Digital Outlook

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37 comments on “Digital Outlook
  1. Ferdinand Bindrum says:

    Cisco Continues To Invest Heavily In AI With New Funding For Startup Published April 16

    I think that’s a good example for phase 3 because it uses the benefits of AI and the cloud and helps salespeople in the backgroun to get a quicker Closure.

  2. Lena Niepel says:

    Artificial Intelligence Is Infiltrating Medicine — But Is It Ethical?, Forbes, March 16, 2018

    This article is representing phase 3 and deals with artificial intelligence being used in hospitals and health care organisations to support doctors.
    In my opinion, AI is a great innovation to help make decisions based on rational information. Those systems may be more accurate and have an unlimited access to knowledge which increases the chances for recovery. However, I do think that biases may cause a major risk that should be considered when programming such systems to avoid racial discrimination for instance.
    In real-life we barely take a decision based on rational information as humans are emotional beings. Therefore, I consider the existence of AI in the health sector as critical even though it will be inevitable.

    • Lukas Rybicki says:

      I agree with you on the benefits, which could come by artificial intelligence in the medicine, but i also think people got to be careful. It could be used to separate the humans regarding to their actual health status with this great amount of data created by AI.

  3. Lena Niepel says:

    Digital media can enhance family life, says LSE study, The Guardian, February 6, 2018

    The article belongs to phase 2 and is about digital media bringing families rather together than dividing them. I absolutely agree with what the article says because I experience every day that it helps me staying in touch with other people. Especially my family lives quite far away and social media as well as messaging apps make it easy to share many moments with them. Additionally, using digital media does not mean not having real-life contacts anymore.

  4. Lena Niepel says:

    Japanese tour firm offers virtual reality holidays – with a first-class seat, The Guardian, February 15, 2018

    This article represents phase 3 and deals with a Japanese company named First Airlines who offers virtual reality holidays. Those VR journeys enable elderly people or people with lower budgets to experience places abroad. Everyone knows how expensive travelling is even though those experiences are priceless. I think this has been an awesome idea as it is a great example for blurring the limits with digital innovations.

  5. Carolin List says:

    You AR what you eat — augmented reality menus are coming to Snapchat
    April 19, 2018

    This article is situated in phase 3 because it ´s about the use of AR on social media (snapchat). More precisely it is an augmented reality menu driven by social media which sparked a surge in food photography. In restaurants customers can see their virtual meal on the table by using custom snapchat World Lenses. They can mix it with other filters, resizes it and snap it to a friend. There are also prices and nutrition informations integrated. The AR lenses of food models from Kabaq (a start-up) can also be integrated into other social apps or used alongside other app functions within the own restaurant app. The advantage of facebook or snapchat is that nearly everybody is already signed and user don ´t have to upload an extra app to see the menu. In addition it is eco friendly by saving paper.

  6. Carolin List says:

    Virtual make-up: L’Oréal buys AI and AR firm ModiFace
    April 30, 2018

    This article is situated in phase 3. The text namely describes one of the key things of phase 3: AI/AR.
    It ´s about the first tech acquisition from L´Oréal and this marks a new era. With the strategical takeover of Modiface (one of the leading AR/AI platforms —> massive economy of scale) consumer are able to use via mobile apps artificial intelligence to try different skin,- make-up,-and hair effects by using video or photo without trying them physically. So it is not only a gadget for consumers but also a skin care diagnostic tool. Modiface uses a mixed type deep learning model training the neural network to detect the shape and structure of hair. Therefor it is manually annotated with many facial images.
    This technology makes shopping a funny expercience, effortless and personalized. More and more beauty companies invest in tech firms because without digital technologies they are not longer competitive.

  7. Carolin List says:

    The State of Mobile Content 2018
    Feb 12, 2018

    The article shows the state of mobile use between consumers and brands. In my opinion this text describes pretty well that we are at the end of the phase 2. Phase 3 has begun, but not yet entered. Altough many options already exist today, they are not fully used. Some companies are taking their first steps by using chatbots and voice guided systems. But the big opportunities like virtual reality, augmented reality, machine-learning, IoT etc. are not exhausted by most of the marketeers. So you can clearly see the gap between brands who use mobile technology effectively and those who not. Besides researches show a huge growth in the app marketplaces. Furthermore live video plus chatbots for interaction that feel increasingly real is a big trend in mobile use. Consumers ask for a ease of use and speed. They determine where to go. It is all about visually engaging the user (user centric and multichanneling).

