Digital Outlook

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42 comments on “Digital Outlook
  1. Alina Rosenberg says:

    Titel: Facebook appears set on crafting custom silicon for augmented reality devices
    Link: https://www.digitaltrends.com/computing/facebook-augmentedreality-glasses-custom-silicon/
    Ressource of the article: Digital Trends
    Publication date: 18.09.2018
    Comment: The article shows that the company no longer wants to be an ordinary social media platform but rather driving the state of the art forward with breakthrough work in computer vision, machine learning, mixed reality.
    Very interesting article about taking Facebook into the next phase of reality (New AR advertising solutions or AR games for the Messenger platform).

    Titel: Snapchat finally comes to Windows 10 and MacOS, but it’s not what you think
    Link: https://www.digitaltrends.com/computing/snapchat-comes-to-windows10-macos/
    Ressource of the article: Digital Trends
    Publication date: 26.10.2018
    Comment: On Snapchat users can interact or contribute content and, therefore, should belong to the web 2.0. Due the AR experiences, Snapchat already belongs to third web.
    This article is about the new Snap Camera, a free application designed for the desktop. People can now use Snapchat lenses while using their computer.
    I guess that the Snapchat team is trying to prevent their customers from quitting the platform by creating new distribution channels and bringing the AR experience to the desktop. I can imagine that this solution could expand the base.

    Titel: Google Home Hub review
    Link: https://www.digitaltrends.com/smart-home-reviews/google-home-hub-review/
    Ressource of the article: Digital Trends
    Publication date: 22.10.2018
    Comment: Google is well-known for its search engine that simply presents information of the whole world wide web to the user. In the last years, Google has developed a wide range of products and services and nowadays the company belongs to the digital pioneers.
    This article is about the new smart product “Google Home Hub”. It offers an easy smart home control. In addition, the user can connect to other smart devices in the house (similar to Amazons Alexa).
    The development of a digital search engine to a company that offers a smart home device is, in my opinion, an impressive step and proves that companies always have to drive their state of the art forward and have to think out of the box in order to constantly be one of the digital pioneers.

  2. jannis says:

    Title: The digital evolution of financial services is evolving at full speed with or without credit unions

    Link: https://www.cuinsight.com/the-digital-evolution-of-financial-services-is-evolving-at-full-speed-with-or-without-credit-unions.html

    Resource of the Article: Joe Brancucci, Credit-Union Insight

    Published on 1.November.2018

    Digital is so everpresent that it is a Miracle its just now affecting the World of Crediting and Banking openly. Sure many processes like liability checks of creditcards and their users are important digital additions to the world of Payments and therfore also banking today. Most of These Processes however are estbalished and executed in the background. It was never in the interest of Providers of these Services to make the Procesesses publicly knowledgeable. The Rest of Banking Services, for most of the past remained Analog
    Today anyways we see Banks like N26 who offer purely digital Banking Services. So instead of using digital in background, it is used more openly.
    This article focuses on the step, that cedit-unions have to make in order to be relevant also in the future. A step that has been made (in this case as Initial starting-Point) by future big-Players like N26. Like many businesses, they theoretically know what Goals they need to fullfill in order to stay relevant also for younger target-groups but, as shown in this article they fail to do so out of various reasons.
    I would sort the article in Web 1.0 until 3.0 as it wants the credit-unions to always stay with the trends and adapt newest digital Technologies for their use- ideally until Web 3.0.

    I would agree with this article, as the same Topic is everpresent in almost every Business today. We all have to be alert in order to stay ahead.

  3. jannis says:

    What the Heck is Web 3.0 Anyway?

    Link: https://www.forbes.com/sites/juttasteiner/2018/10/26/what-the-heck-is-web-3-0-anyway/#15641cfd6614

    Resource: Jutta Steiner, Forbes.com
    Release 26.October.2018

    Comment: As the title shows, this Article is meant to show what Web 3.0 means. It explains the features and initial Ideas of Web 1.0 and then shows the development to 2.0. On the matter of Web 3.0 however there is missing a concrete Explanation. Instead this Arcticle shows more Information About a part of Web 3.0, the Blockchain.

    I chose this article because it promotes the Idea of Internet that is free of Control because it Controls itself. I think that is a very nice Vision, even though its used (in this article) as a form of Advertisement.

  4. jannis says:

    Title: Augmented Reality (AR) in Retail – Why it is the Next Best Thing in Customer Engagement
    Link: https://www.netsolutions.com/insights/augmented-reality-in-retail/
    Source: Amandeep Singh, NetSolutions
    Release: 17.10.2018

    Amandeep Singh goes from explaining AR to ist use in Customer Engagement.
    He Explains the Need of personal Customer Care on the Example of a Supermarket and gives Augmented Reality as a Solution.
    In my opinion he is right as AR gives the possibility of Rewarding, Personal Customer Care (e.G. a digital description of all the goods inside the Supermarket via Smartphone Apps, Glasses etc.) while also having lower cost and compatibility over all channels. Via the Use of QR Codes for example it would be possible for a Supermarket to offer the Service for every Client in Possession of a Device able to Scan (Smartphone, Tablet, Glasses etc.)

    Many Shops in the Industry of Fashion already use AR for exactly that Reason. Whilst this Article is not Talking completely About a novelty, it explains many important features of AR and gives a good overwiev also from a Customer Perspective. This leads me to agree with the Words of Mr. SIngh

  5. Philipp Holzhacker says:

    Article 1:
    Name: Open Banking and the Evolution of Digital Payments
    Link: https://www.finextra.com/blogposting/16087/open-banking-and-the-evolution-of-digital-payments
    Release:22:10.2018
    The article is about the development of a new payment application. He describes the development of digital payment options and discusses the benefits of the new app. It is particularly interesting that, unlike the previous applications positioned on the market, it can show the user where and how he can lower his costs in a certain area.
    This new understanding of the actual expenses helps the customer to better understand his finances. Above all, this new open banking system helps it to check its account balances in real time and to propose the best account for the payment process when making a purchase. Despite the fact that consumers in the financial sector are wary of new technologies, I think that this new payment option will soon play a major role in the financial sector Germany. I think that the development compared to other countries is a bit slower, but in the end payment options such as the smartphone paying can not be prevented. The positive feedback and recommendation from financial service providers will certainly play their part in the growth of this payment app.

    Article 2
    Name: ALDI and Grocery Competitors Poised for Online-Offline Evolution
    Link: https://www.pymnts.com/news/retail/2018/aldi-bjs-kroger-instacart-online-grocery-shopping-delivery/
    Release:22.10.2018 09:00
    This article is about the shift of the target groups of online supermarkets. After selling about 40% more food over the Internet from 2017 to 2018, it is expected that the previously underestimated online supermarkets will play a role in the near future. One of the big players in this area is definitely Amazon. For this reason, it makes sense in my opinion that Aldi, in cooperation with the company instacart, wants to promote the expansion of the online network in the USA. The aim of the German discounter is to build online store network on to 75 markets in the USA. It can be seen that in the age of digital development, people are becoming more comfortable and thus likely to change their shopping habits. For this reason, this investment affects more than reasonable.

    Article 3:
    Name: Aussies hope free WI-FI on its beaches will lead to fewer drownings
    Link: https://www.digitaltrends.com/outdoors/aussies-hope-free-wi-fi-on-its-beaches-will-lead-to-fewer-drownings/
    Release:16.11.2018
    This article includes the development of Internet on public beaches in Australia. The idea behind offering Wi-Fi on beaches is, that beach-goers receive an explanation of the beach rules and more and more up-to-date information about the weather and any trends. When people drown in Australia, it is often because they are not in the designated areas. It might be possible for tourists to realize they are in a dangerous area, and to identify which areas are monitored.
    In my opinion, such online information will be more common in the future than previously thought. I think that on the one hand, the image of the typical bather will change, but also safety will play a more importance in the future. Who is responsible if something happens? Could one have initiated measures so that something does not happen? In the future, in order to get rid of these questions, I think sooner or later that such platforms will be found.

  6. Franz Dorschner says:

    Title: ProSiebenSat.1 signs MPP Global for digital evolution
    Link: http://www.technologyrecord.com/Article/prosiebensat1-signs-mpp-global-for-digital-evolution-72597
    Resource of the article: The Record
    Publication date: 20.09.2018
    Comment:
    The article is about one of Germany´s biggest media companies ProSiebenSat.1, which operates free-to-air commercial TV channels, Pay TV channels and more and their next step towards the digital evolution. They have signed Microsoft partner MPP Global in order to launch a new premium entertainment service called 7TV, which will be an over the top platform offering a full package of live-streams, media libraries with local content, Hollywood productions and all kinds of sports. They will also include video-on-demand portals like Maxdome. With the help of MPP Global the company wants to replace their own in-house subscription with a more flexible service for subscription management and alternative monetization of their assets.
    ProSiebenSat1. Has understood that consumers in the future will desire a consumer-friendly platform that lets them get free sneak-peaks into premium shows before having to pay for subscription fees and with the help of their new platform ProSiebenSat1. wants to achieve that.
    The current situation this article writes about is in my opinion transforming a web.2.0. website into an even better working web 2.0. website and I personally agree with the article and with the company the article is about, that the launch of their new platform will be a good way to achieve customer satisfaction

    Title: China OPP demands digital evolution for luxury brands
    Link: https://www.alizila.com/china-opportunity-begs-digital-evolution-luxury-brands/
    Resource of the article: Alizila
    Publication date: 24.10.2018

    Comment:
    This article is about the Chinese consumers being the biggest spending force in the luxury sector worldwide and the need for luxury retailers to evolve digitally in order to differentiate form their competitors. Chinese people are the biggest spending force in the global luxury market, accounting for 32% of global sales in 2017. The article gives the reader further information about the shopping behavior of Chinese people compared to the rest of the world before getting into the need of luxury brands to evolve digitally. So far there is only a 9% e-commerce penetration for the luxury sector, which suggests for a tremendous growth potential, since a McKinsey report showed that about 80% of global luxury sales are digitally influenced. There is even more information about that in the article.
    One luxury brand the article mentions as going into the right direction of digital evolution is Tiffany, which recently launched a pop-up Store on Tmall´s luxury pavilion that includes augmented reality to enhance the online shopping experience for customers.
    In my opinion the article is situating web.2.0 companies that will have to transform into web.3.0. companies in order to being able to maintain their competitive advantages over their competitors, which I fully agree to.

    Title: The Evolution towards Digital Disruption – and the impact on the IT service industry
    Link: https://www.cio.com/article/3311920/it-industry/the-evolution-towards-digital-disruption-and-the-impact-on-the-it-service-industry.html
    Resource of the article: CIO from IDG
    Publication date: 08.10.2018

    Comment:
    This article is about how Artificial Intelligence (AI) and Machine learning (ML) could be the main drivers in a profound change in digital technology and how they could also disrupt the IT service business. After learning about what AI and ML are and how they work and what are the main differences between them the article describes multiple ways in how they could improve the IT service business. It´s said that the first the first automated activities using AI will be activities using the 4 D´s. Those are activities that are Dull (repetitive and easy), Dangerous, Dirty or Difficult. There are examples for each of the 4 D´s and how they can be implemented into our everyday lives to simplify our life.
    This article is about the ongoing development of web phase 2 to web phase 3 and also supports my opinion that AI and ML is soon going to be implemented into every possible segment of our lives.

  7. Ludwig Kleemann says:

    Article 1:

    Title: How Is AI Revolutionizing Elderly Care

    Link: https://www.forbes.com/sites/shourjyasanyal/2018/10/31/how-is-ai-revolutionizing-elderly-care/#8a4b4c4e07d6

    Publication Date: Oct 31, 2018, 10:40pm

    The main focus of this article is about how AI Is revolutionizing elderly care. It describes five ways how we can profit from AI based tools in the future (or even now). The first one is about home health monitoring which basically is about AI health detection and how Voice-based assistants can help with that. The second and third one is about smart devices and how they impact on our life. The fourth one is about robotic helpers which can support elderly patients who need daily assistants and the last one is about how AI can help anti-aging researchers understand the aging process.

    Because of its AI focused tools and robotics the article deals with phase 3. In my opinion this is a very important area where everybody once will be impacted. I think it’s necessary to get more innovations like that, in our aging generation we will have to handle that problem.

    Article 2:

    Title: Turning To AI To Save Endangered Languages

    Link: https://www.forbes.com/sites/cognitiveworld/2018/11/23/turning-to-ai-to-save-endangered-languages/?ss=ai-big-data#28485af06f45

    Publication Date: Nov 23, 2018, 10:00pm

    This article describes the importance of saving endangered languages and how AI can be the solution for that problem. The main idea is to use AI for language documentation and language learning. With IBM Watson Jason Lovell built a messenger chatbot that replies to users in “te reo Maori”, the Indigenous language of New Zealand.

    In my opinion it is really important to save endangered languages and I like the idea to use AI to help people learning those languages.

    This article deals with phase 3 because of its AI focus.

    Article 3:

    Title: A portrait created by AI just sold for $432,000. But is it really art?

    Link: https://www.theguardian.com/artanddesign/shortcuts/2018/oct/26/call-that-art-can-a-computer-be-a-painter

    Publication Date: Fri 26, Oct 2018, 4.36 pm

    This article is about a painting which was sold for 432.000$, created by AI. It’s an interesting discussion how far AI should go and in my opinion paintings should be made by humans.

    As the article says paintings need an emotional mind, which is quiet hard for robots yet. I agree, that “Art is a way humans communicate ideas, perceptions and feelings to each other“ and because of that robots should not get into art. In my opinion robots are not built to show those feelings, at least not at the moment.

    This articles also deals with phase 3 because of its AI focused idea.

  8. Ruzica Bulatovic says:

    Article 1:
    Title: The future of AI will be about less data, not more
    Link: https://hbr.org/2019/01/the-future-of-ai-will-be-about-less-data-not-more
    Resource of Article: hbr.org (Harvard Business Review)
    Category: Innovation
    Author: H. James Wilson; Paul R. Daugherty; Chase Davenport
    Date: January 14, 2019

    This article is about how AI is commonly used today and how it probably will develop in the future. The authors advise companies which think about investing in AI, to consider that in the future machines will rely less on bottom-up data and more on top-down data technologies. Consequently, the way how machines will approach problems and solve specific tasks will be very similar to the way humans do this. Instead of building a bottom-up system, requiring mass data and having the “edge-case problems”, top down methods will be more broadly applied. An example for these “edge-case problems” can be found in the automotive industry. While developing autonomous drive, the companies must face the limitation that unknown situations and objects can’t be handled and classified properly, such gaps in the systems would lead to accidents. Compared with that, top-down systems don’t require as much data and are faster, more flexible, and, like humans, more innately intelligent. Researchers have already developed some artificial general intelligence models, like robots that generalize from few examples, which are far more efficient than “data-hungry” neural networks.
    To me the topic of the article, that in future AI will be about less data, not more, seems to be a serious issue. Companies which plan to use AI in the future should rethink their processes and define a strategy which is aimed to models, which will be common soon. So instead of collecting mass data, in order to build a bottom-up AI system, companies should think about using and developing systems that work more innately intelligent. This article is about an ongoing trend within web phase 3, which could be also be a big step towards the next web phase.

