, the invention of the presses itself wasn’t enough to sustain that growth. Same goes for the internet and everything around it. We can make it better, smoother, faster, stronger, … but there is a time that we need something else to really improve on. The next logical step is making a computer system able to operate like our brains could. Only advantage, the thing would be 100% logical and instant.
    I Also like the fact that they say AI is not divine. In an age where everyone jumps on the bandwagon of the newest technologies or things that technology brings forward, it’s important to state that nothing if it can be and probably will be divine. Look at the current Crypto market.
    An AI will bring us further at the end of the day, it will be a tool that might enable a significant economic growth. Let’s make the development of AI our 18th century steam engine, our 15th century press or our 20th century Computer. Hopefully the future looks bright!

  189. Wouter Van Gils says:

    Art 2. Protecting digital sovereignty on the road to Web 3.0
    Neil Hughes
    5 December 2018
    Web 3.0

    I love this article, the decentralization of the internet. With as current clear center Silicon Valley. I also think that when we try to fully embrace a total web 3.0 we have to walk away from the current Silicon Valley domination. Now our internet changes to wherever Silicon Valley dictates it must go towards. Some people get silenced just for not aligning with their current standpoints.
    To create a safer, freer and, very important according to me, less corporate ecosystem of internet is the way to go to fully create a Web 3.0. It’s time to take our internet back.
    “Freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.”
    – Martin Luther King Jr.

  190. Wouter Van Gils says:

    Art 3. Tron Moves Towards New Revolution Web 3:0
    Judith Riseshine
    October 23, 2018
    Web 3.0

    To say shortly, I like what tron is doing and trying to do. I don’t have a clue how the blockchain can create our free internet, but if they think it will, I wish them the best of luck. Can’t really say that much more about the project, mainly because the things I want to say can be found in my first 2 articles.

  191. Olivier Peeters says:

    14 Predictions About The Future Of AI And VR

    Resource of the article: Forbes
    Publication date: December 11th 2018
    Phase: 3.0

    This article is about AI and VR.

    This article is giving some predictions about how the AI and VR will have an impact on our future. Especially of how these cutting-edge technologies will reshape both the way businesses operate and everyday living. The article is mainly about different sectors where AI and VR will have a big impact on. For example in health care, education, home builds… But overall these were just some predictions, because no one really knows what’s really going to happen in the future. But everyone is sure that these technologies will have a big impact on everyone in the world.

    In my opinion we will have no idea how much it will change our daily lives I strongly believe that within 30 years everyone will use this cutting-edge technology on a daily base. In my opinion it will be the same with the Internet. No one expected 40 years ago that it wouldn’t be possible to live without Internet. And I think it will be the same with the AI and VR in the future.

  192. Olivier Peeters says:

    Why the public sector is embracing a robotic makeover.

    Resource of the article: The guardian
    Publication date: November 29th 2018
    Phase: 3.0

    This article is telling us that the council of North Tyneside hired an army of robots to speed up the work. According to Engie, this is the first project of its kind for a local authority in the UK. This new technology is also known as robotic process automation (RPA). It’s been in the scene for around 4 years and banks, financial services and other businesses have taken it up. RPA replicates the same tasks carried out by a human worker, but executes them far more quickly and accurately. And in the long term it is also cheaper than they have to hire extra employees.

    I think this will be a huge problem in the future. In my opinion a robot will replace many employees who have a rather easy job. This will be positive for the enterprises, because everything will go faster and more precise. On the other side it’s also quite negative, because many people will lose their job.

  193. Olivier Peeters says:

    How AI Is Revolutionizing Digital Marketing

    Resource of the article: Forbes
    Publication date: November 12th 2018
    Phase: 3.0

    This article is about how artificial intelligence is influencing marketing today. AI has the ability to collect data, analyse it, apply it and learn from it. The article gives 3 ways on how AI is changing marketing. First it will give the user a better experience. For retail, AI can be a game changer for online shopping experiences with new advancements in augmented reality where customers can actually “try” a product before making a purchase. AI can also predict behaviour for new and existing users. The last one is the real-time customer support where customers can get advise immediately from the AI chatbots.

    I think we will see a lot of changes with marketing in the future, because there are so many possibilities with AI. You can promote your product with the help of VR-glasses, it will be way easier to do a market research. So in my opinion AI will have a huge impact on marketing in the next 20 years.

  194. Onur Alar says:

    Article 1: Two heads are better than one: the evolution of AI in sales
    Forbes – Geoff Webb – 10 December 2018
    Phase: 2.0 & 3.0

    The article says that in the future artificial intelligence will be used much more in the business to business selling process. The use of artificial intelligence will be standard practice in the selling process just like customer relationship management is used right now. AI gives you a lot of opportunities: By using AI you will be able to predict what buyers need, even ahead of the buyer themselves. Geoff Webb thinks that a human salesperson needs to use AI not only to create a competitive advantage but also to grow revenue with each customer.

    Comment: I agree with this article. Artificial Intelligence involves a lot of opportunities that could make the selling process more efficient and effective. I think It is already being used in the business to consumer market. When you buy a new television, for instance, most internet site offers you to buy a related item such as a HDMi cable. They are collecting and analysing data of their customers to predict what you need. Some people feel endangered and think that artificial intelligence will replace their jobs. However, I think that AI can’t completely replace a human salesperson in the B2B selling process. It will only automate tasks within those jobs rather than automating the job. In the future, we will evolve to a two-headed nature of sales executives. On the one hand you will have the human salesperson and on the other hand artificial intelligence. This co-operation will be the norm

  195. Onur Alar says:

    Article 2: E-commerce 4.0 is on the horizon. What does this mean for B2B?
    Digitalcommerce360 – Arno Ham – 29 august 2018
    Phase: 1.0, 2.0, 3.0, 4.0

    According to Arno Ham: The introduction of e-commerce has changed the way we shop forever. Over the past 30 years we’ve been given the freedom to buy what we like, when we like, wherever we like, and the journey of online shopping is far from complete, as it continues to rival the conventional ways of buying and selling.

    e-commerce 1.0: In this phase buyers had to go to a physical store to place their order. this was a waste of time, so they wanted to order using a simplistic webstore. The sellers had to hire different sales representatives, who knew the client personal, to fulfil their needs.

    e-commerce 2.0: A basic webstore where the only option was simply ordering something online, fell short. The customers needed more features. The retailers who achieved delivering these features still retain a loyal customer base. According to a research 76% of the B2B retailers are planning to upgrade their simple webstore and provide the features demanded by customers.

    e-commerce 3.0: In this phase retailers need to adapt their different systems. They need to implement the data from their enterprise resource planning systems into their e-commerce platform. They will find a solution that can be integrated with their existing infrastructure.
    e-commerce 4.0: Customer demands will continue to evolve with time. Retailers will respond by implementing Artificial intelligence. This will allow them to guess what the costumers need, before the costumers themselves do.

    I agree with the thought that e-commerce has changed the way we shop. For example, I’m not a huge fan of buying clothes online but I like the luxury of buying whatever I like, when I like. I usually go to a store to try them on, and subsequently order them online from the webstore.

  196. Onur Alar says:

    Article 3: Can’t put down the phone? How smartphones are changing our brains — and lives
    nbcnews – Lynne Peeples- 14 December 2018
    Phase: 2.0 & 3.0

    According to a study Americans touch their mobile phones more than 2600 times a day. I must agree with this opinion, Smartphones are practical, and they make our lives easier. However, they can disrupt our lives. My smartphone was the last thing I saw before I fell asleep as the first thing I saw when I woke up. I used to check out my different social media accounts and read the news before I fell asleep. This resulted often in sleepless nights, I used to grab my phone when I couldn’t sleep. However, my phone was the biggest reason why I could not sleep in the first place. Checking out my notifications were the first thing I did when I woke up. I laid down in my bed until I had checked out my social media and read the news. Nowadays I do not take my phone when I go to sleep. I can already feel the effects, I’m not experiencing any troubles to fall asleep and I’m feeling a lot more restful when I wake up
    Our smartphones are influencing us even when we are not using them. Just the presence of a smartphone seemed to reduce the quality of a conversation. This sounds so familiar, for example, imagine that you ‘re having a conversation with someone and he or she grabs his phone to check out if he did get any messages. This would affect the quality of our conversation. I would feel like he or she is not interested in my story.

    None of this is to say that smartphones don’t have great practical value. We just need to find the right balance and figure out how to get all the benefits without letting them disrupt our lives.

  197. Thibaud Van Baelen says:

    The Hope and Betrayal of Blockchain

    New York Times – December 4, 2018

    “Blockchain is far more than just the technology underlying Bitcoin, the cryptocurrency. It is a tool that promises to decentralize the structures governing all economic transactions and, in the process, redefine our concept of trust.”
    In the aftermath of the Facebook / Cambridge Analytics data leak, and a lot of other data breaches, people are growing weary of heaving their data controlled by big, centralised organisations. Blockhain seems to offer a way out. This technology makes it possible to build decentralised systems, completely controlled by the people using it. It enables us to build trust without ever having a third party involved, or at least this was the utopian vision we had in mind for the future of blockchain technology. The reality is that the biggest P2P platforms are based on blockhain networks that are in fact centralised, meaning that a central chain of command makes and enforces the rules. The open, transparent and free-to-use networks we were all promised seem far away. Although it might seem unlikely that blockchain will eventually rule the way we do business, replacing institutional behemoths such as banks, I really do think that blockchain will eventually play a big role in our economy. Big, centralised organisations have proved to be prone to human error, power and greed, but no money in the world can stop the evolution of digital enhancement. – (Web 3.0)

  198. Thibaud Van Baelen says:

    Will Print Newspapers Ride Out The Online Digital Evolution Of News
    Forbes Magazine (By Contributor, Quora) – November 6, 2018

    “Maybe, in the face of greatly diminished resources, we need a new paradigm for newspapers; maybe we can’t cover every meeting and try to cover every bit of news. Maybe we have to aim higher and generate more original and exclusive investigative reporting—which may take more time but has more lasting impact.”

    The perception of our world is evermore influenced by countless blogs, social media pages, radio stations and digital startups, giving us the news in a nutshell adapted to our newfound digital attention span. Traditional newspapers seem to be limping behind in the race of the survival of the fittest, and their economic model, which has worked for centuries, is being challenged by the new kids on the block. They are being forced to rethink the way they present and sell the news, and they’re not really doing a very good job. I would agree that the paradigm of traditional newspaper companies has to shift. Investigative reporting has been a catalyst for social change. Woodward’s & Bernstein’s investigation into Watergate and The Boston Globe’s scope on child abuse in the Catholic Church have shed a light on matters that would’ve otherwise been kept in the dark. This is the real power of journalism and it’s what sets them truly apart from all the digital noise. – (Web 1.0, 2.0)

  199. Thibaud Van Baelen says:

    This Cookie Company Passed the Digital Transformation Test With Flying Colors–Here’s How You Can, Too
    Inc. Magazine – December 11, 2018

    “For the most part, it doesn’t matter what industry you’re a part of. Digital transformation is no longer an option, but a necessity. Unfortunately, fewer than a third of attempted digital transformations succeed, including those implemented by legacy brands like Sears and Toys ‘R’ Us.”

    It’s an age-old tale; an established company refuses to innovate, counting on the years of established success it has had in a certain market, but then a new, innovative company comes along that wants to change the status-quo. We all know how such stories end: Netflix vs. Blockbuster, Napster vs. Record Labels, David vs. Goliath. It doesn’t take a generation of business owners anymore to see the rapid change our economy is constantly subjected to. The life cycle of market innovations is growing smaller and smaller and as a business in any kind of industry, it is imperative to keep up and stay relevant. Businesses as trivial as a bakery should at least have some online presence. It isn’t a question of whether you should be online anymore, it is a question of how prominent that online presence should be, period. – (Web 3.0)

  200. zeger munyikwa says:

    Article 1:
    Title: Pharma companies put faith in AI for breakthroughs
    Date: November 20, 2018
    Phase 3 (AI)

    • zeger munyikwa says:

      According to this article, more and more pharmaceutical companies are integrating artificial intelligence into their drug discovery processes. More and more major industry leaders are catching on to the trend and money is being poured in to speed up the process. I believe AI has wonderful potential in the healthcare sector to diagnose and treat people faster, more correctly.

  201. zeger munyikwa says:

    Article 2:
    Title: 6 Social Media Trends to Keep Your Eye on Heading Into the New Year
    Date: December 18, 2018
    Phase 2

    • zeger munyikwa says:

      I want to start off by saying that this article is actually a bit of both phase 2 and phase 3. We are seeing an increasingly amount of usage of AI programs and algorithms in all industries. This is also true for social media. Businesses have been using them for sales and engagement while at the same time reducing physical involvement in customer support. I believe this is overall a good thing but as we saw earlier in 2018 with the Facebook scandal, there is also a dark side to social media. What this article also addresses is a relief from those privacy and fake news problems. Social media users will have more control over their privacy and will soon integrate the use of blockchain to tackle those issues.

  202. zeger munyikwa says:

    Article 3:
    Title: Pharma companies put faith in AI for breakthroughs
    Date: December 18, 2018
    Phase 2

    • zeger munyikwa says:

      !Shake Shack’s Digital Evolution Gets Personal! IS THE TITLE, FIRST TITLE IS WRONG

      I love the way Shake shack looks towards the future. I believe they are really on to something and are among the pioneers in digitizing the fast food industry. I believe it is only a matter of years before the switch will be made from eating primarily at the establishment to ordering out. In my experience there is a great demand for fast-food delivered at home. Efficiency will be increased for both the customer and franchisee as well as the costs for the franchisee. I believe it will not take long for more fast-food franchises to follow suite.

  203. Ann Aerts says:

    Artificial Intelligence Trends To Look Forward To In 2019

    Resource: Digital Agency Network – Rameez Ramzan
    Publication date: 7 December 2018
    Phase: Web 3.0

    Comment: I agree on the fact that Artificial Intelligence has a huge potential in transforming businesses in the coming times. And that it will be beneficial in multiple industries. In this article they tell us more about 5 AI topics. I agree on each one of them.

    First of all, ‘Natural language generation (NLG) will become popular’. It is a software that converts date into a written or spoken narrative. I never heard of this particular term before, but I think it’s a good way for people to understand things easier.

    Secondly, ‘AI will revamp speech recognition’. It recognizes spoken words and performs relevant action. (Like Siri). I think a lot of people are familiar with this, including myself. I don’t use Siri that often or other virtual assistants but I believe that it will become more and more popular and that it will make our life easier and will make everything faster.

    Thirdly, ‘Escalation of machine learning platforms’. It develops mechanisms that allow machines to learn new skills. Everyone comes into contact with this on a daily basis, without them often thinking about it. (Again, including myself.) For example, Netflix that recommends shows based on the previous shows that you’ve had watched. So this is a very interesting topic for many companies.

    Fourth, ‘Image recognition will get bigger and better’. It allows software to identify things (places, actions,..). In my opinion it’s a good thing for immediately knowing a location when you see a picture and things like that. But, for autonomous driving I still think of it as a scary thing. Computers taking over traffic is still weird and scary to me.

    Last, ‘AI will boost cybersecurity’. AI will make it hard for cybercriminals to hack date etc. Of course I am a big supporter of this one.

  204. Ann Aerts says:

    The blind women developing tech for the good of others

    Resource: BBC – Virginia Harrison
    Publication date: 7 December 2018
    Phase: Web 3.0

    Comment: I’ve never heard of AI for people with disabilities. And I think it is amazing that AI can make the lives of those people a lot more comfortable. Dr Asakawa invented a couple of tools (by using AI) for blind people. Micro mapping, a lightweight suitcase robot,.. In my opinion AI is used here to its full potential. Due to this people are able to navigate better and more complex places, they are more in control. In general it just makes everything easier and it gives blind people much more opportunities.

  205. Title: Don’t worry about screen time – focus on how you use technology
    Date – 12/12/2018

    So the article talks about creative ways people can use technology whit, finding more clever and interesting ways for them to make life easier and better, and make your work easier, like for example from article – physician talking whit her patients via videoconferencing system, while she was at home. She used this for advantage to get closer to the patient by showing her home, whats inside, this making them more open, and she actually can work at home.

  206. Ann Aerts says:

    Conversica Launches AI Customer Success Assistant

    Resource: Destination CRM – Sam Del Rowe
    Publication date: 29 November 2018
    Phase: Web 3.0

    Comment: An AI Customer Assistant is an AI-powered solution that automates customer interactions over email and SMS to improve the customer experience and to reduce the administrative task load. I agree that an AI customer success assistant reduces administrative task load and that it makes everything faster. But I’m not totally convinced yet that it is personal. In my opinion there are still clients, that are more fond of a personal approach. Of course for businesses it is positive that, because of the AI customer success assistant, they will have a more automate routine.

  207. Title: Spending too much time on your phone ? Behavioral science has an app for that
    Date: 04/12/2018
    Phase: 2

    The article talks about applications that can help people to control their addiction of their smartphones, because it is true that these days we spend a lot of time on our phones, and we completely wasting our time like that, wasted hours are unproductive and all of this can lead into mental problems. People who care about their health should try out those apps, i think i will also gonna give it a try after i send this comment.

  208. Maarten Peeters says:

    Virtual reality to help detect early risk of Alzheimer’s


    Source: The Guardian
    Publication date: 16/12/2018
    Phase 3.0

    Virtual reality appears to be able to help detect Alzheimer faster than usual. One of the earliest symptoms is difficulty with navigation. The virtual reality headsets help pinpoint people who risk to later develop Alzheimer’s disease. The devices can display images to test the navigation skills. Participants will need to navigate their way through a series of different environments and remember the details. People who are beginning to lose their navigation skills can then be detected at a much earlier stage of the condition. This way, scientists hope to one day become far more effective in treating people with the disease.

