HdBW – Digital Culture & Trendwatching

HdBW students – Master Program

This page contains all general information about the course digital culture and trendwatching.

Contact info:
email: tom.fleerackers@kdg.be
skype: tom_fleerackers

Slides used in class:
Our Digital World02
Value Proposition Canvas03
Digital Evolution04
Disrupting Business05

Digital Value Model:
These movies and links will help you in using the Digital Value Model.

Check out my two blogposts as:
Creating operational excellence with the digital value model
The human side of the digital value model

The human side of the digital value model.


Have data help your value proposition


Intelligence Augmented empowers your value proposition


The user interface helps you simplify your value proposition


Further reading:
Brainchains – Theo Compernolle (2014)
Contagious: Why things catch on – Jonah Berger (2016)
The Day after tomorrow – Peter Hinssen (2017)
When digital becomes human – Steven Van Belleghem (2015)
Customers the day after tomorrow – Steven Van Belleghem (2017)
Technology vs humanity – Gert Leonhard (2016)
X: The experience when digital meets design – Brain Solis (2015)

Value Proposition Design – Alexander Osterwalder (2014)
Trend Driven Innovation – Henry Mason (2015)

Trend Posters



You keep a digital record of all your assignments.
You wire-transfer your portfolio to tom.fleerackers@kdg.be  on the due date through wetransfer.com.
Due date is Friday 25/01/2019 – 12:00 (noon) – the stamp on the wetransfer-mail is your verification!

Please make sure to have a source reference where necessary, and that your name is on each assignment and your portfolio.
Please label your documents with the “assignment name_your name”.

0 Class assignment
Re-Thinking mobility in the future
What’s the future of automotive?
Check AssignmentFall2018

Consumer Trend Canvas

1 Digital is disrupting our lives
How do different generations deal with digital in their life.
Describe your (customer) journey and one of somebody else in the same situation. Make sure that you differ in ‘digital’ generation.  Describe the impact of digital technology in this situation for the both of you.
You are free in the way you describe that journey BUT it needs to be supported by visual elements (photo, movie, drawing, …).
Besides your discription of this journeys, you need to make a conclusion!
What did you notice?
Where do they differ?
Where are they the same?
What’s the impact of digital technology on the lives of these people.
Inspiration can be found in the previous section – 10 Flatteners.

2 Past, Present & Future Outlook
You search for 3 articles on the web about the digital evolution. You link each article as a comment on the Digital Outlook page. You comment on each article, situating the phase the article is writing about.
These articles need to be in English and date between 01/09/2018 and 25/01/2019.

The title of your article = title of the comment
Hyperlink to the original article + resource of the article + publication date
Comment on  & situate the article (f.i. agree, disagree, experience, ….)
[Please be aware that for your comment to show, I’ve got to approve it. This can take up to 24h, so please be patient. After this approval you’re free to post any comments.]
[You don’t need to insert this assignment in your digital portfolio]

3 Digital Businesses
Go to the previous section – web 1.0, web 2.0, web 3.0 …. a bird’s-eye on a definition of check the slides.
Search for each phase(1, 2 and 3) a company example (of an existing business).

[Each company/business can only be taken once by the student group!]
You share your web-businesses in the comments below (on this page) and validate at least 2 other businesses from your colleagues through a reply on that comment.
Your comment argues why these companies are (or are not) phase 1.0, 2.0 or 3.0 companies (use the indicators from class and presentation).

Prepare a brief presentation of each web business type
Each presentation (ppt, keynote, ….) has
– an up-to-date  company profile (name, description of the core business, company size, short history, number of employees)
– an explanation on why and how this web-businesses is web 1.0, 2.0, 3.0 or 4.0
For the HdBWstudents there is a restriction: You cannot take Amazon, Apple, Starbucks, IKEA, Toyota, Domino’s Pizza, Nokia, Google, Snapchat, WeChat, What’sApp, Facebook, Twitter, LinkedIn, YouTube.

4 Create a Value Proposition Canvas (VPC) for your web 1.0 business (from assignment 3) which discribes the ass-is situation = NOW
You describe the basic (off-line) value proposition of your web 1.0 company and the customers segments this value proposition serves.
Then you descibe the value proposition which is delivered through the website of that company. Focus on what problem your company tries to solve or what need it serves.


5 Create a Digital Value Model (DVM) for your company which let’s your company evolve in its digital evolu
You reshape your phase 1 company into a phase 2, 3 or 4 by using the digital value model.
You use 2 (mega) trends in your transformationproces.

