Another interesting evening out….Lannoo events Rethinking Marketing congress lined up 5 of their authors (Clo Willaerts, Herman Konings, Joeri Van den Berghe, Marc Michils & Krist Pauwels) to discuss 5 topics which could inspire the audience. No keynotes, no boring presentations….only talk and discussions, nice to see a different approach. Maybe a short intro presentation for each topic would have been nicer than the movie, but what the hell de debate was fun and inspired me!
Let me share some of my inspirational quotes of this evening!
- Social responsibility & credibility
Social media is power to the people, like may ’68 but then for real.
Consumers always asks: “what’s in it for me!” So both sides have to deliver, consumer and producer each share this social responsibility & credibility.
Act first, then talk instead of making promises first and act later.
- Strong roots in a turbulent market
Brands are just a replacement for human beings….so a brand needs to take a position as well.
The new communication model is not a dialogue, it becomes a dialogue after the company’s monologue.
When a company cheats on me, it’s out….only when I have a strong and loving relationship with this brand it gets another chance.
Consumers want to be involved, nothing less, nothing more…they don’t want to take the lead in the creative process or other!
The informed customer!
The more complex a topic gets the less people are willing to be informed, then they use trusted filters (like media and friends).
Online information overload…..where are the trees!? We are in need of a good network of trusted peers, but make shure your filter bubble is large enough.
Social media is easy to share indignantly, but what’s the alternative/solution?
No single leader makes this a difficult organisation which starts with one “lone nut” who gathers “evangelists”/followers.
Traditional media play a big role in augmenting this movements/actions.On a side node Clo Willaerts still looks for a random act of kindness from Cote d’Or since she outed herself as chocolate fan 🙂
- Making profit in money and happiness
Happiness is genetically determined for 50%…marketing makes the other 50% (more and more through an emotional appeal)
Generation (wh)Y wants to have an impact!