AOL buys Huffington Post – integrated mediaservice?

After it’s split from Time Warner at the end of 2009, America OnLine (AOL) finds it way again in the digital world.  Being around from almost the beginning AOL is aiming for an integrated web service.

Today AOL announced the acquisition of the Huffington Post. By the end of March they will have paid 325 mio dollar for the news site of the Huffington Post. The Huffington Post is a progressive American news Website, which was launched on May 5th, 2005 by Arianne Huffington, Kenneth Lerer and Jonah Peretti.  Arianne Huffington will become the new head and chief editor of the “Huffington Media Group”.


With this acquisition AOL gives a good insight on their strategy and vision on the future of the web.  They want an integrated service from the Huffington Post (Huffington Media Group) and all of their existing brands (Autoblog, Mapquest, Black Voices, …) to one integrated media service fully socially integrated.
Question here is what will separate news from comment from fait divers…their will be a thin line between user content and ‘media’ content. And who will be the judge on this line….I truly believe in the social media and ‘socialnomics’ but also believe news should try to maintain its objectivity!

Share your opinion through the comment section.

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Posted in Flat Business

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