Social Media ROI or better measuring social media return on investment
Social media ROI basics are explained by Olivier Blanchard in the next presentation, and based on his book Social Media ROI.
Besides the basics, next infographic gives a nice overview on actionabel social analytics. Easy to measure analytics to see and measure your Social Media Roi in Marketing, Sales and Customer Service.
Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard (2011), Que, 320p.
The Brandbuilder – http://thebrandbuilder.wordpress.com/
Infographiclist.com – http://infographiclist.com/2012/05/13/actionable-social-analytics-infographic/