    To me, this all sounded very logical and like the idea a lot. Virtual reality can be used in a lot of useful ways and this is definitely a good use for it. I hope that scientists will be able to perfect the method to detect Alzheimer patients as well as treating them.

  209. Maarten Peeters says:

    Smarter Cities: Will Autonomous AI Surveillance And IoT Now Automate Law Enforcement?


    Source: Forbes
    Publication date: 15/12/2018
    Phase 3.0

    Autonomous surveillance is a frequently discussed controversial topic. This article explains how autonomous surveillance can be used for the city. There’s a lot of people who don’t like the idea of being watched on the streets, but I wouldn’t mind it since I don’t have anything to hide. Facial recognition and all the other recognition systems are only relevant to track suspicious people. This means that normal people will barely be affected by an autonomous surveillance system. On the contrary, I think it will help protect everyone. Autonomous surveillance systems will be able to detect any anomalies and if necessary, it will be able to track, identify and locate suspects. Consequently, an appropriate response team can be sent, or people can make important decisions based on the information. To me, it seems to be a faster and more efficient way to deal with crime.

  210. Maarten Peeters says:

    The technology that could end traffic jams


    Source: BBC
    Publication date: 12/12/2018
    Phase 3.0

    This was a very interesting article to read and I agree a lot with it. I can’t imagine the future of traffic developing any other way. Traffic and transportation will inevitably change thanks to AI and IoT. Many organisations are working on autonomous traffic systems and these systems are necessary to guide traffic. Self-driving vehicles will eventually solve a lot of traffic problems, nevertheless, that won’t solve our current traffic problems. At this moment in time, city planners and highway agencies must cope with a combination of human, semi-autonomous and autonomous drivers on the roads. This means that we need instantly reactive and adaptable traffic management systems and these systems can be created with AI and communication technology. Lastly, these technologies may also reduce carbon emissions a lot, which is also very interesting in my opinion.

  211. Julie says:

    Article 1:

    Two heads are better than one: the evolution of AI in sales


    Forbes (Geoff Webb), Dec 10, 2018

    Phase 3.0

    The article talks about the changing buying process of B2B. It becomes more and more difficult for mainly sales organizations to stay relevant to their customers. There are already people who have predicted that the role of sales executive in some cases will disappear completely by 2020. A sales executive is somebody who tries to find new customers and maintain the old ones. He or she knows the needs of the customer and can change it into an advantage of the company. On the other hand, the role of sales executive would become a critical factor in the sales process thanks to the digital technology. To win it from the competition you must be better informed about the buyers needs and being faster than them. It is here that the AI tools come into the picture. They will help you to give insight in the needs of the customer. They can be trained to process transactions from the insight of what the buyer needs now, to how they like to buy it, to lots of other information. AI programs react on the data you gave them. It is thus important to have the right data preparation and a realistic approach.
    While people are afraid to lose their jobs, AI is more meant to automatic the jobs into those tasks. The two-headed nature of the sales executive (one human, one AI) will become a new model for selling. They will be able to know what the customer wants even before the customers knows it himself.
    I truly believe that AI can make our life a lot easier. It is understandable that some people are afraid to lose their jobs because there is also a possibility that it might happen in the feature for some of them. But I think for most people it will be a tool that can make their work and lives easier and practical.
    The article also mentioned the AI tool that many e-commerce sites use like “Customers who bought that also bought this … “. This AI tool has learned what sets of products go together so that they can give suggestions what else you might buy. I already bought a couple of products online, mainly cloths, but after I never got a suggestion of clothes I really liked and also wanted to buy, so in my opinion this is not going that well yet. So, until they make it better, I keep searching myself for the clothes I like. I do believe that soon I don’t need to look for things myself anymore and that AI can just show me what I want to buy online.

  212. Julie says:

    Article 2:

    The most innovative gadgets of 2018


    Fast company (By Harry McCracken, Jared Newman, and Mark Wilson), Dec 13, 2018

    Phase 3.0

    In the world we live in now it is almost impossible for a business to stay alive without innovating. Every company needs to do it, but that doesn’t mean that every innovation is also good. When you innovate you come with your company at a point where nobody had been before. If you don’t do it well then you go down. Furthermore, it is also important to know that most of the companies (mainly start-ups) fail. But if you innovate well, and you can find exactly what the customer needs and anticipate on it, you will find a key to success.
    All the gadgets that are listed up in the article relate to AI. Some of them are just new product created not that long ago who became a little bit better, like “the apple’s pencil, perfected” that is actually just an upgrade of the old one that made it more user-friendly. Than you also have product that make their come-back from the old days like the polaroid reborn from the 70s. With all the new changes it fits now perfectly in 2018. All the product in the list are made to make our life easier at this moment. Next year some of these products may have already changed into something even better. I do need to say that I am already a fan of all the new gadgets in the article.

  213. Julie says:

    Article 3:

    Working in the digital future – new study anticipants the safety and health risks that lie ahead


    European Agency for safety and health at work, Nov 29, 2018

    Phase 3.0

    Everybody know that the future will be different. The way that people work will also be completely different by 2025. The article is about the effects of digitalisation on occupational safety and health in the EU. The changes will be an effect of collaborative robotics, artificial intelligence, internet of things, autonomous vehicles, bionics virtual and augmented reality, wearable technology, big data, 3D and 4D printing and online platforms. Every one of these items is made to make our lives easier. Let’s take the autonomous vehicles as an example. Life will become much practical if you don’t need to do the driving part yourself anymore. You can just wait and relax in your car until you arrive at the place you need to be. There will be less accidents and less traffic, so it can even safe lives. I think no price can be too high to pay for more safety.
    The article describes four scenarios of the working life in 2025. The scenarios are about evolution, transformation, exploitation and fragmentation. The evolution scenario for example assumes that the economic growth and new technologies will be slow. The government will pay a high focus on the workers.

    Each scenario has its challenges and opportunities. The opportunities are that people are less likely to work in traditionally environments thanks to robotics and automatization. Every job where you don’t need to think about and that is always the same can be replaced by robots. Nobody needs to do this boring works anymore and that is definitely a big opportunity. Of course, are there also some challenges. Challenges can be an increasing of the workers monitoring, an assumption of 24/7 availability, … I absolutely don’t agree with those things. The world we live in now is already a word with a lot of stress. Many people already struggle with burn-outs and depression. I cannot imagine it can become worse in the future. Humans need to have the right to have free time. Time just for ourselves. If we cannot have that the stress of work will only become worse. I do look forward to the future, but I can’t imagine having a job where I need to put all my time in every second of every minute of every day. If it will be that case, I will not be happy, and dream back of the days that things were different.

  214. Tom Mesotten says:

    Article 1: Digital will influence $4 trillion in retail purchases in emerging markets by 2022
    Resource: The Boston Consulting Group
    Publication date: September 18th, 2018
    Phase: 2.0 & 4.0

    At the World Economic Forum, they want to discuss a problem. They believe that by 2022 there will be 900 million new internet users. The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022.

    Now half of the population in emerging markets worldwide is now connected to the internet. Also, the smartphone penetration doubled. And it seems the most preferred way for people to access the internet.

    It’s crazy that everything is going to be digital. And we can’t do anything about it. I know many people don’t want it, but we need to follow the digital world we’re creating. I only think it’s going to be a bit difficult for the countries who aren’t well developed. They need the support from other countries, because otherwise they will be left out.

  215. Tom Mesotten says:

    Article 2: There is not enough control over the digital world
    Resource: The Economist
    Publication date: September 24th, 2018
    Phase: 3.0 & 4.0

    “Mr Miller is a research director in online technology at Demos, a British think-tank, and author of “The Death of the Gods: The New Global Power Grab.” In it, he tracks how the internet and social media is enabling new groups to wield influence in new ways, yet how authority is also becoming more concentrated among a handful of dominant players.”

    Now our institutions are being undermined by technological innovation and changing attitudes of the public.

    This article is a good example of how the power flows through the technology. We can decide what we want to do and when we want to do so. I also believe that we need new regulations and laws, especially for the hackers. Because they do not only understand the technology, but they also control everything and have the power. But it’s not a matter of how we’re going to do it, but when. And preferably now.

  216. Tom Mesotten says:

    Article 3: We need to rethink education for digital natives
    Resource: Adobe Blog
    Publication date: September 5th, 2018
    Phase: 2.0 & 4.0

    Now the teacher stands at the front of the room, lecturing on the high points of this week’s lesson. The students take notes, hopefully they learned something when they walk away. Between the twentieth-century teaching methods and 21st-century technology represent a generation gap.

    I agree that you see a difference between the teachers and the students. You always have exceptions, but if I see at my high school, we sometimes didn’t have a “Smartboard” or the teacher wouldn’t use it, because they didn’t want to. But the digital natives, including me, don’t know any better. I think that the gap can only disappear if we only have digital native teachers.

  217. Stefanie Baetens says:

    Article 1: Digital transformation is essential for future of British retailers
    Publication date: 10 December 2018

    The article is about how many British retailers are already digital transformed. According to the article only 1% of firms have managed to advance their digital maturity to the level they desire. 41% of respondents are 26-50% of the way through. We also see this in Belgium. There aren’t many companies who are completely digitally transformed. There are still shops that don’t have a website or webshop. Or they do have a website but don’t keep it up to date, it is a typical web 1.0.

    “9 out of 10 senior decision makers believe retailers that fail to digitally transform will go out of business by 2024.” Well, I disagree with this. It’s not because you don’t have a website or aren’t digitally transformed that you will go out of business in 5 years. I do think they will miss out on profit and new customers. Generation Y and Z will probably buy many things online. When I’m looking for something in particular, I also go to Google and search where I can buy that specific product. So, I will only visit the shops that I found online.
    I think retailers need to have a website to support their offline store. In the article they say that brands are seeking to make shopping easier and more flexible for the customer. I totally agree with this. The customer is king, so we have to do everything we can to make the shopping experience easier for the customer.
    Most businesses want to digitally transform but they lack strategy and knowledge of digital transformation. Some of them are scared. They don’t know how to begin and are afraid of the risk.

    So, yes, I agree with this article. I just think that we don’t all have to become Zalando or Amazon. Small retailers can also benefit from a website and a webshop. We just have to keep innovating to please the customer.

  218. Source:
    Date: 5/12/2018
    Phase: web 3.0

    This article is about how the energy sector digitalizes and how it is increasing rapidly. I agree with this article because the energy sector has been an early adopter of digital technologies. In the 1970s, power utilities were digital pioneers. They used emerging technologies to facilitate grid management. The oil and gas companies have also been using digital technologies to improve their decision making.

    It is true that the global investment in electricity infrastructure and software has been growing since 2014. For example, global investment in digital electricity infrastructure and software has grown over by 20% annual since 2014.

    It seems like big data, the industrial internet of things and artificial intelligence are the leading technological developments across all the industry sectors. In this article it’s explained how energy companies use the concept of the digital twin. I think this is a great way of working, it improves operations.

  219. Source:
    Date: 13/12/2018
    Phase: web 2.0 and web 3.0

    This article is about the importance of e-commerce for companies. It seems like you can lose business partners over it though. In this article it is said that traditional selling in case of luxury products is sometimes seen as good in the point of view of the client because it keeps products rare and therefore exclusive and expensive. I kind of agree with this because I like to buy luxury products that are hard to get. When you put it online it is easy to buy, and it doesn’t make me that excited about the product. But if I look at it from another perspective it isn’t that good to not put it online because a lot of customers (me included) of this time look for information on the internet before they buy a product and then decide whether they are going to purchase it or not and for those people it’s irritating to not have that that transparency.

  220. Source: by Teena Maddox
    Date: 12/12/2018
    Phase: web 4.0

    This article is about how digitalized farming got, agriculture is done in a new way. Technology is changing the world, and it seems like farming is catching up. Automated farm equipment, sensors that measure soil moisture and drones that keep track of crops exist now and it changed the business of agriculture.

    In my opinion, digital farming is good for the farming business. It saves time and costs, makes farming more precise, provides better farm records essential for succession. There’s also farm management software’s, to make farm activities easy and to improve farm productivity. So, it definitely has a lot of advantages.

  221. Olivia Walsh says:

    Article 1 UK police wants AI to stop violent crime before it happens
    Phase: 3
    Source: New Scientist
    Date: 26/11/2018
    I agree with the article on the fact that when it comes to predicting where crimes will happen, robots will be twice as accurate than human analysists. I think that data-driven approaches will make solving crimes a lot faster and easier. Robots are more able to find a pattern in certain events.
    But on the other hand involving artificial intelligence in crime, brings a lot of ethical questions. Questions whether it is in the public good to intervene pre-emptively when an individual may not have committed a crime or be likely to do so in the future.
    I think that it will have both a positive as a negative outcome. We will be able to prevent certain events, but some people will be judged wrongly.

  222. Olivia Walsh says:

    Article 2 Additive manufacturing in the medical industry
    Phase: 3
    Source: Manufacturing Tomorrow
    Date: 4/10/2018
    I am convinced that artificial intelligence has been so far already a massive advantage in the medical sector. Thanks to 3D printing personalized prosthetics can be made. Very sophisticated prosthetics can be made on a inexpensive price. I’m of the opinion that everyone should be able to get the right care and treatment they deserve, no matter what the price. The fact that additive manufacturing enables not only personalization but also cost reduction, makes it very interesting.

  223. Olivia Walsh says:

    Article 3: Driverless cars: who should die in a crash?
    Phase: 3
    Source: BBC
    Date: 26/10/2018
    Comment: The main aspect of artificial intelligence is that it doesn’t know coincidence. Everything is well-programmed based on past behavior and well-decided in advance. My first reaction says, ‘oh this is good thing’. But if I think again, this means no luck anymore?
    So the people behind this so called intelligence of the self-driving car are deciding who will live or die. For example a pregnant woman is crossing the street and my car can’t stop in time. It needs to make the decision of killing the pregnant woman or breaking extremely hard, whereby I will die. Most people will say, the pregnant woman should live. Is this fair that ethical decisions are decided by a select group of people? Based on which standard and in which international setting?
    Self-driving cars may bring a lot of advantages but there is more to the story than just comfort. I believe in the need for stronger ethical committees and more transparency.

  224. Souhaila Messeria says:

    Article 1: At Nike’s New York store, an app delivers clothes to the fitting room, and pays for what you buy


    Resource: The Star

    Publication date: 15/11/2018

    Phase 3.0


    In the article their talking about the new app you can use to make shopping easier.
    By scanning the QR code on a mannequin, customers can get information on the clothing and footwear it’s showcasing, including sizes and colour. Then with another click, they can have the merchandise they’re interested in brought either to a dressing room or directly to them.

    Later, if they like what they see in the mirror, shoppers can use the same app to scan their purchases, pay for the items, then head out the door. They can visit store checkout points to leave hangers and place their merchandise in bags.

    Those options are vivid examples of the innovations retailers and brands are rolling out to make shopping at an actual store as fast and convenient as browsing and buying online.

    I don’t really agree with the way the Nike store will work. I think personally that we need to keep interaction in a store. I would never use it, if I want to shop faster and convenient i will do it online. But it’s also easy for people who want their stuff right away but don’t want to wait on shipping days if they are going to order it. I think it’s a great innovations but I would never use is but it’s handy for the people who would.

  225. Souhaila Messeria says:


    Resource: independent
    Publication date: 03/09/2018
    Phase 3&4


    Luxury French fashion house Balmain has taken things in quite a different direction, making an impact with virtual models.

    The brand has designed a so-called “virtual army” of digital models to show off its latest range. The army consists of three models named Shudu, Margot and Zhi

    Balmain worked with software company CLO Virtual Fashion, whose 3D designers input data from each item of clothing (they measured the clothes for weight, flexibility, drape and stitching patterns) into a programme and tailored the dresses to each model’s measurements.

    I think it’s wonderful that technology took us so far and that this is even possible. But that doesn’t mean that i’m a fan of it. I personally think that this will give people a image of how they need to look and that isn’t right. Also I think that they never will be good enough as a real person where you actually can see their feelings and soul in their eyes.

  226. Souhaila Messeria says:

    Article 3: New App revolutionizes how people shop with virtual fitting room


    Resource: Lifestyle magazine
    Publication date: 23/11/2018
    Phase 3&4


    SenseMi just announced that it has patented a new technology for Virtual Dressing and has branded it as ViuBox.

    The new app enables users to try out clothes on different e-Commerce websites, and in stores, on their mobiles, with avatars personalized to their own body proportions and matched with their face as well. The groundbreaking and innovative app comes with new-age 3D personal avatars with exact body proportions and face-match of the user. Combined with three-dimensional clothes which can be tried on, the ViuBox presents new user and shopping experience like never before.

    I think this app is perfect for people who love to shop online. I personally would use it because I shop a lot online and the pictures on the web shop can only provide a general idea and can often be misleading. It’s also handy if you don’t have a lot of time and you want to buy something in the store this way you can fit it with the app.

  227. yannick stéphany says:

    Article 1: Waymo Launches Commercial Self-Driving Service

    Resource of the article: Motortrend magazine
    Publication date: december 05, 2018

    Phase 3.0

    This article is about Waymo, and Uber-like company, that introduced a new commercial self driving car service. Their service platform introduced a new app, on which users can book a ride 24 hours a day, 7 days a week. All they have to do is confirm the pickup location and a desired destination. Then the app calculates how much the ‘drivers’ can expect to pay for the ride based on time, distance and destination.

    The Waymo ‘drivers’ will sit inside the vehicle as a back-up, however the early rider program provides 100% autonomous cars, with no one behind the wheel. When ‘drivers’ have any questions they can contact a support agent through the app. Other information about the route can be consulted on the screens inside the vehicle.

    This service and/or app can be seen as a web 3.0, since the pillars semantic markup and web service are taken into account. The computer system behind this service can understand the stored data and information, and they can communicate with each other.