    Article 2:
    Title: How retails change when algorithms curate everything we buy
    Link: https://hbr.org/2019/01/how-retail-changes-when-algorithms-curate-everything-we-buy
    Resource of Article: hbr.org (Harvard Business Review)
    Category: Sales and Marketing
    Author: Bobby Gibbs; Nick Harrison
    Date: January 07, 2019

    This article is about how big curating engines, such as TripAdvisor and Google Flights in the travel sector, could lead to a disruption in retail. The first revolution of retail has already taken place, by providing the possibility of digital shopping. People can order things they already know they want from online shops. The next step would be a refinement of technologies as for instance tailoring recommendations and scouring the internet for the best deal. The authors think that, according to the great variety of retailers and price categories, such a technology isn’t as easy to develop for retail as it is for the travel sector. But, however, some retailers have already started using technology as learning algorithms and machine learning applied to preferences in order to help the customer to find most suitable products for himself. Retail curators in the future, could earn a lot of money by making the customer pay for the shopping service to get a variety of goods in one go.
    To me this is a very interesting article, because I still do a lot of traditional shopping. Before I buy some very expensive items in a traditional store, I go online to compare the prices. But in fact, I don’t like doing this because it takes a lot of time and is mostly frustrating because of the large variety of providers. Such a searching engine which could recommend me the site which offers the best price for the concrete product, would be a reason for me to switch from shopping in traditional stores to online shopping. And if I would get well-functioning personalized recommendations, I could imagine to completely renounce going physically to a store. As they wrote in the article, the most important thing for retailers I to create a strong brand image and to give customers good reasons to buy their products. Summing up, this article is about the transformation of web 2.0 into web 3.0 in the sector of retail, by using AI.

    Article 3:
    Title: With these nanoparticles, a simple urine test could diagnose bacterial pneumonia – Results could also indicate whether antibiotics have successfully treated the infection.
    Link: http://news.mit.edu/2018/nanoparticles-urine-diagnose-bacterial-pneumonia-1129
    Resource of Article: MIT News
    Author: Anne Trafton
    Date: November 29, 2018

    This article of MIT News is about nanoparticle-based technology that could be used to improve the speed of diagnosis for pneumonia. Instead of using current diagnostic approaches, which can take several days to get a definitive result, this sensor could bring rapid detection. It could also monitor whether antibiotic therapy has successfully treated the infection. Researchers are already working on the topic that this approach could be used to determine whether a patient has bacterial or viral pneumonia, which would help doctors to decide if the patient should be given antibiotics or not.

    I would situate this article to phase 3, because of the artificial intelligence technology which can be used to “replace” a doctor. The technology is very innovative and could save a lot of lifes. I think it is very impressive to see how AI, even in the medicine, is slowly “overtaking”. Instead of trusting the opinion of the doctor, simple tests could give precise answers to health issues.

  9. Isabella Juckenath says:

    Article 1
    Title: Model paves way for faster, more efficient translations of more languages
    Link: http://news.mit.edu/2018/unsupervised-model-faster-computer-translations-languages-1030
    Resource: Rob Matheson, MIT News Office
    Publication date: 30.10. 2018
    Comment:

    This article describes a novel “unsupervised” language translation model (developed by MIT researchers) that could lead to more efficient and faster computer-based translations of far more languages. Up to 7,000 spoken languages, which covers roughly all of the worlds spoken languages, may be open to computer-based translation. The model represents a step toward one of the major goals of machine translation, which is fully unsupervised word alignment.

    In my opinion, it is a clever way to use models like this. Making translations easier and covering almost every language will help to connect the world even more and to break down linguistic barriers.

    Because of the intelligent computer system based on AI, this article deals with phase 3.

    Article 2
    Title: Model helps robots navigate more like humans do
    Link: http://news.mit.edu/2018/model-helps-robots-navigate-like-humans-1004
    Resource: Rob Matheson, MIT News Office
    Publication date: 04.10.2018
    Comment:

    This article is about a way to help robots navigate environments more like humans do. A new and innovative motion-planning model lets robots determine how to reach a goal by exploring the environment, observing other agents, and exploiting what they’ve learned before in similar situations. This model combines a planning algorithm with a neural network that learns to recognize paths that could lead to the best outcome and uses that knowledge to guide the robot’s movement in an environment. For example, robots it is possible that robots are able to reach for objects in ever-changing environments.

    I think it can be a huge advantage in so many areas but there are also risks. I personally hope that robots/machines won’t outrun and replace humans one time due to being more efficient, faster and maybe someday more intelligent than we are.

    This article clearly deals with phase 3 because it describes how robots can behave like humans (AI).

    Article 3
    Title: Automated system identifies dense tissue, a risk factor for breast cancer, in mammograms
    Link: http://news.mit.edu/2018/AI-identifies-dense-tissue-breast-cancer-mammograms-1016
    Resource: Rob Matheson, MIT News Office
    Publication date: 16.10.2018
    Comment:

    The article focusses on the development of an automated model that assesses dense breast tissue in mammograms. It states that the results of this deep-learning model are as reliably as diagnoses from expert radiologists. Also, time can be saved due to the fast diagnoses made by the model.
    The development of this deep-learning model is a breakthrough because no model due to this date was able to be used successfully a clinic on real patients. Because it was already successfully used on patients the experts hope it may lead to more consistent screening procedures. They also hope that the model helps to bring greater reliability to breast density assessments across the nation and the world and want a broad implementation.

    For me, it is huge progress and an advantage when medical processes can be automated. Diagnoses can be made faster and medical examination more efficient.

    This article addresses phase 3 because of the automated intelligent deep-learning system and the human-machine interaction.

  10. Jörg Plutte says:

    Article 1
    Link: https://www.forbes.com/sites/quora/2018/11/06/will-print-newspapers-ride-out-the-online-digital-evolution-of-news/#5829b6bd4e11

    Date: November 6th, 2018

    Title: Will Print Newspapers Ride Out the Online Digital Evolution of News

    Content: This article is about the fear of print newspaper publishers that struggle with the online digital evolution of news become faster and free to read. The article shows that newspaper staffs went down about 50% since 2003 all lead back to the digital evolution in the past decade. The author of this article also focuses on the bad habit of nowadays news reader that these people mostly only skim the online headlines and therefore aren´t well informed about real facts. In addition to this problem the author also reports about a decimation of job cuts due to the fact that many journalists and editors think that real good journalism and investigation is a luxury they can not afford anymore. So, his conclusion is that journalist and editors should aim for higher targets with elaborated investigations so that their news lasts a longer and have a bigger impact on readers.

    My point of view to this topic is that the author of the article is right that the digital evolution has some bad influences on younger news readers due to the fact that several bloggers, posters and online journalist are under a high pressure of brining the latest news nearly instant online. There must me be big lack of quality in investigation and writing. So, the big downfall of this is that I agree with the editor of this report that people start to skim the headlines and read prepared opinions and stop requisitioning and rethink such reports or articles. At the same time, I think that this topic is noting new for 2018. Even though this article was published in November 18 I think this problem is already 10 years old at least.

    ———————————-
    Article 2

    Link: https://www.zdnet.com/article/nascars-digital-evolution-on-track/

    Date: October 4th, 2018

    Title: NASCAR´S Digital Evolution on Track

    Content: Like the subhead line already tells this article is about how NASCAR leads the way in the transition to digital for domestic US motorsports and the marketing ecospheres and sponsors that rely on them. After a quite long part about where NASCAR comes from and why it is so popular in the US the author of this article reports about new digital technology that found it´s place in this motorsport series. Streaming the races became more and more relevant to the organizers. Less fans go to the actual events. But more and more people want to watch NASCAR at home on their screens. So very early NASCAR races became an option to watch online with additional camera perspectives and 360-degree drivers’ point of view cameras. The author also reports about professional drivers that used and still use racing simulator but in addition to this they watch hours of hours of video data that is live streamed all around the world to improve their drivers’ skills and knowledge about a specific race tracks. Finally, the author writes about that all these digital technologies are irrelevant if it doesn’t resonate with the audience and that TV will remain the core distributor of this medium, but NASCAR is leading the way for US motorsports when it comes to its media ecosphere.

    As a big childhood fan of Formula One I can very much agree with the author that digital evolutions need to take a big part in motorsports. Again, the US is quite good at this and they proofed it now for several years in NESCAR. I´m not a big fan of NASCAR due to its nature of driving only in circles but I´ve already noticed a few years ago how this US motorsport uses social media and digital online options to offer new services to their viewers. NESCAR shows how people can live interact with this sport and I think that this technology needs to find a place in Formula One as well. Like he said at the and it is very important to resonate with the audience and as I´m a Millennial which means I still now how to entertain myself without any mobile device or online connection, the coming generations are raised with screens and Wi-Fi. So, I guess it will be something important for future fans to get all this interaction and connection with this sport. Otherwise they will lose their biggest value.

    ———————————
    Article 3

    Link: http://aldianews.com/articles/culture/latin-americas-digital-evolution-occurring-moderate-pace/54534

    Date: November 20th, 2018

    Title: Latin America’s Digital Evolution Occurring at Moderate Pace

    Content: This article is mostly about a study from The Fletcher School of Tufts University in partnership with MasterCard and is aimed on the digital evolution index of Latin America and their potential growth in digitalization. The author brings up some numbers of e-commerce growth and e sales from 2016 to 2018 and that some of those numbers will rise in 2019. The purpose of this study is to provide lawmakers and companies an overview that contains valuable data and enables them to harness the regions tremendous economic potential through the digital evolution. MasterCard wants to play an important role in this digital transformation of Latin America. Compared to Asia, Latin Americas biggest economies from Argentina, Brazil, Mexico and Colombia have higher urbanization rates and therefore a governmental program for a fully digital marketplace like it is developed in some Asian countries needs to be created for Latin America as well. So, the discussion of a digital transformation of Latin America is started and leading countries and companies want to enhance the current situation for a stronger digital economy with less options for corruption.

    The digital evolutions of Germany are a big part of our economy for years now. Still Germany is not in a good position when you compare to other countries around the globe, but I think that the topic of digital evolution contains global in every letter of it. Due to the fact that the world wide web is something global, who would have thought that, not only Europe, North America and Asia are important global economy systems that should have the luxury of using digital developments. Not only for Latin America a digital infrastructure is important to gain sales also for the world a new and different trading partner can be developed. The leading countries and companies should even more focus on countries that still struggle with the digital evolvement and should start investing in future programs. So, my point of view is that this special Latin American eco system needs to be improved for all trade partners around the globe.

  11. Arbia Bejaoui says:

    Article 1: Tata Communications’ Countrywide Internet of Things Will Manage the Chaos in India’s Booming Cities: The new network aims to improve traffic, manufacturing, health care, and more

    Link: https://spectrum.ieee.org/telecom/internet/tata-communications-countrywide-internet-of-things-will-manage-the-chaos-in-indias-booming-cities

    Resource of the article: IEEE Spectrum, Magazine edited by the Institute of Electrical and Electronics Engineers in the US.

    Publication date: 22/01/2019

    This article presents the big issue of the traffic jam in Mumbai especially during the heavy rain season, from June to August, in which the city is exposed to a big rush hour chaos. On the other hand, the urbanization and population growth have downgraded the problem.
    So, following the example of some cities in Europe which connected devices to improve services such as connecting garbage trucks and garbage bins using IoT-enabled sensors. So, the sanitation workers know when they have to collect them which is am energy efficient and cost-effective approach. For this reason, the Indian government has launched a program to benefit from large scale IoT network with the hope of a bright urban future for India.

    Tata Communication, an IoT-focused network in India has built from the ground up a new super low-power, secure, bidirectional network specifically for massive IoT communications new network which is now the world’s largest IoT network, connecting over 400 million people in India’s 44 largest cities as well as hundreds of villages along 12 national highways.
    This wireless communication technology is using sensors to digitize elements of the infrastructure such as power consumption, streetlights, utilities, and parking meters. All of this aim to reduce the city’s energy use, increase waste-management efficiency, make construction sites safer, and alleviate rush-hour traffic. For India this is just a beginning to become the country with the largest smart cities in the world.

    In my opinion going toward the smart city model, thanks to IoT network which connect cities with their communities, has the potential to transform people’s quality of life by completely changing the way in which services are delivered. It will be a truly big change in the era of Data and relieve the lives of whole millions of people.
    Please check the link below 😉

    Article 2: How Political Campaigns Weaponize Social Media Bots: Analysis of computational propaganda in the 2016 U.S. presidential election reveals the reach of bots

    Link: https://spectrum.ieee.org/computing/software/how-political-campaigns-weaponize-social-media-bots

    Resource of the article: IEEE Spectrum, Magazine edited by the Institute of Electrical and Electronics Engineers in the US.

    Publication date: 18/10/2018

    This article explains the effect of social media in turning political campaigns successful in the US. Of course, through organized social media manipulation with collecting information and or spreading computational propaganda.
    The article focuses on the U.S. election of 2016 and how the social network was exploited to manipulate voters through automated botnet (they are bits of software used to automate and scale up repetitive processes, such as following, linking, replying, and tagging on social media) which is not a bad thing for itself but can affect public discourse by pushing content and opinion from certain groups.
    It was also found that accounts tweeting more than 50 times a day using a political hashtag are almost invariably bots or accounts that mix automated techniques with occasional human curation. Very few humans—even journalists and politicians—can consistently generate dozens of fresh political tweets each day for days on end which could give a false impression of a public debate or a regime.
    The illustration “Election Botnets”, in the article, shows how highly centralized and interconnected the Trump botnet was and how diffuses and random was the one of Clinton in the last U.S. presidential election.
    Meanwhile, social media platforms have implemented a number of new practices to narrow down political manipulation on their platforms. Facebook, for example, disabled over 1 billion fake accounts, and doubled its safety and security team. Twitter reports that it blocks half a million suspicious log-ins per day. They are also investing in machine learning and artificial intelligence that can automatically spot and remove “fake news” and other undesirable activities.
    Summing all of this up and in my opinion the problem is not located only in social media manipulation since it is considered as platforms for communities’ interaction and information exchange. The big issue is what would be the next tactics for social media exploitation? I mean here the bad way of it. I think there should be a kind of regulation from one side. From the other side, people using social media should be aware of the manipulations and the amount of fake news spread every day through it and be more responsible in checking sources of information rather than adapting a statement from a fake post of a fake person…

    Article 3: Blockchain Tech Is Transforming The Energy Industry

    Link: https://www.huffingtonpost.com/entry/blockchain-tech-is-transforming-the-energy-industry_us_5a56abd5e4b0d1a645f96bd8

    Resource of the article: Huffpost, American online newspaper

    Publication date: 01/10/2018

    The first part of this article points out how the adoption of blockchain technology has disruptive potential for the energy industry enhanced by two mean facts: the rise of the consumption and production of independent sources of renewable energy in the world and the growth of Distributed Energy Grids. Afterwards it explains how Blockchain technology would also enable the energy industry to develop cryptocurrencies for use within the marketplace. And finally, it cites some well-known international companies using this technology to reinvent the oil and gas industry.
    Despite the Blockchain will enable a decentralized energy transfer and distribution leading to a direct and efficient energy trade with a radical level of transparency, which is of course beneficial for both consumers and providers, I think that the long-term potential of this technology will be transformative when this later and the regulations eventually do find an equilibrium in the energy industry.

  12. Benjamin Schulz says:

    Article 1

    Title: Machines that learn language more like kids do

    Source of the article: MIT News

    Link: http://news.mit.edu/2018/machines-learn-language-human-interaction-1031

    Publication Date: October 31, 2018

    Author: Rob Matheson

    MIT researchers have developed a “semantic parser” that learns through observation. To learn the structure of the language, the parser watches untitled video and associates the words with recorded objects and actions. With a new sentence, the parser can then use what it has learned about the structure of the language to accurately predict the meaning of a sentence without the video. In doing so, he imitates the language-weaving process of a child, which could greatly enhance the computer’s capabilities in the future.

