This was my third time into SxSw (interactive) – or South By (as locals tend to call it). As always, I came looking for new trends, tech and insights….and oh boy did South By deliver on the last one. 23 sessions later I have some insights to share!
People who followed my Instagram stories (@flatworldbusiness – Tom Fleerackers) already got a sneak peak on what I was up to, BUT I made a small aftermovie of my instagramstories – a sort of sneak peak into this SxSw-world!
Out of each session I deducted one actionable insight! You can find these at the bottom of this post.
If I look at overal trends for the next year a few things arised over all my SxSw Experiences!
First the (re)new(ed) attention for the human side of the business both on customer side but especialy on the business side. We’ve got to the stage were we came aware that we – humans – are still around.
The last few years was all about tech making our lives better without thinking about the human side effects (both labourwize and experiencewize). Yes technology made our life a lot easier, and yes new technology like VR and AI will give humans completely new experiences, but where do wit the human in that proces. If you find the human side and you an elevate that than you will win the next few years! (You might want to read more about the human side of business my digital expert model!)
The second thing I got out of South By was that regarding Virtual Reality, we can create some amazing stuff, have us experience complete new things (even outside our body – yes you read that correct!), but that we’re still not there yet into making this mainstream! We miss a burning platform (and probably a dominant player that can get it out of the gaming and film industry)…but we’ll get there! Daniel McDuff, researcher at Microsoft, showed some cool things microsoft is working on regarding experience of one anothers physiological context…a little bit scary but very cool!
And third but not least, forget AI, forget VR…it’s quantum computing that will realy change the game! Well to be honest, it will be quantum computing that will make true AI and machine learning possible. Explaining quantum computing is hard (I experienced first hand), but know that things are realy kicking-off (with IBM and Goovle taking huge steps as we speak)….how this wil change our way of experiencing tech is still a bit hard to predict. Only know that quantum computing is far more powerfull than computing as we now it! To be continued.
What sessions did I attend?
What was my key take away or actionable insight?
#1 – I’ve got No screens: internet screenless future
We’re evolving from head down to chin up.
#2 – A conversational future:making technology adapt to us
Our conversational interface will be data informed.
#3 – What followers want: how social evolves in 2018
Social lets people have multiple persona’s (feed vs story)
#4 – A venture capital outlook on industry 4.0 tech
With automation realy taking of we have got to fix the skills gap (through education)
#5 – 7 non obvious trends
Look for intersections! There is opportunity!
#6 – 2018 Fjord trends
Although digital is the norm(al), physical is re-emerging.
#7 – How to speak to generation Z?
GenZ settles a debate in 60s thanks to Google! (GenZ = Google)
#8 – Beyond ads – when ad become entertainment
Engager-tainment shouldn’t be called content!
#9 – How to tab into consumers brain?
Technology distracts you from being a flow state.
#10 – Love the problem not your solution
Jobs don’t change. Solutions do!
#11 – A robot won’t take your job: a human will
Technology created more jobs in the past 144 years than it has taken away.
#12 – How brands grow in the AI era?
Move from an internet strategy to an AI strategy, and don’t just focus on your product, focus on your customer.
#13 – A new leadershipmodel for the digital age
In a world filled with (to much) data, focus on what you don’t need to know.
#14 – The lean digital revolution: speed at scale
Be humble. Fail fast and make the life of your customer easier.
#15 – Transformation is not digital, it’s constant
Digital transformation is not the end game. You need to think beyond the digital transformation.
#16 – Reaching for truth
Don’t just tell your story,live it!
#17 – The final computer interface:the human brain
A brain interface does not discrimate! Everybody has a brain.
#18 – The endless possibilitues of quantum computing
Quantum computing, not AI, is the space race of this generatio
#19 – How does VR truly become mainstream technology?
In the long-run aconsumer will not know what VR is, it will just become media.
#20 – Augmented minds: VR that pushes perceptual limits
The brain only cares about the content, not the source.
#21 – Chatbots & robots give rise to the “human” brand
The more complex the action the better the assisted experience can be.
#22 – Goodbey mad men, hello new gen
“We are for profit for shure, but also for purpose!” – Brandless
#23 – A conversation with Kim Deal & Steve Albini
“If it ain’t featured, fuck it!” – Kim Deal