    In my opinion this autonomous car and its app is a superb invention. They offer a general solution for people with a driving license as well as for people without one, keeping in mind that autonomous cars can reduce accidents if working properly. For example businessmen can work in their car during a trip from point A to point B. Like that they are able to use their time as efficient as possible, without having the stress to have an accident.

    I could imagine there are a lot of pro’s en contra’s regarding this subject. People might say it will lead to job loss. In my opinion you must see it as an opportunity. Where jobs get lost, new ones are created. For example there will be a need for technicians, engineers, support agents, etc… Moreover research has proven that automated actions result in fewer errors, and thus fewer accidents in this case. I repeat: this is only the case if the technology works properly.

    Up until today I have never experienced such autonomous cars yet, even though I would certainly give it a chance. I’m a very open minded person who is eager to discover new technology and its features.

  228. yannick stéphany says:

    Article 2: “Santa Stream”: For the First Time Ever, Live Streaming Offered from Santa’s Village in the North Pole

    Resource of the article: Business wire
    Publication date: december 17, 2018

    Phase 2.0

    In the article there is written that Dynamic apps has released a new app called ‘Santa Stream’. It allows viewers all around the world to stream live from Santa’s village up North. It streams from 4 locations: Santa’s Workshop, the Claus’ home, Village Square, and The Nord Pole News Studio. Every day starts with a North Pole News: Morning Update featuring a news team led by an anchor, on-location reporter, and weatherperson.

    Santa Streamers receive an alert when Santa is live with his fellow colleagues Mrs. Claus, and the elves. When they missed the stream, they are able to watch it on demand. Now parents can share the magical Christmas feeling of the North with their children through the ‘Santa Stream app’.

    Since the app Streams live video’s, Santa Stream is categorised under web 2.0. Non technical users can actively interact and contribute to the web.

    In my opinion this is just one of the many existing app’s. I downloaded the app to see what it is all about, and I just perceive it as an app that hunts for profit, taking away the real charm of the Christmas period. Children are once more forced or triggered to grab a smartphone, instead of going with their parents to christmas markets, Christmas meetings at the youth movement, etc…

    If I had kids I would take them to Christmas related events, and let them enjoy the real charm christmas has, instead of having the laziness to download an app. For some events there can’t be a virtual world in my opinion.

  229. Samuel Van Suetendael says:

    Article 1
    Title : With Augmented and Virtual Reality, Tour Your Office Before It’s Built
    Link :
    Source : The New York Times
    Publication date : 4 December 2018
    Phase 3

    In my personal opinion, I think this integration of VR and AR in for example commercial real estate or construction is really innovating and should be stimulated. These new technologies are already fairly common in the entertainment industry but are relatively new to these kind of businesses (real estate, construction). From my point of view as a potential costumer it would be of much added value if I could be able to have a look around the property I am interested in without actually having to be there. This way I’m saving money and so is the real estate company. I would also be able to influence the design of a building before it’s built.

    The integration of these technologies have already proven to be successful for the companies who are already using it. American Life was able to lease an entire 200,000-square-foot office tower before it opened in early 2018.

    From my point of view it also has positive effects on construction companies. With the use of VR an AR builders and architects can also adjust a building’s design midway through the development. They can also determine where small changes need to be made. Although it is stated in the article that determining the exact time or money saved by these technologies is nearly impossible I think every business that is ambitious should explore the use of VR and AR within their operations.
    The way I look at it, there are only positive effects that come with using VR an AR for all different types of businesses.

    This article about VR an AR situates itself in phase 3 because VR and AR push the boundaries of human perception and by doing so they brings the brand and the consumer closer

  230. Samuel Van Suetendael says:

    Article 2
    Title : How Can We Use Artificial Intelligence To Prevent Crime?
    Link :
    Source : Forbes
    Publication date : 26 November 2018
    Phase 3

    In the United Kingdom several police departments have already started using artificial intelligence to help them with their policework. They use facial recognition and behavioural software to make their work easier and more efficient. However, the use of these technologies raises some ethical questions among the public. I also have doubts in the use of AI to help solve crimes. In my initial thoughts I questioned the accuracy of these machines used to convict suspected criminals. Every machine has a mistake or two in them, what if because of a malfunction like this puts an innocent person behind bars. Personally, I don’t think you should put al of your trust in these machines.

    It is stated in the article that this technology has a reputation of displaying unfair bias against people of colour and women. For example, black defendants are nearly twice as likely to be misclassified as higher risk than their white counterparts. Personally, I think that if an AI-based machine is known to make these sort of mistakes it shouldn’t be having the responsibility of potentially deciding the future of a person’s life.

    The use of, for example facial recognition in a police environment isn’t fair to an individual’s privacy in my opinion. Images of a person are taken and stored within a database without any approval from the pictured individual, not acceptable to me. To summarize it all, I think the current use of AI within police departments isn’t the right way to go and there are a lot of adjustments to be made. On the other hand I think that the use of AI within these matters can be useful and will even have to be implicated at some point within the near future.

    Phase 3 is relevant to this article, it places itself in the cognitive era and helps the machines the police use become smarter. By for example using facial recognition software.

  231. Samuel Van Suetendael says:

    Article 3
    Title : BMW Just Following The Trends With New Intelligent Personal Assistant
    Link :
    Source : Forbes
    Publication date : 6 September 2018
    Phase 3

    I only see advantages in using voice assistant in a car. Many accidents happen because of minor mistakes like changing the volume of the radio or adjusting the amount of degrees on your heater. These mistakes are now less likely to happen as you can keep your eyes on the road and let your voice make these changes. Falling asleep in your car is also likely to be prevented as you can simply say “Hey BMW, I feel tired”. By saying this your car will trigger a vitality program that adjusts the lighting mood, music and temperature, among other things, in order to make the driver feel more awake. To me, this is another positive aspect to this innovation by BMW.

    At first BMW partnered with Amazon Alexa and used this technology in their cars. Now they are implementing their own personal voice assistant in their cars. This article finds itself in phase 3 as it speaks about voice assistants. Also because these types of innovations can be seen as replacements for screens.

  232. Thomas says:

    Getting Digital Right: Posers, Players and Profits

    Publication Date: November 12th 2018
    Phase 2.0-3.0

    The central question being asked is how well companies harness and profit from “being digital”. What separates companies-across industries and countries- that are financial superstars from the rest?
    I agree that being digital is having a mindset that embraces constant innovation. It’s developing a workforce and culture that hones the types of skills and behaviors that speed innovation and bolster experience. Companies nowadays should always involve the executives responsible for executing on digital strategies in their higher-level corporate strategy efforts. It is proven that we are already shifted to a world where customer behaviour and their needs is of the most importance. Therefore, creating better customer experiences, innovating products and improving talent retention and recruitment, are the key elements of taking a company from a product-and-service world into a platform that ascends want and turns into need.

  233. yannick stéphany says:


    Resource of the article: The New York Times – by Reuters
    Publication date: december 18, 2018

    Phase 3.0

    The article informs about a Japanese start-up, called GrooveX, that unveiled its companion robot designed to make users happy. The so called ‘lovot’, an amalgam of love and robot cannot help with the housework but it will “draw out your ability to love”.

    Using artificial intelligence (AI) to interact with its surroundings, the wheeled machine resembles a penguin with cartoonish human eyes, has interchangeable outfits and communicates in squeaks.

    It is designed to mimic affection for users who show it kindness by becoming warm to the touch, going to “sleep” when it’s cuddled or following users when called.

    Its practical uses are limited to simple tasks like baby monitoring or watching over the house via a camera that users can access through a mobile app while they are out.

    Since the robot makes use of AI, it is definitely an example of a web 3.0. He can actively interact with its surroundings and he can understand data like humans can.

    I think this is a good invention regarding the robot industry. I’m not very excited about the ‘affectionate companion’ part, but I am about the fact that he can do certain practical tasks such as baby monitoring and watching the house. This can be an enormous shift in the robot industry. Maybe this is the start of an AI based house manager, that is able to clean the house, do the dishes, mow the lawn, and whatsoever?

    Since this doesn’t exist yet in Belgium I have no experience with , but I would definitely consider buying it, if it includes the features I just mentioned. Then I’m sure it can take away a lot of stress. If it’s just an affectionate companion I won’t even think about it. I would rather receive love and affection from my loved ones.

  234. Thomas Verheijen says:

    What is the future of digital marketing?
    Source: Forbes
    Publication Date: October 22nd 2018
    Phase 3.0

    I agree on the fact that, in general, the creation of advertisements has improved, but that there is also an impact made on the way people buy products. Now, the ideal way to increase sales is to be where the consumer is, and that’s not necessarily a place. The interesting part is that we are evolving towards a society where the mission is to understand that people don’t want to buy something that is obviously displayed as a product. They rather trust other consumers more than they trust direct brand advertisements. On the other hand, in my opinion, there is a downside of digital. Nowadays, there’s almost as much content being created every day as there are competitors fighting to be on top of buyers’ minds. A typical mistake that can make brands lose potential customers is creating too much content. Just like the billboards from decades ago, people get bored when there’s too much of the same.

  235. Thomas Verheijen says:

    The Digital Transformation To Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars
    Resource: Forbes
    Publication date: October 19th 2018
    Phase: 3.0-4.0

    IKEA is developing products, services, and strategies to compete in the future. They have begun to offer products to outfit a smart home such as speakers and smart plugs. Reviews of these smart plugs indicate they aren’t as sophisticated or reliable as others on the market, but it’s an important step that the company has entered the smart home market. My thoughts aren’t as hopeful in comparison with many customers. I don’t like the fact that customers might be able to request an autonomously driven mobile showroom to come to their location with furniture they are interested in seeing for an entirely new take on shopping from home. You will always have customers who love to visit the shops in real life and do the trial and error over there.

  236. Seppe Diels says:

    Title: Online customer behavior in 2018: Where consumers browse and purchase
    Source: Clickz
    Date: 23/10/2018

    First article,

    • Seppe Diels says:

      Title: Online customer behavior in 2018: Where consumers browse and purchase
      Source: Clickz
      Date: 23/10/2018

      First article,

      Digital evolution is definitely affected our customer behavior. The change is noticeable in the customer journey. The article states that,
      if consumers know what they are looking for, 50% wil start its journey with a retailer website and 50% will start with a search engine. If consumers don’t know what they are looking for 62% will start with a search engine and 38% will start with a retailer. Interesting to know is that a business is not garanteed to sell something when the journey starts on their page. Consumers have an enormous range of possible retailers.

      Online retailers adapt frequently to the digital evolution. The oldest retailers started as web 1.0 e.g. Ebay. However they knew digital evolution was coming. These days we can find offers from retailers like Amazon in our search engine which makes it a semantic web (web 3.0)

      I have some personal experience too, if I know what I want, I will start with a retailer. After that I’ll try to look for cheaper alternatives/cheaper offers.

  237. Ruben Cuyvers says:

    Manitowoc HFM CEO Brett Norell on digital health care’s evolution, its impact on you

    Source: Herald Times Reporter (for USA TODAY NETWORK-Wisconsin)
    Date: 13/12/2018

  238. Iñaki Soler Sellés says:


    Title of the article: The three keys to digital marketing transformation
    By: Hussein Ebied
    Resource: Forbes
    Publication date: 6th September 2018

    In the context of strategy and operations, three keys to effective digital marketing transformation.
    1. Organization
    2. Channel mangement
    3. Technology
    Digital marketing transformation never ends, but correctly executing these three keys will help transform your team members to become pioneers of change and innovation. Your internal processes become streamlined, and your capacity to adopt technology and change your organization around its abilities will give your business a distinct advantage over your competition.

  239. Iñaki Soler Sellés says:


    Title of the article: Four Key priorities for digital business planning
    By: Richard Howells
    Resource: Forbes
    Publication date: 11/10/2018

    In today’s digital economy, the threat of disruption is ever-present. By now, the stories of new and agile market players breaking through traditional industry boundaries to capture market share is well-known. Airbnb has disrupted the hotel industry, Uber the taxi industry, and Amazon retail.

    Rethinking Business Planning – A new paradigm:
    Digital business planning seeks to reintegrate supply chain planning and management into the enterprise as a whole so that it is no longer a sub-specialty off to one side of the business.

    1. Develop a demand-driven business plan
    2. Sense, predict and respond to change
    3. Plan holistically across network
    4. Increase strategic agility

  240. Seppe Diels says:

    Title: How Utilities Can Build Effective Digital Strategies
    Source: strategy+business
    Date: 9/11/2018

    Second article,

    Utilies looks like a very conservative sector to me. However transport also had that appearance for me and then I learned a lot about it during one of the guestlectures. So I do believe digital transition is possible in utilities. The article is about 5 imperatives to overcome obstacles regarding digital transformations. I think that most of these can also be applied to other types of businesses.

    In the part of ‘Growth opportunities’, we see that merely implementing emerging technologies (e.g. blockchain and AI) won’t be enough. Which suggests that they currently are in phase 3. However they should to look into continuously increasing their digital value and start to look at all the things phase 4 can contribute.

  241. Kevin Wilockx says:

    Art. 1 Self-driving car drove me from California to New York, claims ex-Uber engineer
    source: the guardian
    Tue 18 Dec 2018 13.00 GMT
    Phase: Web 3.0

    Here we see the progression that is being made with self driving cars and the AI that is necessary to make these self drving cars a reality. We can see in this article that progress is being made but not only by the big companies like Tesla or Google, at the moment more and more people are interested in it and are starting to develop it. Progress is being made but that doesn’t mean that people aren’t hesitant, in the article they tell you that they won’t use this tech to build a self driving car but to build an advanced driver assistance system called ADAS.

    It really is a case of people still being afraid of the unknown when in fact we should embrace it because real progress can’t be made when everyone is fearfull of it. We need to make sure that this hesitant behaviour doesn’t result in stagnation or regression.

  242. Robin says:

    First article
    Title: 7 tips for a successful digital evolution
    Source: E&P
Publication date: 18 dec 2018
    Phase: 4.0

    The article shortly states the evolution of digital business, and gives a little outlook on what we can expect for the future. The main part of the article is about how a company can prepare itself in the best way for web 5.0 + how to thrive in the current stage of digitalization (web 3.0). I definitely do agree with the different tips stated in the article. The most important one in my opinion is tip number 6: you have to start somewhere. Many companies might be afraid of change, knowing how much they are already behind the curve, but this fear shouldn’t stop them from adopting new digital opportunities at their own pace. You can start small, and go from there.

  243. Javi Ibor says:


    Title: Digital evolution: a new approach to learning and teaching in higher education

    By: Renne Patton

    First article.

    This article is basically about learning about digital evolution

    The education sector must adapt to the technologies. Most of the students have grown “online”. Another clear idea highlighted in the text is that creating a digital learning environment is not just about providing comfort and familiarity to students, because the consequences for their future if we do not keep up are multiple and damaging.

    For students and also for teachers, the current global connectivity makes them fully connected to any field

  244. Kevin Wilockx says:

    Art. 2 This Chinese AI Startup Aims To Disrupt Global Logistics With Robotic Arms And Computer Vision
    source: Forbes
    Dec 18, 2018
    Phase: Web 3.0

    We as a human race always strive towards peak efficiency and the next step of that process is the development of AI uses like in this article. In the past we had the industrial revolution and we are going towards a future where we will have an artificial intellegence revolution. Progress can’t be stopped and a lot of manual labour jobs are going to dissapear because we have invented something which can do it better, faster and doesn’t need to rest. A never stopping production cycle that only needs human supervision but no manual engagement. That will leave us more time to focus on the more important things in life. Menial tasks will dissapear so that we can direct our focus on the more creative side of life.

  245. Robin says:

    Second article
    Title: Will Print Newspapers Ride Out the Online Digital Evolution Of News?
    Source: Forbes
    Publication date: 6 nov 2018
    Phase: 3.0


This article dives into the challenges of newspapers to adapt to the new digital world (web 3.0). Online users are scanning through news and refuse to pay for news subscriptions, which is harming the quality put out by papers, since they don’t have enough revenue to keep up a certain standard. I agree with the problem stated, but the writer Ben Bradlee is blaming the consumer/user for it, which I don’t think is fair. Users are simply trying to find the most relevant information for the cheapest price, and on the internet, that price is often 0. It is not, as Bradlee states, the duty of people to ‘do their bit for their democracy by supporting their local paper’. Newspapers are a classic case of market failure, where an intervention will be necessary in order to maintain a certain quality of mainstream media.

  246. Kevin Wilockx says:

    Art. 3 We need ‘action’ for responsible AI, says Microsoft
    source: Techhq
    10 December 2018
    Phase 3.0

    As I said in my previous article I believe that there will be an artificial intelligence revolution of some sort. At the moment there is a big problem regarding that, we don’t have any rules regarding AI. The article warns us about a commercial “race to the bottom” where companies will have to choose between commercial succes and social responsibility. That’s why we need to set rules to create a guidelines so that a company doesn’t use this technology to intruse into someone’s privacy.

    What I want to say here is that when our technology changes then our law should change too. A simple example of that is the american right to bear arms, there is a big difference between the weapons they had when the law was created than they have now. You can see how that is turning out at the moment.

  247. Javi Ibor says:


    Title: The Long and Short of The Digital Revolution

    By: Martin Mühleisen

    Second article.

    The advance of technology is incredible. Nowadays, you can buy food from the sofa in your home until you find a couple through a dating website.

    Digitization has the power to transform continuously, it branches progressively and increases productivity in all sectors and industries.

    The digital revolution is global, the pace of adaptation and the reactions of politicians will be, rightly or wrongly, largely national or regional, reflecting different economic structures and social preferences.

    Also, education and politics must adapt to this digital evolution.

    The digital revolution must be accepted and improved instead of ignored and repressed.