  8. Ferdinand Bindrum says: April 18

    The article shows, that the education market can be very broad for the XR sector. Thats why it’s an article about phase 3

  9. Jasmin Daoud says:

    Robots transforming Asian Adidas suppliers (source: Handelsblatt Global, January 11, 2018)

    This article is situated in phase 3 and describes the investments of Asian leisureware supplier Jia Hsin and Tung Mung to automate their factories.
    The article states that workers will soon be wearing a computerized glass which will guide them to rolls of fabric needed for production. In my opinion this article shows how robots are replacing traditional jobs and working environments to an automated and more accurated way of working. I agree with the fact that robots are able to produce faster, cheaper and with fewer mistakes. But I also believe that companies need to be aware of the transition of job fields in ordert to prevent unemployment ad a wider gap between the ‚high-income classes‘ and ‚lower-income‘ classes in society.

  10. Jasmin Daoud says:

    How Emotion Tracking Provides Insight Into Consumer Behavior (source: PSFK, April 27, 2018)

    This article is situated in phase 4 and states that emotionally sensitive technology is going to help brands and consumers to analyze responses to products, services, and experiences.
    Due to human-to-machine programming it is possible to measure biometric data and get an accurate impression of people’s opinion about products or services. I personally understand the benefit for companies offering better targeted products and personalized services. Nethertheless I believe that a human emotion is a rather private matter that should not be used to generate profits and targeted advertising.

  11. Jasmin Daoud says:

    1. Why social media challenges are spiraling out of control (source: Washington Examiner, February 06, 2018)

    This article is representing phase 2 and describes how social media challenges are spiraling out of control. The author states that with the advancement of Social Media people are not only given the possibility to contribute content and interact with each other, but also dangerous traditions like daring friends to a number of challenges that are shared online.

    I personally agree with the author’s opinion that social media challenges have gotten out of control because children are pushing each other to complete more and more dangerous activities in order to gain validation and attention on social media platforms where children might miss the line between fun activities and dangerous ones.
    But on the other hand I believe that some challenges can be very useful. The „ALS Ice bucket challenge“ promoted awareness of Lou Gehrig’s disease and encouraged donations in the amount of $115 million for the ALS Association. This shows that the social web can also be encouraging for young people to take action and engage in charity activities that can help people around the world.

  12. Ferdinand Bindrum says:

    Google Introduces Lifelike AI Experience With Google Duplex

    Googles new possibilities in the AI sector are astonishing. Google makes now indepandent calls for you! It’s a late phase 3 early phase 4

  13. Fabian Schulz says:

    Researchers highlight enormous benefits and potential risks of digital recording in healthcare (Source:, May 15, 2018)

    The article deals with phase 2 & 3. Phase 2 because of the way it is used right now and Phase 3 because of the possibilities in future.
    It shows how recording in healthcare can help and harm the people. Also it deals with the interest of Facebook on the health-data and DeepMind (which is owned by Google).

    I agree with the author in this article, because basically every change in the healthcare is a benefit and a challenge. In my point of view, people should build up a even bigger network to use this data, to make rare diseases easier to deal with. But also share the decisions of the doctors to build up a network of support. Obviously insurances gonna be interested in this kind of data but I would be willing to take the risk of a higher payment (or sometimes lower payment) to get the perfect treatment for my situation.

  14. Fabian Schulz says:

    Employee engagement in the third phase of digital (May 3rd, 2018)

    The topic of the article is “Employee engagement in the third phase of digital”, although I would say it deals with Phase 3 and the beginning of Phase 4.

