Blog Archives

Connected moments enhance consumer experience #sxsw2016

Brian Wong, a Asian Canadian guy, took the stage looking like a 12 year old, but telling a story as a true full-grown (visionary?) CEO from KIIP. With KIIP he really wants to change advertising as we know it (especially

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Ready, set, go! How to survive #SxSw – 5 tips!

It is that time of the year again, where the entrepreneurial world meets up with the digital world in Austin (Texas) for South by SouthWest interactive (SxSw Interactive). It’s my second time into Austin for the interactive part, after a

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Why knowing your digital stage matters! 5 Simple quetions.

It only took 50 years for internetaccess to become a fundamental human right!  They way internet, and by extention, digital has transformed business is enormous.  With the rise of the commercial internet in the 90-ies, companies were the first to

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Building brands with digital in the core (2) – Your customer is taking over!

A second shift in the digital world is the changed customer relationship. Before the world became digital, brands were forced to use media, communication and organization based on a push model. In the digital world your customer is taking over,

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Posted in Flat Business

Building brands with digital in the core! (1) – Influence

Today, brands face a huge challenge! Sticking out! Back in the days (and those days are not so long ago 10 to 15 years) a good product would sell by itself. With the support of traditional media channels (TV, Radio,

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Fun, Feelings and Peer Armies serve your (lazy) customer. Take-aways after 1 day of trendseminar (3/3) #TrendSemAMS

1 Day trendseminar – 6 key take-aways on making your organisation future proof! –disclaimer: Are this the only elements to make your organisation future proof? No, off course not! It’s all about detecting changes around you (and not only in

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Your customer wants something new, and guilt-free, on a daily-basis! Take-aways after 1 day of trendseminar (2/3) #TrendSemAMS

1 Day trendseminar – 6 key take-aways on making your organisation future proof! –disclaimer: Are this the only elements to make your organisation future proof? No, off course not! It’s all about detecting changes around you (and not only in

Posted in Flat Author

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