Digital Value Model

Do a check of your new value proposition in your first value proposition canvas.
Did you create (new) gains?
Did you solve (all?) pains?

Each student can be coached on DVM over Skype. Please make appointments in time.
Skype appointmenst will be done between January 14th and January 19th, 2019.

You need to have this prepared for November classes.

Each students looks for 2 professional non-automotive magazines.
In both magazines you search for minimum 2 ‘things’ (technological, behavioural, ….) /articles, that you could implement in the future of mobility-case.
In class we’ll work with these articles!


60% on Portfolio assignments (1-5) – Individual Scoring
40% on Class/Group assignment (0) – The future of automotive
(20% on the group paper you hand in, 20% on the presentation)

  • Level 0 – (0-6) Unsufficiant:
    The student does not give a solution to the answer.
    The student lacks to analyse the case.
    The provided solution is out of ‘scope’ of this case.
  • Level 1 – (7-11) Partial Knowledge:
    The student is answering the right questions, and is proposing a sufficiant solution. The sollution lacks sufficient analysis adnd/or inproper reference.
  • Level 2 – (12-16) Good
    The student’s solution is a suitable answer to the posed question. The solution is well analysed and has proper reference to support it.
  • Level 3 – (17-20) Higher Potential
    The student’s solution challenges the question. The level of solution surpasses the suitable answers and tackles a wider perspective. The solution is properly analysed and has reference to support it.
36 comments on “HdBW – Digital Culture & Trendwatching
  1. Ludwig Kleemann says:

    Phase 1: Waschtreff (http://www.waschtreff.de)
    Phase 2: Chefkoch (https://www.chefkoch.de)
    Phase 3: SAP (https://www.sap.com/index.html)

    • Alina Rosenberg says:

      I totally agree with Chefkoch because the website does not only provide receipts and information about food but established a big community to enable their users to create own content and additionally, exchange information with other users.

      I am not sure about your third example. I agree that SAP offers to their clients solutions with IoT and Extended Reality but I cannot find the web 3.0 experience on their website. They don’t include semantic content in their web page, so for me it belongs to the Web 1.0. Please let me know if I am wrong or just couldn’t find the extended version of the website.

      • Ludwig Kleemann says:

        Hi Alina,

        Thank you for your response! I think we have a different understanding about the web-business we have to find. In my opinion we should find a web-business which fits to phase 3 in general and not just the website. You might be right if we just have to analyze the website by itself, maybe we should discuss this in class.

        Nevertheless, I saw SAP with its machine learning platform “SAP Leonardo“ which runs on a SAP cloud platform as a phase 3 – or smart web-business because of its semantic web, where all information are categorized and stored in such a way that a computer can understand it as well as a human.

        If you are interested in, you can take a look how SAP Leonardo works on this short video:

        Please let me know if you have further questions!

    • Jannis Klocke says:

      I also agree on Phase Phase 1 and two as Waschtreff offers only Informations without any Interactions and Chefkoch is build by its user generated Content.

      On Phase 3 I am also not sure. I would say that some of the SAP Support Tools, like SAPNotes and the other Troubleshooting Tools qualify as Semantic Web, as they offer Information that is stored for Humans as well as for artificial Intelligence(SAPNotes). Also SAP would probably be one of the first Companys that link theyre Web-Services directly to the physical objects of Clients like Computers, Printers etc.
      Concluding I would say that SAP as a Company qualifys for Web3.0 while the Website alone without the offered tools does not.

  2. Alina Rosenberg says:

    Zalando Online Shop: Web 1(Presenting the products)
    YouTube: Web 2 (Social Interaction)
    Mister Spex: Web 3 (AR: try out glasses online)

    • Alina Rosenberg says:

      Instead of YouTube: Pflege.pro (https://www.pflege.pro)

    • Jannis Klocke says:

      Agree with Web 3, as ist features a mixed and therefore augmented reality by combining the glasses virtually with the Face of the users.

      As for the Phase 2 I agree, because of its user generated Content in the Sections `Forum` and Community as well as its Social Networking features in the affromentioned Sections.

      Zalando.com offers many features of Web1.0 as it is a source of Information but being a company that offers pure Online-Services I would have to disagree and categorize it in Phase 2. The Section `Get the look` for example allows the User to follow certain `trendsetters` and to get Information about their newest looks (Even though I would call this a scheme because I believe this content is just generated from Zalando) and buy them in a whole pack (https://www.zalando.de/get-the-look-damen/?styleFilter=style_extravagant).
      Also the Interaction with the Shop itself (buying the Items) and the Client-Service would, in my opinion qualify as Web 2.0 Features.