    The approach could extend the data types and reduce the burden of training AI systems. This Machine Learning Model could help to improve the interaction between humans and AI or robots (Alexa, Siri) in the future. For example, an AI equipped with the semantic parser could study its environment to improve the understanding of commands or understand grammatically incorrect or unclear sentences. The parser could also help researchers better understand how young children learn language.

    This article explores a new method of machine learning, addressing Phase 3. In my opinion, this is a very important area in the future for improving systems such as AI. Models such as these not only make it possible to improve the interaction between human and machine, but could also be a first step in reducing skepticism about machines of some people, as it enables fluid and intuitive communication between human and machine.

    Article 2

    Title: A step toward personalized, automated smart homes

    Source of the article: MIT News

    Link: http://news.mit.edu/2018/AI-identifies-people-indoor-smart-homes-1017

    Publication Date: October 17, 2018

    Author: Rob Matheson

    Researchers have developed a system that makes a step towards fully automated smart homes by identifying people even when they are not carrying mobile devices. The name of the system is Duet and combines two existing technologies. On the one hand, Duet uses reflected wireless signals to locate people; on the other hand, it uses intelligent algorithms that carry out analyzes close to mobile devices to identify the person and their motion metrics, based on the last use of the device.

    The article deals with an innovation that can be assigned to Phase 3. It describes an AI that makes intelligent homes even smarter. I see this development as very positive as it makes intelligent homes even more intuitive. This could be the first step to a house that knows the temperature at which I feel comfortable or turn on the television when I sit down on the couch. This innovation helps to bring the technology into the background. At the same time, privacy can be regulated so that the house can not analyze me.

    Article 3

    Title: Putting food-safety detection in the hands of consumers

    Source of the article: MIT News

    Link: http://news.mit.edu/2018/food-safety-rfid-detection-consumers-1114

    Publication Date: November 14, 2018

    Author: Rob Matheson

    This article is about a development that uses RFID tags to detect potential food contamination. In the researchers’ system, a reader emits a wireless signal that powers the RFID tag on a food container and interact with material in the container. Electromagnetic waves penetrate the material inside the container and return to the reader with distorted amplitude and phase. When the reader extracts the signal features, it sends those data to a machine-learning model on a separate computer. It analyzes feature changes and compares them with pure and impure examples in the database. The algorithms have 96 % accuracy in detecting fake alcohol or fake baby milk powder.

    In my opinion, this is a technology that belongs to Phase 3. I think the idea is great and think that it can save the lives of many people. Things like 2008, when 50,000 babies were hospitalized because of fake baby milk powder, could be prevented.

  13. Vanessa Marini says:

    https://www.digitaltrends.com/mobile/apple-tells-iphone-5-owners-to-update-its-os-or-face-the-consequences/

    Apple is sending direct alerts to people that are still using an iPhone 5, telling them to update their phone to version 10.3 4 before November 3. If they don’t update that version, they will no longer be able to use AppStore, email and browser. Apple sais the matter stems from a GPS issue that is affecting GPS-enabled products since April 2019.
    If you forgot updating there is still the option fo restoring your Iphone via Mac or PC to get that update done or you take the consequence that all the tech products that use GPS-technology wont be usable anymore.

  14. Vanessa Marini says:

    https://www.digitaltrends.com/home-theater/sony-looking-to-sell-playstation-vue/

    It is said that Sony is looking for a buyer for their PlayStationVue as they tapped Bank of America to explore a potential sale of PlayStation which would include the technology and the subscirber base of over 500k households. There is already one potential buyer called FuboTV, that works with sport streaming service, but as they said talks have not advanced.
    It is said that the selling price is in the „tens of millions.

    Most recently increases were made in July by 5$, which makes i tone oft he most expensive ways to access live TV online including bundles from $50 – $85 per month. But the service offers unique fetaures: ability to view five simultaneous streams and up to 10 different user profiles for each account, allows pause, rewind, and fast-forward on all channels and, contrary to popular belief, is compatible with a slew of devices beyond the PlayStation gaming console.
    If this deal succeeds SONY might have picked the right time to offload PlayStationVue, as competitors as Disney +, AppleTV+ are about to launch soon.

  15. Vanessa Marini says:

    https://www.digitaltrends.com/cool-tech/teams-of-collaborative-robots/

    The Huawei Mate X – a folding smartphone – finally has ist release date. But so far it has only been announced in China so far, and wont be available worldwide.
    The phone was firsts hown at MWC (Mobile World Congress) in 2019 but suffered delays since then regarding software and app compatibility but as Huawei said it is ready for launch aside these issues.
    The Mate X will be released in China on November 15, for about $2,400. This is over $400 more than the Samsung Galaxy Fold, which can be bought in the US and UK and a few other selcted countries worldwide.

  16. Vanessa Marini says:

    https://www.digitaltrends.com/mobile/huawei-2019-shipment-numbers-mate-x-release-news/

    The Huawei Mate X – a folding smartphone – finally has ist release date. But so far it has only been announced in China so far, and wont be available worldwide.
    The phone was firsts hown at MWC (Mobile World Congress) in 2019 but suffered delays since then regarding software and app compatibility but as Huawei said it is ready for launch aside these issues.
    The Mate X will be released in China on November 15, for about $2,400. This is over $400 more than the Samsung Galaxy Fold, which can be bought in the US and UK and a few other selcted countries worldwide.

  17. Johanna Kemle says:

    Article 1
    Title: Unilever saves on recruiters by using AI to assess job interviews
    Author: Robert Booth
    Publication date: 25 Oct 2019
    Link: https://www.theguardian.com/technology/2019/oct/25/unilever-saves-on-recruiters-by-using-ai-to-assess-job-interviews

    Comment:
    Artificial intelligence is changing many areas of life also including recruitment.
    There are already a few companies that use AI-based analysis to pre-select potential candidates. The letter of applicants can be analyzed and tested for relevant professional motives. It’s also possible to have the conversation or the interview right with the computer. Companies save a great amount of time and money and can thus specifically invite suitable applicants for a more detailed personal interview. Therefore, the actual number of applicants being invited can be significantly reduced.
    For candidates however, the tool is still somewhat shady. On the one hand, the AI-driven selection is more objective than a traditional recruiting action done by the staff. Discrimination can therefore be reduced. On the other hand, it is still critical if a computer can determine if a candidate fits into an existing team.
    In my opinion, this concept is useful for a rough initial assessment in order to the candidates on whom you would like to take a closer look.
    It is, however, just one of many tools within the whole recruitment process. A personal interview should not be replaced completely but the AI-analysis could help to turn the workforce into a more ethnically and gender-diverse one.

    Article 2
    Title: These Apps Say You May Have a Health Disorder. What if They’re Wrong?
    Author: Natasha Singer
    Publication date: Oct. 27, 2019

    Comment:
    Digitization also offers many opportunities for healthcare. The smartphone has become the first point of contact for health issues and medical apps are being used more and more often. Many women use so-called cycle apps like “Flo” that record and interpret data to give a good and individual overview on their cycle. But most of these apps are not reliable. Other medical apps also often lack well-founded evidence of their diagnoses. Clinical trials have often not been performed, so risks cannot be determined accurately. There is also often the case of overdiagnosis, as the app diagnoses possible diseases that aren’t actually present.
    Initially, such apps provide help to patients and may draw attention on some symptoms. They may also be a relief to doctors but while some of the app’s tools may seem useful, it can still be difficult to determine if those results are accurate.
    The in-house doctor however, could be involved again by using video chat functions. A preliminary conversation could thus begin on the smartphone instead of in the waiting room. The treatment itself can then take place as needed in the doctor’s office. I think in general such apps are a good idea. They don’t get tired and they don’t go on strike for example but there are still some jobs which involve some face-to-face interaction which are tasks, a robot with artificial intelligent might struggle with.

    Article 3
    Title: China’s Cryptocurrency Plan Has a Powerful Partner: Big Brother
    Author: Raymond Zhong
    Publication date: Oct, 18, 2019

    Comment:
    China may be the first country in the world to introduce a true digital currency. As the Libra cryptocurrency project struggles, China faces the chance to roll over the field. If China manages to launch its cryptocurrency first, the country is likely to become the technology leader in the payments sector. Anyway, China will not show much interest in making Libra a success in my opinion.
    Its plan is to replace the cash completely and instead pay only with the new digital currency.
    With a cryptocurrency backed by the state, new dimensions open up for China. The state will in future be able to curb crime and better manage the economy. But the same way China can read out personal data of its citizens and gains the control over monitoring the payment traffic.
    Every instance that wants to distribute the cryptocurrency needs to make sure that users indicate their name and proof their identities. Even though China admitted to withholding information from marketers, they will for sure reach the authorities. Transaction data can therefore be viewed and tracked by the central bank.

  18. Cristine Thomas says:

    Article 1

    Title: Smart Lock Market Current Trends and Future Aspect Analysis 2018 – 2028
    Link: https://journalismtrends.com/2019/10/07/smart-lock-market-current-trends-and-future-aspect-analysis-2018-2028/
    Source: rohit@transparencymarketresearch.com // Journalism Trends
    Release: 7.10.2019

    Smart locks offer safety, connectivity, and convenience for homeowners. With growing interests in new technologies, smart locks offer mobile applications that allow homeowners to have control over their home entries from anywhere in the world with a click of a button. Often integrated into the system are intercom systems as well as visual verification that add connectivity and security.

    While some companies are working towards creating a smart home experience without subscription services, some are integrating their hardware with other companies’ echo systems such as Apple smart home platform, HomeKit.

    In my opinion, this article is describing a higher end of phase 2, whereby a user can tap into a device via video streaming and the like. A user does not need to be a complete computer techy to use smart home software and can easily customize the options to his or her needs. The article goes on to explain that, “Implementation of innovative technologies in various fields and emergence of Internet of Things (IoT) are primary factors driving [the] smart lock market.” Both commercial and private settings can benefit greatly from smart locks and services. As people are becoming more and more skilled with operating such devices, the more these devices will be implemented. The same goes for the reliability of the security of these devices and the trust that the technology savvy people are willing to put in these relatively expensive devices, the more they will implement these devices for comfort and convenience.

    Article 2

    Title: 5+ Ways Adobe Experience Manager (AEM) is Improving eCommerce Experience
    Link: https://www.netsolutions.com/insights/aem-magnifies-ecommerce-experience/
    Source: Prathyusha // Net Solutions
    Release: 21.10.2019

    Customers are in control of the digital marketplace like never before making the creation of a seamless, amazing customer experience is undoubtedly imperative. Finding the right experience is increasingly challenging when it comes to matching customer expectations with the eCommerce experience. According to the article, the biggest customer experience challenges in eCommerce are cross-channel brand experience, consistent eCommerce experience across web and mobile platforms, rich online experience as of a physical store, and effective asset sharing.

    As a comprehensive, “one-stop” solution, Adobe Experience Manager (AEM) is expected to exceed expectations in six different facets across web, mobile, and other digital touchpoints. AEM gives businesses the ability to create sites and pages that automatically adjust to all screens and devices, without the need to change any coding, thus no developer is necessary. It also proves a centralized location to manage all of the assets used for all platforms and an open-source search portal asset share implement to better allow for bulk search results. Last but not least, it offers a digital signage delivery platform aiming to simplify the marketing process and enhance the eCommerce experience through the integration with any eCommerce engine and pulling product data. The article goes on to explain how T-Mobile used AEM to enhance its customer experience.

    In my opinion, the article is describing a platform that is going beyond the normal scope of data sorting and searching as seen in the 2.0 era. Adobe seems to be simplifying the search experience, yet enhancing its capabilities. Having a centralized location to store data for all platforms allows for pulling search queries across all eCommerce avenues. It not only has the capability of enhancing the online buying and selling experiences, but also to link it with brick-and-mortar experiences as well. Perhaps it has a ways to go, but AEM seems to be gently growing out of the 2.0 phase and attempting to teeter towards 3.0 phase.

    Article 3

    Title: Amazon’s Ambitious Drone Delivery Plans Take Shape
    Link: https://www.thedailybeast.com/with-prime-air-amazon-wants-to-deliver-packages-in-30-minutes-or-less-via-drone?ref=scroll
    Source: Casey Coombs // The Daily Beast
    Release: 21.10.2019

    It is no secret that Amazon has been working on building sophisticated robots for many years. Less known, however, are their quest to create a whole new category of shipping to satisfy the ever-increasing on-demand economy: drone shipping and delivery. While recently launching its latest drone model at the Electronics Consumer Show in Las Vegas, Amazon’s Worldwide Consumer Chief, Jeff Wille, pledged that the Prime Air Amazon delivery by drone service would be delivering packages in months. Shortly after, Amazon, Uber, and UPS all applied for air carrier certifications from the US Federal Aviation Administration (FAA) to launch drone operation. Earlier this year, Alphabet, Google’s parent company, was awarded FAA approval for commercial drone delivery. Despite of this, Amazon has been spending more money on its drone activates than its competitors with the hopes that its services will be approved by the FAA in order to provide customers with 30 minutes or less delivery service.

    There are doubts, however, that Amazon or any of its competitors will be delivering packages by drone anytime soon, at least in the US, given its strict regulatory approval processes. It is believed that creating rules for drone air systems on a national US level could take more than a decade, but smaller concept-based operations can take place if technological safety is proven.

    In my opinion, though the article does not specifically mention it, the simple notion that Amazon’s drones need to be FAA certified, tells me that a significant amount of intelligence will need to be implemented into these autonomous flying robots to make them safe and efficient. The fact that Google’s parent company has already been FAA approved may enhance this sentiment and imply that Alphabet may be cross-implementing its drone flying capabilities with its autonomous driving capabilities and intelligence. Whether that technology is AI, enhanced GPS capabilities, highly advanced device to device communication, deploying robotics, or all of the above, we will have to wait and see. Having said that, to make Amazon’s 30 minute or less package deliveries, the remotely controlled drones will have to be operated in a 3.0 phase kind of way whereby the technology behind what is controlling the drones can react to obstacles, ie. humans, birds, etc., using deductive reasoning perhaps from “experiences” of every drone in the ecosystem.

  19. Stefanie Heinzmann says:

    Article 1

    Titel: Your Next Car Will Be Watching You More Than It’s Watching the Road
    Link: https://gizmodo.com/your-next-car-will-be-watching-you-more-than-its-watchi-1840055386
    Source: Gizmodo
    Release: 28. November 2019

    Comment:
    This Article talks about positive and negative affects by using artificial intelligence application in the inside of cars instead of using AI that can understand their environments. It says that it will takes longer to develop an AI application to deal with the uncertainties of open roads than with limited spaces. Examples for in-car artificial intelligence are:
    – In-car cameras and sensors to analyze the state of drivers and passengers (e.g. facial
    expressions (Camera installed near the steering wheel monitors the driver’s behavior,
    emotions, heart rate)
    – Capability of camera and other road safety technologies (e.g. automatic lane control,
    Air conditioner, Radio)
    – Facial recognition system to identify the owner of the car or the renting person
    – Changing the volume of music in dangerous driving conditions
    – Automatic slow down as soon as they hear threatening language or cursing in the car
    – Auto-lock the windows and doors as soon they recognize kids in the back seat of a car
    These developments should be considered with caution the data the companies get are extremely personal and eventually it can be hacked and hijacked by bad actors and cause damage to the passengers. This is why these problems and prejudices are still promote mistrust of AI application.

