Assignment(s) – FHV Online Marketing

FHV-students – BA Internationales Betriebswirtschaft (International Semeseter)

All slidedecks from class will be added here!

You keep a digital record of all your assignments. You wire-transfer your portfolio to tom.fleerackers@kdg.be  on the due date through wetransfer.com.
Due date is  19/12/2017 – 12:00 (noon) – the stamp on the wetransfer-mail is the verification!

Please make shure to have a source reference where necessary, and that your name is on each assignment and your portfolio.
Please label your document with the assignment name and your name.

Class Assignment – 20171120

  1. Choose a company you(r group) should have a online marketing update.
    Criteria:
    – Low or inactive on social media
    – Only a basic website up and running (information only)Prepare a short presentation on this company
    – Why does the company exist?
    – Describe their customers (make a customer profile/customer journey)
    – Describe the current online situation of this company

Class Assignment 20171121

  1. Decide what you want to reach with this online marketing updateWhat are your (online) objectives? (relate with the why of the company!)
    What are your (measurable) goals that you want to reach?
  2. Define at least 10 relevant keywords for your company
    Analyse 2 competitor websites (learn from their “key”words)
Explain why you pick those keywords
(show me the decision making proces – lists, data, …)
  3. Look for influencers
    You pick at least 4 influencers
    (1 of them should be one of your classmates)
    Explain why that you picked these people
  4. What digital value can you create where your customer comes first?
    Select 2 social media channels which will use
    (make sure that your influencers match your social media channels!)

Class Assignment 20171122

  1. What are your customers saying about your company?
    Analyse 10 messages
    Who said what? What was the tone of voice? How did the company reaction?
  2. Build a content oriented campaign for your company for the next 3m.
    -what’s the base of your campaign: what’s the story you want to tell?
    -who are you targeting?
    -which channels are you using?Combine all elements of the previous tasks!
    (keywords, competitor analysis, influencers, social listening)You present your value proposition content oriënted campaign 
on one poster and one small video.
    If you change your website – you preset a mock-up of your website.PLEASE SEND ME THE POSTERS BY THURSDAY NIGHT 23:59 – 23/11/2017 on tom.fleerackers@kdg.be

POST Assignment 
This is an individual assignment.

  1. Please read the following articles/infographics
    https://www.i-scoop.eu/digital-customer-experience/
    https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/state-of-digital-marketing/
    https://www.forbes.com/sites/forbesagencycouncil/2017/10/25/digital-marketing-is-the-future-of-customer-support/#4f8155db4e19
  2. Reflect on your case – individualy!
    What do you think is strong about your case?
    What do you think can be improved in your case?
    Always build an argument connecting with the course content and the two previous articles.
    (YOU NEED TO ARGUMENT out of those articles and the course)
  3. You pick one other case. I’ll upload the posters on this site by monday 27/11/2017
    What do think is strong about this case?
    What do you think can be improved in this case?
    Always build an argument connecting with the course content and the two previous articles.
    (YOU NEED TO ARGUMENT out of those articles and the course)

PORTFOLIO due date 19/12/2017 – 12:00
Class assignment – send me all the documents your group made during the class assignment (full analysis, poster and movie)
Send me your analysis of both cases (1p per case maximum!)

 

Please make shure to have a source reference where necessary,and that your name is on your portfolio!

You transfer your portfolio to tom.fleerackers@kdg.be  through www.wetransfer.com

Slidedecks

PART 1 – how digital messed up marketing

PART 2 – new communication paradigm

PART 3 – Generation C

PART 4 – New Marketing Model

PART 5 – Influencer Marketing

PART 6 -Extreme Customer Centricity

PART 7 – Technology as a facilitator

PART 8 – Selling Without Selling

PART 9 – Customer Relationship of the Future

POSTERS

Team Scharax_Poster
Poster-Britta-Retih-Kosmetik

Online Marketing Plakat

POSTER SODEXO
Superior Web Solutions

Arngren

Poster Delfortgroup

Advertisements

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