    • Philipp Holzhacker says:

      For me the examples for Web 2.0, as well as 3.0 are very aptly chosen. Only with the website for Web 1.0, I do not agree one hundred percent. In my opinion, Zalando has the possibility to get contiguous products proposed. For example, after a certain keyword search, it is often offered that customers who have purchased these articles have been interested in the following additional articles. That’s why I’d rather call this site Web 2.0. Nevertheless, I think that the other two examples were chosen very aptly.

  3. jrgplutte says:

    Phase 1: Vortex (https://www.vortex.com)
    Phase 2: DSTLD (https://www.dstld.com)
    Phase 3: Magic Leap (https://www.magicleap.com)

    • Ludwig Kleemann says:

      Hi Jörg,

      I think you did a great Job. Even if I do not understand what vortex.com is doing or selling, it’s a “read-only” Website and fits to phase 1.

      Your phase 2 company (dstld.com) is a good fit, too. Besides its online shop the website gives the user the opportunity to rate and to write a review to each product – the customer has the chance to interact and to give his personal opinion which he can share with other customers. Dstld.com also has a real time customer support service where you can start a Live Chat with an employee. On top dstld.com is very active on Instagram. On social media channels like Instagram not only the company can reach their audience but also give their customers the chance to interact with each other.

      Finally I totally agree with your phase 3 company. Magicleap with its VR technology is a perfect example for the Web 3.0. It combines the real with the virtual world by giving the human a tool to interact with the technology in real-time.
      I would love to try the Magicleap One by myself one day..

    • Jörg Plutte says:

      After reviewing my Phase 1. Web 1.0 Company I’ve noticed that I’m not quiet happy with my solution so I want to change it to the following:

      Phase 1: Authenticprodue (https://www.authenticproduce.com)

    • Isabella Juckenath says:

      Hi Jörg! 🙂

      I really do like your new company for the web 1.0 phase. It’s a really basic website, which mainly serves the purpose to inform the customers. You can’t interact with someone or leave a comment. Therefore, there is no interaction and all and all indicators for web 1.0 are given.

      For your other two companies I partly agree with Ludwig. The comment/ review function would qualify the website for 2.0. Maybe I have to log in to use and see those functions.

      Anyway your last company website perfectly represents the web 3.0, using VR. In fact, the website is one of the nicest I stumbled upon so for. So you did a really good job/research here!

    • Jörg Plutte says:

      Hi Jannis,

      I think you are absolutely right with your first website. Even though it is your families old webpage 😉 you are right about it that it is a read only website. Only the most basic way of getting in touch with the company is integrated on the website.

      Your second webpage is discussable. The general structure of the website of reddit is more likely towards a web 2.0 orientated website but im not sure about the classic social media integration. If you like you can say that reddit builds his own “community blog social media system” so I guess is right to say that reddit is part of web 2.0 with focus on it own community.

      Wolframalpha is also very special. Again the website is more or less a classy standard web 2.0 but its content and their product is focused on AI and therefore I agree with you that it is part of web 3.0. Great job !

      Best Jörg

    • Benjamin Schulz says:

      Hi Jannis,

      I think you found very good websites that cover all three phases.

      The first website completely covers the first phase. It can be seen that the website has a mono-directional user interaction. The task of this website is to search for information. In addition, there is no interaction with users, so the content is read-only.

      In my opinion, the requirements are fulfilled on your second website. Here it can be seen that the website supports collaboration and idea generation, through micro-blogs and comments. It is also possible to sort the generated content through the tags. The points above clearly characterize webpages from the second phase.

      Your third website is really unique. For me, the concept of the website is very interesting. I find the idea very exciting to improve search requests on the internet through AI technologies. Therefore, I think that you also have fulfilled the task here.

