1019 people were surveyed during the last 6 weeks by my students Digital Culture (Cross Media Management @ University College Karel de Grote – Antwerp) on their (digital) media ownership and usage. Today I’m launching the fifth part of my daily updates with the results of this survey. The first parts are the results per age category, my 6th and last update will contain overall results!
Part 5 – 5 – 15 yrs: We are(not) traditional
Even gat this young age, teens prefer have own (or have access) to digital media. 61% says they have a PC or LapTop, with 30% claiming to own a tablet and 35% a smart phone. With 10% owning all 4 devices this is the less connected group of all, but taken their age into consideration I still find this quite a high number. The iTeen/screenager certainly is born! Let’s take a closer look on how they use traditional media.
39% of the teens don’t read a newspaper (even with the older teens (+12 yrs old n=66) 35% admits to never read a newspaper). Only a small amount of 10% says they read a newspaper daily. Of those teens who read newspaper one way or the other (n=59), do read a paper version instead of a digital one.
Teens don’t like to read? Only 35% say they read a magazine on weekly basis, but with only 24% saying they never read a magazine. Looks like this generation isn’t so loyal when it comes to reading magazines. Off course those teens who read a magazine (n=73) 90% prefers a paper version. Again a digital version doesn’t offer proper value for this generation to check out (let alone read).
Screenagers aren’t only digital “natives” as they (wrongly are named). 78% of this teens watches television every day on and they do so on an ordinary television set (96%). Are they multiscreen-lovers? Yes they are! Of those who own or have access to a smart phone or tablet (n=64), 59% uses his mobile devices while watching a television show. Although only 10% uses dedicated second screen apps, 25% says they like to connect with television shows of channels through social media.
Own survey – https://docs.google.com/spreadsheet/viewform?formkey=dG5TRGo0eTdmOFdrQWsxanpFY0lPVmc6MQ#gid=0
image – http://thehomeschoolmarm.blogspot.be/2011/02/potty-training-for-igeneration-pull-ups.html