    I my opinion AI in the inside of cars is amazing and terrible at the same time. I cannot image that something is watching – or worst control – me the whole time in a car. That’s why I totally agree with the last section of this article: “Any AI that is designed to interact with humans must be evaluated with regards to the ethical and privacy implications for these technologies” and that automakers and mobility services providers need to help build consumer confidence with this technology.

    This article deals with 3.0 because it’s about AI.

    —————————————————————————————————————————

    Article 2

    Titel: Russian dairy farmers gave cows VR goggles with hopes they would be happier and make better milk
    Link: https://edition.cnn.com/2019/11/27/us/virtual-reality-russian-dairy-farm-cows-trnd/index.html
    Source: CNN
    Release: 27. November 2019

    Comment:
    This article deals with the new tests of VR glasses for cows. The Moscow’s Ministry of Agriculture and Food has announced that a team of researchers and vets have developed VR headsets for dairy cows living on a farm to increase milk production. They persuade these cows that they stand on summer fields instead of cold winter fields. After a few tests, they discovered that these cows showed a decrease in anxiety and an increase in the emotional mood of the herd. But whether these glasses will contribute to an increase in milk production is not yet certain.

    I agree with the author when he has said that he would prefer the transportation to a vast field in the summertime, rather than feeling anxious, but: Why does a cow has to feel anxious? That’s crazy! How far do we go that we use animals as a milk machine who should produce more and more for less money? By using animals as machines, we are crossing an ethical line, which should not be tolerated.
    Personally, I think we need to reconsider our milk consumption and the price we want to pay.

    Because of the virtual reality topic, this article is about phase 3.

    ————————————————————————————————————————–

    Article 3

    Title: Elon Musk claims his Neuralink AI tech can solve autism and schizophrenia: Is he wrong?
    Link: https://siliconcanals.com/news/elon-musk-claims-his-neuralink-ai-tech-can-solve-autism-and-schizophrenia-is-he-wrong/
    Source: Silicon canels
    Release: 15. November 2019

    Comment:
    The author criticizes in his article Elon Musks’ announcement that AI-based therapies at Neualink could be used to diagnose and support people with autism, schizophrenia and Alzheimer’s disease in order to overcome limitations and thrive. Neualink researches and develops neuroscience applications to solve brain-related diseases, as well as implanting devices in paralyzed people that allow them to control phones and computers. However, in this case, the author says that autism is seen as a developmental disorder, not a brain disease, and cannot be “cured”.

    I think it would be a revolution if autism, Alzheimer’s and schizophrenia could be cured. Whether this will be possible with the development of Musk remains questionable. The fact is that Musk and many other researchers will continue to drive research on the brain. Therefore, it remains exciting to see what effects this will have.

    This article is about the end of Phase 3.0 and 4.0 because it’s semantic Web and emotional Web.

    An additional interesting video:
    https://gritdaily.com/elon-musk-brain-neuralink/

  20. Jonathan Alon says:

    Article 1
    Title: “The disruptive digital transformation of banking services in 2019”
    Author: Alicia Phaneuf
    Publication date: Sept 12, 2019
    Link: https://www.businessinsider.com/digital-banking?IR=T

    Comment:
    The banking industry, as well as some other industries, is undergoing massive disruption nowadays due to digitization and rapid technological change. This article outlines the most recent digital banking trends, as well as how conventional banks can enhance their own digital offerings to remain competitive in the market.
    In recent years there has been an increasing demand for digital banking services on the part of customers. Consumers want to have more efficient ways to access banking records and complete financial transactions outside of local branches. So called digital-only banks – also known as neo-banks – are able to overtake the traditional banking industry because they are able to meet the demands of digital consumers. Incumbent players are realizing now that they need to adopt more digital services and offerings to stay competitive in the industry, or they risk of getting left behind. According to that traditional banks are increasingly allowing third-party providers and fintechs to leverage their infrastructure and consumer data to develop new digital services.
    This article is facing the end of Phase 2 and the beginning of Phase 3, i.e. the article describes where we are heading in the area of online banking. I think this is a very important step from banks being able to survive. Banks need to adapt both to changing customer demand and to the impact of digitization. In the banking sector in particular, we still see outdated structures that are being overtaken by the new innovative Fintech start-ups. Especially for the future, the banking sector will have to adapt to digital evolution and advancements, for example with more influence from AI, which will be at the core of this transformation. So, I definitely think there will be more changes and developments in the banking sector in the coming years.

  21. Jonathan Alon says:

    Article 2
    Title: “The Role Of Technology In The Evolution Of Communication”
    Author: Sol Rogers
    Publication date: Oct 15, 2019
    Link: https://www.forbes.com/sites/solrogers/2019/10/15/the-role-of-technology-in-the-evolution-of-communication/#104170c3493b

    Since humans have been able to think, they have always considered different forms of communication in order to interact with other humans. The evolution of communication ranges from smoke signals, messenger pigeons over an electric telegraph (which had a revolutionary impact in terms of electrical engineering) to mobile communication like telephones and emails. With new upcoming technologies the form of how we interact with other people is changing all the time. It is literally incredible how communication has advanced over the last years.
    When we talk about technological evolution, we should start with the Internet from the beginning. It made communication much easier and faster and allowed us to communicate with other people regardless of time and location. At that time this was a complete technological revolution. Today, the internet allows people to find their voice and express themselves through social media, YouTube and all kinds of memes. The Internet has connected and divided us like never before.
    When we look on the evolution of telephones there is especially one big player which revolutionized the whole game and invented a completely new idea of a phone. Apple launched 2007 for the first time an aesthetic modern “smartphone” which had an integrated touch screen and a central application store with all kind of new apps. Apple set new standards with the iPhone and we can still see the effects while all other competitors has also started to produce smartphones. Other telecommunications groups (like Nokia) have stayed behind because they have not adapted to the new needs of their customers.
    Another level of communication takes place in VR technology. Voice sound, hesitation, head and hand movements can considerably improve the understanding of the emotions and intentions of the people. In this way VR helps to facilitate better communication. In addition, 3D is a natural communication language that overcomes both language barriers and jargon, taking communication to a whole new level.
    Last but not least we have to see the impact of the new mobile networks. The 5G, which is the 5th generation of mobile networks, promises much faster data download and upload speeds, wider coverage, and more stable connections. These benefits will bring about significant improvements in communication. We will be able to communicate much faster than in the past and with different devices simultaneously.
    This article is facing all digital phases we were learning about (from 1 to 4). I can definitely agree on all the points mentioned above. I experience and observe digital evolution in communication every day. Digitization has a significant influence on the way we communicate with our fellow human beings. I would just go one step further and ask myself whether we will still use any kind of digital devices like smartphones in the future or will we communicate through thought-transmitting communication from a chip in our head? The future cannot be predicted but still it would be exciting to know how we will change ourselves, and above all our ways of communication with the evolution of technology.

  22. Jonathan Alon says:

    Article 3
    Title: “Artificial Intelligence Will Obliterate These Jobs By 2030”
    Author: Jonathan Vanian
    Publication date: Nov 19, 2019
    Link: https://fortune.com/2019/11/19/artificial-intelligence-will-obliterate-these-jobs-by-2030/

    As we have already learned in previous articles, rapid technological transformation will definitely have an impact on human life. This article describes the strong impact of AI on future jobs. By 2030, various professions will be affected or even completely eliminated by AI. For example, repetitive manual work, such as assembly work, can be easily automated by a machine learning software. Or a location-based job, such as a grocery store clerk does, can be fully automated by AI or a robotic system. In addition, a human being will no longer be needed for the inventory, since a robot can take over this task. Also, the programming of such a robot will be automated by AI and Machine Learning, so that software developers may also lose their jobs in the future. Certainly, the AI will also create some new types of work, but the proportion is clear. More jobs will be destroyed than new ones created by the AI. Obviously, some employees are increasingly concerned about the possible negative impact of AI on their workplace, but now comes the part of the business more better for the executive management. Management needs to help employees adapt to rapidly changing technology and invest more in company training and so forth.
    This article definitely faces the impact of Phase 3 of digital evolution. In my opinion, both workers and society as a whole should be better informed about AI technology. We all know that it will ultimately affect us all and we should be prepared for such dramatic effects in our lives.

  23. Daniel Rehm says:

    Article 1
    Title: “Coca Cola adopts SAP blockchain for better transparency”
    Hyperlink: https://www.cryptopolitan.com/coca-cola-adopts-sap-blockchain/
    Resource of the article: Business Insider (“Coca Cola bottlers and SAP are scaling a major blockchain project poised to remake a $21 billion-a-year supply-chain operation. It’s one example of the still nascent tech’s promise.”) Business Insider Prime Story Link for that: https://www.businessinsider.com/coca-cola-bottlers-sap-scaling-up-a-major-blockchain-project-2019-10?IR=T)
    Publication date: 4th November 2019

    Situation of the article and personal reflection:
    The article is about the possibility to integrate a blockchain system in your nowadays business to make the supply chain more efficient and transparent through your suppliers, your clients and your business partners.

    Coca Cola is the first big company which adopts the blockchain technology from the German software company SAP. The reason for this step is that for a person who is coming from outside has no possibility to understand how the supply chain of a multinational company really works. There are hundreds of steps including multiple international locations, huge number of suppliers and a multitude of invoices to build an efficient supply chain. According to this complicated aspect the blockchain is able to revolutionize this procedure and to solve this problem. Each transaction in the supply chain is represented in form of a specific block. A series of blocks show the individual supply chain of a specific product in the company. These blocks are generated through the blockchain system from SAP. Each block is only used once a time and is clearly categorized in the system. If a person from outside wants to know how the supply chain of Coca Cola works, he will get a big block of series from the system. This block can be split into different smaller blocks and each single block stands for an exact process along the supply chain. Consequently, there is a higher transparency and better understanding of the whole inside process structure of the company.

    This article is facing the end of phase 2 and the beginning of phase 3. Nowadays, the blockchain infrastructure already exists, but the system how it works exactly is currently not calculable and will continue to change in the future through artificial intelligence. In my opinion I think this makes totally sense because the blockchain is using small contracts to send orders inside of the company within a few seconds. So, each part of the company can work efficiently, is not wasting time and there is a clear structure and overview how the supply chain for different products works!

  24. Daniel Rehm says:

    Article 2
    Titel: “New battery design could mean EVs (electric vehicles) charge in only 10 minutes”
    Hyperlink: https://www.digitaltrends.com/cars/ten-minute-charging-time-for-lithium-ion-electric-vehicles/
    Resource of the article: By John Elkin in “Digital trends” and the author Xiao-Guang Yang published a report in Joule (Link for that: https://www.cell.com/joule/fulltext/S2542-4351(19)30481-7)
    Publication date: 2nd November 2019

    Situation of the article and personal reflection:
    The article is about the redesign of new batteries for faster and better charging in under 10 minutes.

    Every possible customer thinks about the same negative aspects of an electric vehicle before they want to buy it: Only few charging stations available, long charging times and limited range. To make electrical cars more attractive to the mass market all these constraints should be eliminated through better research and development (R&D). The Penn State University were successful by reducing the charging time of a lithium-ion battery to 10 minutes. Due to a report from the author Xiao-Guang Yang a fast-charging station can only provide additional 60 to 80 miles within 20 minutes of charging. Whereas in a normal household with standard 120 Volt electrical outlets, it is only possible to get two to five miles of range per hour. Currently faster charging is damaging the lithium plating (metallic lithium that forms around the anode of the battery) due to the high amount of electricity which is delivered in a quite short time. According to the author, the solution to solve this problem is to rapidly heat the battery to 140 degrees Fahrenheit (60 degrees Celsius) within 30 seconds and maintain that temperature during the whole operating charging cycle. The key is to charge at higher temperatures for only a short period of time, in this tested case for 10 minutes, to prevent that the lithium plating changes its formation. This will be supported by a nickel foil which is installed on the batteries.

    This article definitely describes the end of phase 2 and some aspects which are related to the beginning of phase 3 by revolutionizing the charging process of a battery. In my view knowing this solution can be very helpful to make first electrical vehicles more attractive than they are right now, second you can save time due to higher temperature charging of lithium batteries in combination with a nickel foil which helps that you can easily recharge the batteries without any formation and third it is possible to go longer distances with your car!

  25. Daniel Rehm says:

    Article 3
    Title: “Apple patents and Mastercard lead this week’s top biometrics and digital ID news”
    Hyperlink: (https://www.biometricupdate.com/201911/apple-patents-and-mastercard-lead-this-weeks-top-biometrics-and-digital-id-news)
    Resource of the article: By Chris Burt in “Biometric Update” and further sources (Mastercard Link: https://www.biometricupdate.com/201910/mastercard-taps-biometrics-and-behavioral-analytics-in-new-product-suite-for-healthcare-partners and Apple Link: https://www.biometricupdate.com/201910/apple-looks-into-replacing-physical-ids-with-digital-credentials-on-iphone-apple-car)
    Publication date: 1st November 2019

    Situation of the article and personal reflection:
    The article is about innovations and new projects of global corporations like Apple or Mastercard regarding to biometrics and digital verification. Mastercard is going its way to a more digital services-focused firm which means to utilize biometrics for authentication and correct identification of the user. Mastercard wants to launch new products in the sector of healthcare services. The aim of the company is to analyze and get behavioral analytics and physical biometrics from its customers. Furthermore, Apple explores the use of digital credentials like mobile driver’s licenses (mDLs) with its smartphone and automotive products. The company is applying for patents on identity credential verification. Consequently, they discuss the possibility of replacing traditional driver’s licenses and passports with a digital alternative.

    This article is absolutely related to the end of phase 2.0 and the beginning of phase 3.0 because the companies are carrying about data security through artificial intelligence. The data security capabilities for instance of the new Mastercard Healthcare Solutions line provide authentication for mobile access, mitigate cyberattacks and data exposure on websites, detect cyber threats in real-time, identify security and management gaps, and reliably authenticate new patients during account enrollment. In my opinion I would say having biometric data of you is in the first way good because only you can access to your relevant website or App by logging-in with your face instead of using only a four-digit PIN which can be stolen. On the other hand, the company has the complete data of you which is the most valuable part for a big competitive company nowadays!

  26. Marie Straub says:

    Articel 1: Countdown plans to open Auckland centre for online shoppers
    Link: https://www.stuff.co.nz/business/117603759/countdown-plans-to-open-a-dedicated-online-shopping-distribution-centre-in-auckland
    Resouce: Website „stuff.co.nz“ for business
    Publication date: Nov 26 2019

    As more and more customers tend to shop online. Countdown opens an Auckland Center for online shoppers.
    The supermarket will look like the same as usual grocery stores. But much bigger and without any shop equipment. There ist a production area, a bakery and a delicatessen department. You also can find food corridors and an area for refrigerated goods. What you can´t find there, are clients. Because it is just online based and for pick ups you can use your local grocery shop. The Auckland Centre will be open in April. These Modell will improve the services. For example the speed, the efficiency and the accuracy. In general, you can say that the expectations are changing because at the moment much more people are into the internet and apps and using all these opportunities. That means, that the whole market is more bigger than before, and more people will use these service.

    Some facts:
    – In this online supermarket will work 165 employees, and they sell 27.000 products.
    – The technology in this supermarket will be, that objects bring the products to the staff.
    – For the delivery they occupy 199 vehicles.