      Best regards,


    • Franz Dorschner says:

      Hi Philipp,

      In my opinion you have found very representative examples for the 3 different web phases. Your phase 1 website is a very “old-fashioned” read-only website where you can only get brief information about the butcher shop itself and the opening times of it and there is no interaction between the users and the company.
      This is completely different in your phase 2 company Scott-sports, because not only does it offer a very professional looking online shop but also includes a community function where you can get tips & tricks for using, stowing and riding your bike or check out different stories of other users, which in my opinion is a very cool way of interacting with each other.
      In your phase 3 example I had a hard time figuring out what is special about the VW car configurator and what really sets it apart from all the other car configurators to really being able to call it a phase 3 company, until I found out that through the usage of virtual reality you get to see all the details you have built in the car during configuration. This is an awesome way of experiencing the “car of your dreams” without having to buy it in advance and even though VW isn’t the only car manufacturer offering this functionality nowadays, it is still a great benefit for every potential customer and therefore I would totally agree with you that it is a good example for web 3.0

    • Ruzica Bulatovic says:

      Hi Philipp,

      “Metzger Huber” is a perfect example for a website, which is web phase 1. It’s a read-only site where you can check only basic information about the business. Their web appearance is very old-fashioned and reminds me of past times. Moreover there is no way to directly get in contact with the company or to see which concrete products they offer. It is fun to see that such websites still exist in times of VR/AR and AI.

      Your choice for web phase 2.0 is very cool, because it reflects your love to sports 🙂 I think you are completely right with the business, because the hompage of Scott-Sports offers a lot of functions and activities which qualify this site for phase 2. These include the modern presentation of their products, the online shop function and the direct links to their appearance on all popoular social media sites.

      The Volkswagen Configurator is, as Franz already mentioned, at first glance not easy to identify as a web business which is phase 3.0. First it seems to be a typical 2.0 site because of the obvious functions. But after the configuration of a car, the icons to use VR or 360° view appear. Thereby, they offer the possibilty to get a better, authentic insight to the car, the customer has created by himself. This is exactly what qualifies a web business to be part of web phase 3.0. Easy to discover and apply, customer-oriented with the possibilty to use functions such as AR and VR.



  4. Benjamin Schulz says:

    Web 1.0:
    Company: Züblin ( Construction builder)

    ▪ Mono-directional user interaction
    ▪ Only scearching for information
    ▪ Read only

    Web 2.0:
    Company: Cisco (Tech Company)

    ▪ Usage of support -community platform
    ▪ Collaborative content creation and modification
    ▪ Supports collaboration and helps gather collective intelligence
    ▪ Interaction and participation of customers to solve problems
    ▪ Including tags to sort topics
    ▪ Including micro-blogs (like twitter)
    ▪ Mobile version possible

    Web 3.0
    Company: WDR ( Media Company)

    Customer is experiencng and learning in a virtual reality about coal mining

    • Benjamin Schulz says:

      and argumented reality (360° view)

    • Philipp Holzhacker says:

      Hello Benjamin,

      I think that in your example of Web 1.0 you found a suitable website, but it provides a lot of information for a “conservative” site. Nevertheless, there is no interaction with the user and can be seen as a Web 1.0 page. Exactly the interaction that is not given in your example 1, can be found in the example for Web 2.0 again. Accordingly, this example is in my opinion correctly selected. The user has the possibility to download content, to purchase services or to use the support. I found your example for Web 3.0 particularly successful. Just loading the content takes a little more time and reflects the complexity of the website. With many 360 degree animations, this website is certainly one of the complex websites of Web 3.0. In the end, I think that you have found suitable examples for all 3 examples! Of course, if I am wrong, I am looking forward to a feedback.

    • Ruzica Bulatovic says:

      Hi Ben,

      I think your examples for each web phase are chosen very precisely.

      Your example for web 1.0, Ed. Züblin AG, offers extensive information about their provided services as well as about the company itself. An interaction between the company and the customer is not given. On their website you can only search for information, so as you already mentioned, it is a read only site. According to these aspects I totally agree that Züblin.de is a perfect example for web 1.0.

      The website of Cisco Systems GmbH, offers a lot of aspects which qualify a site to be part of web phase 2.0. There is a lot of interaction provided. For instance, the website offers a community platform where the customer can easily become part of a discussion. Either you can search for suitable solutions to a specific problem or you can contribute contents in order to help others. This function is a form of participating web, where people can have online conversations/interactions within minutes. A direct link to the profile of the company on other social networks can also be found on Cisco.com. They include tags on their site in order to sort topics. It can be deduced, that the comapny is very customer oriented and focused on the customer needs. An available mobile version make the fit of the companys’ website to the social web phase, phase 2.0, complete.

      Glückauf, a website of WDR, is a typical example for web 3.0. The customer learns interesting facts about coal mining by being directly addressed. It’s an interactive site on which the viewer can get an authentic inside to the topic by experiencing the virtual environment with 360° WebVR directly in his browser. On this website the customer doesn’t only get information, he experieces situations. Due to the possibilty to chose which information should be displayed, it’s a good example for a personalized offer of content. Glückauf is a website which is build around data. I really like their concept and the way they present information to their audience.