  248. Robin says:

    Third article
    Title: The digital Evolution and Tribalism are impacting eating habits
    Source: preparedfoods
    Publication date: 14 dec 2018
    Phase: 3.0

    This article by Darren Seifer takes a dive into the food industry and the reasons for it’s stuttering growth. She is talking about the current state of things in web 3.0, and how people interact on it.
Her main point is that there is a strong sense of online community forming, and these communities also exist for the health and food industry. It is much harder to market a general idea about healthy food, because there are too many ‘subcultures’ saying there own thing, and having a lot of influence on their members.
I think the article is a little bit ridiculous. It’s obvious that there are many more influences and ways for people to educate themselves in order to find a diet or nutrition plan that fits their needs, but this can only be a good thing. Crying about the fact that it’s harder to sell people a ‘standard’ product for ‘the average person’ is nothing more than admitting that you are lazy.

  249. Javi Ibor says:


    Title: Understanding the Theory of (Digital) Evolution

    By: Kevin Cochrane​

    Third article.

    This article makes a brief introduction of the process of digital evolution. From its beginnings, going through all its eras, to the present.

    The digital company has managed to get where it is right now thanks to the incredible evolution that has taken place.

    The article summarizes that evolution is natural, that it also depends on human beings to carry it out. We have the ability to evaluate and then decide, however much progress continues to evolve.

  250. Stefanie Baetens says:

    Article 2: How Netflix is changing the tv industry
    Source: Investopedia
    Publication date: 19 October 2018
    Phase 2

    Netflix has created the on-demand programming. Customers can choose what, how and when they watch something. This isn’t possible when you watch tv. You can only watch programs that are broadcasted, and you have to wait one week before you can watch the next episode. People hate waiting, especially now when binge-watching is very popular. I agree when the author says that Netflix is disrupting television industry. TV networks will have to offer their own on-demand content, if they want to compete with Netflix. Nowadays we can record something and just watch it when we have time. This is one of the things that are changed because of Netflix.

    The author also explains that you have to keep innovating to stay on top. I completely agree with this, companies that don’t innovate will sooner or later go out of business. Especially the tv industry will have to innovate soon because of the digital transformation.
    Netflix uses data mining, so they know which kind of series are most popular. According to the author, this has contributed to the success of Netflix. I believe that data mining is only at the beginning. Companies are already gathering our data, just look at the cookie notifications you get every time you visit a website. In my opinion, this will be further evaluated by digital evolution.

    Netflix also has many other advantages. First of all, it’s cheaper than cable packages. Second, customers don’t get annoying ads. This is something many viewers bothers when they’re watching tv.
    At the end of the article they say that Netflix has broken the mold for how television is made. I couldn’t agree more with this sentence.

  251. Stefanie Baetens says:

    Article 3: The era of foldable smartphones is finally here – and the impact will be enormous
    Source: USA Today
    Publication date: 24 November 2018
    Phase: 3.0

    Samsung introduced a new product, the foldable smartphone. This is a pocket-sized smartphone that can unfold into a larger, tablet-like device. People are asking for bigger screes because they use their smartphone to stream videos etc.

    If we look back at the beginning in 1973, when the first mobile telephone was introduced, we see that the mobile phone has evolved enormously. With the first mobile phone you could only call someone. Now we use our phone to take pictures, play games, stream movies etc.
    According to the author Bob O’Donnell, this is the beginning of a new era, the foldable era. He also claimed that the smartphone market has stopped growing until now. I agree with this, because the last few years smartphones didn’t change much. The screes got bigger, but there weren’t many extra functions. All smartphones seemed very similar. With these foldable screens Samsung will be able to distinguish itself from other brands.

    I think Samsung is an example for many companies, because they are constantly innovating and are trying to make a new and better product to meet the customers’ demands.
    This article is a perfect example of digital transformation since the mobile phone has grown very quickly and continues to grow. This growth is due to the digital developments.

  252. Romane Beringuet says:

    Article n°1: The Digital Revolution: Promises and Realities
    25 April 2018 wrote by OpenMind

    Innovations, created involvement for humanity but also destruction. Today, with the automatization, the robots and Artificial intelligence our world change greatly and the fear around it open the way of the populism.

    I agree that we need a global regulation of digital to protect the unprotected user data and fight against the digital fraud. We should give to digital providers more rights and control their data.

    I agree that politics can use social media to manipulate the politic opinion and change the way to communicate between the president (politics people) citizen, Donald Trump is a good example. The Digital in politic damage the credibility of the political speech, we can observe it towards the aspect of FAKE NEWS popular in USA, it’s why politic needs to be elaborate by people you can trust and good quality of journalism.

    I agree that just few companies missed the advantages of news technologies and it’s why there not been a noticeable raise on purchasing power and in productivity. We can observe this inequalities between leading companies and all the others companies.

    Article n°2: Cocoa in the Cloud
    15 May 2018 wrote by Olivier Nieburg

    Today, we live in world ultra connected, and traceability is one of the main evolution. GPS, camera, system of location is part of our life and if often it can be creepy sometimes it can help us. On the other hand we are more and more concern about our health and the environment it’s why the digital traceability of the raw material makes sense now.

    Cocoa traceability is entering in the digital market to permit companies to how their purchase is collect where by who. Using an app rather than paperwork to control the traceability of the raw material seems to me be a nice way to use traceability as a digital evolution. Plus, digital can permit an improvement of the traceability to make more precise, specify and get informations about how the work is done. Companies can really talk about the traceability of their product to their customers and communicate directly with the farmers.
    We always think that traceability goes against our freedom, it might be a first step toward an equal market.

    Article n°3: Digital evolution: a new approach to learning and teaching in higher education
    July, 4,2018 wrote by Renee Patton

    Education is one of the most important and oldest system of our society, and while innovation change our habits, our jobs, education, teaching did evaluate.
    This is a big problem because ignores that student changed. Currently most of the student are from the Generation Z and Y. They grew up connected , they are easily distracted and they are impatient. On the other hand, school starts barely to adapt to the digital with blackboard connected but the main system didn’t change, you still have to be quiet and calm, learn lessons and repeat them at the exam. There is no room for creativity and team work, while the professional life expect us to be creative, work in group, be efficient with digital and self reliant.

  253. Thomas Hermans says:

    China’s Tesla Wannabe Has a Big Brother Problem
    Bloomberg 22 October 2018

    Phase 3-4

    Nio Inc., the electric-vehicle maker that raised almost $1 billion in a New York initial public offering in September. They are banking on smart and connecting cars. But the plethora of cameras and sensors that dot its ES8 model has triggered concern over a potential threat to data privacy.
    The Shanghai-based carmaker calls itself a pioneer in automotive smart connectivity and prides itself on NOMI, an “advanced in-car AI assistant” and the NIO Pilot assisted driving system. The company doesn’t have an electric-car manufacturing license: What it does have is an autonomous vehicle testing license in California.

    I agree with the concerns that there could be some data breaches with this new technology. But I don’t want that this concerns harm the growth of the technology. Nio cars could make lives a lot easier in the future. So I hope they will develop their technology further and invest in cyber security. I hope we will be able to use them in the future.

    Bored of exercise bikes? This company wants to make them more fun
    CNN Business December 17, 2018
    Eric Janszen is a self-confessed exercise bike addict — but even he got tired of the monotonous pedaling.

    Phase 3-4

    “I thought there must be something less boring and torturous,” he said.
    In the 1980s, Janszen began fantasizing about pedaling through virtual landscapes. Three decades later, when the technology had caught up with his vision, he brought it to life.
    Janszen, a former venture capitalist, founded VirZoom in 2015 in partnership with Eric Malafeew, a game developer who had worked at the company behind “Guitar Hero” and “Rock Band.”
    Based in Cambridge, Massachusetts, the startup produces software and equipment aimed at making fitness more fun.

    Personally I’m not a big fan of this idea. I think that when you want to exercise you really need to exercise without VR because you need to feel and see the difference. When you want to work out you just need to go for a run outside by doing this you learn to appreciate nature. I think that the VR will give you a fake feeling about the workout but on the other hand using VR for the gaming world is something that I support. By using VR the user experience will improve greatly. I’m also a big fan of using VR in school during lectures. I think it is easier to learn history and geography with VR movies.
    I’ m a fan of VR but not for exercises.

    Can the Drone Racing League Take Flight?
    The Ringer Sep 7, 2018, 8:08am EDT

    Phase 3

    As the DRL’s third season begins, ESPN exposure, substantial funding, and increased competitiveness point toward a more mainstream future, but the sport is still wrestling with changing technology, drone anxiety, and homogenous rosters

    I think drone racing will become almost as popular as e-sports and will maybe replace some motorsports that are in decline. The main raison here for is that it is more accessible than Formula 1, rally racing and moto GP. It’s more accessible because just need a few hundred dollars for a drone and in the other motor sports you will need a lot more money to have a vehicle. When the price money of DRL rises it fame will also rise just like most e-sport.

  254. Lino Borremans says:

    Article 1
    Tackling artificial intelligence using architecture
    Writer: By Daniel Lambert Contributor, CIO
    Date: DEC 19, 2018 11:50 AM PT

    Web 3.0

    The article is about how companies can incorporate AI into their businesses using business architecture. This article is web 3.0 because it talks about how businesses can START to implement this new technology to improve or assist certain parts of their business. Web 3.0 can be likened to an artificial intelligence assistant that understands its user and personalizes everything, in this case for businesses. In my personal opinion, unlike the article says that every business needs AI in some way or form, I think most businesses shouldn’t be wasting their money and time on trying to implement AI into their business simply because we’re still in such an early stage of AI. It’s too expensive and not optimized enough for most regular businesses to get good a ROI out of the technology. However I do agree that some big businesses should definitely start adopting the technology now before they lose their competitive advantages to their competitors, who do adopt the technology. For these large corporations the ROI on AI could be much higher. Small businesses should just wait until AI becomes cheaper and easier to implement within the upcoming decade.

    Article 2
    Writer: By Anastasia Topalidou, Soo Downe
    Date: 20/12/2018

    Web 3.0

    The article talks about how AI technology could potentially replace the job of midwifes and doctors during the birth of a child. The reason this article falls under web 3.0 is because the AI technology learns to recognise patterns themselves and makes suggestions based on those patterns. The reason it’s still 3.0 and not 4.0 is because the technology doesn’t operate by itself, it will only use it’s computing power to assist the doctors. Bu maybe in the future it could operate on itself as an “self-employed”, independent, internet of things device. But at least for now I think that, if AI could be used as an aid for skilled and caring birth professionals and childbearing women, rather than as the ultimate decision maker, it will be the best and safest experience for each woman and her baby.

    Article 3
    How Satellites in Space Are Bringing Bitcoin to People Without Internet
    Writer: BY BEN BROWN
    Date: DECEMBER 19, 2018

    Web 4.0

    An organisation named Blockstream just put together a network of satellites that “broadcasts” the Bitcoin blockchain all over the world so people do not just rely on the internet to be able to use bitcoin. Up until now one of the biggest arguments against bitcoin was that people in very underdeveloped areas without an internet connections couldn’t use bitcoin. Or even if countries were to cut off a certain country from the internet or even worse if countries were to block their own people from the internet (like North Korea, China, Cuba etc… ) that these people couldn’t make transactions happen. Now this problem has been solved. Now people can’t use it as a solid argument against bitcoin anymore. This will lead to more trust in the future and the long term, widespread adoption of the cryptocurrency. This advancement takes bitcoin from a 3.0 technology to a 4.0 technology or at least now it makes from bitcoin a foundation where 4.0 technologies can be built upon. This new development means that Bitcoin could be used as an decentralised IOT currency and not just as a true global IOT currency but as an interspace IOT currency. I honestly don’t think it any currency could become more advanced than this! Personally I’m very excited about and see a very bright future for Bitcoin.

  255. Seppe Diels says:

    Title: AI may help deliver the UX we’ve been waiting for
    Source: zdnet
    Date: 27/11/2018

    Third article,

    Digital is disrupting mutiple parts of business as we know it. AI can have huge benefits for user experience. Certainly with multi channel organsations, user experience has become really important. The current state of affairs leaves little room for users to be in the moment. AI will be able to free up more user headspace. AI applies user behaviors. It eases the process of improvised user experience. This way we’ll be able to make more personalized designs. This will improve user experience massively. However people should be able to be in control. Which will enable them to modify their data if needed.

    I think AI certainly has countless posibilities. It’s a part of phase 3, which means there is still room te grow. I can see that very clearly, businesses have only just begun to introduce AI.

  256. Jimmy says:

    Article 1:
    Title: Oracle’s plan to lead construction’s digital revolution
    Source: David Rogers (
    Publication date: November 9, 2018
    Phase: 3.0

    This article talks about the digital revolution that is sweeping through the mostly stubborn construction world. Construction is struggling very hard to go digital and has also difficulties what role digital technology could play. Here comes Oracle in a good place. Although they leave much of the work to its partners. They showcase for example their extended BIM software from Autodesk’s Assemble Systems, augmented reality headsets from DAQRI, connected tools from Bosch and labour productivity systems from Reconstruct as well as Oracle’s “Live Experience Cloud.

    They are spending a lot of time creating ideas and demonstrating them so that the construction business can join the digital revolution. Oracle also spends a lot of time with customers to find solutions and this led to the construction and engineering Innovation Lab. The site brings together construction practitioners and academics to examine how digital technologies interface with a site’s analogue systems, including human workers. The use of cloud-based analytics will enlarge the infrastructure of possible future projects and makes the collaborative work go much easier. I think this is a great idea because the construction business is indeed a very hard business with a lot of overhead management problems. The use of examples like BIM software and augmented reality headsets make construction a lot easier and more visual and is definitely a part of web 3.0. This will solve a lot of problems and make a lot of things go more smooth.

  257. Jimmy says:

    Article 2:
    Title: Nike’s New NYC Flagship is the Face of Living Retail
    Source: Heidi O’Neill (
    Publication date: November 14, 2018
    Phase: 3.0

    Nike has recently introduced the “House of innovation 000”. They describe it as the living retail that comes to life and on each floor they have ground-breaking features which are personal and responsive. This ensures a very enjoyable, effortlessly and also customizable experience. I fully support this kind of service. I know that the way of brick-and-mortar retail will decrease in the future and retail must anticipate. Nike has the resources to do this in a very smart way and on a big scale. They use a lot of digital features and services. For example, there is an entire floor that uses local data to stock its shelves, and re-stock them based on what the community wants. You also can browse the Sneaker Bar with the aid of a store athlete or a digital read-out of locals-only data. NikePlus members can reserve items via phone and have them held in an in-store locker, ready for pickup whenever is convenient.

  258. Jimmy says:

    Article 3:
    Title: Bosch places its bets on autonomy, developing in-car hardware and fleet-level systems
    Source: Loz blain (
    Publication date: December 13, 2018
    Phase: 3.0

    Bosch is already a big player in the supply and technology chain behind cars today. They are aiming to play a bigger part in the self-driven cars and they have even laid out some plans for the cars autonomous future. I personally agree with the transition of cars going autonomous and I fully encourage companies who are doing their part for accelerating the evolution of the car. The capabilities that these autonomous cars have, will change the way we experience driving. The concept of an electric four-seater, arranged with a spacious interior that sees the passengers all facing one another, with tablet-like infotainment screens extending from the walls will definitely help the future car business. Now there aren’t a lot of producers of these type of cars and if there will be more producers the price will definitely go down and after time it will be more accessible. The features of Bosche’s car are also out of the world. You’ll be able to open the car with your smartphone and have a predictive road condition service. I truly believe this will make everything more convenient for the consumer and that will be a good case.

  259. Yunus Yucesan says:

    Article 1: Manitowoc HFM CEO Brett Norell on digital health care’s evolution, its impact on you
    Resource: Herald Times Reporter
    Publication date: December 13, 2018
    Phase: 3.0

    It’s about the digitalization of health care
    I think digital health care is one of the best evolutions that exists. Because an app like this makes it a lot easier to follow your own health. Especially for people that are really sick and unable to move efficiently. Cause with this app they can check their status or ask questions to a doctor without moving a muscle. Or for old people who think they may have a disease. They could follow the instructions on the app and take care of them self. This is also a big addition for people who can’t afford a doctor. this way they can still ask or pay a minimum to follow their health.
    As time o, technology advances to, and we as human beings should go with the flow as well and take use of these technological developments.

    Article 2: How Artificial Intelligence is helping financial institutions.
    Resource: Forbes
    Publication date: December 5, 2018
    Phase: 3.0

    Artificial intelligence or AI is something we can’t life without these days. Beause people have problems 24/7 and they grow impatient when they have to wait. With AI they can ask their problems 24/7. They shouldn’t have to wait anymore, and that is something great. Cause I myself am someone who hates to wait. This is also a very important matter in banks. Because money is what comes and goes there, and the faster they can help customers with that, the faster they will earn money. And as they say with AI they don’t have to employee a lot of people. So, their cost would be a minimum, because you have an AI who can talk to multiple people at the same time and can give the exact same advice, as an employer. With this you also would not waste time, by asking you higher ups first, but instead the AI would give you the answer directly. This is also an amazing technology because your administration would only take seconds instead of hours or days, your work would be done a lot faster than normal. Basically, AI is the future. AI is one of the best developments That I have seen, and worked with, I agree that more banks and companies should use AI but not of the cost of their manpower.

