FHV-students: You keep a digital record of all your assignments. You hand in your portfolio on the due-date (February 19th, 2017– at 23:59)!
Please make shure to have a source reference where necessary, and that your name is on your portfolio!
Please label your document with the assignment name and your name.
You transfer your portfolio to firstname.lastname@example.org through www.wetransfer.com!
1. Impact of digital on your life
What does ‘digital’ mean in your life?
Tell me 5 ways in which digital (and social media) have an impact on
your personal life. (Explain to me what would happen if you could NOT have these digital (and social) media in your life.)
Tell me (for each example) in which digital lifestage you are.
You describe each item briefly (5 lines max.) and add pictures to tell your story.
You are allowed to use a maximum of 20 (authentic – non-copyright) pictures for this assignment.
2. Digital and Social = NOW
You search for 2 articles on the web about digital and/or social media marketing, which you comment on.
The title of your article = title of the comment on the Digital and Social = NOW – page
Your articles were published after 1/12/2016.
Hyperlink to the original article + resource of the article + publication date
Comment on the article (f.i. agree, disagree, experience, ….)
[Please be aware that for your comment to show, I’ve got to approve it. This can take up to 24h, so please be patient. After this approval you’re free to post any comments/articles.]
[You don’t need to insert this in your digital portfolio]
3. Evolution of Web (businesses)
Go to the previous section – web 1.0, web 2.0, web 3.0 …. a bird’s-eye on a definition.
Give for each type of web (1.0, 2.0, 3.0, 4.0) a business example (of an existing company).
Prepare a brief presentation of each web business type.
Each presentation (ppt, keynote, ….) has
– an up-to-date company profile (name, core business, size, short history, number of employees)
– an explanation on why and how this web-businesses is web 1.0, 2.0, 3.0 or 4.0
For the FHV-students there is a restriction: You cannot take Amazon, Uber, LuluLemon, Apple, Starbucks, Domino’s Pizza, Nokia, Facebook, Push For Pizza, or Google.
4. Creating digital business value
(You work in groups of 2 or 3 students, BUT you make your own business model canvas for your own company/business/idea.)
Add your group members name + company names.
Please see presentation for method!
1 Short discription of the company (this must be a company that is still in web phase 0.0 or 1.0)
What are your company’s values?!
2 Business Model Canvas for the AS-is situation (which value is the company currently delivering to it’s customers) = version 1
It can help to build a Value Proposition Canvast first.
(This can help you detect possible value opportunities – Pains & Gains)
3 Pick 2 Trends (class or others)
For each trend you give 2 new real-life examples.
[You need to pitch your company and 2 trends on saturday January 21th in the afternoon.
What is your company’s present situation?
Why did you choose those 2 trends and give 2 real life examples – if possible local examples from the Dornbirn area. – Put them on the trendsmap.]
You incorporate your 2 new trends in your own new (adapted) value proposition.
4 Business Model Canvas for the new adapted – digital – situation = version 2 (condition: The new – adapted – value proposition should match the criteria of at least web 2.0, 3.0 or 4.0)
5 TEST YOUR VALUE PROPOSITION IN THE MARKET between 16/1/2017 and 20/1/2017 AND ADAPT where necessary!
(You ‘test’ this with at least 10 people!)
You adapt your Business Model Canvas after your test. = version 3
Add a short document in which you explain your new (adapted) value proposition
(max. 1 page)
5. Creating value with digital in the core
Create a content strategy or idea for your new digital value.
What’s your story!?
I don’t need a full campaign, but show me the main story idea and the owned, paid or earned channels you intend to use.
[Present your new Digital Value Proposition
You present your case in class on saterday January 28th, 2016. In this presentation you present your case and your story.
(I’ll score your presentation on the digital in the core scorecard during your presentation)
6. You score your case on the digital in the core scorecard.
How Digital Messed Up Marketing?!
Your digital connected customer.
Evolution of digital
Next Generation Customer Experience
Creating value in a digital world
Building brands with digital in the core
PART 1 – New communication Paradigm, Social graph theory & Influence
PART 2 – Digital Marketing Model
PART 3 – The Wrap-up
Digital Transformation, 2014, Jo Caudron & Dado Van Peteghem
The Inevitable, 2016, Kevin Kelly
The conversation manager, 2012, Steven Van Belleghem
The conversation company, 2012, Steven Van Belleghem
When digital becomes human, 2015, Steven Van Belleghem
The network always wins, 2015, Peter Hinssen
X, The experience when business meets design, 2015, Brian Solis
Gamechangers, 2014, Peter Fisk
Platform revolution, 2014, Geoffrey G. Parker
The industries of the future, 2016, Alec Ross