    What is the article about, well to quote the author ” We’re moving into the third phase of digital. From a mobile first to an AI first world and if you look at the possibilities of that, there are three tier benefits that we can work on as companies to improve the lives of our employees. The first one is a faster than real time service, learning how to anticipate and solve problems before your employee realises anything has occurred. The second, is hyper personalisation – making it easier for people to choose, match and use your product or service. The third benefit is an effortless interface – making it easier and frictionless to work within a company.” he sees a positive and productive trend in the digitalization of the HR.

    Although he clearly shows, that with HR – stands for Human Resources and that customers need their emotions and motivation.

    If I would be asked on the streets if I would choose an AI system over a Support Hotline. I would have to take a couple seconds to think about it. The customer service “AppleSupport” for example is kind of a hybrid. It tries to solve your problem in a digital way unless no solution can be found or the customer prefers a call or chat. But even this will be recorded to improve the support and make it easier for other customers to solve their problems.

    So personally speaking I think my generation has the need for a real “human-support” in certain situations, the future generation although will be fine with AI, as Tutorials and a gigantic data-base will be able to tell them everything they need to know. Although I enjoy and support the development and would like to see it spread into more parts of business and life.

  15. Fabian Schulz says:

    Bill Gates Thinks Bitcoin and Cryptocurrency Are Poor Investments (May 7th, 2018)

    The article is about Phase 2 and deals with Bitcoin and Blockchain technology. The main source of the article is an interview with Bill Gates, who is known as a Microsoft co-founder and billionaire.
    “Gates is referring to an economic theory that the price of an item isn’t based on its actual value, but instead, by the collective beliefs and expectations of those participating in the stock market”.
    He speaks about the unmeasurable value of cryptocurrencies as they are just “code” and compares it with the measurable value of oil, which can make engines run.
    The billionaire also calls the speculations on the cryptocurrencies crazy.

    In my point of view Cryptocurrencies and especially blockchain-technologies, built up an incredible value. Speed, Security and Awareness.
    Our times are moving faster and faster. It seems like people barely have the 2 minutes to type in their Pin-code or Tan-codes, a development we could already see at mobile phones (Face-ID, Touch-ID). People are willing to pay for this kind of comfort and even avoid stores, which don’t offer that service.
    As in every Currency people like to speculate with it. Talking for myself I ordered on my Apple Watch when the Pound went down.
    The value which can be measured in the cryptocurrencies is although comparable to oil. The only difference is that not engines are moved but transactions. The code grows with every transaction, while the oil occurence clears out.
    For a long term speculation I do see a bigger value for the Cryptocurrencies, because they will be still available to invest in.
    Although I do understand the point of view of BG, who sees it as a danger like the Dotcom-bubble.

  16. Lukas Rybicki says:

    IOTA to Demonstrate IoT Applications at Industry Conference in Germany Tomorrow (April 22th, 2018)

    The article is about the demonstration of IOTA, which is a cryptocurrency, at the Hannover Messe. IOTA is not based on the blockchain technology like most of the cryptocurrencies, which could lead to a better scalability and less costs of transcations. The IOTA Foundation was established in 2015 and it is a startup from Berlin, which became a nonprofit organization.
    The Foundation has established a collaboration with Volkswagen and Innogy to develop CarPass, an IOTA based technology that enables secure audit trails, digital identities, and charging networks for cars. With Deutsche Telekom, Microsoft, Fujitsu,and Samsung,the Foundation opened up a data marketplace using IOTA technology.

    At the 18th of April in 2018 the first IOTA-charging station was built for e-cars. The payment for the charge goes by a IOTA-based protocoll.

    • Lukas Rybicki says:

      The article is aimed for phase 2, because of the connection between modern technology of cryptocurrencies and the Hannover Messe, which is a exhibition and a great social event.It is the world´s leading industrial technology show and has more than 5000 exhibitors. Visitors want to experience Industry 4.0 and be in touch with new technological developments.

  17. Abid says:

    Dubai Police to have driverless patrol vehicles on roads by 2020
    (Arabian Business, 14 May 2018)

    Phase 3: Artificial Intelligence for autonomous driving

    I think it is possible that Dubai police has autonomous police cars until 2020. But I do not understand for which purposes you can use an unmanned vehicle. Because you need police officers to arrest persons, fine them etc.

