HdBW students – Master Program
This page contains all general information about the course digital culture and trendwatching.
Digital Value Model:
These movies and links will help you in using the Digital Value Model.
Check out my two blogposts as:
Creating operational excellence with the digital value model
The human side of the digital value model
The human side of the digital value model.
Have data help your value proposition
Intelligence Augmented empowers your value proposition
The user interface helps you simplify your value proposition
Brainchains – Theo Compernolle (2014)
Contagious: Why things catch on – Jonah Berger (2016)
The Day after tomorrow – Peter Hinssen (2017)
When digital becomes human – Steven Van Belleghem (2015)
Customers the day after tomorrow – Steven Van Belleghem (2017)
Technology vs humanity – Gert Leonhard (2016)
X: The experience when digital meets design – Brain Solis (2015)
Value Proposition Design – Alexander Osterwalder (2014)
Trend Driven Innovation – Henry Mason (2015)
You keep a digital record of all your assignments.
You wire-transfer your portfolio to firstname.lastname@example.org on the due date through wetransfer.com.
Due date is Friday 25/01/2019 – 12:00 (noon) – the stamp on the wetransfer-mail is your verification!
Please make sure to have a source reference where necessary, and that your name is on each assignment and your portfolio.
Please label your documents with the “assignment name_your name”.
0 Class assignment
Re-Thinking mobility in the future
What’s the future of automotive?
1 Digital is disrupting our lives
How do different generations deal with digital in their life.
Describe your (customer) journey and one of somebody else in the same situation. Make sure that you differ in ‘digital’ generation. Describe the impact of digital technology in this situation for the both of you.
You are free in the way you describe that journey BUT it needs to be supported by visual elements (photo, movie, drawing, …).
Besides your discription of this journeys, you need to make a conclusion!
What did you notice?
Where do they differ?
Where are they the same?
What’s the impact of digital technology on the lives of these people.
Inspiration can be found in the previous section – 10 Flatteners.
2 Past, Present & Future Outlook
You search for 3 articles on the web about the digital evolution. You link each article as a comment on the Digital Outlook page. You comment on each article, situating the phase the article is writing about.
These articles need to be in English and date between 01/09/2018 and 25/01/2019.
The title of your article = title of the comment
Hyperlink to the original article + resource of the article + publication date
Comment on & situate the article (f.i. agree, disagree, experience, ….)
[Please be aware that for your comment to show, I’ve got to approve it. This can take up to 24h, so please be patient. After this approval you’re free to post any comments.]
[You don’t need to insert this assignment in your digital portfolio]
3 Digital Businesses
Go to the previous section – web 1.0, web 2.0, web 3.0 …. a bird’s-eye on a definition of check the slides.
Search for each phase(1, 2 and 3) a company example (of an existing business).
[Each company/business can only be taken once by the student group!]
You share your web-businesses in the comments below (on this page) and validate at least 2 other businesses from your colleagues through a reply on that comment.
Your comment argues why these companies are (or are not) phase 1.0, 2.0 or 3.0 companies (use the indicators from class and presentation).
Prepare a brief presentation of each web business type
Each presentation (ppt, keynote, ….) has
– an up-to-date company profile (name, description of the core business, company size, short history, number of employees)
– an explanation on why and how this web-businesses is web 1.0, 2.0, 3.0 or 4.0
For the HdBWstudents there is a restriction: You cannot take Amazon, Apple, Starbucks, IKEA, Toyota, Domino’s Pizza, Nokia, Google, Snapchat, WeChat, What’sApp, Facebook, Twitter, LinkedIn, YouTube.
4 Create a Value Proposition Canvas (VPC) for your web 1.0 business (from assignment 3) which discribes the ass-is situation = NOW
You describe the basic (off-line) value proposition of your web 1.0 company and the customers segments this value proposition serves.
Then you descibe the value proposition which is delivered through the website of that company. Focus on what problem your company tries to solve or what need it serves.
5 Create a Digital Value Model (DVM) for your company which let’s your company evolve in its digital evolu
You reshape your phase 1 company into a phase 2, 3 or 4 by using the digital value model.
You use 2 (mega) trends in your transformationproces.
Do a check of your new value proposition in your first value proposition canvas.
Did you create (new) gains?
Did you solve (all?) pains?
Each student can be coached on DVM over Skype. Please make appointments in time.
Skype appointmenst will be done between January 14th and January 19th, 2019.
You need to have this prepared for November classes.
Each students looks for 2 professional non-automotive magazines.
In both magazines you search for minimum 2 ‘things’ (technological, behavioural, ….) /articles, that you could implement in the future of mobility-case.
In class we’ll work with these articles!
60% on Portfolio assignments (1-5) – Individual Scoring
40% on Class/Group assignment (0) – The future of automotive
(20% on the group paper you hand in, 20% on the presentations)
- Level 0 – (0-6) Unsufficiant:
The student does not give a solution to the answer.
The student lacks to analyse the case.
The provided solution is out of ‘scope’ of this case.
- Level 1 – (7-11) Partial Knowledge:
The student is answering the right questions, and is proposing a sufficiant solution. The sollution lacks sufficient analysis adnd/or inproper reference.
- Level 2 – (12-16) Good
The student’s solution is a suitable answer to the posed question. The solution is well analysed and has proper reference to support it.
- Level 3 – (17-20) Higher Potential
The student’s solution is challenges the question. The level of solution surpasses the suitable answers and tackles a wider perspective. The solution is properly analused and has reference to support it.