Facebook’s short tale and the mobile long tale?

The IPO of Facebook should have been the big NASDAQ event of the year…but after a few days it turns out that the Facebook story is short tale instead of fairy tail! However conclusions can’t be made over a few days, future will tell whether Facebook is able to turn his IPO into a long tail success. Mobile will be the key element in the success of Facebook’s long tail.

Augmented mobile reality = BIG

You all know that mobile is the future….how this connected mobile world looks like, can be a question….but not anymore, at least if you take a look at how augmented reality is finding its way to this mobile device….

A Dutch agency, Layar, is working very hard to get layers over reality to augmented it with new information…what this means you can see in the next movie.

Cool, not?
So what’s in it for the customer? Easy, augmented information on site in control and in demand anytime and anywhere, at least when a layer has been added….
Who is the customer segment? You and me who wants more information or play a game in a certain real life situation, where the real life situation is embedded in your augmented content.
How do you get it? Through a free app! The app business model….I’m loving it more and more.
CRM? This is a bit fuzzy, because I think the next step is thinking about CRM through this augmented layering….adding geodata from your friend and start communicating! Getting it social! At this point is not social enough….
Who’s working on the resources part? Everybody who wants to add a layer with information over reality…You use the Layer knowhow and platform to connect to your end-user.

More and more organisations, companies are feeding this augmented world day after day…(just look at the Layar blog on what’s already out there)

I’m looking forward on my next walk in Antwerp with this app installed, and enjoying augmented Antwerp!

Inspired by Gerd Leonhard

We’re online!

77% of the Belgian people was online in 2010, where only 66% was in 2009….

Internet is penetrating very fast! If we look at Western European countries we see Belgian being average, where The Netherlands and Germany are still ahead with 92% en 86% access to the Internet.  What’s more interesting is to look into the Flat World habits of these people.  Apparently they go online daily to check and send mail (93%), or do PC banking (66%).  Almost 50% uses the internet to find news and educational applications, less popular are online video calls or phone calls.

These online connection was most of the time through a classical Internet connection at home, and only 15% was online through a mobile device (and 4% through their Smartphone). Wait and see….the next years where Mobile will gain a lot! This is an important shift, since we use our mobile device for more than just checking mail, or finding news….we buy through our Mobile device. If I look around me, I see most young people with a smart phone using it to go online, connect to social media, and probably start shopping soon!