Blog Archives

Building brands with digital in the core (2) – Your customer is taking over!

A second shift in the digital world is the changed customer relationship. Before the world became digital, brands were forced to use media, communication and organization based on a push model. In the digital world your customer is taking over,

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Building brands with digital in the core! (1) – Influence

Today, brands face a huge challenge! Sticking out! Back in the days (and those days are not so long ago 10 to 15 years) a good product would sell by itself. With the support of traditional media channels (TV, Radio,

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The power of the social graph

The power of the social graph…Lidl got a reality check this week with their “#luxevooriedereen” tweet action.  When you use social media, you are using the social graph which you cannot control, only understand!

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