Times are changing, from a society where every village/town/settlement had is own – well respected – doctor/physician/medicine man or maybe traditional healer, we’re shifting to a model where the ‘consumer’ owns his health. After the Google-ism where a patiënt searched for information about his health or disease, we are entering app-ism where a ‘patient’ owns and manages his own health.
Is this the end of traditional medicine business as we know it? Do we still need doctors or physicians? And can we really manage our health ourselves (thanks to digital apps and other support)?
The post physician era
This has been an evolution for more then 5 years know. We tend to turn to our PC or other connected device to search the internet for every information possible about the symptoms we’re showing. We’ve all done message boards and fora to connect with similar others and gain information on what to do and when. We’ve shared our experiences on sickness, birth, medicine and many other health relaxed issues.
Do you remember the reaction from physicians or other healthcare workers?
I do! Don’t trust the internet, it’s the bad and the ugly! You can better trust us, well trained and educated nurses, physicians, …. BUT as always the knowledge of many (=society) overpowers the knowledge of the individual. Off course many wrong things are being spread over the internet and it’s fora, but most of the time they were just testimonials of what happened in that situation. And every situation is different, but our medical/healthcare system isn’t developed for your individual case, it’s developed for an average case. Are you average?
The internet, and especially fora first and social media later, connected similar cases and shared knowledge. Maybe it’s time for the medical industry to recognize this and start working with this knowledge!
App-ism to gain control over your health.
With the mobile era up and running, a second disruption shocked the health business: health related apps. With your smartphone it’s easy to gain control over your primary health thanks to al kind of apps. Apps for your (healthy) meals, or apps which track your blood pressure, hart beat and body temperature, or apps who control your bodyspots, …
We’re gaining control over our health. Of course this generaties big data for us, as an individual, to use, but also for companies to use and learn from.
We could build a huge network in which we share this information and look for similar people. How do they react to certain medicine or disease? How can you learn from one another to prevent things to happen to you?
A lot of ground to be covered and data to be analyzed. But also the industry could learn from this big data, and generate custom made medicine and cures f.i.
A virtual physician? Who knows, but (mobile) health is the biggest revolution to happen in the next years!