FHV – Online Marketing

FHV-students – BA Internationales Betriebswirtschaft (International Semeseter)

All slidedecks from class will be added here!

Slidedecks
SLIDES_Introduction
SLIDES_DigitalMessedUpMarketing
SLIDES_NewCommunicationParadigm_SocialGraph
SLIDES_Virality
SLIDES_GenC
SLIDES_OnlineMarketingFunnel
SLIDES_ZeroMomentOfTruth
SLIDES_InfluencerMarketing
SLIDES_SocialMedia
SLIDES_ContentMarketing

SLIDES_Assignment

Tools

Creating Persona’s – OM_PersonaTemplate.png

Customer Journey Canvas
FWB_CustomerJourneyCanvas

Assignments
You keep a digital record of all your assignments. You wire-transfer your portfolio to tom.fleerackers@kdg.be  on the due date through wetransfer.com.
Due date is  6/12/2019 – 12:00 (noon) – the stamp on the wetransfer-mail is the verification!

Please make shure to have a source reference where necessary, and that your name is on each assignment and your portfolio.
Please label your document with the assignment name and your name.
(If there is no name in the label, I will not grade it!)

Class Assignment – 20191118

  1. Choose a company you(r group) thinks, should have a online marketing update.
    Criteria:
    – Low or inactive on social media
    – Only a basic website up and running (information only)
    Prepare a short presentation on this company

    • Make a Golden Circle for your company?
    • Describe their customers (create one customer profile = persona)
    • Describe the current online situation of this company 

    Presentations start Thursday @ tba!
    PLEASE SEND ME THE POSTERS and movies BY MONDAY  25/11/2019 12:00 – over WeTransfer to tom.fleerackers@kdg.be

POST Assignment 
This is an individual assignment.

  1. Please read the following articles/infographics
    https://www.i-scoop.eu/digital-customer-experience/
    https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/state-of-digital-marketing/
    https://www.forbes.com/sites/forbescommunicationscouncil/2018/08/29/digital-marketing-trends-that-are-changing-the-way-we-market-to-consumers/#5454a1096891
  2. Reflect on your case – individualy!
    What do you think is strong about your case?
    What do you think can be improved in your case?
    Always build an argument connecting with the course content and the previous articles.
    (YOU NEED TO ARGUMENT out of those articles and the course)
    Please use this Peer Review Form.
  3. I’ll assign one other case (poster) to each student by Monday November 27th, 2018.
    Posters will be uploaded by Monday November 27th, 2018.
    What do think is strong about this case?
    What do you think can be improved in this case?
    Always build an argument connecting with the course content and the previous articles.
    (YOU NEED TO ARGUMENT out of those articles and the course)
    Please use this Peer Review Form.

PORTFOLIO due date 06/12/2019 – 12:00 (noon)
– Class assignment (50%)
send me all the documents your group made during the class assignment (full analysis, poster and movie)
– Individual assignment (50%)
Send me your analysis of both cases (1p per case maximum!)

Please make shure to have a source reference (course, articles, …) where necessary, and that your name is on your assignments and portfolio!

You transfer your portfolio to tom.fleerackers@kdg.be  through www.wetransfer.com

  • Level 0 – (0-6) Unsufficiant:
    The student does not give a solution to the answer.
    The student lacks to analyse the case.
    The provided solution is out of ‘scope’ of this case.
  • Level 1 – (7-11) Partial Knowledge:
    The student is answering the right questions, and is proposing a sufficiant solution. The sollution lacks sufficient analysis adnd/or inproper reference.
  • Level 2 – (12-16) Good
    The student’s solution is a suitable answer to the posed question. The solution is well analysed and has proper reference to support it.
  • Level 3 – (17-20) Higher Potential
    The student’s solution is challenges the question. The level of solution surpasses the suitable answers and tackles a wider perspective. The solution is properly analused and has reference to support it.

Case Assignment

Rauch Club Rik Fiona Laslo Zoey Noora
Caffesito Nicole Lorenzo Daniëlle Felicia Martin
Mr. Johns Stina Sarah Rens Constanza
Lucky Dragon Roy Serife Raphaela Yasmin
Pizzeria Franco NO documents were send!
Cineplexx Vanessa Arne Thijs Chiara
Markus Hämmerle Reyhan Max Filippa Idoia

Cases (Poster & Movies)

Hammerle_PresentationRauchCLub1RauchTim_PosterMrJohns_PosterCineplexx_Postercafesito presentationMrJohnsRauchClub4Cineplexx4Cineplexx1Cineplexx2CafesitoPizzeriaFranco1LuckyDragon2LuckyDragon1Cineplexx3HämmerleRauchClub3jpegMrJohns2RauchClub2

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 837 other followers

Flat World Poll
  • 606,918 hits
%d bloggers like this: