HdBW students – Master Program
This page contains all general information about the course Customer Experience Design
Slides used in class
X: The experience when digital meets design – Brain Solis (2015)
This is service design doing – Mark Stickdorn e.a. (2018)
The Experience Economy – Joseph Pine & James Gilmore (1999)
Customer journey’s & Idea Portfolios:
You keep a digital record of all your assignments.
You wire-transfer your portfolio to firstname.lastname@example.org on the due date through wetransfer.com.
Due date is to be announced – the stamp on the wetransfer-mail is your verification!
Please make sure to have a source reference where necessary, and that your name is on each assignment and your portfolio.
Please label your documents with the “assignment name_your name”.
Part 1 – Group Assignment (25%)
You apply the methodoly of design thinking.
1. You describe a persona.
2. You create a customer journey map for this persona.
3. You develop an idea portfolio
Part 2 – Individual Assignment (40%)
You choose two ideas of out of any idea portfolio.
You prototype both ideas (first on paper).
You test the faisibility of both ideas.
You test/iterate the best feasible idea (5 times) and apply learnings. You document each iteration using the test and learning card methodology.
(Use the testcards – add them to your portfolio + learning card!)
Explain the context in your experience happens.
Create a story which suits this context.
You pitch your new idea and prototype on monday June 3th, 2019.
Part 3 – Peer Review (25%)
Use the Peer Review Form to review the your assigned case.
Motivate your answers out of the course.
PART 4 – Poster (10%)
Create a poster (1 slide/page) of your new customer experience
(a poster contains visuals & text)
Please send your individual portfolio (all documentation of your idea and prototype including group part and your pitch presentation) before 14/6/2019 – 23:59
Please send your individual poster & peer evaluation form 30/6/2019
- Level 0 – (0-6) Unsufficiant:
The student does not give a solution to the answer.
The student lacks to analyse the case.
The provided solution is out of ‘scope’ of this case.
- Level 1 – (7-11) Partial Knowledge:
The student is answering the right questions, and is proposing a sufficiant solution. The sollution lacks sufficient analysis adnd/or inproper reference.
- Level 2 – (12-16) Good
The student’s solution is a suitable answer to the posed question. The solution is well analysed and has proper reference to support it.
- Level 3 – (17-20) Higher Potential
The student’s solution challenges the question. The level of solution surpasses the suitable answers and tackles a wider perspective. The solution is properly analysed and has reference to support it.