  5. Franz Dorschner says:

    Web Phase 1: Sister Laela (https://sisterlaela.com)

    Web Phase 2: ALDI SÜD (https://www.aldi-sued.de/de/)

    Web Phase 3: High Fidelity (https://highfidelity.com/started)
    FYI about some features High Fidelity offers check out this video : https://www.youtube.com/watch?v=eAtCCNkcPN0

    • Franz Dorschner says:

      I have reviewed my Web Phase 1 company Sister Laela and discovered that they recently included an online shop to their homepage which is the reason why I think that it is not a Web 1.0 Website anymore because it is no longer a read only website.

      My new Web Phase 1 Company is : Bäcker Schmid (http://baeckerschmid.eu)

    • Jörg Plutte says:

      Hi Franz,

      as you have already mentioned that your first webpage SisterLaela updated their page and integrated social media within their online shop, I totally agree with you that this isn’t a web 1.0 webpage anymore. Your new page is a true example for a web 1.0 website. Read only at its best. No interaction at all. Good example.

      Your second webpage from ALDI shows all qualities of web 2.0. Online shop, social media, different contact possibilities and different other possibilities to interact with the company. Additionally their webpage is compatible for mobile usage, so it right to say that this webpage is at the stage of web 2.0 the social web.

      Your third company HighFidelity is something very new and different. The concept that VR is used for everyday business is a great concept where the digital and our real world merge together. I think you did a great job and this webpage and the company behind it is probably one of the best examples so far here in our discussion for web 3.0.

      Best Jörg

  6. Ludwig Kleemann says:

    Hi Franz,

    You did a great job with your companies.
    I will start with your Web 1.0 company. In my opinion it was a good choice to change your company, your first example “Sister Laela” included a Web shop and social media channels where the customers can express their opinion.
    “Bäcker Schmid” on the other side is a perfect fit for a web 1.0 company. It is a “read-only” website where the customer only gets information.

    I also like your second example “Aldi-Süd”. They offer a blog where users can get information and can comment on. But not only on the website but on social media Aldi connects with the users in a really good way. They are active on various platforms like Facebook, Instagram, Youtube and Pintarest. On these platforms Aldi gives the customers the chance to connect with each other. Again it’s a good fit and is a good example for a web 2.0 company.

    Your web 3.0 company High Fidelity is a good pick, too. It’s amazing how the users can be in a big virtual reality platform where they can play and shop together. I also like the video about the features where you again can see some characteristics of a web 3.0 company.

    Good Job!

  7. Isabella Juckenath says:

    Web 1.0
    Cafe Jasmin (https://www.cafe-jasmin.com/)

    Web 2.0
    Digg (digg.com)

    Web 3.0
    Salesforce (ww.w.salesforce.com)

    • Jörg Plutte says:

      Hi Isabella,

      first of all I think you did a good job looking for those webpages!

      There are some things I would like to discuss here with you if you don’t mind 😉

      Your first webpage Cafe Jasmin is a classy Web 1.0 webpage. Read only, displayed some products and an easy way to contact the company. But I’ve noticed that there is already a Instagram implementation on this webpage. As I know it Web 1.0 is without any social media right ?

      Your second webpage is a very nice example of a new way of blogging I guess ? So web 2.0 is right with implementation of videos, blogs and other interaction with webpage visitors and additionally social media as well. So good job !

      Your third company is very interesting. Their product about a CRM Software Service is very good for startups or other companies that want to improve in customer service so I think their product is very much web 3.0 focused. I’m not sure about the webpage it self because I could not find any integration of Social Media, VR, AR or other upcoming technologies for web 3.0. Probably you can tell me something about that?

      Happy new year and good job 🙂

      Greeting Jörg

    • Arbia Bejaoui says:

      Hi Isabella,

      In my opinion you have made good choices 😊

      Your first choice “Cafe Jasmin” has a website which contains steady information to be used by customers to have an idea about the location and what they offer.
      However, as Jörg has mentioned in his comment, the website has an Instagram badge on it whichis a form of interaction between the Café and its followers and am not sure if this unique feature would switch the webpage to web 2.0. Maybe they have newly added it to jump into the world of social media and have more advertisement.

