Digital Outlook

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7 comments on “Digital Outlook
  1. Alina Rosenberg says:

    Titel: Facebook appears set on crafting custom silicon for augmented reality devices
    Ressource of the article: Digital Trends
    Publication date: 18.09.2018
    Comment: The article shows that the company no longer wants to be an ordinary social media platform but rather driving the state of the art forward with breakthrough work in computer vision, machine learning, mixed reality.
    Very interesting article about taking Facebook into the next phase of reality (New AR advertising solutions or AR games for the Messenger platform).

    Titel: Snapchat finally comes to Windows 10 and MacOS, but it’s not what you think
    Ressource of the article: Digital Trends
    Publication date: 26.10.2018
    Comment: On Snapchat users can interact or contribute content and, therefore, should belong to the web 2.0. Due the AR experiences, Snapchat already belongs to third web.
    This article is about the new Snap Camera, a free application designed for the desktop. People can now use Snapchat lenses while using their computer.
    I guess that the Snapchat team is trying to prevent their customers from quitting the platform by creating new distribution channels and bringing the AR experience to the desktop. I can imagine that this solution could expand the base.

    Titel: Google Home Hub review
    Ressource of the article: Digital Trends
    Publication date: 22.10.2018
    Comment: Google is well-known for its search engine that simply presents information of the whole world wide web to the user. In the last years, Google has developed a wide range of products and services and nowadays the company belongs to the digital pioneers.
    This article is about the new smart product “Google Home Hub”. It offers an easy smart home control. In addition, the user can connect to other smart devices in the house (similar to Amazons Alexa).
    The development of a digital search engine to a company that offers a smart home device is, in my opinion, an impressive step and proves that companies always have to drive their state of the art forward and have to think out of the box in order to constantly be one of the digital pioneers.

  2. jannis says:

    Title: The digital evolution of financial services is evolving at full speed with or without credit unions


    Resource of the Article: Joe Brancucci, Credit-Union Insight

    Published on 1.November.2018

    Digital is so everpresent that it is a Miracle its just now affecting the World of Crediting and Banking openly. Sure many processes like liability checks of creditcards and their users are important digital additions to the world of Payments and therfore also banking today. Most of These Processes however are estbalished and executed in the background. It was never in the interest of Providers of these Services to make the Procesesses publicly knowledgeable. The Rest of Banking Services, for most of the past remained Analog
    Today anyways we see Banks like N26 who offer purely digital Banking Services. So instead of using digital in background, it is used more openly.
    This article focuses on the step, that cedit-unions have to make in order to be relevant also in the future. A step that has been made (in this case as Initial starting-Point) by future big-Players like N26. Like many businesses, they theoretically know what Goals they need to fullfill in order to stay relevant also for younger target-groups but, as shown in this article they fail to do so out of various reasons.
    I would sort the article in Web 1.0 until 3.0 as it wants the credit-unions to always stay with the trends and adapt newest digital Technologies for their use- ideally until Web 3.0.

    I would agree with this article, as the same Topic is everpresent in almost every Business today. We all have to be alert in order to stay ahead.

  3. jannis says:

    What the Heck is Web 3.0 Anyway?


    Resource: Jutta Steiner,
    Release 26.October.2018

    Comment: As the title shows, this Article is meant to show what Web 3.0 means. It explains the features and initial Ideas of Web 1.0 and then shows the development to 2.0. On the matter of Web 3.0 however there is missing a concrete Explanation. Instead this Arcticle shows more Information About a part of Web 3.0, the Blockchain.

    I chose this article because it promotes the Idea of Internet that is free of Control because it Controls itself. I think that is a very nice Vision, even though its used (in this article) as a form of Advertisement.