    Goal:
     to get the confidence of the customers in the correctness of the orders

    My Opinion:
    In my opinion I think these kind of supermarkets are needless. Because I can understand if people order their food online but I can´t understand why there are specifically grocery stores now. These food industry is getting a bit too fancy in my eyes. The option to order the food and drinks online should be good for people who are not able to go to the supermarket or also for the people who won´t have time to go there, but the younger generation should stay in the normal way. It is definitely a way of lifestyle to order your food not online. I think for most of our generations, they won´t be able to go grocery shopping in the future and that scares me.
    Most of my friends ordering their whole recipes online at “hello fresh”. Because for them it is quite easy to have then everything by the same time and they don´t need to search for anything in the supermarkets. I personally never ordered my food online yet, but I think one day I should test this as well. But I´m not sure if I like it because going grocery shopping in nice markets and picking my own vegetables or fruits makes me a bit happy.

    The article is for me the Web 2.0 because it is used by apps and online shopping through apps. You order you food with your mobile phone anywhere and anytime. You are flexible and don´t have to go on the computer or website and start a call with someone.

  27. Marie Straub says:

    Articel 2: How Technology Has Transformed the Sports Industry
    Link: https://menafn.com/1099339047/How-Technology-Has-Transformed-the-Sports-Industry
    Resouce: Website „MENAFN“
    Publication date: Nov 28 2019

    The sports industry is the industry that has benefited most from the technologies. Nowadays, most of the people are more active in sports and being online in apps. This is the growth driver for this industry.
    Media & Marketing:
    Soccer as an example different leagues, you see actions live in the stadium or you watch it from your home. The TV-publication is growing. There is also more publication in audio, video and print media.
    Technology is to bring results to the people in real time.
    Betting:
    Betting employed with their technology more people.
    Advantages: faster betting opportunities, faster notifications, faster access to websites – BettingApps

    The world is getting mobil through the technologies
    Apps :
    -pursuing sports
    -betting for sport results
    -world wide

    Expectation:
    More humans uses Apps -> Growth expected

    My Opinion:
    Sports is also for me a very important part in my life, especially in the winter time. I love watching biathlon and skiing competitions. So when I´m in the train or on my way, I love to open the app and watch these events online. Also my boyfriend is working at a soccer club in Germany. If he is not at home, he always have his mobile phone with him (also at dinner time in a restaurant) and watches the game anywhere. Nowadays it is so easy to stream these sports events. Also the community is much more into the different kind of sports and also very interesting in the results of different athlets. So in my opinion the technology is very cool and a nice entertainment when you need one.

    This article is Web 2.0 because it is app-based and you can watch anywhere and anytime. But sometimes I also think about the Web 3.0 because in the games or in the scream they show repetitions and draw moves into the picture. And this is for me an AR technology. So in my thoughts it could be both or between Web 2.0 and 3.0.

  28. Marie Straub says:

    Articel 3: Digital Printing’s Impact on Fashion and Apparel
    Link: https://www.whichplm.com/digital-printings-impact-on-fashion-and-apparel/
    Resouce: Website „whichPLM“
    Publication date: Nov 26 2019

    It all began with the well-known screen printing in the fashion industry. During this decade, the multicoloured garment screen printing machines were built as an entry-level technology for fast fashion movements. However, designers were limited in their craft by this technology.
    Negative aspects
    labour-intensive, apply ink to the screen, high water consumption, unable to create complex images
    Need
    Flexibility, new and innovative print technology
    Injekt- Technology
    high-resolution patterns and image prints are becoming more and more popular, flowers, animals, photorealistic visualization and elaborate brand designs,
    This has an impact on the fashion season, business models and the supply chain
    Changing Business
    -digital textile printing for fashion was created in the mid 90s
    -Injet technologies now shorten processing times because samples and designs can now be tested or modified on site
    -Direct-to-Garment (DtG) has influence to the individualization and is used for direct printing on the t-shirt
    -new business models of the digital textile printing support the Re & Nearshoring- Movement to bring apparel production to the consumer market
    -Manufacturing costs of ecological printing decrease

    The future
    -Business models and designs continue to develop
    -Increase world market share of printed materials
    -Tightening of production processes
    -Connection of digital textile printers and data processing technologies will enable the end user to reduce costs
    -The nearness to the final consumer will be reduced and lead times will be shortened
    -In addition, it is generally regulated that clothing items are only produced after the order has been placed
    -In summary, it can be said that screen printing can never be completely replaced because mass products are always needed
    -Digital printing is changing production, the balance of power in the industry and the sustainability of apparel printing

    My Opinion:
    The fashion industry is so colourful and for me the most changing industry. Everyone is so creative, stylish, living their own lives and don´t care about other people. I really like the way they life. But for me the fashion industry should stay the fashion industry. For me the technology is so far away from creative craft. Of course the carpenter or mechatronics technician they really need all the new technology from the market but the designer should stay very clean and open in what the do and in what they want do. They just need a piece of paper and colours and pencils to create a new design. And the things which they used form the beginning are tools which makes the industry so special. Anything else what comes to the craft is too much in my eyes. But I think a lot will change and this industry will not longer stay like what it is at the moment.

    It is difficult to say what kind of web it is. But for me it is the next step of Web 1.0 so I would say in this category they go to Web 2.0 because they found a next generation for their basic machines which they work with.

  29. Necmiye Yagdi says:

    Article 1
    Title: How Much Would You Pay for a Nonexistent Dress?
    Link: https://daily.jstor.org/how-much-would-you-pay-for-a-nonexistent-dress/
    Source: journal storage Daily
    Publication date: 21/11/2019

    Comment: The article talks about Carlings online clothing store, which launches a „Digital Collection“. People can buy digital clothes which means that the digital product will be applied to the buyer`s photo. The customer won`t get a physical version of the product. So the buyer sends a photo of himself to Carlings and they will photoshop it with the purchased digital product. According to Carling`s „Digital Collection“ there is the question „Are people so vain that they will spend money just to post something to Instagram?“ In the Journal of Consumer Research, Russell W. Belk finds out that people live the trend of „Extended Self in a Digital World“. It means that people associate objects and possessions like photographs, collections, clothing, souvenirs with their sense of self. He states: „As the digital age evolves and we increasingly move their possessions online, our “extended self” moves with them.”
    Belk also explains that in reality, Carlings’ digital collection is the natural development of a digital merchandise management system that has been successful for years. For example in the gaming section people spent their money to buy some features in the game: they buy their avatars fashionable clothing, some weapons, amours and some expensive branded cars. According to Belk, the reasons behind spending on digital goods are status, prestige, expressing identity and solve imagined problems.

    In my opinion this article is describing phase 2 of the digital evolution, because it is all about presenting oneself in a perfect way to others. As people want to increase their attractiveness via social web, Carlings launches a „Digital Collection“ to satisfy that desire. It is not about how you look in real life, it is about how you look on Instagram. So I definitely agree with the article, but I don´t know if I would pay for a virtual dress in order to post a photo of me on Instagram. But actually if I think about that Dior launches a virtual dress, which is not as expensive as the physical version of this product, I would probably buy it, why not? So I can really imagine that „digital products“ as the described ones become more important, because people start focusing more and more on their online presence instead of real life. The motivation behind that is obviously to express oneself to others and show others what you have and others don`t have.

  30. Necmiye Yagdi says:

    Article 2:
    Title: The Evolution of Voice Banking in 2019
    Link: https://www.finextra.com/blogposting/18170/the-evolution-of-voice-banking-in-2019
    Source: Finextra

    Publication date: 25/11/2019
    Comment: This article is about voice banking and states that today people are able to handle all of their banking actions via voice-control. For example they are able to handle payments of all their bills through voice-control or they don`t have to wait anymore if they want to deal with customer support. There are companies constantly developing new technologies in order to improve the customer experience in the financial industry.

    In my opinion this article faces the impact of the end of phase 3 of digital evolution, in which AI will be used to implement the system voice banking. I agree with the author that it will be a good idea to develop a voice-control banking, but I´m not sure how fast it will reach a broad acceptance of the customers. I think especially the old generation will have problems to adapt to the system because many of them are not used to new technologies and regard it with suspicion, especially if it`s about finance. I guess scepticism about new technologies in finance is also generally higher in Europe than in the US. Therefore I think it will be difficult to bring people to use the voice-control banking in short-term. Nonetheless I think it will happen if the time is right and people are ready for that.

  31. Necmiye Yagdi says:

    Article 3:
    Title: FUTURE OF MEDIA AND ENTERTAINMENT INDUSTRY LIES WITH BIG DATA ANALYTICS
    Link: https://www.analyticsinsight.net/future-media-entertainment-industry-lies-big-data-analytics/
    Source: Analytics Insight

    Publication date: 11/12/2019
    Comment: The article is about how media and entertainment industry evolves with increased usage of smartphones, digital media and big data. Big data analytics helps media and entertainment industry to aid companies gain hidden insights into customer behaviour and depending on this they could place personalized content through analytical tools and techniques. Today, big data analytics enables the industry players to predict audience interest, provide insights into their viewer-activity and optimize the scheduling of media streams, as the platforms for delivering media content have increased in more opportunities (live streaming, online streaming, pay per view and others). Through more opportunities and new technologies there is a higher risk that customers could drift away to competitors. It is expected that through the introduction of 5G technology, the opportunities for data speeds will improve. This will contribute to significant growth of mobile media usage and extension to significant opportunities for augmented experiences. An increase in data points will also generate new practices and innovative opportunities to mine and analyse them for better quality and discovery of content. Customers should expect new forms of entertainment modes and methods.

    I would say this article is about the end of phase 3 because it’s semantic web. I agree with the author because through big data analytics the media and entertainment industry has been dramatically changed and it will bring even more changes. In the future I think it will generate more data through new technologies, so it will be more opportunities for delivering media content which could be difficult for the media industry to choose the right deliver platform for a company to reach their target groups. But on the other hand it will be more data for the media industry in order to gain more information about customer`s behaviour especially regarding what kind of platform they mostly use.

  32. Sophia Böckmann says:

    Articel 1:
    Title: What was the most significant digital technology from the past 25 years?

    Source of the article: The Drum

    Link: https://www.thedrum.com/news/2019/10/24/what-was-the-most-significant-digital-technology-the-past-25-years

    Publication Date: October 24, 2019

    Author: Charlotte McEleny

    Comment 1:
    This article tells of the most significant digital technology from the past 25 years. Three famous people were interviewed about this subject at the Programmatic Punch APAC 2019. The following three technologies were named: Cookies, mobile and short-termism I agree with all the answers given, all these three “things” have an enormous importance on the digital world of the last 25 years. However, I believe that mobile is the most significant technology. Loopme’s O’Mara-Kane says that the mobile is everywhere in people’s lives and a life without it is unimaginable. I agree with the sentence “it’s mobile-first”, because no matter if you want to reserve a table, check the weather or read a newspaper, you almost always reach for your mobile. The mobile opened the way for the Internet and makes life much easier, but it also has a big influence. In the case of screen time, it is frightening to see how many hours a day you spend on average on your mobile device or something similar and sometimes “waste” precious time.
    Article 2:
    Title: Whatsapp Chat Banking: Pakistan Banking’s Digital Evolution

    Source of the article: The Drum

    Link: https://www.globalvillagespace.com/whatsapp-chat-banking-pakistan-bankings-digital-evolution/

    Publication Date: October 10, 2019

    Author: Global Village space

    Comment 2:
    This article tells about the launch of the first of its kind, self-service banking channel on WhatsApp across Pakistan. The JS Bank Limited collaborated with Infobip, a world-renowned industry leader in omnichannel engagement, and WhatsApp Business Solutions.
    They citizens of Pakistan can use this channel to explore the different products and services provided by JS Bank, alongside locating its various branches, JCash agents, ATMs and even to lodge their complaints. This service is completely free to use with no registration process.
    To use the Bank Channel, the user has to send a message on a number and the conversation starts. The goal of this launch is to provide consumers with an unparalleled digital experience and providing consumers with financial solutions or services in line with their needs. In my opinion, this release is a great and simplified way for customers to do chat banking. But I think there are less and less barriers for such sensitive things as banking. The WhatsApp platform and the co-operating bank are now contacting customers on a more private level. This makes things a lot easier for customers and much works faster, but where will it go in the future? How far will such digital introductions enter at the private level?

    Article 3:
    Title: Why Digital Evolution is Key to Contact Centre Success

    Source of the article: It News Africa

    Link: https://www.itnewsafrica.com/2019/11/why-digital-evolution-is-key-to-contact-centre-success/

    Publication Date: November 07, 2019

    Author: Jenna Cook

    Comment 3:
    This article speaks of the fact that contact centers are becoming more and more important. Consumers are slowly but surely getting used to seamless, mobile and self-service methods of interaction within different sectors such as banking. They expect this seamless, comfortable and highly digitized interaction with other companies and providers from industries such as insurance etc. as well. Millennial consumers expect immediate feedback when they log queries with contact centre channels. They prefer to interact over the Web with live chats or on social media, and will generally only turn to the telephone as a last resort or escalation. Other studies show that almost the half of the consumers would rather connect with a company via live chat than any other form of communication! This reinforces the need of embracing an omnichannel approach to customer experience management. I totally agree, because in the future, no industry or sector will be immune to change. For contact centers, this means that digital evolution is the key to growth and sustainability – and if it fails, it will lose to digitally savvy competitors. I agree, because in the future, no industry or sector will be immune to change. For contact centers, this means that digital evolution is the key to growth and sustainability – and if it doesn’t, it will lose to digitally savvy competitors. Personally, I also prefer to be contacted via live chats and so on, because it’s easier and quicker to get in touch without obligation. This is the future and all companies should try to follow this trend so that they can meet and serve the expectations and expectations of their customers.

  33. Marco Piehl says:

    Article 1:

    title: Google Stadia is live, but Microsofts xCloud almost feels like the future of cloud gaming

    source: cnet

    Link: https://www.cnet.com/news/google-stadia-is-live-but-microsofts-xcloud-already-feels-like-the-future-of-cloud-gaming/

    Publication Date:

    November 20, 2019

    Author: Oscar Gonzalez

    Comment 1:
    This article deals with the big trend in the gaming industry: Cloud Gaming. In detail, this article explains what Cloud Gaming is, what advantages this technology generates and which major players are most likely to establish themselves in this area. The author compares two projects within cloud gaming: Google Stadia and Microsoft xCloud.

    Cloud Gaming – Services allow users to play games on a remote server. Thus a player can be connected to his gaming platform no matter where he goes. More precisely, in the case of xCloud, it allows playing on all devices with network connections like Smart Tvs, Tablets or even SmartPhones. Players can connect the controller to their smartphone and stream their favorite games with the same scores. Memory shortage is a big problem that players have to deal with. The Cloud Computing xClooud offers unlimited storage space through the Azure Cloud to access these games without having to install them. Games will thus be streamed in the future.

    As a consequence, players will be able to play almost anywhere, vary the devices without using up any storage space on the device.

    personal reflection1:
    This article deals with the combination of one of the biggest digital trends of recent years: cloud computing, data storage and the gaming industry. Personally, I think this solves one of the biggest problems in the current gaming industry: the use of storage space. In fact, you often have to play games with a large up to 100 GB on the occasional download to be able to play them. This would be eliminated by streaming. Furthermore, it allows cross-device play. The change of devices allows completely new gaming experiences. The fact that you can play the same game on an iPhone, Samsung, Tablet or even smart Tv without losing scores is something you couldn’t imagine years ago. This also reflects other digital trends, the connected world: the access to data no matter where you are or which devices you use.