    Article 3: Automation Is In Your Future, And The Future Is Now
    Resource: Forbes
    Publication date: October 18, 2018
    Phase: 3.0

    Technology is developing, and we as human beings have to adapt to that. It is great because life becomes much easier, and you can do a lot of things, but beside the comfort. There rests some negativity as well. People become much more emotionless they stop feeling and start seeing. They will miss the beauty of personal contact with people, because they will talk to a screen, or sent a text message with emotions that are really not your own emotions. We will act more like human beings than we live life like human beings. I am afraid that we will make a company without people without something, something that runs on its own. I see that as a cold place, a cold dark place…

    Beside that a lot of jobs will be out of the market too, because technology will take its place, of course jobs will be better payed then, but is it really worth it? Technology is good, and to use that in our best interest is the best way to develop our self. But unfortunately, humans have a habit of losing their way in technology and forget their surroundings. To put technology to good use it great, like sending money to someone else with your phone, or warming up your meal quickly to eat something, but it would be sad, that we would achieve this level of technology by losing our self, losing our emotions, losing our touch of life, and on what’s really important.
    I agree and want that things become more technological advanced, but I am afraid that if we do this everything in our life, our life would become meaningless.

  260. Sarah Payet says:

    The Evolution towards Digital Disruption — and the impact on the IT Service Industry.

    Ressource: CIO
    Publication date: October, 8th, 2018

    This article discusses as we saw it in class the fact that the digital evolution is disrupting our lives and even more, each Industry in General and particularly the IT Service Industry.

    By going back more or less to events, some of which took place during the web phase 1.0, this article defines the Artificial Intelligence (AI) and Machine Learning (ML) which are some elements corresponding either to the phase 3.0 and 4.0. In addition, the impacts of the Artificial Intelligence and Machine Learning especially related to the IT Service are mentioned.

    I agree with the fact that some benefits could be provided by the use of this two above elements mentioned. Regarding our actual society and the way it is evolving, it is necessary to not leave far away the potential of the digital evolution in developing some algorithms thanks to the Artificial Intelligence and Machine Learning. Likewise, most algorithms will help to resolve some recurrent problems that already are sources of waste time, waste of money, and waste of creativity.

    Moreover, taking into account our soon entry as Gen Y/Gen Z into the business, this gives us keys to develop our potential with already certain knowledges on the digital domain.

  261. Sarah Payet says:

    The digital evolution of financial services is evolving at full speed with or without credit unions.

    Ressource: CUInsight
    Publication date: November 1st, 2018

    Nowadays, no matter the services as well financials, HR or even IT, the digital is everywhere and it is evolving as fast as there are some companies that cannot handle it as well as they should. Through this article, it is possible to have more insight on what it is going on concerning the financial institutions and especially how credit unions should change their members experience by using AI and ML.

    I totally agree with the way of thinking of the author (Joe Brancucci) of this article. Credit unions not always have to only offer alternatives to their members but also to always be attractive and so propose competitive and unique offers. That’s way, they will keep their actual customers and attract new ones. As a member of the next generation that will represent the credit union clientele, I really think it is time for them to make strategic decisions and embark on the use of AI, ML by using digital credit models, new marketing communications and so on. This is how they will be able to maintain relevant and interesting credit union cooperative model by maintaining their values and enhancing the customer experience.

  262. Sarah Payet says:

    Article 3 – Competing in the Huge Digital Economies of China and India.

    Ressource; Harvard Business Review
    Publication date: November 6th, 2018

    It is the place of digital in two interesting countries on the Asian continent, China and India, that is discussed in this article.

    In my opinion, these are two countries among others that are evolving at all levels and in the years to come, they risk achieving such unexpected success.
    However, today, even if the number of Internet users in both countries exceeds that of OECD countries, I agree that there are still barriers to the evolution of digital and foreign market entry concerning both countries. On the one hand, it is because of restrictions and lack of openness to international actors for China and on the other hand, it is mainly because of language barriers for India.

    So, according to this article and I think it is a right way of thinking, if the digital evolution of India is boosted by international players, it could by the way improve the one of China and so India could as well catch-up the performance of China and this is an opportunity for everyone to reach two of the most potential digital markets worldwide.

  263. Khatimat Merzhoeva says:

    Article 1: Will an A.I. Ever Become Sentient?
    Resource: Medium
    Publication date: Dec 18, 2018
    Phase: 3.0


    This article is about the question whether robots will be able to be sentient or not. In other words: will they be able two express emotion? A few studies show that emotion is something that you can learn – so a robot should be able to learn it as well. If yes, is this really something we need? Imagine talking to a robot over the phone concerning a problem with your laptop. You’re having some small talk with him, he listens, pauses where needed, laughs. At the end you don’t even know if you were talking to a robot or a person. Also, is this necessary for the robots in the creative industry. Will they need to learn emotion and feelings in order to be able to create? These are all very interesting questions to think about.

    I personally think, no matter how you learn it, emotion is about feeling. A robot will never be able to really feel. Also, you want to know if you are communicating with a person or a robot. I wouldn’t want to be unsure about these kind of things.

    Article 2: Why Chatbots Are The New Frontline Worker
    Resource: Forbes
    Publication date: Dec 19, 2018
    Phase: 3.0

    This article is about chatbots and how we can use them so they would me much more fun to interact with. Despite all these advantages – companies are still failing to use chatbots at their full potential. They invest a lot of money in developing a chatbot – yet they don’t invest money to give it a personality and make it more engaging for the customer. This is a missed opportunity. A chatbot shouldn’t imitate a human being but should have a personality. Several companies are doing it and seeing remarkable results.

    I think that chatbots is a huge opportunity for companies because it is very time saving. I also think that they are quite annoying and very boring. So the idea to give chatbots a personality, I like a lot. I would make it more fun to interact with a chatbot. Customer experience would be much better.

    Article 3: Workforce Of The Future: A Closer Look At Robotic Process Automation
    Resource: Forbes
    Publication date: Dec 18, 2018
    Phase: 3.0

    This article is all about using RPA (robotic process automation) in your company and its difference with AI (artificial intelligence). While RPA mimics human actions, AI is the human intelligence simulation by machines. AI is more thinking and learning and RPA is just doing. They’re both very time saving for the company. RPA won’t replace human workers, but it will change working positions.

    I really like the aspect of digital transformation where it is time saving. This leads to productivity of the workers. While the machines to the automated boring stuff, the workers can focus on the more important things. This also leads to innovation and creativity – because of the time that the workers get. I am completely positive about this transformation.

  264. Kelly Bantu says:

    ARTICLE N°1: ‘Technology has destroyed reality’

    Source: New York times
    posted on 5th of December 2018

    This article is about Artificial Intelligence that in this case is called Artificial stupidity. The reason why it’s called like this it’s because so much stupidity is happening. Before, technology was supposed to connect and mediate but nowadays nothing more than hourly waves of feverish and toxic agitation, played out over stale mainstream channels that discourage innovation and experimentation, drown in excruciating advertisements and drain people’s attention and souls.

    Web 3.0

    Artificial intelligence is definitely a good evolution, how easier things goes how easier life is But there must be a limit that can’t be violated. Today this limit has been exceed for example the fact that because of AI, Facebook and Twitter where able to remove or suspend millions of pages, groups and accounts in an effort to combat bots and trolls.
    In this case it’s an evolution to Web 3.0, Facebook, Twitter,… are all platforms that can be connected on all devices. The phase this article is talking about is the fact that back in the days it was just Web 2.0 so posting stuff and being able to react of things that people post. But because of the evolution of technology in Artificial Intelligence it goes further by that. Via personalized researches Facebook, Twitter,… are able to delete the contents that doesn’t fit them, for example the reality.

  265. Kelly Bantu says:

    ARTICLE N°2: Google art selfie app matches your face to a piece of art
    Source: Independent
    Date: 4/09/2018

    This article is about a new app that’s made by google named: ‘Google arts & Culture app’. The app uses computer vision technology to compare selfies with faces in 1000s of historical artworks.
    Google keep evaluating in this case the article talks about the evolution to Web 3.0/ web 4.0, by being able to go through your selfies and finding your historical look-a-like via a mobile app.

    By reading this article I really was thinking of trying this out. But google is already in our data in such a way that I don’t trust this. Who knows where my pictures will end.

  266. Kelly Bantu says:

    ARTICLE N°3: The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIO’s
    Econsultancy – 19/10/2018

    IKEA transformed from smart home products to self-driving cars. The company is changing into a tech company but it doesn’t mean that their core business model will shift away from retail. Those moves include: Acquisition of Taskrabbit, Smart home products & self-driving vehicles.
    It’s evident that the evolution of IKEA went from web 1.0 to web 3.0. Back in the days there were only pictures on the site where you could buy the products and now you can make your whole room online and order the products. They even want to do better that’s why they keep trying to come with new ideas to improve the company.

    I’m really liking the fact that IKEA keeps improving and finding easier way to shop there. So far I preferred the fact that you can customize your whole room online. That’s how we found the perfect fit for my friends dorm.

  267. Niels Devisscher says:

    Article 1 : Make way for the Third Industrial Revolution
    View at
    Publication date: October 5, 2018
    (This article is based on the Vice documentary which I can highly recommend)

    This article is about Jeremy Rifkin, American economist and social theorist and advisor to world leaders such as Angela Merkel. He wrote many books including his best-selling book ‘The third industrial revolution’. According to Rifkin, the fundamental change of our time is the convergence of three internets. It began in the 90’s with the communications internet, but this is now converging with a second internet, that of renewable energy. He believes that once you have paid the fixed costs of installing solar panels or wind turbines, the marginal cost is zero. This will eventually lead to the end of nuclear energy and fossil fuel.

    The third internet is the automated transportation system. These three internets will run on a platform called the Internet of Things (IoT). Using this network, buildings and devices (basically anything) can be connected to each other via nodes which send out electricity so that energy and information can be distributed and used more efficiently.

    I strongly believe in the sharing economy and its potential to transform our economic system into a more sustainable one in which a balance is struck between prosperity and environmental well-being. The first steps in this new story need to be taken by governments, which must provide the necessary infrastructure relevant to the world we live in today as well as incentives and information to raise public awareness about what our future could look like (and what we don’t want it to look like). Especially in Belgium we lag behind on this. Sharing economy initiatives are not being encouraged enough(e.g. car sharing platforms such as Blablacar, Uber) and our transportation networks are outdated. The sharing economy and the Internet of Things allow us to better adjust supply to demand.

  268. Andreas Banciu says:

    Present & Future Outlook
    Article 1:
    Walmart will soon use hundreds of A.I. robot janitors to scrub the floors of US stores.
    CNBC: Published Wed, Dec 5 2018
    By the end of January 2019 the world’s largest retailer by revenue will have autonomous robots scrubbing the floors of hundreds of Walmart stores across the U.S.. Walmart is planning to deploy 360 robots armed with computer vision and AI capabilities. The robots use AI to collect information about their environment and adapt to those surrounding. Walmart is looking to rely more and more on automation in the future. Walmart states that the freed up existing Walmart employees will have more time to perform other tasks.
    This is Web 3.0 as it concerns AI.
    I agree with this article. I agree that Walmart is planning to digitalize it’s stores by implementing AI. I also agree that it is great that employees will have more time for other tasks. I agree for now but eventually there will be more robots using AI which means that even more employees will get freed up. There is only a certain amount of how many employees you can free up until you face the problem of having too many employees. This means that eventually those employees will lose their jobs to robots. That is something I don’t agree with as I believe that robots and AI should be complementary and not replacing humans. Walmart has currently 1.5 million paid workers according to the article. I don’t think all 1.5 million employees will keep their jobs when more robots will be implemented into the stores.
    Article 2
    This AI robot aims to lower cost, environmental impact of farming
    New York Post: Published Fri, Nov 30 2018
    This article talks about a four-wheel robot named “Tom” that uses GPS, AI and smartphone technology that is set to lower the cost and the environmental impact of farming. The British startup “the Small Robot Company” developed a small robot that digitally maps a farming field. They are currently planning to start testing two more robots controlled by an AI system that will work alongside Tom, autonomously doing precision “seeding, feeding and weeding”. Their aim is to cut down fertilizer and pesticide use to lower costs and boost profits for struggling farmers but also to lower the environmental impact of farming.
    This is Web 3.0 as it concerns AI.
    I agree with this article completely. In my opinion this is one of those great examples of how AI can actually improve our world. It makes farming economically and ecologically more interesting. As farmers are usually self-employed it saves up a lot of time and effort as well to use such robots. Like I said before, I agree completely if AI/robots ar used complementary.
    Article 3
    Stanford takes students on virtual undersea journey
    NBC Bay Area: Published Thu, Dec 20 2018
    Stanford University researchers are developing a new VR simulation aimed to teach high school students about climate change. The new VR program teaches students about ocean acidification. With VR ocean experiences can be delivered to the classroom, especially since the VR gear has become cheaper and lighter over the years.
    This is Web 3.0 as it concerns VR.
    I agree with this article. VR is a great way to educate others. It’s difficult to bring students to the ocean or even underwater, with this new program that problem would be eliminated. VR makes environmental education easier than ever. I agree completely with these kind of implementations of digital technology as it brings a whole new level of education. When I was in high school we would watch videos or just look at pictures to learn about new things. I believe that by using VR students can really experience what they are learning which makes it more memorable and easier to learn.

  269. Mathieu Frateur says:

    Article 1: Upstream Digitalization Could Save $75 Billion Annually
    The Maritime Executive – posted on November 12th
    Phase: 3.0

    Before the explanation of why this company is in phase 3, we firstly want to know what upstream digitalization is?
    -“Upstream” is a term for the operations stages in the oil and gas industry that involve exploration and production. Oil and gas companies can generally be divided into three segments: upstream, midstream and downstream. Upstream firms deal primarily with the exploration and initial production stages of the oil and gas industry.
    -“Upstream digitization”, in times of crisis there is no use sticking to what’s always been done. With no option but to calibrate themselves, oil companies are shaking off their natural conservatism, and working out how best to position themselves for the challenges ahead. What this has meant, above all, is a newfound interest in digital technology.

    Despite being in times of crises, the oil companies are willing to invest in digital technology to increase the operational efficiency. This could result in an annual cost savings of $75 billion annually from digitalization by 2023. Reasons why this is a great example of phase 3:
    -computer-to-computer interaction over the Internet
    -web applications able to provide context to data
    -combining a semantic markup and web services

    Finding technological ways to automate the operation is the goal; uncovering new resources, machine learning and artificial intelligence to process data are the next big thing. Here are some examples of how the digitalization could evolve compared to investment:

  270. Mathieu Frateur says:

    Article 2: Audi to invest €14B in electromobility, digitalization and autonomous driving over next 5 years
    Green car congress – posted on December 4th
    Phase: 3.0

    Audi is present in phase 3 and it currently investing to increase the digital features of both the automobiles and plants, and is expanding its business model with new digital services such as “functions on demand”.

    They are working on a smart-digitized model, that will bring smarter cars on the market and will improve production efficiency.

    They look to digitize and invest in their property, their plant and their equipment as well as research and development expenditure.

    The reason why this is considered to be phase 3 is the facts that their cars are already automated: working with an app, autonomous driving and parking are a standard for Audi. However, it is to them to keep improving these features with digitalization in order to compete.

  271. Mathieu Frateur says:

    Lufthansa Cargo broadens digitalization efforts with investment
    Air cargo world – posted on December 5th
    Phase: 3.0

    Lufthansa Cargo took another approach to digitize their company, they are further expanding its position in technology by increasing its collaboration with Berlin-based SaaS (software-as-a-service) provider,

    The reason why this is considered as phase 3 is the fact that the platform offers carriers the opportunity to digitally offer air freight capacity to and sell to forwarding agents. Besides that, the investment is another step toward the company’s goal to lead digitalization in the air freight industry. The technology is also known to improve the overall customer experience by being able to more efficiently book air cargo capacity.

    Collaboration is, in my opinion, a very interesting way to digitize. Investing in research and people is no guarantee to success. When you outsource digital ideas, you leave the tasks to a company that has the focus and the knowledge about it. This saves a lot of costs and is much more efficient than doing it yourself.

  272. Niels Devisscher says:

    Article 2
    The Value of Augmented Reality Beyond the Individual
    View at
    Publication date: December 17, 2018

    This article is about Augmented Reality (AR) and the impact it will have on the way we will work in the future. Although gaming and entertainment are dominating the market today, AR is constantly changing the way we perform our jobs. According to the author Joe Hanson, It’s not a matter of if, but how much of an impact AR will make on creating and innovating the products and environment around us.

    Joe Hanson mentions that we have barely scratched the surface of what AR can do.We are all familiar with Virtual Reality games and Ikea’s AR app that allows you to download 3D catalog items and place them anywhere you want. (This gives customers the chance to see if the furniture they want to buy matches with their interior). He believes that the real value is found in “connecting AR-enabled devices — enabling multiple users to synchronize and share information, control both virtual and physical objects, retrieve streams of data from sensors and smart devices, and enable administrators to publish live updates and alerts.”

    To illustrate this, Hanson refers to a case about how AR helps engineers in the workplace. 3D models allow mechanics and technicians to look at 3D diagrams of tools and machinery to better understand their actual state before carrying out maintenance.

    I found this article very interesting and it offers a great perspective on the future of AG that lies ahead of us. I believe augmented reality can be used to improve many jobs. Imagine the opportunities AG creates for surgeons, who have to perform perilous and complex surgeries on a daily basis. AG would allow them to put on goggles and literally see through the patient’s body. This gives surgeons a better understanding of the body area they are planning to operate and allows them to work more accurately and prevent damaging other body parts.The interconnectivity between AR devices is of great importance to exchange valuable information necessary to learn from each other. This would, in time, bring AR technology to unprecedented levels. It would make our jobs safer and much faster in the execution. In case of surgeons, the chances of failing are much slimmer and more patients can be helped.

