Blog Archives

Building brands with digital in the core (2) – Your customer is taking over!

A second shift in the digital world is the changed customer relationship. Before the world became digital, brands were forced to use media, communication and organization based on a push model. In the digital world your customer is taking over,

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Posted in Flat Business

Building brands with digital in the core! (1) – Influence

Today, brands face a huge challenge! Sticking out! Back in the days (and those days are not so long ago 10 to 15 years) a good product would sell by itself. With the support of traditional media channels (TV, Radio,

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Social (media) is not a fad, and mobile is not the future! #sCRM13 #thinkmobile #socialCRM

Once the holy grail, now the big disappointment….social media! Social media is not a fad (Eric Qualman said a few years back)….but talk to marketeers, CMO’s, CEO’s or read recent articles nowadays and they tell you a different story! Social

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Social Media UNcovered – an HR focus on Social Media #HRM #socmed

Social Media UNcovered deals with all the basics of social media behaviour. I still notice that most small and medium companies struggle with understanding social media communication, the changed communication paradigm and the GenY-ers who are there new customers AND 

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The future of identity – your to be (social) currency #SxSw #socialcurrency

Through out the years humans have developed a lot off skills to survive the -at that time- present society. He learned to develop basic skills like feeling pain, being like other people and be able to learn from others. Over

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Posted in Flat Lifestyle

The giving graph – Let big data and social media tap into your social responsability #SxSw #givinggraph

We’re living in a graph era (more informartion in my slideshare understanding the social graph) were we share billions of social objects and have trillions of connections. It’s safe to say this is a huge amount of information – or

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Why gamification is like chocolate and big data is like bacon – #SxSw

Big data is like bacon – in his raw form it is kind of nasty….if you put analytics behind it, it becomes interesting. Gamification is like chocolate, if you do it once, you want more….As a start for a SxSw

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