…not completely unexpected…but still nice to know.
At the Mobile World Congress in Barcelona the jury picked Apple’s iPhone 4 as mobile device of the year. It was rewarded for its design, used materials, ‘high definintion’ (touch)screen and its user friendly AppStore. Although it was a close call, Apple won because of its fresh corporate strategy to re-invent the smartphone again, and made smartphone hip and trendy (again).
And Apple is already looking ahead….with strategic leaks in the Wall Street Journal it ‘announced” the launch of the iPhone Nano (a small budgetfriendly version of the iPhone) and a new, and maybe free, MobileMe service as a ‘locker’ for personal memorabilia such as photos, music and videos, eliminating the need for devices to carry a lot of memory. Again a giant step forward into the always synchronised consumer cloud computing segment…and taking up arms against the Google and Microsoft free ‘log on/log off’ cloud.