      Your second choice is a direct hit of Web 2.0. The platform has constantly updated lists of popular and trending content from around the Internet which is dynamically exchanged. The members of the community or bloggers could share, recommend web content or submit a webpage. In addition to Facebook and Twitter badges, the members could interact with the content within the webpage by voting it up “digg” which means “I like”. So good job!

      Your last choice, salesforce, is in my opinion a Web 3.0 company although at a first look the website is almost certainly Web 2.0. But when you browse more you can find that the company offers a web-based CRM and business software as a service. Also offers a huge collaboration across companies/users with the Salesforce.com team of employees, programmers and developers. So, Salesforce not only interacts with the users but also enable them to configure their CRM application. Which is not an usual thing in the technology marketplace.
      It has Also an online application marketplace for third-party applications that run on its platform: The AppExchange. So good company choice!

      @ Jörg: please check this Link:

  8. Ruzica Bulatovic says:

    Web 1.0
    Bäckerei Schuhmair (http://www.schuhmair.de/)

    Web 2.0
    Liu Jo (https://www.liujo.com/de/)

    Web 3.0
    First Parallel (http://www.firstparallel.com/en/)

    • Franz Dorschner says:

      Hi Ruzica,

      First of all I have to say that I agree with Ben, that you have found good examples for the different web phases. 🙂

      Just like my Web 1.0 company you have chosen a bakery and even though the website of yours is not as bad as the one from my company, it is still definitely a Web 1.0 website. It is a read only website with a bunch of information packed on it but there is no way to get directly in contact with the company and they don’t even show their offered menu on their homepage. I begin to question myself if all bakeries in Germany are so backward in their digital development 😀

      Your second company “Threadless” is also a perfect example of how Web 2.0 works. At first the website seems just like a regular online shop with an integrated community function, which by itself wouldn’t make the company special but what I think is the cool part about that company is that all the designs of the clothes and other accessories offered on the platform are made by regular people that send in their drawings and earn money if their designs get chosen by the company and products with their designs are being sold. This is a very cool way of social interaction and community integration and therefore a perfect example for Web 2.0

      I also liked your third example because already by entering the website you feel that it´s going to be a very different experience than on most other websites we use everyday. The futuristic look and design of this website is stunning and it is awesome that you can browse through the entire homepage by scrolling and dragging. Everything moves and nothing is static like in most other websites and there are multiple different “worlds” you can enter here. It´s already a fun thing looking at everything here on the computer and I can only imagine how cool this platform is when you are using your AR or VR devices.

      Good Job 👍

  9. Ruzica Bulatovic says:

    I found a more interesting example for web 2.0 (https://www.threadless.com/).
    (Nevertheless, I think LiuJo.com is another example for web 2.0.)

    • Benjamin Schulz says:

      Hi Ruzica,

      I think you are completely right with your website. It’s the perfect example of a first phase website. Here, you can only read the content or search for specific information. For example, which pastries are offered at which season. 😛 This shows a mono-directional user interaction.

      The second website is a very cool example for the second web phase. The site has a community that combines blogs, forums, podcasts and interactive scoring system for designs. The forum uses micro-blogs, which can be commented on and sorted by tags according to themes. Thus, the forum supports cooperation and idea generation between the users.

      Your third example is also a very successful example for the third phase. I think the interactive structure of the site is very cool. In addition, the website combines AR and VR. It is very cool gimmick that you can hover over a city.

      Best regards,


  10. Arbia Bejaoui says:

    Web 1.0: Baubüro Maier, Construction consultancy company,

    Web 2.0: Intel Corporation: A multinational corporation and technology company (Chip maker), https://www.intel.com/content/www/us/en/homepage.html

    Web 3.0: VirtualShopping.guide, online platform for virtual shopping (especially to support local retailers, suppliers and service providers in west Germany), https://www.virtualshopping.guide/

    • Isabella Juckenath says:

      Hi there 🙂

      I really like your examples for the different web phases.

      The chosen company website for web 1.0 has a simple and basic website on which you can only read and get the main information. The people who visit this website can’t interact with each other or contribute their own content. So I totally agree that this is web 1.0.

      Intel Corporation offers the visitors of their website personal support, they can log in and use a more personalised content. Therefore, the main indicators for web 2.0 the participating web, being able to contribute content and the possibility to interact with someone are given. Hence, web 2.0.

      The website of your third company itself is named virtual-shopping. So the web 3.0 indicator virtual reality should be given and validate it as web 3.0. For me, the virtual on the website is not perfectly solved but in total it is a nice example.

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