  4. jannis says:

    Title: Augmented Reality (AR) in Retail – Why it is the Next Best Thing in Customer Engagement
    Source: Amandeep Singh, NetSolutions
    Release: 17.10.2018

    Amandeep Singh goes from explaining AR to ist use in Customer Engagement.
    He Explains the Need of personal Customer Care on the Example of a Supermarket and gives Augmented Reality as a Solution.
    In my opinion he is right as AR gives the possibility of Rewarding, Personal Customer Care (e.G. a digital description of all the goods inside the Supermarket via Smartphone Apps, Glasses etc.) while also having lower cost and compatibility over all channels. Via the Use of QR Codes for example it would be possible for a Supermarket to offer the Service for every Client in Possession of a Device able to Scan (Smartphone, Tablet, Glasses etc.)

    Many Shops in the Industry of Fashion already use AR for exactly that Reason. Whilst this Article is not Talking completely About a novelty, it explains many important features of AR and gives a good overwiev also from a Customer Perspective. This leads me to agree with the Words of Mr. SIngh

  5. Philipp Holzhacker says:

    Article 1:
    Name: Open Banking and the Evolution of Digital Payments
    The article is about the development of a new payment application. He describes the development of digital payment options and discusses the benefits of the new app. It is particularly interesting that, unlike the previous applications positioned on the market, it can show the user where and how he can lower his costs in a certain area.
    This new understanding of the actual expenses helps the customer to better understand his finances. Above all, this new open banking system helps it to check its account balances in real time and to propose the best account for the payment process when making a purchase. Despite the fact that consumers in the financial sector are wary of new technologies, I think that this new payment option will soon play a major role in the financial sector Germany. I think that the development compared to other countries is a bit slower, but in the end payment options such as the smartphone paying can not be prevented. The positive feedback and recommendation from financial service providers will certainly play their part in the growth of this payment app.

    Article 2
    Name: ALDI and Grocery Competitors Poised for Online-Offline Evolution
    Release:22.10.2018 09:00
    This article is about the shift of the target groups of online supermarkets. After selling about 40% more food over the Internet from 2017 to 2018, it is expected that the previously underestimated online supermarkets will play a role in the near future. One of the big players in this area is definitely Amazon. For this reason, it makes sense in my opinion that Aldi, in cooperation with the company instacart, wants to promote the expansion of the online network in the USA. The aim of the German discounter is to build online store network on to 75 markets in the USA. It can be seen that in the age of digital development, people are becoming more comfortable and thus likely to change their shopping habits. For this reason, this investment affects more than reasonable.

    Article 3:
    Name: Aussies hope free WI-FI on its beaches will lead to fewer drownings
    This article includes the development of Internet on public beaches in Australia. The idea behind offering Wi-Fi on beaches is, that beach-goers receive an explanation of the beach rules and more and more up-to-date information about the weather and any trends. When people drown in Australia, it is often because they are not in the designated areas. It might be possible for tourists to realize they are in a dangerous area, and to identify which areas are monitored.
    In my opinion, such online information will be more common in the future than previously thought. I think that on the one hand, the image of the typical bather will change, but also safety will play a more importance in the future. Who is responsible if something happens? Could one have initiated measures so that something does not happen? In the future, in order to get rid of these questions, I think sooner or later that such platforms will be found.

  6. Franz Dorschner says:

    Title: ProSiebenSat.1 signs MPP Global for digital evolution
    Resource of the article: The Record
    Publication date: 20.09.2018
    The article is about one of Germany´s biggest media companies ProSiebenSat.1, which operates free-to-air commercial TV channels, Pay TV channels and more and their next step towards the digital evolution. They have signed Microsoft partner MPP Global in order to launch a new premium entertainment service called 7TV, which will be an over the top platform offering a full package of live-streams, media libraries with local content, Hollywood productions and all kinds of sports. They will also include video-on-demand portals like Maxdome. With the help of MPP Global the company wants to replace their own in-house subscription with a more flexible service for subscription management and alternative monetization of their assets.
    ProSiebenSat1. Has understood that consumers in the future will desire a consumer-friendly platform that lets them get free sneak-peaks into premium shows before having to pay for subscription fees and with the help of their new platform ProSiebenSat1. wants to achieve that.
    The current situation this article writes about is in my opinion transforming a web.2.0. website into an even better working web 2.0. website and I personally agree with the article and with the company the article is about, that the launch of their new platform will be a good way to achieve customer satisfaction