    However, I am assigning this article to the second phase. Cloud computing is a technology that is already widely used in many areas.

    Article 2:

    title: What is 5G and should you be concerned?

    source: euronews

    Link: https://www.euronews.com/2019/12/30/what-is-5g-and-should-you-be-concerned-euronews-explains

    Publication Date: 31.12.2019

    Author: Alice Titan & Emma Beswick

    Comment 2:
    The article deals with the development of the 5G network and the emergence in Europe. This network will be rolled out on a large scale in Europe in 2020. in detail the article describes the 5G network and its advantages compared to 4G. 5G networks thus represent the next generation of mobile Internet connectivity. They will offer both extremely high bandwidth and more reliable connections with smartphones and other devices.

    In numbers: It will be at least 100 times – and up to 1,000 times – faster than 4G. This will enable high-definition movies to be downloaded in seconds.

    So 5G is designed for a world where billions of devices will depend on a constant Internet connection.

    This new network is expected to boost other technologies such as artificial intelligence and cloud computing.
    In addition, 5G is seen as the basis for smart city or smart car technologies, for example.

    personal reflection 2:
    The expansion of 4G networks to 5G is a topic that all major network providers are currently working hard on. Providers like AT&T or Verizon. I personally think that this is a necessary and important step to enable other future digital trends. In a world where cars or even buildings are connected, it requires a stable and reliable network connection. Even though a mobile network is not a new breakthrough digital development, I still classify this technology at the end of phase 2 or the beginning of phase 3. The reason for this is that it acts as a fundamental basis for 3-phase technologies.

    Article 3:

    title: Facebook discovers Fakes that show evolution of disinformation

    source: NYtimes

    Link:https://www.nytimes.com/2019/12/20/business/facebook-ai-generated-profiles.html

    Publication Date: 20.12.2019

    Author: Davey Alba

    Comment3:

    This article deals with disinformation which is distributed via social networks using fake accounts. More concretely, this article deals with how different profiles were created using AI artificial intelligence on various portals such as Instragram or Facebook. In detail even the profile pictures were created using AI. Thus, realistic pictures of faces are created, even if they do not belong to a real person.

    These profiles have been used in the past to post ideological priorities: “Support of Donald Trump and opposition to the Chinese government”.

    The article also describes that machines can produce images and sounds that are indistinguishable from the real thing. Such “fake accounts” are used to spew out huge amounts of false information. Based on this, readers form opinions which are not based on correct data.

    Twitter testified that 32 million tweets were removed from nearly 6,000 accounts related to a Saudi Arabian social media marketing company called Smaat, which aimed to exert political and commercial influence on the population.

    personal reflection3:

    I personally, find it frightening to see how much erroneously altered information is circulating on the net. Especially the fact that it is possible to create optically coherent fake accounts, which cannot be recognized by a loan, is very questionable. Already in the lectures we could see and hear in which voices of celebrities like Obama could be modified and changed in such a way that one really believes Obama would have made this statement. Information and especially access to information is a medium that can exercise a strong power. Extracting information and transforming it for your own purposes is a powerful tool to create public opinion.

    I also assign these articles to the end of the second phase and the beginning of the third phase. This is because the fact that information distribution on platforms like Facebook is part of the second phase, but technologies like AI are more likely to be in the third phase.

  34. Ana Karen Schmidt-Valois says:

    Article 1
    Title: Innovating Swedish airports with chatbots and AI video analysis
    Link: https://www.internationalairportreview.com/article/106992/technologies-innovation-swedavia-chatbot/
    Source: Karin Gylin, Head of Innovation at Swedavia AB
    Publication Date: 20 November 2019
    Author: Rachael Harper

    The article is about the Swedish airports and the technology that was implemented in 2018 along with the plans and ambitions for the upcoming years. Swedavia AB is testing different technologies like AI video analytics and IoT as well as how to leverage the data.

    Having good customer communication has always been an important part of every business, especially in the service area. In my opinion Swedavia are strong in their project implementations. They implemented chatbots, mobile applications and made use of “Social media trends” to add value on their core services, eliciting high customer approval.

    After the success, their pivot changed in how they think, test and develop new techniques and technologies to offer easier, more sustainable and modern service. They believe that data analytics will enhance their product offerings. Hence, they are using it for both their customers and their complementary services, using data to solve actual problems.

    I believe that creating smart service and better products for our clients is a clever idea to add value to our business and no doubt the latest technology should always be used. A “simple solution” can significantly increase the potential of our product or service.

    In my opinion this article is in phase 2 and the plans for the next years are at the star of phase 3.

    Article 2
    Title: AI promising on breast cancer
    Link: https://www.chinadaily.com.cn/a/202001/03/WS5e0eadf5a310cf3e355824c7.html
    Source: chinadaily.com.cn
    Publication Date: 03 January 2020
    Author: Ai Heping

    Google explains it has developed an artificial intelligence (AI) system that is capable of surpassing human experts in breast cancer prediction. That means that diagnostics can be more precise while human mistakes are eliminated. The algorithm shows an absolute reduction of 5.7% (USA) and 1.2% (UK) in incorrect positive results and 9.4% and 2.7% in incorrect negative results. Meaning it caught instances of cancer that would’ve otherwise gone undetected.

    The AI system outperformed all the human readers realized during the study in these two countries. This ultimately results in a better chance for patients to get a correct diagnostic.

    The investigators ran a simulation in which the AI system participated in the double-reading process that was used in the UK. The investigators discovered that the AI system maintained non-inferior performance and reduced the workload of the second reader by 88%. The consequence is a significant reduction of workload for the doctors and it also decreases human mistakes during this process.

    In my opinion, this robust assessment of the AI system paves the way for clinical trials to improve the accuracy and efficiency of breast cancer screening. Also, the algorithm can be further improved and be used in other illness diagnostics. I do not believe that AI will soon replace radiologists, but it can help to make their work easier, more efficient and more precise. This article is located in phase 3.

    Article 3
    Title: Elon Musk Says Putting AI Chip in Your Brain Will Be as Simple as Lasik
    Link: https://observer.com/2019/11/elon-musk-neuralink-ai-brain-chip-podcast-update/
    Source: observer.com
    Publication Date: 14 November 2019
    Author: Sissi Cao

    “The idea to implant a chip into your brain could be as easy as a laser eye surgery”. This phrase sounds crazy but Elon Musk (CEO of Tesla and SpaceX) is convinced it will be possible someday. In November, he presented the project of Neuralink, a project that aims to implant brain chips with possible applications of artificial intelligence. The idea behind the project is to find a way to help merge biological intelligence with machine intelligence.

    One of the biggest ambitions of this project is to solve a variety of brain-related diseases like autism, schizophrenia and memory lost (Alzheimer). To be able to do so, scientists need to be able to interface with neurons. If they can reach their goal they would be able to use their technology also for healthy brains to create “a tertiary layer of digital super intelligence”. For me it is difficult to believe that we as humans can one day be more intelligent than a super computer.

    Nevertheless, experts are aware that the project is very ambitious and rather difficult to develop. Some current problems the scientists are dealing with are related to material science, electrical engineering and micro fabrication. Personally, I do not know if the technology and resources are sophisticated enough to develop such a modern chip and i think more resources, better technology and better international cooperation among experts is required.

    The ambitions of the project are huge, scientists do not only want to be able to develop the chip, they also want to be able to automate the whole implantation process. The company does not want to provide a solution only for a select circle of customers, but they aim to supply the product to a larger number of humans.

    In my opinion, this project is not of our era, because it needs further development of technology, knowledge and materials to be able to get the project realized.

    However, if scientists can reach their goals it would be a revolution with a huge potential to change history of humility. A successful completion of the project would be a major milestone in fighting mental illnesses and it could even change the way we learn, process and remember information. In my perception the idea of this article is on phase 4.

  35. Inès Kana Guendia says:

    Article 1:

    Title: The Evolution Of Digital Marketing To Video Marketing
    Date of publication: 07.01.2020
    Author: Andrew Oziemblo
    Source: Forbes Agency Council
    Link: https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/the-evolution-of-digital-marketing-to-video-marketing/#31c31a9a5298

    Comment:
    The author is dealing with the evolution of digital marketing to video marketing. He describes the start of the era of digital marketing where companies had different matters like creating social media ads, building websites and using analytics. They had noticed that not only digital marketing were changing but also the consumption of the marketing content of customers. Because of all the ads that are present on the internet, some of them are using adblocks. Companies understood that customers want more authentic instead of loud in-your-face-marketing. That shift led to Google introducing the Expertise-Authoritativeness-Trustworthiness algorithm to to rank websites in search results. The author underlines that marketers embraced in 2019 the fact that content was very important. More and more people enjoy watching videos, esoecially those without sound. This means that companies have to focus on video marketing to reach out more to people instead of tragical digital marketig. Whether it’s for their websites or Social Media, the companies should focus on authentic video content, because the younger generations value that highly. This factor will be crucial for companies to stay relevant in the future.

    My opinion:
    I mostly agree with the author because I think that the shift from digital marketing to video marketing is really happening. While being online I could already recognise that the amount of video ads has increased. I prefer as well video ads instead of pictures. Moreover, I can uderstand why a lot of people prefer videos knowing that we live in a busy world where it can be that visual content is not meaningful enough to get the companies’ message across. With videos you get content which mostly is easy too understand accompanied with visuals and auditory. Finally, authencity is really relevant as well because it can be more powerful that any other kind of content. I think the article suits the phase 2 of the digital evolution for the reason that digital marketing is using a lot of Social Media which is primordial phase 2.

    Article 2:

    Title: The Tech That Will Invade Our Lives in 2020
    Date of publication: 01.01.2020
    Author: Brian X. Chen
    Source: The New York Times
    Link: https://www.nytimes.com/2020/01/01/technology/personaltech/tech-trends-2020.html

    Comment:
    The author discusses which technologies will be more present in our lives in 2020. Technology is already omnipresent in every aspect of our lives either it’s in the form of thermostats which heat up before entering the residence or safety feautures in the car which warn drivers about vehicles in adjacent lanes. The coming tech trends from the last year will have their peak in 2020. Firstly, the true automation of the smarter home will be relevant. The companies Amazon, Apple and Google have announced that they will work together to facilitate the communication of their devices between each other. Therefore, eliminating the complexity between the different devices makes it more possible for companies to offer seamless home automation without the need for the customer to interfere. Secondly, the rise of 5G will be important as well. It has been already introduced in 2019 which enables customer to download data like films in a couple of seconds. Until then 5G has just been used by a few cities and companies. In comparison to 2019, more companies will release devices which support 5G. The author precise that one of the most important factors of 5G is that it’s significantly reduce latency which will be important for the compability next-generations devices like robots. Thirdly, the werable market will have more impact in 2020. Those devices are supposed to support creativity and innovation. Next to Apple, who is the market leader concerning wearables, other companies like Samsung and Huawei brought their wearable devices to enter the weareable devices market as well. Additionally, computer chips become more relevant because these wil be build in in devices such as earbuds which can for example be inexpensive hearing aids. Lastly, there will be a streaming revolution. One of the most succesful streaming businesses is Netftlix which was the most-watched video service in the United States. However, that will change since more streaming services will be released like Disney Plus or Apple TV. Even though people will acquire more streaming services, they will switch between them to watch different shows instead of using the TV.

    My opinion:
    I was surprised that the author only mentioned tech trends that were already known because I thought he would write about completely new trends that are unknown to the general public. Additionally, I noticed as well the rise of these trends as well. The smarter home is getting progressively promoted by companies who want to create eco-systemy by offering smart devices. Also, I found it funny that 5G is arriving quite late to the western world knowing that in countries like South Korea it is already widely known and use. The wearable devices are finding increasingly more and more interessant and popular for customers. Lastly, streaming services are indeed becoming more relevant. I began to use services like Spotify and Netflix in the recent years. Hence, I can understand why people are satisfied with them for different reasons such as giving customers more flexibility. This article can be located the best in phase 3 of the digital evolution because the article is dealing with smart devices as well. Hence, these are very relevant for phase 3.

    Article 3:

    Title: Despite the rise of online banks, millennials are still visiting branches
    Date of publication: 05.12.2019
    Author: Kate Rooney
    Source: CNBC
    Link: https://www.cnbc.com/2019/12/05/despite-the-rise-of-online-banks-millennials-still-go-to-branches.html

    Comment:
    The author states that younger customer value physical bank branches than online banks. This knowledge is based on the studies of Jefferies. Criterias like the physical banking locations and ATM proximity are still relevant for people who are aged between 18 and 34 years old. These people visited a physical branch at least once a month. In the same way online banks think that customers like millennials don’t visit physical branches as much as older customers. Jefferies has proven the opposite. In fintech, digital online banks have gain relevance since they gatheres huge sums such as 3 billion $ from investors. Different online banks like Chime, N26 and Nu Bank getting more and more funding. The author highlights that, accorfing to Jefferies, retail banks should invest in the digital evolution to compete with these start-ups.

    Comment:
    I didn’t realised that young people still cherish a lot physical branches since a lot of them are using online-banking. Hence, I understand why factors such as the locations of the physical branches are important for them because it can be annoying to not find one if you really need it. Personally, I just visit one if it’s necessary. Otherwise it’s comforting that they are still available if I would need to go there. Also, I already noticed that online banks are becoming more and more present. However, I would feel anxious to use completely this kinds of banks because besides the online and telephone support, there wouldn’t be a physical space to run to if it would be necessary. Even though these online banks have a certain amount of advantages, I am still skeptical towards them. I think that artice suits the second phase of the digital evolution well because in phase 1 companies weren’t skillful enough to offer online banking as a service. Moreover, customers back then would have probably be less likely to use them then today for the reason that the internet was too new at that time to use it for monetary matters.

  36. Nico Klein says:

    Article 1

    Title: Where the 5G Data Storm Will Hit First
    Source: Wired
    Link: https://www.wired.com/story/where-5g-data-storm-will-hit-first/
    Publication date: 17.12.2019
    Author: Alex Davies, Tom Simonite, Will Knight, Peter Rubin

    Summary:
    This article looks at possible fields of application of the innovative 5G technology, which is often discussed in the public. After briefly addressing the problem of the large number of 5G accesses required, the author goes into detail on four major fields of application in which 5G can be used in the near future.
    The first described field of application is the automotive industry and the behaviour of cars on roads. In detail, 5G can be used to provide the user with better entertainment features such as streaming services or to extend the current system of self-driven cars. On the other hand, the technology can also be used to link up all road traffic so that vehicles can automatically communicate with each other. This is described as very advantageous, since it would enable a swarm culture, which would result in a positive change in traffic.
    The next potential field of application is the healthcare industry. 5g would allow operations where the surgeon is not present but could operate from the other side of the world.
    Another field of application is the production industry. Here, 5G can help to completely automate complex processes and manage them through artificial intelligence applications.
    The fourth and last field of application is the extension of reality through VR and AR solutions. In detail, 5G supports the systems by providing significantly larger and faster data transmission.