  273. Yentle De Maegd says:

    Article 1: Sport Is A Shining Example Of Darwin’s Theory Of Evolution

    Source: B&T (bandt)
    Publication date: 19/11/2018
    Phase: Web 1.0

    In times of great evolution, marketing during sportsevents doesn’t evolve. Most of the new marketing stregies is abouth engaging people with their brand, letting them experience things, …
    But this isn’t the case with marketing during sportsevents. The only thing companies need to do is show their broadcast, billboard,… A read or watch only experience. And because od the emotional engagement of people with certain sports, clubs, players, … the watchers will have a better connection with the brands.

  274. Yentle De Maegd says:

    Article 2: How can augmented reality enhance the experience for sports fans?

    Source: Clickz
    Publication date: 10/10/2018
    Link: https: //
    Phase: Web 3.0

    These days sport franchises are all abouth giving the best experience to their fans. One of the new things sport frnachises use to do this is the usage of an app. In this app is a lot of information gather, news updates aboth the players, statistics, interviews, …
    Also these apps use AR so that the fans are able to scan the field to get statistics of the players, scan a photo of a certain player to watch an interview, …
    So these days when you go to the game you don’t only get info by watching the game, you also can get information and get more insight in your team y usages of apps and AR.

  275. Yentle De Maegd says:

    Article 3: The evolution and digital transformation in sports entities: La Liga case with Microsoft

    Source: fox sportsstories
    Publication date: 3/12/2018
    Phase: Web 3.0

    LaLiga, since 2016, has developed a very focused strategy for digital transformation, backed by Microsoft technologies, which provides its own social networks, website, applications and other means of contact with the supporter. Keeping a smart contact by reading behaviors from each of the communication platforms, understanding each moment before, during and after the game. It is important to talk about what matters to the supporter at the right moment, with dynamism and speed.

    With a digital-focused strategy, LaLiga strengthens new ways to get your fans to good football, from anywhere in the world, whether through the website, streaming or app, no matter how happy you are with the service provided. In addition, LaLiga recently announced a partnership with Microsoft, which is Microsoft’s premier distribution program in partnership with Microsoft in partnership with Microsoft. with this strategy another 500 million people. This is the goal of LaLiga, even stronger as an innovation and leadership in the aspect of digital transformation in the sports industry.

    La Liga connects all their platforms to gather information and to give the customer what it needs.

  276. says:

    Article 1 How is AI revolutionizing marketing


    Forbes – Nicole Martin – 12.11.2018

    Phase 3

    This article talks about how AI can greatly increase the engagement rate and the digitalization of marketing. In terms of collecting data, analyzing it and applying it directly and efficiently. So with the pace at which AI is being developed, a huge amount of data can be collected. This will be greatly beneficial for the clients in one way in order to customize their user experience and it’s also very valuable information for companies to exploit. But on the other hand, I think AI such as Alexa, Google Home, and Siri is something I would personally not want in my home. Yes, they can greatly benefit my life and collect data, help me in my everyday life. But the fact that they’re listening to the words your saying and basically intruding your private life is something I would not want to experience. So I am convinced for some people these kinds of AI could be of use but for me, it goes a bit too far in terms of privacy and not feeling safe in my own house anymore

  277. says:

    Article 2 How customer demands and digitalization will transform aerospace over the decade


    Forbes – Jerome Bouchard, Geoff Murray, and Lino Stoessel – 04.09.2018

    Phase 3

    So this article is about how because of transparency in the aerospace industry, manufacturers of airplanes have become very competitive. Digitalization is, in addition, transforming the aerospace industry. The goal is to be able through AI to have autonomous flights and being able to connect massive data on board. Furthermore, these smart and connected planes would be able to alter their flight routes. This way, fuel efficiency, turbulence disorder and waiting times could be even more specific and adjusted when needed. 3D printing of parts when an airplane is damaged would also be a huge game changer in terms of cost reduction and efficiency of repair time. Also, customer demands are constantly evolving and need to be satisfied. With further digitalization, airplanes could be equipped with software that could make predictions faster according to seatings and giving the customer an overall better experience.
    I think this would only benefit humanity if actions like this are taken place. I just hope that safety would also come along this digitalization of the aerospace industry and that it also would be taken seriously. If my flight experience could only be enhanced by collecting data and so forth than I am all up for it.

  278. says:

    Article 3: How digitization will continue driving the fitness industry in 2019


    Ispo – – 21.11.2018

    Phase 2/3

    The fitness industry is booming at the moment and will continue to do so for the next couple of years. Even companies are now offering gyms at their offices for their employees to benefit from. But the main thing of the digitalization of the fitness industry are apps that will actually replace the personal trainer. Usually, these apps will already have full workout programs ready in place just waiting for execution by the end consumer. Smartphones are now also tracking down your progress so you can enjoy a much better experience. So data will be collected and this data will again be used for other companies to better portray their marketing according to your needs. There are for example even shoes with special sensors now and lenses for diabetics that can measure and monitor glucose levels. The only group that will need more attention are the elderly. They are usually not very familiar with the technology so they will need therefore need extra assistance.

    I think this is great news to hear. I myself love to play sports and do fitness and think improving health is very important. Making it now more than ever easier for people to access gyms and have structured programs often for free tailored to their needs is mindblowing. I am sure this digitalization won’t stop and there is still a lot of room for improvement. But with virtual classes, apps that track down your progress and an overall more friendly look towards the fitness industry. This could well turn the world and people in a more healthier place.

  279. Niels Devisscher says:

    Article 3

    Elon Musk’s SpaceX is raising $500 million for satellite internet

    Source: Business Insider
    Published on: December 20, 2018

    Elon Musk, CEO of Tesla and SpaceX, is raising half a billion dollars to fund a new, satellite-based internet service. It would offer companies and consumers an alternative to cellular based internet. The goal now is to get more than 11 000 satellites into orbit, which will provide steady internet connections, even in regions that previously had no access to internet.

    I am very much in favour of this project. These satellites don’t require fixed access points as with cellular-based networks. This gives remote places all around the world the chance to have access to the internet, which before was unimaginable. Once more people have access to information and data, it is almost self-evident that a region will have more prosperity. New industries will be born (think IT alike), digital penetration will rise and more potential customers will enter the world of online shopping, communities are created and reinforced through networks,…

    People (of which mainly children) with limited access to education can educate themselves with the endless amount of information the internet is rich. They can exchange thoughts, opinions and ideas and communicate with people from the other side of the world.

    Elon Musk and his SpaceX already have the technology and infrastructure available to make the launch of these satellites into orbit possible. I am convinced that with his determination to provide solutions for today’s problems and the success of SpaceX (which disrupted an entire, state-owned industry) he will succeed to foster investments and achieve his goal: providing the whole world with high-speed internet.

  280. Kaat Karremans says:

    Article 1 : Actionable roadmap helps overcome biggest barrier to digital transformation
    Publication date : October 02, 2018
    Source : Market Watch
    Link :

    Web 3.0

    Comment :

    In general, It’s being expected that companies have integrated technological changes and grow with the technological evolution, otherwise they will lose customers and lose market share, in order they lose from their competitors.
    But I agree that there is not enough attention to ‘how companies should implement digital transformation’. Also they doesn’t know when the technological implementation is succeeded in their company, a clear roadmap is missing. Every customer has a different starting point of maturity when it comes to implementing digital transformation, some companies doesn’t know how to face this, and this is also apparent from Emerson’s study.
    Emerson created a digital roadmap that combines technology/digital transformation with customer engagements, how can they maximize their performance with digital transformation like optimized production, improved reliability,…? Emerson’s Operational Certainty Consulting Group provides a host of services, from Digital Transformation Jumpstart workshops to deep-dive change management to deployment and adoption of new digitally enabled toolsets. So I like the idea that a professional consulting group with experience guide companies through this transformation, they already have experience so they know the do’s and don’ts, most of the time this group succeed in their job and digital implementation.

  281. Kaat Karremans says:

    Article 2 : Digital Transformation Reality Check: SnapLogic Research Finds 40% of Enterprises Are Behind Schedule, 59% Would Do It Again Differently
    Publicaion date : November 07, 2018
    Source : BusinessWire
    Link :

    Web 3.0

    Comment :

    59% of the companies would do their digital transformation strategy differently. I think, If you start as a company with creating a new digital strategy you don’t know which strategy fits the best for your company. So I think this is a reasonable number. People should try different strategies and sees which one is best for them, not every strategy works in each company. The strategy should fit in the company but you also have to convince your employees of this strategy, and that’s not so easy. But besides this, there is also a lack in knowledge, right technology, evaluating the new technology etc.
    But I believe if you Implement AI correctly and you find the right strategy this will have a huge positive impact on your company, like an increased revenue, market share etc. But you’ll have to find the right road to digital transformation for succeeding and that takes time. Like the article said, digital transformation does not happen overnight.

  282. Kaat Karremans says:

    Article 3 : AI & Machine Learning Expected to Have Biggest Impact on Investment Marketing.
    Publication date : October 16, 2018
    Source : ePRnews
    Link :

    Web 3.0

    Comment :

    I totally agree with the importance of technology for financial marketers to gain a competitive edge, and that it has a huge impact on investment marketing moving forward. Most of the companies have accepted the fact that they have to implement technology and digital transformation but now it’s about which tools are they going to use to become the most effective.

    Last year there was a new legislation about GDPR, 48% of asset managers thought that this regulation is a disruptive factor to the industry but I think that this legislation can’t have an impact on the industry because it’s all about privacy and this is important for the customer. Through digital transformation, your privacy becomes isolated. GDPR is important for the customer. So I totally understand the GDPR regulation, but I don’t understand why it’s going to have an impact on the industry. I totally agree that content marketing will have the a big impact on the future of financial marketing but why does it has the biggest impact on this aspect? More and more companies are implementing AI and machine learning, companies will invest the most on this aspect. AI is taking over jobs, so companies can operate with less employees.

  283. Stefanie Van der Straeten says:

    Article 1: Virtual reality lessons could make some teachers millionaires, experts predict

    Source: The Independent
    Publication date: October 4, 2019

    Phase: web 3.0

    According to the article, VR can contribute to the education system of today. Footage captured by a 360-degree camera placed in the second row of one of the classrooms provides a totally immersive experience when watched through a VR headset. When you put a headset on you feel as if you are in a classroom and it’s a very different experience from the passive idea of watching a screen. VR’s can be used for education of hospitalized children, children in the developing world, used to address education deficits elsewhere in the world, …

    In my opinion, VR can play a role in the education of today. It can solve todays problems such as teacher shortages. A nice evolution is that you can follow an top education in England for example without leaving your country. In my opinion, VR is more likely to support todays education and not replace it.

  284. Stefanie Van der Straeten says:

    Article 2: Yes, hyena robots are scary. But they’re also a cunning marketing ploy

    Source: The Guardian
    Publication date: November 10,2019

    Phase: Web 3.0

    According to the article, robots are often associated with rebellion and substitution, which is a source of fear for some people. Boston Dynamics responds to this by entertaining videos that are a huge hype on the internet. However, this is a marketing tool. One of their most recent products was the SpotMini, a camera equipped dog robot that opens the door.

    What is disturbing is the fact that a private company makes agile, powerful, autonomous machines. The question is who builds the robots and for what purpose? By using their entertaining videos, Boston Dynamics removes them from the ‘real’ problem, a more critical examination of human decision and design practices. What’s even more worrying is that Boston Dynamics is financed by the American Ministry of Defence’s Minbistery and their new product SpotMini is used in guard duties.

    I myself have no fear of robots, it is just part of the digital evolution. But I do think that it should be looked at with sufficient laws, control and ethical standards. Otherwise, anyone who wants to can design a robot for whatever purpose. However, too much legislation can slow down the digital evolution in my opinion.

  285. Stefanie Van der Straeten says:

    Article 3: PayPal pulls out of Facebook’s Libra cryptocurrency

    Source: The Guardian
    Publication date: November 7,2019

    Phase: Phase 3

    According to the article, Paypal pulls out of Facebook’s Libra cryptocurrency. Not only business worry about libra but also EU governments. In Belgium is the project seen as an attempt to bypass rules on topics ranging from money laundering tot tax evasion.

    Libra is in my opinion a great tool for easy payments without the use of a bank account but it’s to early to adapt in Europe. There needs to come more laws and trust in cryptocurrency. I find it also a bit scary that Facebook who already has a lot of power would get even more power. Through the Libra, Facebook can obtain even more valuable information from its users. This valuable information can be a danger to our privacy as Facebook attracts a lot of advertisers.

  286. Eva says:

    Article 1

    Title “Artificial intelligence, the key to happy customers in banking”
    Resource Docbyte
    Publication 26/08/2019
    Web 3.0

    Although many large companies are already investing in new technologies such as AI and implementing this in their business model other companies are waiting for the technology to develop. This article talks about the benefits of AI within a company and why in particular banks should use it.

    With better understanding and more personalization, banks can more accurately respond to market needs, creating a perfect customer experience and gaining a competitive advantage. According to Deloitte’s research, 76% of CEO’s within the finance industry believe AI is the tool to differentiate. In their opinion, AI allows you to personalize and reduce friction throughout the customer journey. Personalization and increased efficiency are achievable through automation with intelligent technologies. Consequently, more time is left for personal contact with your clients.

    The reason why the banking world does not implement AI en masse is because business planners often do not know what AI can do and whether it complies with the privacy rules. This causes doubt in some companies and they often don’t know how to start the process of implementing AI. I am convinced that AI would be a useful addition to the business world because it can make certain processes run much faster and because of automation many human errors can be avoided.

  287. Eva Byl says:

    Article 3

    Title ”The New Apple Watch Has a Menstrual Cycle App: Brainstorm Health”
    Resource Fortune
    Publication 10/09/2019
    Web 3.0

    This article is about the new features of the Apple Watch Series 5, with its watchOS6 upgrade. A new feature for example is the “Noise” feature that detects sounds in the environment and displays their effect on the hearing. But the most striking addition is still the “Cycle Tracking”, a growing digital health trend for women. There are already several apps that monitor the woman’s cycle and are therefore meant to have more fertility control and now Apple Watch is also participating in this.

    I think such apps are a good addition and are useful for women who like to follow their cycle digitally, but I do wonder whether it is reliable enough to rely purely and solely on a digital app. I think more women would rather use it as an addition which causes the function staying in the background a bit.

    • Eva says:

      Article 2
      Title “The Week in Tech: Algorithmic Bias Is Bad. Uncovering It Is Good.
      Resource New York Times
      Publication 15/11/2019
      Web 3.0

      What algorithms are doing is giving us a look in the mirror. Unfortunately, gender inequality is still present in our society today and is supported by biased algorithms. It was revealed that software that is used to make decisions on behalf of humans appear to do so with gender bias.

      The list of examples is endless but a remarkable one is the new credit card of Apple which gives higher limits to men than to women rather than making this decision based on the creditworthiness of the customer. But that’s not all, AI services from Google and Amazon fail to recognize the word “hers” as a pronoun but correctly identify the word ‘his”. Scientist
      aren’t surprised since algorithms are written by humans, who are inherently biased. This can cause algorithms wrong interpreting their code.

      If there is one thing I agree on it’s the fact that algorithms should make their decisions on factors other than gender, race, age or sexual orientation. The chance of ever living in a neutral system looks practically non-existent to me but companies and computer scientists should definitely continue to spot and remove bias in data since technology will keep on evolving and therefore will probably be a large part of our lives. Every incident we can solve is one barrier less on the road to gender equality. AI is the future and if it would make a decision for me, I would like it to do so objectively and not based on whether I am a woman or not.

  288. Melvin Poldervaart says:

    Article 1 : Maritime Leaders Address Tomorrow’s Solutions for the Vessel Industry

    Source : Hellenic Shipping News (worldwide)
    Link :
    Publication Date: 19/11/19
    Web 3.0
    Comment : In general the article is about, the upcoming digital evolution in the maritime future. Both offshore and onshore want, and need the innovation in the industry to keep up with the customer demands. From 18 to 20 March 2020 will APM discuss about 3 big key solutions for the industry: Maritime 5G, Digitalisation standards and remote pilotage.
    They say that standardisation is the key to improving data flow and enhancing interoperability and synergy. 5G is the next big topic this will help the industry extremely with communication. They will also discuss the use of Remote Pilotage ( Unmanned vessels). This will increase the productivity of the industry and is less prone to human error. They will discuss the results of the tests.
    5G and Digitalisation standards are in my opinion perfect changes for the maritime industry. Communication is very important in transport and they also need synergy to keep up with the difficult customer demands. In my opinion fully remote pilotage is not a great solution. There are a lack of jobs all over the world. Making cheaper and more productive shipment, will effect not only the jobs in the companies with the remote pilotage, but also their competitors.

  289. Melvin Poldervaart says:

    Article 2 : Artificial Intelligence and Marketing – A Guide to 2020 and Beyond

    Source : Mena FN
    Link :
    Publication Date: 15/11/19
    Web 3.0
    Comment : The Article tells that you can’t have a company in the future without AI (Marketing). If a company has not artificial intelligence integrated in their marketing plan, they can’t be successful.
    Some essentials are for example : Chatbots which are used for boosting the customer service, creating customer awareness by listening to the social media with an algorithm. They also say that the most important method is content marketing. You can use AI for this content but like they say, you still need to read trough and confirm.
    In my opinion the use of AI in marketing is a great solution for some things. But I think that the AI still needs to improve their self to come to the same level as a real human being.

  290. Melvin Poldervaart says:

    Article 3 : MTN Launches C-band 5G Trial With Huawei

    Source : Tech Financials
    Link :
    Publication Date: 12/11/19
    Web 3.0
    Comment : The article is about the upcoming 5G network. MTN (South African mobile operator) and Huawei Launched the first trial of their C-band 5G network. They say that it not only gives better and faster network but also largescale deployment, because of the new “Cloud Native” services that will appear. They are going to implement the 5G network and configure it where it is necessary.
    In my opinion 5G is a perfect digital evolution. After the 2G, 3G and 4G they had to come up with a new generation. They had some delays because of complains with health issues, but after a lot of examination they discovered that 5G radiation is not more dangerous then for example 4G. So this is a new good era for the digital market.

