They had a dream….building the largest social network in the world….but they didn’t cound on Mark Zuckerberg to have the same idea, so Netlog (Belgian social network) founders had a bit of a downturn the last years when Facebook concurred the world of social networks and Netlog didn’t….BUT as good entrepreneurs they knew what to do! Find a new and better product to concur the world, and so TWOO.com was founded, and is on his way to concur the world, maybe not in social media but in dating, although they call it “social discovery).
Netlog customers said they used the side to maintain the friendships AND to connect with new people (to date). Since Facebook strategy is connect friends, Netlog wanted to connect daters and TWOO.com was born to serve this unserved audience. Only one year old, but growing fast, TWOO.Com reaches 6 millions visitors monthly, which is already 2/3 of the number 1 worldwide Match.Com. Bogaerts, founder of both Netlog and TWOO.Com, aims to be the biggest soon….since they realy aims at customer satisfaction (something different from only connection people). TWOO.Com applies the fremium model, which offers a free service for everybody and lets you pay for extras.
With a clear focus and good strategy I believe they can make this happen. TWOO does have the 8 principles of a succesfull e-business (‘as described in my course’) to make it happen….looking forward to the next month!