  18. Abid says:

    Kosovo plans nationwide rollout of mobile driver’s license solution from Veridos
    (Biometricupdate, 1 March 2018)

    Phase 2: Mobile

    In my opinion another countries will follow in the near future.
    The future will be that you have one single device for all purposes (drivers licence, ID, health insurance, e-Government etc.).

  19. Abid says:

    Saudi relics travel with Snapchat, augmented and virtual reality
    (ZAWYA, 7 May 2018)

    Phase 2 and 3: Social Media, VR and AR

    • Abid says:

      You can use AR and VR technology for all historical sites in the world, e. g. for the pyramides in Egypt (especially to see the inside).

  20. Konstantin Willenberg says:

    Cocoa in the cloud: Traceability goes paperless in digital evolution, (by Oliver Nieburg) Confectionery News, March 16, 2018

    The article is a good example for phase 2, as it attempts to virtually trace the cultivation and degradation of cocoa. Currently, traceability is only possible through a paper-based system. Even this system is very rare, because more than half of the world’s acreage isn’t certified. Because of this companies can never be 100% sure of the circumstances of how the cocoa has been grown or mined. Therefore, companies can’t find out which farmers exactly contributed to a particular wagonload.

    For this reason, an application has been developed and the most important information (GPS coordinates, social information, environmental information) has been collected in order to upload it into a cloud. Of course, this information must be renewed annually in order to provide meaningful information. Therefore the supply chain can be virtually checked so that a sustainable cocoa-farmer-register will be created automatically. In addition, every cocoa transaction is virtually logged. Another step will be to give each farmer his own barcode, which can be sewn onto each bag.

    The article further says that cashless payment will be another step towards complete traceability. This has the advantage that farmers can get their money faster and end up holding a receipt in their hands.

  21. Konstantin Willenberg says:

    Exclusive: Google’s Duplex could make Assistant the most lifelike AI yet, (by Richard Nieva) CNET, March 9, 2018

    This article deals with the third phase, as the main focus is on the AI deployed by the big company “Google”. It’s about the experimental technology “Google Duplex”, which makes you think you’re talking to a real person. Therefore, it is no longer possible to distinguish the voice of a machine from the voice of a real person. Thus, the voice is no longer semirobotic or incorporeal as it is usually the case with smart speakers.

    The article also contains a video where you can get an imagination of the robot voice yourself. Personally, I think it is a little bit scary because Google incorporated all the tricks a person would use automatically. For example, a word is pronounced stretched so that there is more time to enter the demanded reservation date into the system – as a real person would need this extra time to process the given information. However, the machine doesn’t need the extra time for the registration and only imitates this behavior because it is more like a human. In addition, rhetorical breaks are used in the right places. This is a milestone in the entire computer development. At this point, you only need to think about the following situations: restaurant reservations, hairdressing appointments and vacation bookings. This technology could be used everywhere.

    The article asks what a perfect assistant actually is. It also addresses the question, of whether the customer must be told transparently in the future that he is talking to a machine. And if so how should this be addressed without disturbing the flow of the conversation? Another problem is: what happens to a failed conversation? Can the machine forward the call to a real person and also attach a call log?

    Google itself claims that there is much more room for improvement regarding the development of speaker voices. In addition, Google itself has many questions left to be answered in the future. Therefore, “Google Duplex” is still classified as a kind of experiment.

  22. Zafer Özcakir says:

    The digital evolution of outsourcing (May 3 2018)

    This article deals with the topic “outsourcing” in the future, so it simultaneously belongs to phase 3. It says that in the near future companies will be “corporate marketplaces” and that they will replace their legacy systems and user interface application with programming interface software, so that outsourcing will seem entirely redundant by then. Some ITO companies already started to automate at least some of their clients´ processes and they are communicating this process as added value.

  23. Zafer Özcakir says:


    This report is a part of phase 3, because it deals with how the consumption of entertaining media will change. It explores the impact the European Union’s General Data Protection Regulation will have on tailoring entertainment to audiences, as well as the impact of movements such as #MeToo and Time’s Up on the media landscape. There is also a conclusion that from a surge in popularity of virtual reality to downloading entire films in seconds via 5G, the media and entertainment industry will be unrecognisable in years to come.