  291. Bo Van den Plas says:

    Article 1
    Publication date: 25/09/2019
    Resource: Independant UK
    Phase: web 4.0

    In the article, they first take a look at the different industrial revolutions and how nearly half of the tasks that are done by humans are automated by technology. The main core of the article is a research on how mass automation has an impact on the environment and climate change. The conclusion is that technology makes it possible in several sectors to decrease waste and emissions, but the overall impact on the environment is increasing. Reason is that technology is a driver for more and more consumption.

    I totally agree with the article because technology has in fact made it easier for car manufacturers to decrease waste across the lifecycle of cars but we have to take into mind that technology makes the production of a lot of products easier. Overall this means that products are faster and cheaper produced. This will cut costs for the customer and therefore technology will make it possible for customers to consume more and more. I do believe that technology can make a difference for climate change, but that we aren’t using it in the right way. We need to find other ways of using technology to decrease the global warming.

  292. Bo Van den Plas says:

    Article 2

    Title: SMU students look to redefine the modern retail shopping experience
    Publication date: 01/11/2019
    Source: Global News
    Phase: web 3.0 and 4.0

    The article talks about several students of the Saint Mary’s University who have invented a autonomous retail robot that helps to navigate a retail store and identify barcodes. The purpose of the robot is to inform the store employees which products are in the shop and which aren’t and thus need to be restocked. This could increase the shopper experience because the employees can focus on helping someone to find a product instead of taking care of tracking inventory.

    Some other students have created a virtual reality store in which retailers are helped to understand their customers behaviour better. This technology helps to look at shoppers tendencies and helps to manipulate shelving- and product placement and test to see if other prices also work.

    In my opinion, I think this are two very good inventions. The shopping experience that a customer has in a real store is extremely important these days since I still don’t believe in the concept of ‘online shopping’. Sure, it is easy to order products online, but the experience that comes with it is never as good as it is in a real store. To facilitate the in-store experience and create a robot that takes over several tasks of the store employees, they can focus again on the core activity namely creating a better shopping experience. I also believe that VR is very useful for retailers since they can find out a lot about the placements of their products and the prices. This will also be a win-win situation for both retailer and customer, because customers will get to see the best products for the best prices.

  293. Bo Van den Plas says:

    Article 3

    Title: With a Floating Bead, This Device Makes Truly 3D Holographs
    Publication date: 13/11/2019
    Source: Discover Magazine
    Phase: Web 5.0

    The article talks about several researchers of the U.K. who have invented a machine that creates truly 3D holographs. The machine uses a bead that moves fast enough, with the help of sound waves and illuminated by LED light, in order to create a multicolored image. In combination with speakers on the top and bottom, the computer processing chip adjust the sound waves and the bead can generate a completely visible image. The machine can also generate sounds and feedback for the user. In the future, they would like to make the audio production more precise so that music or voices would appear to come from the 3D image, not the entire system.

    In my opinion, this is a very difficult technique to create a 3D holograph, but it is definitely interesting to use in the future. Since the system is very small, people will be able to visualise projects and images in a new way, without having to build a mockup. This will be a very interesting invention for several industries like for exemple real estate. On top of that, this could create a whole new dimension of movie watching or music listening. I’m very interested in seeing how this evolution continues.

  294. Davy Verdesseldonck says:

    Title: Artificial Intelligence Poses New Threat to Equal Employment Opportunity
    Date: Nov 10, 2019

    This article is about a downside of Artificial Intelligence which is active now (web3.0). The Electronic Privacy Information Centre, a research centre based in Washington D.C. wanted to evaluate the company HireVue regarding their recruiting. They have a system for the job application form that is based on AI. The applicants’ characteristics are evaluated by video’s and game-based challenges.

    The software they use has already given rise to a number of complaints. The algorithms in the system would discriminate against older people and will exclusively advertise younger people. HireVue personally believes that it certainly does not discriminate against anyone and that their algorithms are based on social skills. Furthermore, their algorithm is secret and therefore there is no further knowledge of discrimination against women, older people…

    I agree with the complaints this company has received. There will always be companies that will not always be honest as we see with this company. According to me, they withhold their algorithms by pretending they can’t do anything about it. I think that’s not true. The IT department should know all about this and be able to adapt if possible. The AI event is a good innovation that is created when you deal with it honestly. I see this, in application interviews, as a form of honest recruitment where no discrimination is involved. Unfortunately, this company is proving the opposite. This article proves that not every company treats digital improvements with care and honesty. Also, Hirvue would not comply with all the AI principles and I think every company has to conform to these.

    • Davy Verdesseldonck says:

      Article 2:
      Title: How Uber Is Simulating The Cities Where It Plans To Launch Uber Air.
      Date: Nov 14, 2019

      Uber is very busy to create simulated air mobility. Nowadays they are searching for cities where they can launch the Uber air in 2023. Dallas, Los Angeles and Melbourne are eligible. Uber is also thinking about extending the service to even more cities like London, Buenos Aires, Paris and many more. Scientists are generating data for each city over the point-to-point travel of the different types of transportation. This allows them to create very detailed routes for air traffic and to combine with another type of transportation.

      Besides that, Uber wants to make hubs for the Uber Air on existing rooftops and carparks. The Uber Air will have an airspeed of 150 mph and a range of 60 miles. Also, these vehicles are equipped with multiple rotors and electric propulsion technology. Because of that type of technology, the Uber Air will be less noisy and much safer than a helicopter.

      I think this is a great innovation, but I still have my doubts about it. There’s plenty of room in the air for the Uber Air when it’s launched. But when more and more air traffic is going to take place, safety will drop. If a problem arises in the air, it could have more crucial consequences than on the road. Besides that, I think it is something that can solve many other problems such as traffic jams in the cities.

      • Davy Verdesseldonck says:

        Article 3:
        Title: What The Rise Of Voice Technology Means For Your Business
        Date: Nov 14, 2019

        In phase 3 (web 3.0), voice technology is indispensable. The more technology in the future, the better. Since 2010, Apple is already in the possession of Siri, the artificial voice behind their devices. Amazon also launched its voice, called Alexa. Now it’s time to get other companies on board. Some of them wait until the market is saturated but now is the time.

        The use of voice technology will change the relationships between customer and company. For example, employees, engineers… can be controlled by such a voice The HR department of companies can also be coordinated in order to screen applicants. It can analyse the qualities and experiences based on audio design, voice logic and conversation-based strategies. I agree with such a change. The employees within the company will then be better able to focus on more important matters.

        The bottom line is that companies should keep space available for this emerging technology. The voice technology is now slowly evolving, so I think companies should take this into account. A small negative point is that certain jobs will no longer require workers. They will then be able to employ more people in more important departments.

  295. Virginie Engelen says:

    Article 1: How artificial intelligence is redefining the role of manager

    Resource: World Economic Forum

    Publication date: November 15, 2019


    The article writes about the fact that artificial intelligence is making a strong move. In this way, changes will also be implemented in the field of personnel and human resources. Various studies have already shown that employees believe that AI will take over their manager one day or that, even today, they are more likely to appeal to AI as their manager. However, they also mention that AI cannot take over human competencies such as creativity.

    As many people indicate during the various surveys, I also believe that AI will one day take over many jobs, so perhaps also even those of a manager. We shouldn’t deny that this way of working can facilitate and speed up various processes.

    When it comes to replacing managers, I think we have to draw boundaries. AI could indeed take over the earlier administrative tasks of the managers in order to reduce their work. However, we should not go too far here and an emotional factor should still be present. For example, as an employee, I would not like not to have a face2face job interview. It wouldn’t be possible to build a strong relationship and I still think that a real person can judge the capacities of a person better.

    In short, AI may not cause people to be dismissed or simply make their jobs unnecessary. In my opinion, AI should rather support people and make their job easier. If we implement this for the managers, AI can take over a large part of the administrative hassle, allowing the manager to focus on building relationships, creative thinking, and so on.

    This article is all about phase 3.0 because it deals with artificial intelligence (AI).

  296. Virginie Engelen says:

    Article 2: Augmented reality in retail: Virtual try before you buy

    Resource: MIT Technology Review

    Publication date: October 23, 2019


    This article is about augmented reality, better known as AR. Augmented reality is an interactive experience in a ‘real’ world where elements are added with a computer. It combines three important elements: a combination of a real and virtual world, real-time interaction and accurate 3D registration of the real and virtual objects.

    The article specifically deals with the use of AR in the retail sector. People can ‘fit’ their clothes and shoes, see if jewellery matches their face or arrange their living room with different pieces of furniture. A good example of this is Nike Fit. This app scans the foot and uses computer vision, data science, machine learning, artificial intelligence and recommendation algorithms to measure the full shape of a user’s feet and know the perfect fit for each Nike shoe style.

    I already knew that there are apps for fitting clothes online, but I didn’t know it could go that far. Isn’t it great that you can create your new living room sitting in your sofa with your phone?

    I believe that AR is a good thing for the retail sector. Today, people are already buying a lot of products online, but there’s still an urge to try it on or see it in real life. I speak from my own experience that I often prefer to try on a piece of clothing that I have found online in a clothing store before I order it online. But because of AR, this may be a thing of the past. People can already try on the clothes, jewellery, etc. when they order, so there’s less uncertainty. People immediately know whether it’s okay or not, so they won’t have to send back that much. This is therefore advantageous for the web shops because for them, the cost of returned goods will be drastically reduced. So in my opinion it’s a win-win situation.

    Since the article is about AR, I can say that it’s definitely a part of phase 3.

  297. Virginie Engelen says:

    Article 3: How Reality Has Exceeded Our Expectations About Self-Driving Vehicles

    Resource: Forbes

    Publication date: November 4, 2019


    This article is about cars that can drive autonomously. Companies like Waymo are working hard on this and try to make sure that it is as safe and as good as possible. Between December 2018 and now, for example, they have ensured that not even a single person is needed to maintain control of the vehicle. The car can do everything on its own. However, there are still many things that need to be done, such as city mapping. City mapping is the detailed scanning of the city in order to provide information and to allow the cars to drive around safely.

    It all seems very nice and pleasant but there are some disadvantages to the self-driving cars. For example, it is difficult for them to make moral decisions. Reference is made to the ‘trolley’ problem where a track changer has to make the choice to kill five people or one person. (This is a very interesting study which I recommend to read.)

    My opinion about the self-driving cars is very simple, it is interesting but difficult to implement. In several ways, these kind of vehicles can ensure that traffic runs more smoothly and that there are fewer accidents because the vehicles are coordinated with each other. However, a computer is still not a human being and it is impossible to make moral decisions.

    I also think that it is still difficult for a self-driving car to assess how a situation will develop. What if, for example, a child suddenly walks down the street? Will the car have predicted this in advance or not? As in the article, I’m also worried about making choices. What if, for example, a choice has to be made to drive three people or to crash the car and kill one occupant? What is the right thing to do and who will decide?

    On the subject of self-driving cars, many questions arise in me. These questions mainly deal with the moral aspect and how people are going to decide what the right thing is.

    The self-driving cars can be classified under phase 3. This is because internet applications can be coordinated as well as merged or integrated.

  298. Yenna De Man says:

    Article 1

    Title: Voters ‘used as lab rats’ in political Facebook adverts, warn analysts
    Source: The Guardian, 12 September 2019

    Phase: WEB 2.0

    • Yenna De Man says:

      This article can be situated in the second phase, the social web. The article explains more about online advertising and how it is used in politics. Different parties targeted voters by lauching Facebook advertisements. The article also shows the budgets spend on Facebook advertisements, which I found very surprising. I was surprised that some parties spend more than £50 000 or even £60 000 in one month on social media advertising.

      “Who Targets Me” has a browers that allows people to find out who is targeting material at them. “Who Targets Me” claimed that the parties were using Facebook users as lab rats in a giant experiment. By launching different Facebook advertisements with different messages, colours, slogans, … and measuring the effect of each advertisement, the parties decide which advertisement to actually use in the campaign.

      According to Tristan Hotham, this process could have some negative consequences and there is a need for regulation to make sure politic parties use this tool fairly and openly. Especially since they noticed that parties weren’t only using it for promoting their own campaign but also for creating negativity around campaigns from other parties.
      I found it very interesting to learn that a company like “Who Targets Me” exists. I completely agree with the founder of this company, Sam Jeffers, when he says that there should be clear rules and regulations about social advertisement. I agree that transparency is very important in order not to spread fake news or create negative images that aren’t true. I know that I am also highly influenced by whatever I read on Facebook, Instagram, Twitter, … Often without checking the source. When something appears on my newsfeed, I always tend to assume it’s true because “otherwise they wouldn’t have allowed this to be published, right?”. By reading this article, I definitely learned that I should be way more critical on what I read online.

  299. Sien Janssens says:

    Article 2: Semantic SEO Explained: What you Need to Know about AI Search
    Source: Valuewalk
    Publication date: 30 October 2019
    Writer: Jacob Wolinsky
    Phase: 3, semantic/smart web

    I believe it is very clear that in this article they are speaking of a semantic web, or in other words phase 3 of the digital evolution. Google uses artificial intelligence (AI) and natural language processing (NLP) to raise the processing capabilities that search engines can make ever higher. This is called semantic SEO, to explain it, is just a conversational search engine that understands what the users mean even while typing ambiguous question.

    Semantic SEO makes it seem like you are asking information from another human being, instead of from a machine. This is typical for the semantic web because this type of web draws a small line between remotely a machine and the human being.

    This impressive form of a search engine has dominated the web and the marketing world, but it stays something that perplexes business entrepreneurs.

    I agree with the article. I have seen that a lot of businesspeople who are ignorant off the power of SEO. The place in Google is crucial in these days. If your potential customer can’t find you on the internet, then the road stops there for you, as a business owner. People see a website or a budget for online advertisement as a big cost instead of an investment. But in fact, you can gain a lot of customers from SEO, as long as you do it right and honest.

  300. Yenna De Man says:

    Title: Sally Beauty mobilizes virtual try-on
    Source: CSA: Chain Store, Age: The business of Retail by Dan Berthiaume, 5 November 2019

    Phase: WEB 3.0

    • Yenna De Man says:

      This article can be situated in phase 3, the semantic web, Web 3.0. Web 3.0 includes artificial intelligence, virtual reality and augmented reality.
      The article explains how a cosmetic store allows its customers to virtually try on the cosmetics or different hair colours.

      Personally, I have never tried a virtual try-on but I am definitely a fan of it. I never liked buying things online because I always wanted to try them on first but on the other hand, I also don’t really like shopping so this would be the perfect solution for me. I can try things on without actually leaving the house. I am still very amazed how all this is possible.

      Besides I am a fan of this virtual try-on based on personal preferences, I think stores will also definitely benefit from it. Their customer experience will increase significantly. According to me, it can also mean a reduction of costs. People have already tried it on so the retours (and the costs of this) will reduce. Besides that, if they follow the example of Sally Beauty in the article, they can also increase their incomes. Sally Beauty automatically adds the tried on product to the shopping list with options to add to cart and also makes smart recommendations. By handling this in a smart way, their conversion rate will increase.

  301. Yenna De Man says:

    Title: Number of network connected devices per person around the world from 2003 to 2020
    Source: Statista, 6 September 2019

    Phase: Web 2.0

    • Yenna De Man says:

      According to my personal experience, this is true. I have a little sister and I was completely amazed by the amount of devices she uses. She has an iPhone, Ipad, Mac and her own TV. When I was her age, I only had a mobile phone and used the desktop computer of my parents. In my opinion, there is no need to use so much different devices. Each device has its own benefit but according to me you can watch a movie on Netflix as easily on your iPhone than on your iPad. Having all these devices will have as a consequence that you no longer have time for personal contact and conversations. These devices are all-consuming and that’s a very negative part about this trend. We forget to socialize and connect with others.

    • Yenna De Man says:

      This article can be situated in phase 2, Web 2.0. Social Web. The small article and graph on Statista shows that we are more and more living in a multi-screen environment. The forecast suggested by the article is that one person will have around 6,58 network connected devices by 2020. In 2015 that was only 3,47 connected devices per person. We can conclude that this number is growing very rapidly.

  302. Sien Janssens says:

    Article 3: WeChat is setting a blueprint for the world’s social networks
    Source: Quartz
    Publication date: 29 October 2019
    Writer: Echo Huang
    Phase: 2, mobile web

    WeChat is the all-encompassing app which evolved from a messaging app to a service platform in China. In fact, for many people in China, WeChat is seen as the internet, so it is hard to live without it. At the moment, WeChat is so pervasive in people’s lives that it has become a primary window into Chinese internet. The app offers a combination of services available, including Facebook, Snapchat, Amazon, Goole, PayPal, and uber. Due to its comprehensive nature, it also became one of the most powerful tools for government surveillance over Chinese citizens.

    WeChat really became popular because of its ability to connect strangers. This is one of the primarily elements of web 4.0, the mobile web which is situated in phase 2 of the digital evolution. Participating, contributing, interacting and conversating faster are key for this phase. Thanks to WeChat, all this was possible in China.

    I find it fascinating to see that people in China almost only use one app to arrange their whole (social) lives. On the smartphone in the West, we have hundreds of apps installed which all have their own specific tasks. I believed it could simplify my life until I read about the surveillance of the Chinese government. To be honest, it freaked me out. I am well aware that my data is also used in (big) companies. I have my questions with this approach considering that the government decides what you can(not) see and reads everything you say online.

  303. Marie Beckers says:

    Title article 1: Can Artificial Intelligence Learn to Learn?

