KdG XM² – Digital Culture

KdG XM²-students:
You keep a digital record of all your assignments. You wire-transfer your portfolio to tom.fleerackers@kdg.be  on the due date through wetransfer.com.
Due date is Friday 22/12/2017 – 12:00 (noon) – the stamp on the wetransfer-mail is your verification!

UPDATE: Second term deadline is Friday August 24th, 2018 12:00 (noon)

Please make sure to have a source reference where necessary, and that your name is on each assignment and your portfolio.
Please label your documents with the assignment name and your name.

1 Digital and Social = NOW
You search for 3 articles on the web about digital and/or social media, which you comment on. You can enter the articles and comments on the digital/social=now page in the assignment section of KdG XM2 students.
These articles can be in Dutch, English, German or French and date between 01/09/2017 and 22/12/2017.

The title of your article = title of the comment
Hyperlink to the original article + resource of the article + publication date
Comment on the article (f.i. agree, disagree, experience, ….)
[Please be aware that for your comment to show, I’ve got to approve it. This can take up to 24h, so please be patient. After this approval you’re free to post any comments.]
[You don’t need to insert this assignment in your digital portfolio]

2 Digital is disrupting our lives
How do different generations deall with digital in their life.
Describe a (customer) journey of 2 different people and detect where and when digital technology has an impact on their life (in similar situations).
You are free in the way you describe that journey BUT it needs to be supported by visual elements (photo, movie, drawing, …).
Besides your discription of this journeys, you need to make a conclusion!
What did you notice?
Where do they differ?
Where are they the same?
What’s the impact of digital technology on the lives of these people.
Inspiration can be found in the previous section – 10 Flatteners.

3 Web Business
Go to the previous section – web 1.0, web 2.0, web 3.0 …. a bird’s-eye on a definition
Give for each type of web (1.0, 2.0, 3.0, & 4.0) a business example (of an existing business).

[Each company can only be taken once!]
You share your web-businesses on the Facebook Fanpage, and validate at least 2 other businesses through a comment on the post.
Your comment argues why these companies are (or are not) web 1.0, 2.0, 3.0 or 4.0 companies (use the indicators from class and presentation).

Prepare a brief presentation of each web business type
Each presentation (ppt, keynote, ….) has
– an up-to-date  company profile (name, description of the core business, company size, short history, number of employees)
– an explanation on why and how this web-businesses is web 1.0, 2.0, 3.0 or 4.0
For the kdg-students there is a restriction: You cannot take Amazon, Apple, Starbucks, IKEA, Toyota, Domino’s Pizza, Nokia, Google, Snapchat, WeChat, What’sApp, Facebook, Twitter.

4 Create a Value Proposition Canvas (VPC) for your web 1.0 business which discribes the ass-is situation = NOW = VERSION 1
VERSION 1 – VPC1 – You describe the basic (off-line) value proposition of your web 1.0 company and the customers segments this value proposition serves.
Then you descibe the value proposition which is delivered through the website of that company. Focus on what problem your company tries to solve or what need it serves.


5 Create a Value Proposition Canvas (VPC) for your elevated (digital) business (= web 2.0 or web 3.0) = DISRUPTED = VERSION 2
VERSION 2 – VPC2 – You describe the adapted value proposition for your initial web 1.0 business when you apply digital technology on your 1.0 business. (Your chosen technology has an impact on what your business offers to its customers. It can change the initial basic -off line- proposition, or it can change the digital/online value for its customers).

Make shure that there is a fit!
Regarding grading: I’ll check if your fit services the pains and gains and delivers on the job the customer wants to get done.

6 Describe your social graph
Answer all of the following questions regarding your social media use and analysis.

  • Which social networks are you on?
  • Describe your social graph for at least 2 of the social networks you have a profile on.
    (Devide your friends into groups, and detect your strong, weak and temporary ties)
  • Give an example of each tie, and describe why this person is part of that type of group and tie
  • Make an analysis of both network
    Do you have the same groups, persons, ties, ….
    What is your conclusion?

7 Socialnomics – Research how your graph responds to your (commercial) messages
You post one personnal and one commercial (=brand related) post into one of your social networks.
Describe how your network reacts to each one of those updates.

  • number of likes/comments
  • who liked/commented on your post? (which group/ties?)
  • Is there a difference between both posts? Describe this difference?

8 Take notes of the influential speakers and refer these to course content.

4 comments on “KdG XM² – Digital Culture
  1. For the book assignment, is it ok if I take “Piracy” by Matt Mason ?

  2. Svenja says:


    is it okay for us Erasmus-people to choose the book “The Conversation Manager”? Because we didn’t have this book in any other course before….so the restricition doesn’t count for us, right?!

  3. Stéphanie says:


    I’ve missed a guest lecture. What can I do instead of writing a SWOT?


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