Convertising the connected customer

IAB – Belgium’s Think Digital at The Egg in Brussels today…After a great edition last year, I came with high expectations and in the end I got what I’ve paid for: Convertising the connected customer as the big challenge for every company, advertiser, …. the next 3 to 5 years. We’re entering great times where customers have a different media consumption, use different devices and connect through new applications. As a company, organisation (and advertiser for shure) you need to know how this will affect your business.  I’m going to quote a tweet a saw during the day to prove my point : “heard a lot about second screens today while many companies still struggle to use/optimize just one screen” . In this quote lays the challenge for everybody in us….society is changing, media consumption is changing, …. but companies keep doing business as usual…Time to act, time to change, time to start “convertising”

#Socialnomics 2011

We know how it all started…
“Did you know?” movies on YouTube, and then the big breakthrough of the Erik Qualman vid on Socialnomics in addition to his to be published book. Since then numbers have changed…for instance if Facebook would be a country it would be the 3th largest on this planet. The web evolves so fast that every number in a movie is already outdated even on the publishing date…but then again it’s a nice visualisation of the socialnomics world!

Now here’s an updated version for 2011 with new interesting numbers enclosed!

It’s a pity that the music of the first vid isn’t re-used. Fat boy Slim really gave the movie a drive and feel…the new music doesn’t push it so much!
But then again it’s about the content, not the music!

 

Youngsters are aware of social media

A research done by University of Antwerp says youngsters a very aware of social media and are far more critical then we thought.

Teens are intensive users of social network sites as Facebook, Netlog, …but they don’t accept everybody to be their friend, and are aware of the information they are sharing.  Off course in the early days it was a popularity contest….who has the most facebook friends was the more popular guy – even the geek was popular in those days (but with doubtful friends????)! Since the early days we’ve come along way….and teens as well are more aware of the fact that everybody can’t be your friend. They even are afraid of what’s happening with their privacy and security, but that doesn’t stop them from sharing a lot of information. 

Some quick numbers:

• 90% of the teens has 1 or more profile pages on the net
• more than 50% logs on every day to check his profile
• 17% post every day
• 90% use their profile to keep in touch with old friends, new friends, daily friends, ….
• 46% is in search of new contacts

Most youngsters are still sharing a lot of private information over their profile, but have tightened their privacy set since the opened their profile. Only 27% of the teens think the social network is safe, and 23% says their privacy is accurately secure.

I think these results show a normal evolution in behaviour, which will set the future for the social media. We are aware, and will use it, but with more care. If you go into socialnomics part…this means those (closed) networks are becoming more and more important,, since the value of your friend is rising is this social network.