    Source: Forbes
    Publication date: November 16, 2019

    Phase 3


    In the article they talk about a new frontier of AI innovation: Meta-Learning. This is simply learning to learn. We humans have the ability to learn from any surrounding or situation. We adapt and figure out how we can learn. This is called general-purpose learners. Artificial intelligence learns from a lot more data than the human brain. The article states that AI currently is designed to be specific-purpose learners. They learn from data that are similar. But in order for AI to be adaptive they need to learn how to multitask and become more general-purpose learners like us.

    However, getting there will take some time. There are two parts to this: meta-reasoning and meta-learning. Meta-reasoning focuses on the efficient use of cognitive resources. Meta-learning focuses on human’s unique ability to efficiently use limited cognitive resources and limited data to learn. Meta-reasoning and Meta-learning are only one part of AI becoming a Generalized Learner. Putting them together along with information from the motor and sensory processing will allow the learner to be more human-like.

    I personally think that AI definitely has its benefits and can certainly make a big difference in our lives. I think the invention of AI itself is already great but I fully support this article. In order for AI to have the highest added value for us/companies, it needs to think more like humans. It will be a long process but It will definitely be worth the wait.

  304. Marie Diels says:

    Article 1-Title: AI Leadership And The Positive Impacts On Economy, Privacy, Environmental Health


    Source: Forbes

    Publication date: Nov 14, 2019

    Phase: 3


    I generally agree with the author of the article. There is no escaping the evolution of AI and we must prepare for its consequences. It has consequences both on a personal level and on a work level. On the employment front, I am convinced that much will change, many jobs will be lost, but new ones will also be created.

    I think that it is indeed urgent that we educate employees in order to be able to keep up with technology. Since the impact of AI on employment can be as high as 15%, it is important that we are able to deploy these workers, whose jobs will be lost, in a different way in the working area.

    On a personal level, I find it extremely scary that AI will ensure that there will be even more control over every aspect of our lives. Our mobile phones are checked, we are continuously being filmed on the streets, … But this is not really something new, it is something that we are already confronted with today. According to the author, it is possible that AI will even make sure that our personal data can be stored better in the future.

  305. Marie Diels says:

    Article 2-Title: The Extensive Practices Of Augmented Reality Today


    Source: Forbes

    Publication date: Nov 15, 2019

    Phase: 3


    Reading this article makes me aware of the fact that AR can be used in different ways. I always thought it would mainly relate to IT and software. It’s very interesting that you can also create things related to art and culture. I think AR/VR can make art more accessible and attract more people because it makes art a real experience rather than a static one.

    Today, technology sometimes makes us more anti-social because we are often busy with our smartphones and tablets, but in this way, people can work more closely together on art projects and at the same time they can also use their smartphones or tablets.

    In my opinion, culture and art are very important. Today, art can still be lost because it gets old or breaks down, which is less likely to be the case when we use VR/AR to create and preserve art. That’s why I think VR is a very good development for the art world.

  306. Ayoub Assaidi says:

    Article 1: New Virtual Reality Interface Enables “Touch” Across Long Distances


    Publication date: November 20, 2019

    • Ayoub ASSAIDI says:

      This first article is about VR and how an invention can make it even better. VR is to this day only hearing and seeing. But we as humans have more senses. This invention is a patch that you can stick to your body and give vibrations. This invention already existed a bit but it was not convenient to use. A lot of cables had to be connected and the ease of use didn’t exist yet. The article explains how they invented a patch that can work on low energy. This patch is very thin and easy to use. It can be used for gaming, for example. In a shooting game, players will experience more. They will feel where they have been hit by a bullet. I think this invention is great, it’s an invention that I support and it’s definitely a change.

  307. Enola Vandecaetsbeek says:

    Article 1: The Risks of Using AI to Interpret Human Emotions


    Source: Harvard Business Review
    Publication date: November 18, 2019

    Phase 3


    The article says there is a zero correlation between what people say en how they subconsciously feel. Shortly said; people lie and their brains don’t. Thats why it is interesting for companies to use Artificial Intelligence to interpret human emotions so they can really know how their employees and customers feel. But unfortunately, using AI involves some risks and that’s what this article is all about.

    The biggest risk of emotional AI is that it’s full of prejudices. For example, it is often not sophisticated enough to understand cultural differences in expressing and reading emotions. It also doesn’t always give a correct result in case of large age or gender differences. And if companies do not take into account these potential bias of AI, they are likely to make wrong operational and strategic decisions. Thats why it is, according to the article, important that companies need to be aware of these bias and need to actively work to prevent them.

    When all these preconceptions of AI are prevented, it can of course offer many advantages for a company to use Artificial Inteligence to measure emotions. The article gives us four common cases where AI would be a usefull help in businesses, and I could not agree more with these examples.

    For instent, when AI is used to gauge employee emotions, it can have serious impacts on how work is allocated. Because when the employer really knows what the employees are feeling, they can allocate roles more correctly.

    AI can also make a great difference when used to improve the ability to create products that adapt to custommers emotions. With emotion tracking, product developers can learn which features elicit the most excitement and engagement in users. In addition, AI can also be used to improve tools to measure customer satisfaction. These are two cases where companies can significantly improve their customer relationships with the help of AI.

    So I can certainly say that I fully agree with this article. Emotional AI will be a powerful tool for businesses to strenghten their relationships with customers and employees. But it is important that they need to prevent bias from seeping in, because they can lead to false measurements.

    !The article is all about AI, thats why it can certainly be classified under phase 3!

  308. Ayoub Assaidi says:

    Article 2: The Internet of things and its impact on sustainability


    Publication date: November 21, 2019

    • Ayoub ASSAIDI says:

      My second article is about how the internet of things has an impact on sustainability.
      The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers (UIDs) and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. (WIKIPEDIA)
      In the article different sectors are mentioned and how they are influenced by IoT to be more sustainable. It’s all about when we measure more and these measuring instruments are connected to accurate analytical devices. We can work more efficiently. For example, less water will be wasted in the farming sector or the energy sector can know exactly how much energy is needed for a certain area. This transformation is therefore very positive. However, I find it regrettable that the article only discusses the positive side of IoT. There is a critical side missing that the author may not have mentioned on purpose.

  309. Enola Vandecaetsbeek says:

    Article 1: Shopping Gets More Conversational: How AI Is Changing The Experience


    Source: Forbes
    Publication date: November 10, 2019

    Phase 3


    This article talks about how the shopping experience has changed over the years, and how it will be changing even more due to Artificial Inteligence. However, the nature of retail has been already greatly changed by e-commerce. For example, if a person wants to buy something they don’t have to physically go to the store anymore. Now one can view an almost limitless amout of items online and purchase them instanlty. So the biggest evolution in retail is that you can now go from wanting an item to having it in a matter of hours without stepping outside your home, plus you also have access to a much larger selection of goods.

    As a result of this change, people are becoming lazier and most of them even only buy their necessary goods online. I can certainly speak for myself, too. It’s just that it’s much easier and faster to buy your stuff online. But this isn’t the endpoint of the evolution of e-commerce..

    Chatbots and voice assistants can make it so that ordering something is just a matter of uttering a phrase. So, AI makes it possible to go from an urgent situation to a problem solved situation in a short amount of time. The field of commerce enabled by AI that uses voice assistants and bots for e-commerce is referred to as “Assistant-Enabled Commerce”.

    I defenitely can agree to the fact that chatbots and voice assistants will be a usefull tool for retail. This gives customers the ability to get help, make easy purchases and get their questions answered quickly with relative ease. Theses systems are also available 24-7 for service.

    However voice assistants do have limitations. For example, they have been facing issues with security as most systems do not authenticate voices before offering commerce assistence. Which actually means that anyone can make an order on your device or account.

    To conclude, I do support this article. I personally think that AI has its benefits and that it can make a great difference in retail. Although, it must improve its privacy systems. In some cases, voice authentication is just a must.

    !The article is all about AI, thats why it can certainly be classified under phase 3!

  310. Ayoub Assaidi says:

    Article 3: The fight to keep the internet free and open for everyone


    Publication date: October 28, 2019

    • Ayoub ASSAIDI says:

      This long article is about whether everyone has the right to access the Internet. Personally, I think this article is well written. The content looks at both camps. Mark Zuckerberg is discussed and what he thinks of internet for everyone. The article also discusses the restrictions that governments impose on their inhabitants. It also discusses whether government shutdowns are legitimate. My opinion is that everyone has access to information and that a opinion can be expressed. BUT this must be checked. Sometimes messages can create chaos and I can understand that a government wants to avoid that. I believe that this is something that we cannot stop, but I do want governments to be open and honest in admitting that they are controlling and should state what they are doing with the information that they collect. I believe that the whole world should have access to the Internet. This access will improve their lives if they deal with it correctly.

  311. Enola Vandecaetsbeek says:

    Article 3: Should We Be Afraid of AI?


    Source: Forbes
    Publication date: October 31, 2019

    Phase 3


    This article is all about why we should or should not be afraid of Artificial Inteligence. You can see AI on the one hand as one of the most fundamental transformative technologies that we have ever seen in the history of mankind, but on the other hand you can see AI as something we should be scared and wary about.

    According to the article, their are some most common fears of AI and the first seems to be general anxiety about it and whats it’s potentially capable of. This is because people don’t like machines that get too smart or that we can’t control. But a good antidote to general anxiety is the realization that whenever human society has faced a major change due to technological advances, humans has developed and adapted right along with it. I therefore fully agree with this. When new technological changes happen in society, you can be afraid of them at first, but in the end everyone accepts them.

    Another major fear of AI is rooted in the idea of mass unemployment of human workers due to their replacement by AI workers. But the counterargument here is that most of the systems aren’t to a point where they can reliably replace many human jobs. In fact, AI will be used to support the human and not fully replace them. So when you put it like this, I personally think nobody should be afraid of losing their job due to AI.

    And probably the biggest fear of AI is that AI will reach a point where it doesn’t care for or about the existence of humanity anymore. The technology will get to a point where it can teach itself. But the big counterargument to all of this is that we are still much farther away from achieving all this than we really think we are; a lot of it is still messy and dirty.

    The big conclusion of the article is that all of these fears boil down to the fact that we just don’t know where AI is going. And with all that said, I can say that I certainly support this article, and with all honesty it has put me at ease as well. AI is not something we have to be extremely afraid of, we are not there yet and nobody know how long it will take to get us there.

    !The article is all about AI, thats why it can certainly be classified under phase 3!

  312. Marie Diels says:

    Article 3-Title: Amazon wants to ship you anything in 30 minutes. It’s going to need a lot of robots.


    Source: CNN Business

    Publication date: Nov 20, 2019

    Phase: 3


    Nowadays it is impossible to imagine a company like Amazon without robots. It is interesting that Amazon still employs more and more people. It also claims that it will need many people in the future but that the jobs will change once the robots are ready for use.

    In my opinion, it is quite logical that Amazon is experimenting with delivery robots and drones. This is because they want to be ahead of the competition and also because today’s consumers want to be satisfied immediately and are less patient.

    I am very excited when I read this and I find it very inspiring. I think it’s also good from an ecological point of view that Amazon is experimenting with drones because then fewer trucks will have to drive around to deliver all the millions of parcels every day.

  313. Mathias Swinnen says:

    Article 1: Accelerating automotive into the digital future

    Shift from mechanical-centric vehicles to software-defined vehicles. (Phase 1.0  3.0)

    I agree that in 2030 connected, autonomous, shared and electric services will dominate the automotive market, offering quicker, safer and more cost-effective customized transportation opportunities.

    98% of the new cars will be connected next year. Soon we will be using cars as an integrated part of cloud-based services. Services like taxis, transportation etc. will be hugely affected by autonomous driving and if you want to run a business in that sector you will need to have knowledge about all the technology. Even without autonomous cars, we are seeing a shift to a sharing-economy.

    Connected vehicles are enabled by modern cloud technologies. But because of the enormous amount of data a car produces every hour (25 GB/hour) the cloud technology is becoming inefficient. The next great leap for the sector is edge computing. It makes sure that even if the connectivity is lost, the vehicle is still able to process all the data and warn you in possibly dangerous situations.

    The automotive companies really need to think beyond the traditional service offerings! Most of those systems run quietly while providing useful data to cloud systems. This way a vehicle really becomes a software platform. Updates will be made, and everything will be controlled by the service producer giving the customer a carefree drive.

    It is not because I agree that I like the fact everything is becoming autonomous. I think driving a car is fun and relaxing…

  314. Mathias Swinnen says:

    Article 2: Companies that failed at digital transformation and what we can learn from them

    Phase 2.0  Phase 3.0

    70% of digital transformations fail. Most companies know it is crucial to evolve with technology, but it is not easy to put it into action.

    I agree that it is extremely hard to get it right the first time. There are a lot of factors you need to work on before digital transformation becomes successful. It is a process you need to work on constantly with ups and downs. These 3 tips are in my opinion key to a successful digital transformation.


    GE didn’t focus enough on quality and too much on quantity. The company was too big to transform at once. It is best to do a digital transformation with a handful of passionate people leading instead of thousands of employees.


    Ford wanted to build digital-enabled cars with enhanced mobility with its “smart mobility” segment. The biggest problem was that is wasn’t integrated into the rest of the company. It was located far from the rest of the company and it was seen as a separate entity. You need to see digital transformation as a pivot into a new business area.

    Procter & Gamble

    The broad goals they set let to broad initiatives that lacked purpose. They failed to look at what was going on in their industry and weren’t focusing on a strategy. “A digital transformation for transformation sake only won’t be effective” – Blake Morgan.

  315. Mathias Swinnen says:

    Article 3: Digital transformation for the retail (Chief Information Officer): connecting digital with physical

    Phase 1.0  3.0

    The shopper of today is multichannel. They want amazing experiences as they move through apps on their mobile devices and on the web. I agree that retailers really need to create content that stands out. If something is not special or it doesn’t look good or it’s not practical, I am not buying it.

    Retailers need to think bigger. CIO’s are finding exciting new ways to connect digital and physical shopping experiences. Here are three tips.

    Hire a CDO (Chief digital/ data officer)

    Their job is to work closely with all the departments of the company so they can deliver exceptional shopping experiences. It is enormously important that they are constantly focusing on understanding the customers’ behavior and needs so they can shape a business strategy. I think a CDO is key in a digital transformation.

    Bring digital experiences into your physical stores

    Physical and digital convergence is all about creating a personalized and connected customer experience where the personalization part is the most important. Companies need to constantly improve their in-store shopping experience. A big trend nowadays is the 3D “Magic Mirrors” where you can choose a jacket and fit it digitally in different colors and sizes. This is just one example of what is coming in the future and I am very excited about it.

    Make it happen with mobile and AI.

    Mobile devices are the key to connect physical and digital experiences. We are constantly looking at our phones comparing prices and looking for reviews. A very exciting development (for me) is that Walgreens has an app with a map of the store to locate certain products and highlight discounts. Another development is the AR app of IKEA that shows how furniture looks in your room at home.

    It is proven that retailers who deliver connected customer experiences are seeing the best results: 1.4 times more customer retention, 1.8 times more repeat purchases and 1.6 more brand awareness than other brands. So, I think we can conclude that it is worth the investment.

  316. Elke De Groof says:

    Article 1: “Why retailers should embrace digital transformation”

    Insight.tec – 01/11/2019


    This article talks about the importance for retailers to develop their company from a phase 2 (or even phase 1) to a phase 3 company. Retailers should focus more on the digitalisation of their companies, because it can improve the customer experience and achieve more goals. Certainly now, as online shopping continues to grow.

    Retail stores now have to put their focus on person approach and making their website more user-friendly (phase 2). In addition, the article talks about how AI can offer a translation tool for international customers an how innovative technology and IT infrastructure can use data for heatmapping to place underselling stock in busier areas of a store (phase 3). Also with 5G on the horizon, wireless solutions can deployed with greater mobility.

    I think that Linda Formichelli, the author of the article, is right when she talks about how digital transformation can help retailers overcome challenges and thrive. Nowadays, there is more and more concurrence and digital transformation can be a key to preserve or even to gain customers. I strongly believe investing in new technology can boost customer experience in such a way that retailers can benefit from it.

  317. Elke De Groof says:

    Article 2: “The digital elephant and the CFO.”

    Forbes – 14/11/2019


    The article covers the future business. It talks about how and when digital transformation made its appearance and when digital transformation will develop. Around 5 years ago, the global race to find the best peoples in analytics, automation, AI and robotic process optimization started (phase 3). Finding digital talent is and will be a huge problem. To make your way to the top in the digital world, you have to make plans, considering time, cost, availability and digital talent. It’s what they call the digital elephant. It a process over time, and not a one day decision.

    I think Neil Edwards, the author, is largely correct. The way to digital optimization is long, and not without bumps. But I don’t agree with his statement that digital talent is hard to find. Digital talent is right there, but you have to search for it, bring people together and together optimize the company on a digital level.

    The fact that the CFO, the Chief Executive Officer, will play an important role in this development, is the truth. Overall, he will consider if the plans will be financially feasible.

  318. Elke De Groof says:

    Article 3: “Singapore government’s digital transformation governance and technology stack.”

    Frontier Entreprise – 8/10/2019


    This articles talk about the government of Singapore, a phase 2 company in the making. The government is rolling out a national digital identity platform for the public and corporate entities. It will be a platform on which citizens can register themselves and corporate entities come all together to better help the citizens. This way, the government is able to pass the citizen’s data to the corporate entity they want to transact with. So the platform serves as a communication platform. There goal was “to walk with the citizen in his service journey”.

    I think this is a good change. Not only for the corporate entities, but also for the citizens of Singapore. By creating a platform, the citizen doesn’t have to create different profiles on each website of the government, but has now one profile on which his information is kept. This means, that privacy is more guaranteed, the time taken for cross-agency data-sharing is reduces and corporate companies can easier interact with citizens that need their help.

  319. Dorien Cuypers says:

    Article 1: Artificial intelligence must benefit everybody, warns EESC