With more than 40 millions users who are sharing pictures through the Instagram network, Instagram has given a whole new meaning (and destination) on photography in the 21st Century. While Kodak is fainting away, digital and mobile photography has taken over….with Instagram taking the lead.
Easy vintage photography and sharing through the Instagram-app, has got a lot of people enthusiast on taking pictures with their smartphones. The smartphone (thanks to the miniaturization of the camera and lenses) is replacing the classic digital camera. Together with better camera quality and instant sharing in the social networks, social photography is taking a high-rise over the last year. Instagram grew over 1600% in 1 year…. And when we speak social, Facebook is present (as leading social network). Most Instagram’s pictures were shared through the Twitter network, so Facebook needed to take action on this (keeping is status as market leader), and take over Instagram with a staggering 1 bio dollar bid.
In my opinion Facebook has 2 major benefits with this acquisition:
- owning the biggest (and -for the moment – hyped) social photography platform, which makes integration with Facebook easier. Zuckerberg will probably keep the Instagram platform and brand alive, but will probably makes picture sharing through Facebook easier, while gaining access to all the millions of data in the Instagram network.
Since Facebook one and only true money driving asset is data, more data gives better insights, so more money can be made….
- making shure Twitter doesn’t buy Instagram and getting the lead in sharing the Instagram pictures through the Twitter network. Off course we can still share our Instagram pictures in the Twitter network, but Facebook will know our data.
With the IPO of Facebook this week, the Instagram deal gives some added power and value to the opening bod and valuation of the Facebook Stock. Let’s see where this will take us, when Facebook goes public and how stock prices will react in the near and mid future!?
In the added infograph Instagram’s big numbers are listed and give nice insights of the true power/value Instagram is adding to the Facebook wallet.