Reading, writing & research in the digital age is the title of a PEW research institute on how the digital revolution has influenced the digital native. Interesting round-up of figures, stats and graphs on media use of the digital natives (up until 2009)….and that’s the one down part of this research it’s only until 2009. You, and me, know that 2 years time in a digital age is a lifetime….but still these figures confirm most insights we already knew about digital natives! I’ll round-up the best….you can scroll to through the whole presentation at the end!
- In less than 10 years time Internet usage of teens (12-17y) and young adults (18-29y) as grown to almost 95%. But we still see a significant difference between all adults and youngsters Internet use (although the oldest generations are also finding their way on to the Internet).
- 98% of teens use the Internet for school assignments. 48% does so on daily basis.
- Youngsters are more likely to share content, remix and blog then adults.
- The gap of cell phone ownership between parents (90%) and teens (75%) narrows!
- 35% of youngsters own a smart phone.
- Teens still use their cell phone most of the time to text message (or take pictures)
- AnyTime, Any Where and Any Place is the new ecosystem of teens.
- 82% of 14-17 year olds are active on a social network system.
And this is only 2009….wonder what 2011 brings!