Recently Trendwatching.com released its trending report on the future of retail. 4 major trends: Everywhere, MEtail, Easy & WWW, are coming along fast and will reform society into a 24h society. World wide we’re seeing a 24h society developing, but not in the old continent, Europe, were 9-to-5 still plays a major role in creating and shaping the society. It’s going to be a challenge for Europe to cope with this trends and keep their 9-to-5 society alive or transform to a 24h society. Asia and the Americ’a are already in pole position to adapt to this 4 trends.
#1: E IS FOR EVERYWHERE
Online will just become another option for consumers who are connected, instead of being a separate and distinct medium. Window shopping get’s a whole new meaning, and can be read literally (cfr. Tesco who’s opening window shops in South Korea metro, Delhaize who’s experimenting with window cubes in Belgian train stations.)
Consumers will buy when they have the time, instead of making time to go shopping (especially for FMC – goods this is a true trending topic).
Which role Qr (or other codes) will play in this trend remains to be seen! (but examples show that QR codes can play a great role in this)
The online consumer is part of an enriched personalized social web. Shopping in the 24h connected society creates various possibilities for people to express their experience online and in real-time (as it happens). Connected shoppers can use their community to cash in and get benefits or can get a true personalized product tailor-made and designed by you. On the other side, retailers, will deliver a personalized service (true semantic web thanks to personalize data knowledge of the customer).
Again privacy will play a major part in this, but in my opinion privacy doesn’t need to be problem as long as retailers play a fair game.
All the barriers initially holding e-commerce back (e.g. correct fit, secure payments, convenient deliveries) have been significantly reduced, if not totally removed. Thanks to augmented & virtual reality trying on clothes becomes accurate and fun (even in your own living room) and mobile and online payments are becoming common and save!
This means 24h supply chains and deliveries are necessary to serve this 24h shopping experience (from your home).
Flat statement: Our flat world society is a 24/7 society.