  24. Lukas Rybicki says:

    Uber developing technology that would tell if you’re drunk (11th of June, 2018)

    The article deals with artificial intelligence and so it is about phase 3.
    Uber may be working on technology which would detect if users of its app are drunk or high.
    In my opinion it is quite interesting how UBER tries to gain knowledge about the status of their customers (in this specific article about the status if they are drunk or sober).
    It shows, that UBER want to know a lot about the customers and match their state of mind with the drivers and establish a good atmosphere there. But on the other hand it is quite terrifying in which direction the digitalization and the databases are aiming. Knowing everything about the people, so even their mindset and their condition is probably just the first step of many in the future.

  25. Felix Kastner says:

    UK homes vulnerable to ‘staggering’ level of corporate surveillance ( Guardian, 1/6/18)

    The article is settled in phase 3. It focuses mainly on smart devices, that are collecting data from households to tailor their users a more customised experience and also to gain information about them. The data focus takes it to that phase. The article gives insight in the dangers and risks of that data collection, asking if all of that is necessary for the purpose the app wants to fulfil. For example the mention a Philips Tootbrush, which is linked to your smartphone via an app.This particular app not only tracks how often you brush your teeth and at what time, but also tracks your location and has access to your microphone.
    In my opinion, the article gives good reason that we need to think about how our data is used. We can’t change the fact that our data is used, but we should keep in mind if a toothbrush app really needs to know where I am brushing and what noises I do make while doing so. As conclusion “(…)Not all data collection is bad(…)” although not all data connection is necessary to enhance my user experience – so there should be no interest in that data.

  26. Felix Kastner says:

    Tesla that crashed into police car was in ‘autopilot’ mode, California official says (Guardian, 30/5/18)

    The situation in the article puts it in phase 2 with a light edge to phase 3. It is about a recent crash with a Tesla, that happened in the so-called “Autopilot”. Yet on contrary to the name it is clarified that it is not a real autopilot, but a “traffic-aware cruise control”. There is a certain level of AI involved in that process, but the company still relies on their users always being on alert at all times. The attribution for Phase 2 may be controversial, but in my opinion to be able to classify that tech as phase 3, there would be a stronger emphasis on connectivity (for example connection of the firetruck and car), usage of full AI capable tech that doesn’t actively rely on humans as a fall-back safety measure, and using all of the sensor possibilities available as in lidar as support to cams. A true phase 3 autopilot, would not be a marketing name, but actually truly and fully piloting the car autonomously, without fear of false-positives or need of an alert driver controlling the AI and its decisions.

  27. Felix Kastner says:

    AI cancer detectors (Guardian, 1/6/18)

    To further explain my choice with the last article about the autopilot, I choose this article to put in phase 3. Here there are several AI systems, which either surpass human doctors, or at least show comparable results, while still being in an early stage. An AI should not rely on humans to be viable, but rather do the job without supervision and no control function needed. The prime example being the skin cancer detection system developed by American,french and german scientists that already beats a team of 58 doctors working as a team with a ratio of 87% to 95% detection, in favour of the AI.

  28. Dauren Smagulov says:

    How ‘Ready Player One’ Compares to Today’s VR Technology
    Variety 29.03.2018

    The article is settled to the phase 3. This article is focused more on the gaming, virtual industry. I take into account the rapid steps in the development of Sony Playstation and X box game consoles, we can say with confidence that virtual reality is already here and soon it will be in every house. Augmented reality helps us to represent and navigate in the terrain, while virtual reality allows us to live a different life (for example, you can take the movie Surrogates). The video is added into the article with the description that Virtual reality is a reality. AR and VR will become a part of our life

  29. Dauren Smagulov says:

    Facebook Says Data on Most of Its 2 Billion Users Is Vulnerable
    Bloomberg, 05.04.2018

    This article is phase 2. This article talks about the lack of protection of the social network Facebook. User data can simply be used against him. Today we live in a social network. Almost from the news tapes we learn the latest event that happened. Now the applications themselves are getting smarter than the user’s smartphone. They collect information about all your preferences. However, behind this is the risk of getting into your personal life. In my opinion, the protection of user data should always be in the first place.

