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Building brands with digital in the core (2) – Your customer is taking over!

A second shift in the digital world is the changed customer relationship. Before the world became digital, brands were forced to use media, communication and organization based on a push model. In the digital world your customer is taking over,

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Posted in Flat Business

The Digital Arena – Serving individual Needs in “real-time” #thinkIAB @pietergoiris @congbo

The first part of a small serie on the digital arena, based on the IAB Think Digital Conference. In this first part I focus the digital era as a driver for the individual consumer who has a need for instant

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Posted in Flat Business

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