    Personal reflection:
    In my opinion, the article gives a good overview of four major fields of application that can be fundamentally changed by 5G. Based on my previous knowledge, I especially agree with the author on the automotive industry, that 5G not only changes cars and technology, but also fundamentally changes the flow of traffic. Through the technology, the cars can not only drive automated, but one of the main problems, the creation of traffic jams, can be eliminated through the implementation of swarm behaviour. In addition, human error and thus the risk of accidents can be reduced, which is beneficial for all of us.
    For me, the second case of application in the health industry is also very positive. However, I think that this requires a high level of trust in the technology on the side of the people, since an operation is a direct intervention in the human body. For this reason, I think that 5G technology should first be tested in other industries, so that people can see how reliable it works.
    I also agree with the author on the other two areas of application. However, especially the effects of 5G within production and the associated loss of some jobs are highly controversial. However, I am of the opinion that despite the loss of jobs due to automation in another place, a large number of new jobs will be created that deal with 5G technology.
    The most interesting application from my point of view is the use of 5G within VR and AR systems. This would give us users a variety of new possibilities that would have a lasting effect on our lives.
    Although I agree with the author on all his points, in my view, he should have gone into more detail about the conditions required. Basically, I see the expansion and development of 5G networks as a government task. However, this is not the case in Germany at the moment, so that large German telecommunications companies such as Deutsche Telekom or Vodafone have to spend billions of Euros to be able to use 5G frequencies. In my view, this hinders the expansion of 5G technology and needs to be changed. In addition, everyone wants to take advantage of the 5G technology, but very few people are willing to have a 5G access point on their property.
    Overall, I think the article is very good and exciting, as it gives a good insight into how 5G can change our society. However, I would have liked the author to go further into the necessary requirements.

    Classification
    The uses of 5G mentioned in the article can be assigned to the third phase, as the physical world can be extended by VR and AR applications. Moreover, the technology directly interacts with the user and makes independent decisions for him.

    Article 2

    Title: Competing in the Age of AI
    Source: Harvard Business Review
    Link: https://hbr.org/2020/01/competing-in-the-age-of-ai
    Publication date: January- February 2020
    Author: Marco Iansiti, Karim R. Lakhani

    Summary:
    This article deals with the impacts and possibilities of an extensive integration of AI processes within a company. In particular, the prerequisites for an AI factory, the impact of AI on the concept of scale, the renewal of traditional companies, strategic rethinking and the leadership challenge are addressed.
    Within large technology companies such as Google, Alibaba or Tencent, more and more decisions are already being made by AI algorithms. These help companies to effectively evaluate the large amount of data available from customers and to derive predictions, insights and decisions. All these functions can already be implemented today in the age of “weak AI”, and are developed in so-called digital factories. In order to implement the latter efficiently, a data pipeline, an algorithm, an experimentation platform and a working infrastructure are required. In addition, the correct use of AI applications has a positive influence on the scalability of a business. However, to ensure the correct use of AI, attributes such as silo thinking in traditional companies must be eliminated. In addition, a change in corporate strategy and an adjustment of the management culture are needed.

    Personal reflection:
    I think this article impressively demonstrates the potential and advantages of using AI applications within a company. Furthermore, from my point of view, the fact that companies using AI, such as Ant Financial Service Group, Facebook, Alibaba, Google or Microsoft, are among the most important and largest market participants illustrates the superiority of the AI algorithm compared to humans. Especially in the area of data analysis and evaluation, I believe that nowadays every traditional company should try to improve their processes by using AI applications, even if they are only small ones. Like the author also said, this can already have a big impact on the efficiency and competitiveness of a company. Furthermore, the fact that many of the decisions have already been made through AI systems without us, the users, being actively aware of it, is one of the key messages of the article. This proves that already today’s AI applications of “weak AI” can meet our needs to our satisfaction. Accordingly, advances in AI development will enable systems to better respond to our progress and will not cause problems as often seen in other articles. I also agree with the author that there are a lot of prerequisites within the corporate structure, the corporate strategy and the leadership challenge to integrate a Digital Factory and its AI applications into a company. Especially the last aspect is well described within the article. In times where AI applications can reach a large number of people in seconds, a company must understand that together with the many new possibilities of using AI, there is also a responsibility to handle the information in a responsible way.
    All in all, I think the article is very good, and I hope that more and more companies will look into using AI applications within their business model.

    Classification:
    The described use of AI applications for the analysis and evaluation of data can be assigned to the third phase, since the technology used independently processes the customer’s data and, as a result, makes it available to the customer.

    Article 3

    Title: How Deep Fakes Can Hurt Your Business And What To Do About It
    Source: Forbes
    Link: https://www.forbes.com/sites/waynerash/2019/12/24/how-deep-fakes-can-hurt-your-business-and-what-to-do-about-it/#1afdc0ff6567
    Publication date: 24.12.2019
    Author: Wayne Rash

    Summary:
    This article discusses the nature and impact of deep fakes on businesses and a strategic approach on how best to deal with them.
    At the beginning it is explained that besides the relatively well-known deep fake videos of politicians or well-known personalities, deep fakes in the form of voice manipulation can also occur. All these forms can serve different purposes: On the one hand as part of false information campaigns to discredit governments or personalities and on the other hand to obtain money from companies. The latter is increasingly used in the business context to get employees to transfer money to the wrong account on behalf of the CEO. This can lead to high financial losses for companies. In addition, the dissemination of misinformation through deep fakes can lead to a company suffering financial damage through a falling share price or a damaged image.
    The protection and reaction to such deep fake attacks depends on the type of attack. In order to be able to prevent damage through false bank transactions, an authentication strategy must be introduced within the company. Furthermore, in the event of damage to the company’s or individual’s image, the company must be able to identify the deep fakes as quickly as possible and disseminate this via its communication channels.

    Personal reflection:
    I have chosen this article because, unlike the other articles, it does not deal with the positive aspects of technological progress and digital evolution, but with a disadvantage in the form of deep fakes.
    In my view, deep fakes represent a major threat to the society of the future. With the help of this technology, both the economic and the political situation of countries can be actively influenced, and false information can be distributed to millions of people. As a result, users of social media platforms and other digital media are no longer able to distinguish between real and fake information. As a result, the actual power of influence would no longer lie with the appropriate actors in business or politics, but with the creators of the deep fakes. In avoidance of this, I believe that social media platforms must develop technologies to identify and delete deep fakes before they become widespread. Furthermore, I think it would make sense for social media platforms to communicate that such technology exists, as many people are not aware of it at all. In order to prevent a deep fake attack from the perspective of a company, I consider the strategies presented by the author to be very conclusive and sensible. These show that fraud by bank transfers can be avoided by a regulated transaction strategy. However, this process of authentication must be observed by every employee, and no exceptions may be made.
    Although I like the article and agree with the risks mentioned, which are associated with the digital evolution in the form of ever better deep fakes, I am nevertheless of the opinion that at the same time there will also be ever better systems for detecting deep fakes. I also think that there will be a change in behaviour in dealing with all available information online and that particularly the younger generations are aware that a lot of false information can be spread on social media platforms.

    Classification:
    The technology of deep fakes can be assigned to the third phase, as it uses AI to actively change images, videos and voices that can influence people. As a result, the boundaries between reality and virtuality are increasingly intertwined, which is also a characteristic of the third phase.

  37. Hani Mattar says:

    Article 1

    Title: Can computers simply evolve greater intelligence?

    Author: Jonathan Bartlett
    Source: Avida
    Publication date: September 23,2019

    Link: https://mindmatters.ai/2019/09/can-computers-simply-evolve-greater-intelligence/

    This article discusses the extent to where AI can evolve. As humans, we have evolved throughout the years as demonstrated by the Darwinian theory. Could this be possible for computers too? Evolution of learning is evolving to continuously learn new things.

    An experiment was conducted where a “natural genetic code” was implemented and researchers created a suitable environment where they constantly fed their devices the necessary data. This would simulate the survival of the fittest, where the best digital device would continue, and the worst would become obsolete. The company is still doing research on this topic and is yet to come up with a concrete answer. This should be situated in phase 3

    My opinion is that AI and computers can evolve, learn and bring up new ideas to us. A single computer can achieve what multiple human beings can do in a shorter time, as long as they are provided by the right input code to complete the task. Maybe in the future, we will find robots that can program themselves to achieve tasks that they cannot achieve in their current state. With time, they will be able to provide themselves with the needed knowledge to go further without human contact.

    Article 2

    Title: Digital evolution leaving boardrooms behind

    Author: Aaron Hurst
    Publication date: December 2, 2019

    Link: http://www.information-age.com/digital-evolution-leaving-boardrooms-behind-study-123486340/

    This article discusses whether current boardrooms have the enough technological knowledge to undergo digital transformation. A study showed a significant decrease in the number of employees that believe that their boardroom does. Current board members are good at skills that are quickly coming outdated, where they prioritize governance over any digital advancement ideas.

    At the same time, board members are slowly realizing the need to embrace such technological advancements and are seeing an increase in this area. Sectors such as telecommunication are quickly advancing in this area. On the other hand, insurance and healthcare are lagging.

    I believe that many boardrooms are still resisting change. It is difficult to approach a CEO of a multimillion company and tell her/him that the way they have been doing things is no longer valid and they need to change to something they do not know. It is human nature to resist such change where you undermine your position in a new environment. Slowly, we are seeing some changes but only to the extent to where the boardroom is comfortable going. It is necessary for such board members to realize the need for change and listen to the new generation. Otherwise, they are risking losing a big share of their market or potentially all of it, to a more modern approach competitor.

    Article 3

    Title: How Digital Evolution is turning the Future World of Work upside down

    Author: Negin Dargahi
    Source: Industry Blog
    Publication date: December 9, 2019

    Link: http://www.oilandgas-blog.com/en/digital-evolution/

    This article discusses the possibility of a revolution that would radically change our understanding of processes and the “World of work”. It also describes how humans and robots will work together in a proper system rather than robots taking over human work. Also shows how human will be the controller and the robot will be doing more repetitive tasks.

    Briefly explains how industry 4.0 deals with AI and the possibilities of implementing AI in the workplace. The possibility of running AI that can process large amount of data is seen to improve possible outcomes in situations where humans can’t.

    It shows how technologies are radically changing, need for disruptive business models and gives an insight on what the future might look for us. I believe this article belongs in phase 3.

  38. Janina Lennefer says:

    Article 1 – Past (2019)

    Title: 2019 Horse Tech Year in Review: The Good, the Broken and the Reality

    Link: https://www.thetechequestrian.com/home/2020/1/2/2019-horse-tech-year-in-review-the-good-the-broken-and-the-reality

    Ressource of the article: The Tech Equestrian – Insights for the connected equestrian

    Publication date: January 2, 2020

    Comment:
    This article summarizes different digital solutions in the equestrian world from the past year, 2019. It reviews and compares the good and trending digital solutions as also it includes the lacks of digitalization in horse tech.

    There is still an enormous learning curve, but it is interesting to see that digitalization has arrived. Horse care and horseback riding are steeped in tradition and there is a reason for that – working with very intelligent, fight or flight animals means the focus is on making things consistent and predictable, to increase safety and reduce risk – so change is hard, but very helpful.

    Article 2 – Present (2020)

    Titel: TTE Advisory Board: What’s Trending Now

    Link: https://www.thetechequestrian.com/home/2019/10/7/tte-whats-trending

    Ressource of the article: The Tech Equestrian – Insights for the connected equestrian

    Publication date: October 8, 2019

    Comment:
    This article deals with the current technology trends in equestrian sports. The four top trends are:

    • Voice systems – expect voice interpreting and voice creating software to move into a more human-paralleled realm
    • Predictive Analytics – they can help you predict where the markets will move next
    • Mobile Commerce – People have become used to shopping on their phones via intuitive apps and mobile-friendly websites
    • Virtual Reality/Augmented Reality – The latest technological trends predict that the next 1-2 years will bring headsets offering higher quality displays, more sensors, Wi-Fi capabilities and more.

    The examples make it clear in how many areas all around horses, digitalization can be applied in a very helpful way.
    I think It’s an exciting time to see how tech starts shaping the horse world!

    Article 3 – Future (2020 + x)

    Titel: TTE ADVISORY BOARD: 2020 Horse Tech Predicts

    Link: https://www.thetechequestrian.com/home/2019/12/30/tte-advisory-board-2020-horse-tech-predicts

    Ressource of the article: The Tech Equestrian – Insights for the connected equestrian

    Publication date: January 7, 2020

    Comment:
    2019 seemed to be the year of Equine startups and technologies. So many new software and hardware technologies were released to market.

    There is going to be an exponential increase in using our smart devices to track data and have information available at our fingertips. So it is predicted are going to start to see more wearables. These devices have become commonplace in our everyday lives from apple watches to heart monitors and step trackers. With more data, we can give better insights into what food, medications, treatments, and care needs to be given.

    I believe 2020 will be the year the early equine tech adopters will spend more time trying to figure out who to hang their business with because those equine tech startups may not be around for the long run.

  39. Janina Lennefer says:

    Article 1 – Past (2019)

    Title: 2019 Horse Tech Year in Review: The Good, the Broken and the Reality

    Link: https://www.thetechequestrian.com/home/2020/1/2/2019-horse-tech-year-in-review-the-good-the-broken-and-the-reality

    Ressource of the article: The Tech Equestrian – Insights for the connected equestrian

    Publication date: January 2, 2020

    Comment:
    This article summarizes different digital solutions in the equestrian world from the past year, 2019. It reviews and compares the good and trending digital solutions as also it includes the lacks of digitalization in horse tech.

    There is still an enormous learning curve, but it is interesting to see that digitalization has arrived. Horse care and horseback riding are steeped in tradition and there is a reason for that – working with very intelligent, fight or flight animals means the focus is on making things consistent and predictable, to increase safety and reduce risk – so change is hard, but very helpful.

    Article 2 – Present (2020)
    Titel: TTE Advisory Board: What’s Trending Now

    Link: https://www.thetechequestrian.com/home/2019/10/7/tte-whats-trending

    Ressource of the article: The Tech Equestrian – Insights for the connected equestrian

    Publication date: October 8, 2019

    Comment:
    This article deals with the current technology trends in equestrian sports. The four top trends are:

    • Voice systems – expect voice interpreting and voice creating software to move into a more human-paralleled realm
    • Predictive Analytics – they can help you predict where the markets will move next
    • Mobile Commerce – People have become used to shopping on their phones via intuitive apps and mobile-friendly websites
    • Virtual Reality/Augmented Reality – The latest technological trends predict that the next 1-2 years will bring headsets offering higher quality displays, more sensors, Wi-Fi capabilities and more.

    The examples make it clear in how many areas all around horses, digitalization can be applied in a very helpful way.
    I think it’s an exciting time to see how tech starts shaping the horse world!

    Article 3 – Future (2020)

    Titel: TTE ADVISORY BOARD: 2020 Horse Tech Predicts

    Link: https://www.thetechequestrian.com/home/2019/12/30/tte-advisory-board-2020-horse-tech-predicts

    Ressource of the article: The Tech Equestrian – Insights for the connected equestrian

    Publication date: January 7, 2020

    Comment:
    2019 seemed to be the year of Equine startups and technologies. So many new software and hardware technologies were released to market.

    There is going to be an exponential increase in using our smart devices to track data and have information available at our fingertips. So it is predicted are going to start to see more wearables. These devices have become commonplace in our everyday lives from apple watches to heart monitors and step trackers. With more data, we can give better insights into what food, medications, treatments, and care needs to be given.

    I believe 2020 will be the year the early equine tech adopters will spend more time trying to figure out who to hang their business with because those equine tech startups may not be around for the long run.

