Social Media UNcovered deals with all the basics of social media behaviour. I still notice that most small and medium companies struggle with understanding social media communication, the changed communication paradigm and the GenY-ers who are there new customers AND employees.
Although this presentation starts with classic Social Media Marketing stuff, its main focus is on company and HR impact of social media on employee and employer side of the story. Both employee and employers should work on their social media brand from HR point of view whilst both sides screen social media before (and during) their job (hunt).
Growth is possible where both employee and employer learn how to deal with social media professionally. A social media policy is one step, support is another necessity as well (which most of the time is neglected!).