    Title: China OPP demands digital evolution for luxury brands
    Resource of the article: Alizila
    Publication date: 24.10.2018

    This article is about the Chinese consumers being the biggest spending force in the luxury sector worldwide and the need for luxury retailers to evolve digitally in order to differentiate form their competitors. Chinese people are the biggest spending force in the global luxury market, accounting for 32% of global sales in 2017. The article gives the reader further information about the shopping behavior of Chinese people compared to the rest of the world before getting into the need of luxury brands to evolve digitally. So far there is only a 9% e-commerce penetration for the luxury sector, which suggests for a tremendous growth potential, since a McKinsey report showed that about 80% of global luxury sales are digitally influenced. There is even more information about that in the article.
    One luxury brand the article mentions as going into the right direction of digital evolution is Tiffany, which recently launched a pop-up Store on Tmall´s luxury pavilion that includes augmented reality to enhance the online shopping experience for customers.
    In my opinion the article is situating web.2.0 companies that will have to transform into web.3.0. companies in order to being able to maintain their competitive advantages over their competitors, which I fully agree to.

    Title: The Evolution towards Digital Disruption – and the impact on the IT service industry
    Resource of the article: CIO from IDG
    Publication date: 08.10.2018

    This article is about how Artificial Intelligence (AI) and Machine learning (ML) could be the main drivers in a profound change in digital technology and how they could also disrupt the IT service business. After learning about what AI and ML are and how they work and what are the main differences between them the article describes multiple ways in how they could improve the IT service business. It´s said that the first the first automated activities using AI will be activities using the 4 D´s. Those are activities that are Dull (repetitive and easy), Dangerous, Dirty or Difficult. There are examples for each of the 4 D´s and how they can be implemented into our everyday lives to simplify our life.
    This article is about the ongoing development of web phase 2 to web phase 3 and also supports my opinion that AI and ML is soon going to be implemented into every possible segment of our lives.

  7. Ludwig Kleemann says:

    Article 1:

    Title: How Is AI Revolutionizing Elderly Care


    Publication Date: Oct 31, 2018, 10:40pm

    The main focus of this article is about how AI Is revolutionizing elderly care. It describes five ways how we can profit from AI based tools in the future (or even now). The first one is about home health monitoring which basically is about AI health detection and how Voice-based assistants can help with that. The second and third one is about smart devices and how they impact on our life. The fourth one is about robotic helpers which can support elderly patients who need daily assistants and the last one is about how AI can help anti-aging researchers understand the aging process.

    Because of its AI focused tools and robotics the article deals with phase 3. In my opinion this is a very important area where everybody once will be impacted. I think it’s necessary to get more innovations like that, in our aging generation we will have to handle that problem.

    Article 2:

    Title: Turning To AI To Save Endangered Languages


    Publication Date: Nov 23, 2018, 10:00pm

    This article describes the importance of saving endangered languages and how AI can be the solution for that problem. The main idea is to use AI for language documentation and language learning. With IBM Watson Jason Lovell built a messenger chatbot that replies to users in “te reo Maori”, the Indigenous language of New Zealand.

    In my opinion it is really important to save endangered languages and I like the idea to use AI to help people learning those languages.

    This article deals with phase 3 because of its AI focus.

    Article 3:

    Title: A portrait created by AI just sold for $432,000. But is it really art?


    Publication Date: Fri 26, Oct 2018, 4.36 pm

    This article is about a painting which was sold for 432.000$, created by AI. It’s an interesting discussion how far AI should go and in my opinion paintings should be made by humans.

    As the article says paintings need an emotional mind, which is quiet hard for robots yet. I agree, that “Art is a way humans communicate ideas, perceptions and feelings to each other“ and because of that robots should not get into art. In my opinion robots are not built to show those feelings, at least not at the moment.

    This articles also deals with phase 3 because of its AI focused idea.

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