Facebook finally made the jump….skipping the tradition, dumping the classic Facebook feel and copy…for a whole new Facebook experience! A lot of small changes were made in the last couple of days (like the list popping up), and with the F8-conference yesterday a lot of new stuff was to be expected (and unofficially announced). Rumours said it was gonna be big….and yes it’s a huge transformation! Introduction of the timeline, and Social Apps integration…a whole new Facebook experience is going live on september 30th.
So is this Facebook 2.0….probably better Facebook 3.0. Facebook shows your life as a timeline to who you views your profile….I tested it this morning in the developer center, and wow it is cool (but apparently Facebook has taken it off-line again….sad, and I didn’t even take a screen..but we wait until the end of september for the full live version – only 7 days to go). With the app integration we can see who’s doing what, listening to which song and watching his new pictures, sport achievements, …. Bottom line, Facebook wants us to share more and more. this way we can create intense personal connections with our different networks….
But is the real goal Facebook has in mind….probably yes, BUT what’s in it for Facebook. Easy the more we share, the more data they have on us, the better they can create our full profile. And a good profile can be sold to advertisers, other third-party companies, …. for big hard money! Facebook will use this data silo to generate new executing tools who help you in creating a more personal approach…Facebook will do your thinking!
Since Google launched Google+, Facebook stepped up a notch integrating the stuff that Google+ introduced….So is Google+ dead already? They try hard, getting your attention, on the Google+ going Live. But since almost 800 million users are already on Facebook, it will be hard for Google to be a real competition. The only way out is a full integration of all the online Google App-stuff with the Google+….and then it might get interesting for education and business to get social through Google+!