  40. Denis Gimber says:

    Article 1:

    Title: How Virtual Reality is Augmenting Realty
    Author: Stefanos Chen
    Publication date: 08.11.2019
    Source: The New York Times
    Link: https://www.nytimes.com/2019/11/08/realestate/how-virtual-reality-is-augmenting-realty.html

    Comment 1:
    This article describes how virtual reality is changing the real estate market. The author explains that the construction and design process of buildings is being fundamentally changed by new technologies. As the hardware for virtual reality, such as 360-degree cameras, become increasingly affordable, these new virtual technologies are becoming commercially viable in the real-estate sector. Also, in the fields of design and construction, which still prefer to work analog, virtual reality is more and more applied. The author provides three examples:
    With “Augmented Construction Reality”, architecture companies can project live renderings of skyscrapers onto the construction site. This makes it possible to see how the building looks in relation to the neighbor towers. Other problems can also be detected and solved in time by such visualizations. Another example mentioned in the article is the use of 3D virtual tours in real-estate. Through years of software development, it is now possible to create 3D tours of houses and apartments with “off-the-shelf” 360-degree cameras in just a few minutes. This increases what is known as iBuying, the electronic sale of real estate, which is often processed unseen and online. In the third example, the article says the technology is already so far advanced that the virtual can exceeds the real. There are 3D visualization companies that have entered the real estate market. They use photos or 3D composites of furniture manufacturers to create rooms with lifelike furniture. One company is now working with the luxury brokerage company Sotheby’s to virtually furnish real apartments under construction.

    Personal reflection 1:
    I find it interesting that new technologies like AR or VR are used in new areas, such as construction sites, to simplify the working environment. However, this article also makes me aware that with time, even the last analog fields of our society will be digitalized at some point. The feeling of having created something by the architect, who spent hours drawing a plan by hand, will probably be forgotten.

    I would classify this article at the beginning of phase three because it shows that virtual technologies like AR or VR, which were previously mainly used for entertainment, are now more and more used for business and communication purposes. As explained in our class, we are currently living in this phase and are beginning to use Web 3.0 technologies in our everyday lives.

    ______________________

    Article 2:

    Title: Five Benefits Of Big Data Analytics And How Companies Can Get Started
    Author: Terence Mills
    Publication date: 06.11.2019
    Source: Forbes
    Link: https://www.forbes.com/sites/forbestechcouncil/2019/11/06/five-benefits-of-big-data-analytics-and-how-companies-can-get-started/#45f16517e4db

    Comment 2:
    The article outlines various ways in which companies can benefit from Big Data. We as consumers receive numerous advertisements for diverse products and services every day. Many large companies such as Starbucks have been using big data analysis to make their advertising more personalized. Big Data is not a new term. The concept has been known for many years. However, the first data analyses were still typed by hand and analyzed manually. However, innovation in technology has changed the rules. Modern software systems reduce analysis times significantly and enable companies to make quick decisions that lead to increased sales, cost reduction and growth. This provides a competitive advantage for able brands to work faster and address their customers more effectively. The author lists five examples of how companies can profit from Big Data analyses:
    The first point is through customer acquisition and retention. By using large amounts of data, organizations can determine exactly what customers are looking for. New big data processes observe consumer patterns and use them to trigger brand loyalty. The best example is Amazon – they have mastered this technique by providing one of the most personalized shopping experiences on the Internet. The second benefit is focused and targeted campaigns. Companies can use big data to deliver customized products for their target market. Big Data helps companies analyze customer trends by monitoring online purchases. These insights enable companies to create successful, focused and targeted campaigns. The third point is the identification of potential risks. Big data can improve the effectiveness of risk management models and develop smarter strategies. The fourth aspect is that Big Data continues to help companies update existing products and innovate new products. By collecting large amounts of data, companies can distinguish what suits their customer base. The last point describes that by using large amounts of data, companies offer supplier networks, also known as B2B communities, with greater precision and insight. The article indicates that the largest companies continue to grow thanks to big data analysis and evolving technology is becoming available to more companies.

    Personal reflection 2:
    In my opinion, Big Data gives us many advantages and opportunities, but must always be considered in the context of the risks involved. Fast decisions, optimized systems across the company, better customer service are opportunities we can achieve with Big Data and Big Data Analytics. But it should not be forgotten that all the benefits we want to achieve with Big Data are finally based on the loss and waiver of our privacy. We as people are almost transparent in the eyes of the companies.

    I would place the article and the topic of Big Data in phase two, as it has been used by companies for a few years. Big data also play a key role in the social web such as Facebook or Twitter, where large amounts of data are stored and analyzed. However, it will also be extremely crucial for the coming phases.

    ______________________

    Article 3:

    Title: 5G made clear and simple
    Author: Brian Cooley
    Publication date: 06.10.2019
    Source: cnet
    Link: https://www.cnet.com/how-to/5g-what-it-means-for-the-rest-of-us/

    Comment 3:
    This article deals with the new 5G mobile network and the expectations of innovations and unknown dangers. The author explains that “5G” is the next generation – the fifth generation – of wireless networks. 5G is a technology that we will probably have to adopt at some point. This new generation of networks will bring us much more than just an improvement in bandwidth or “speed” on mobile phones. Intelligent power consumption, high device density, and network slicing will make it a technological breakthrough. To sum up, 5G will dramatically improve the responsiveness of the latest technologies on mobile phones and allow our home internet to come over the air rather than through cables. It will enable new experiences, such as augmented reality that works well everywhere, efficient smart cities, and fully networked cars. To take full advantage of the new technologies, we need to replace everything we own that accesses a mobile network because 5G wireless is different from today’s 4G technology. According to surveys, most people are satisfied with 4G and have no interest in the transition to the new network generation. In addition, there are currently many people who believe 5G is a toxic technology due to its microwave spectrum radiation. 5G does emit “microwave” radiation, but so does everything that uses 4G, Wi-Fi and Bluetooth. In general, the safety of mobile-phone networks, in general, has been controversial since at least the early 1990s. The impediments to the introduction of 5G are much smaller than the paths and places where it is spreading, and in the next year, we should identify a turning point that will make 5G the new standard.

    Personal reflection 3:
    I think the fifth generation forms the basis for a comprehensive digitalization of all areas of life. It will be an essential element for Industry 4.0. That’s why industrial companies worldwide are already relying on 5G connectivity to realize their own digital transformation. 5G will also advance the digital networking of robots, the Internet of Things and artificial intelligence. An estimated 90 percent reduction in energy consumption for devices as a whole means relatively small energy savings at the smartphone level. But from an infrastructure perspective, especially for IoT devices, the energy savings could be significant.

    I classify the article and the topic 5G between phases two and three, as the topic is currently under intense discussion and provides the basis for technologies of future phases.

  41. Caroline Stoiber says:

    Article 1:

    Title: How TikTok holds our attention
    Source: The NewYorker
    Publication Date: September 23, 2019
    Link: https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention

    The article basically talks about the app TikTok: what it is, what it can do, who it’s users are, who it’s creators are, how it works, what the upsides and the downsides are.The author starts with pointing out, that the app is especially popular amongst teenagers, who own smartphones since Kindergarden and who have grown up on YouTube, watching other people talk in their bedrooms and see them becoming self made celebrities. The author then depicts how she felt trying out the app. At this stage, I could very much identify myself with her, as I have felt the same when using it myself: to some extent very entertained, but after a while rather disturbed at what I was looking at and waisting my time with. Personally, I never like to say that I am ‘already’ too old for something, as I very much still feel to be part of the young generation, but using TikTok is one of the times where I do feel a little too old to get into it.

    The key technologies that drives platforms such as TikTok are machine learning systems and recommendation algorithms that allow personalized feeds, optimized streams that trick us into staying attentive and make us feel individually taken care of. Whilst this seems to be a pretty cool function and something I also wouldn’t want to miss, the article perfectly outlines the scary parts that come with such algorithms that we often tend to forget. Whilst TikTok feeds us with information just when the app is opened, it also analyzes scrolling behavior, location, what you like to look at at what time and much more. Further downsides are outlined such as the promotion of bad ideas, cruelty, embarrassment, but also aspects such as being controlled by what you get to see and what you start to think about. As TikTok is based on a privately controlled algorithm, one of the risks is that the ones owning the algorithms will to a certain extent be able to control and deliver what we get to see and platforms such as TikTok will never be politics-free. To me, reading this doesn’t come as a surprise, but I caught myself thinking that I sometimes tend to forget to look at the bigger picture behind certain actions and thinking about the bigger picture of TikTok is scary.

    It is pretty cool to see however, that TikTok for many serves as a place to get creative and interactive, and in some cases even be the starting point of a career. As the article says, several musicians were able to get contracts after publishing their tunes on the platform. A quote that I really liked in this context is the one of a TikToker saying: “What gets me out of bed in the morning is creating and impacting culture.” To sum up, I would definitely place this article in the phase of today, somewhere between the social and the semantic web. I believe however, that TikTok is still not at its maturest state and will definitely follow us into the next phases of the smart and hybrid web.

    Article 2:

    Title: Facebook’s Deepfakes Ban Is a Solution to a Distant Problem
    Source: Wired
    Publication Date: January 7, 2020
    Link: https://www.wired.com/story/facebook-deepfake-ban-disinformation/

    The article depicts a problem that is already very existent in todays phase of the web, but will become even more apparent and problematic in phase 3 of the more mature semantic web: Deepfakes. The Vice President of Facebooks global policy management has announced, that deep fakes is added to the list of facebooks categories of banned content. Whilst deep fake technologies are not yet sophisticated enough to create completely convincing videos of people, Facebook is herewith taking a step ahead of a powerful and dangerous tool. For a video to be labelled as a deep fake, it must be manipulated “in ways that aren’t apparent to an average person and would likely mislead someone into saying something they wouldn’t normally say” and it has to be “the product of AI or machine learning”. To me, although I have heard about deep fakes, especially in context of fake news, the whole issue of what this technology could destroy – personal lives, careers, politics, safety and so much more – again became clear to me whilst reading this article.

    As also stated by the author, whilst implementing this ban on deep fakes is preventing a future problem, there are already existing visual misinformations and misleading videos surfacing on Facebook today. I agree that it is a good thing to think ahead of fast and ever-changing technology, but would feel safe to know that also less intelligently manipulated visuals could somehow be identified and fished out.

    Article 3:

    Title: Inside Amazon’s plan for Alexa to run your entire life
    Source: MIT Technology Review
    Publication Date: November 9, 2019
    Link: https://www.technologyreview.com/s/614676/amazon-alexa-will-run-your-life-data-privacy/

    The article talks about the voice assistant Alexa, its beginnings, what is is for us today and what it might be able to do in the future. Alexa used to start out as a device that listened to simple demands such as turning on music, switching on lights and giving back answers to simple questions about what the weather is like or what day it is. Right about at this stage is where I first got to meet Alexa in my boyfriends kitchen and was completely blown away and entertained by what she was able to do – especially telling jokes. By today, as the article outlines, Alexa is capable of controlling a large amount of smart home devices and execute an even larger amount of skills based on collected data from personal schedules, preferences, locations… Whilst this is something we were not even thinking about some years ago, asking our voice assistants for information has become a daily habit – for me I tend to use Siri at least 2 times a day.

    The key point of the article is the future of Alexa, namely Alexa becoming more intelligent and even emotional. As the Vice President and head scientist of Alexa is pointing out, Alexa will need to use new methods of processing and understanding information, for higher level reasoning. More human-like decisions will mean that Alexa will know for example, based on the fact that you bought cinema tickets, that you will need to call an Uber just before it starts and be picked up when the movie ends. Based on your contacts to people Alexa will know who to pick up on the way and tell your friends immediately. Personally, I find this frightening and also not even that desirable. I do like assistance to a certain extent, but also like to be in control of my decisions. The article also points out the issues of data privacy and other issues regarding personal decision making and interference, issues that can be controlled, according to Amazon. However, I see these issues partially already occurring today, and don’t think that they can be controlled in the future… especially with data collections becoming even bigger.

    To sum um, I partially place this article in phase 3 of the semantic web, but to the bigger part I place it within the phase 4 of the future emotional web.

  42. Jazib Jawaid says:

    Article 1
    Title: Neon is an ‘artificial human’ that Samsung wants to be your friend
    Link: https://www.techrepublic.com/article/ces-2020-neon-is-an-artificial-human-that-samsung-wants-to-be-your-friend/
    Source: TechRepublic
    Author: Teena Maddox
    Date: 9th January 2020

    We all are familiar with the Artificial Intelligence (AI), thanks to the Hollywood and Apple’s Siri, even the Chinese AI anchorman is not the new thing. But in this year’s CES 2020, Samsung’s STAR Labs has unveiled humanoid AI avatar called Neon which looks like a human and can respond to question in almost real time with giving human expressions. Its CEO doesn’t consider Neon AI assistant but a virtual human being who looks and behave like us. This technology is just 3 to 4 years away from being available to the public.

    In my opinion, Neon is one more way forward towards the revolution of AI making it more intelligent and humane. I will put this article into the end phase 3 and beginning of phase 4 because of the use of AI. Neon can be use for various things such as, a digital friend, a teacher or a consultant. But on the other side, people would become obsessive with this technology resulting people may try to find relationship/connection with Neon rather than the real world and your personal life will be in front of those companies and through Neon they can manipulate your life decisions more easily.
    —————————————————————————————————————————–

    Article 2
    Tile: How Digital Twins Are Reinventing Innovation
    Link: https://sloanreview.mit.edu/article/how-digital-twins-are-reinventing-innovation/
    Source: MIT Sloan Management Review
    Author: Mark Purdy, Ray Eitel-Porter, Robert Krüger, and Thijs Deblaere
    Date: 14th January 2020

    A Virtual replica of an object, system and of a being that can be continuously updated with the data from its physical counterpart. Architects and engineers have been using this technology as a detailed blue print or a digital model which allowed them stay true to the original structure for example the Notre Dame Cathedral which was burned down last year, if we didn’t have this technology or dusty archival blue prints, we would have lost it. This technology is not limited to buildings, but we can build a digital city and a human heart. Digital twins would also make the real time assessment and repair easy, fast and precise. With digital twins we can improve the health care of a person by simulating health risk on your digital twin.

    In my opinion, digital twins is the next big thing. This can be put ending phase of phase 3 and phase 4 because of using the existing data and transmitting it to virtual twin. Imagine in the future, storing all the data (history, knowledge) and emotions of a person and make its virtual replica/digital twin and later transform it to a human like robot. We can preserve the essence or in other word make human immortals.

    A short video related to Digital Twins: https://www.youtube.com/watch?v=iVS-AuSjpOQ
    —————————————————————————————————————————–

    Article 3
    Tile: Information teleported between two computer chips for the first time
    Link: https://newatlas.com/quantum-computing/quantum-teleportation-computer-chips/
    Source: New Atlas
    Author: Michael Irving
    Date: 26th December 2019
    In this article, scientist have achieved quantum teleportation between two computer chips by sending information instantly through chips without being connected physically or electronically. It has been possible by quantum entanglement, though this there is no limit on distance between the two object and if you change the properties of one particle the instantly the same change will occur to other.

    In my opinion, this will change communication game. The communication and data transmission will be become instant and safe between the long distance. Its still new to scientific world, I will put this article to end phase 4. May be in the future by harnessing this phenomenon we can teleport an object or a human being (don’t judge me I am just a Star Trek fan).

    A short video related to Quantum Teleportation: https://www.youtube.com/watch?v=yb38jozeDOs

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