  30. Dauren Smagulov says:

    Is Digital Health The Future Of Healthcare?
    Forbes, 04.04.2018

    This article belongs to phase 2 & 3. How do technologies affect human health? Medicine takes a special place in the scientific and practical activities of mankind. Everyone is interested in strengthening and maintaining their health, and in case of illness – in effective treatment. Every technology develops along with it also medicine. There is a video that talks about the dawn of biometric medicine. How will we be treated tomorrow? Will the future doctor be smarter and more progressive? Probably, in my opinion, due to gadgets, we will already predict their own diseases

  31. Lukas Rybicki says:

    This Artificial Intelligence System Predicts The Future To Help You Around The House (Futurism, June 13,2018)

    The article is about artificial intelligence, which can help you with your home. It aims to know all of your intentions and routines. With a machine learning algorithm there should be the prediction of the next things you do at your home (especially in cooking). The scientists behind the algorithm envision a future in which smart home devices can recognize what you’re doing and automatically step in to help. In my opinion it belongs to phase 3. Though it is not completed now it appears to be a very interesting technology/algorithm and i think it will be a part of our future.

  32. Corinna Vogl says:

    The digital evolution of health care at Big Data in Precision Health (Stanford Medicine; 29/05/2018)

    I choose, to put this article in phase 3 because they integrate data from brain imaging, genetic analyses, wearables and clinical information to better understand the science behind mental health. Understand depression using brain scans, refined with genetics and behavioral information, which is called ‘biotypes’ is a new way that subtypes depression. The technology ‘Powered Clothing’ looks like a pliable combination of undergarments and a body suit. Integrated into the fabric are electromechanical muscles that work to boost to the wearer’s core muscles. With sensors that can feel the motion of the person, the Powered Clothing can actually tell when a person is, for example, standing up, and physically helps to bring them upright — a potentially big boost to the quality of life for older individuals who may be experiencing loss of mobility.

  33. Corinna Vogl says:

    MIT researchers say new chip design takes us closer to computers that work like our brains (The Verge 24/01/2018)

    I would position this article in Phase 3 because of machine learning opportunities. The approach of MIT is to make processors, which work like human brains. The research could lead to machine learning tasks with lower energy demands which would enable implement more AI abilities, like voice and image recognition to devices. Instead of sending information in a series of on and off electrical bursts, they vary the intensity of these signals. This is the same how our brain’s synapses work. It does not work yet, they just trained a neural network to recognize handwriting. So there is still a long way to go.

  34. Konstantin Willenberg says:

    Researchers develop device that can ‘hear’ your internal voice, The Guardian, June 15, 2018

    The report is about a portable device developed by researchers which is a typical example of the third phase. The device is supposed to read human’s thoughts by using our so-called “inner voice”. For example, everyone knows the situation when a question was asked without using words or gestures but only using our inner voice. Thus, certain activities should be performed and questions answered by using the device named “AlterEgo”, which no longer speaks out the answers aloud, but transmits them wordlessly with the help of electrodes to the user. This is done just by “AlterEgo” having contact with the skin. The idea is to create a silent computer interface that only the user of the device can communicate with.

    At the moment one still has reserves on the imagination that such devices will prevail. However, in the past people as well did not have any idea that smartphones will be used in so many situations that today no one is any more able to imagine a life without smartphones.

    If you want to look up something, you have to go through some steps today:
    1. Get the smartphone out of your pocket.
    2. Enter the password to look up something.
    3. Open the browser.
    4. Enter something in the search line.

    These described steps could be eliminated in the future by using „AlterEgo“. In addition, a conversation with another person wouldn’t have to be aborted. In the future probably the text messages no longer need to be written, but only need to be thought out. This could also cause some problems, as the thoughts would not be free. In addition, it should be clarified whether and which of the thoughts may be stored, evaluated and secured for access from third parties.

    This is because: the famous German author Hoffmann von Fallersleben already wrote a folk song text in the 18th century named “Die Gedanken sind frei” (the thought are free).

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