ADM – Foyer: Fixing the media by Jo Caudron (MediaMorgen)

“Drama, Internet & Business with Jo Caudron”…a nice introduction after the small media storm Jo Caudron had to put with the last days.

For those who aren’t in on the dramadays of Jo Caudron: Jo tweeted a message of a company vehicle who passed him at high-speed during traffic works….nothing to big you would think: but he added the care plate and an action picture! After a lot of retweets by famous and less famous followers, a Belgian newspaper decided to do an editorial on how Jo had become a vigilante 2.0, without any further investigation or reply from Jo, and other parties. Jo ended up in a small media storm, gaining maximum exposure, and hopefully gets the debate going on privacy and social media! [to be continued]

But let’s get back on topic! Fixing the media…
Media itself is part of a perfect storm, who comes around ones in lifetime….there is a huge media shift happening because of the content explosion and change of media control. More and more people are becoming self serviced human beings regarding media usage (you watch TV whenever you want with delayed viewing, a non linear approach of linear media). This means a huge shift (and problem) for linear (media)companies.

The social media is the new internet (check for recent research on this topic – or soon in Flat World Education), which means this is a major part of your business as usual.  But instead of seeing social media as new business entity, you should look at social media as something that runs through your whole organisation and will affect every department in your organisation. This means your company will become completely transparent and accountable 24/7! This is a huge challenge, but will make companies smarter in the end.

And off course traditional media companies (like television stations, newspapers, ….) are in for a huge shift. Those media companies need to look for a complete new business model to survive the new media paradigm. But for the moment they don’t seem to bother at all…they push there traditional media in an online channel, or develop an app….but don’t rethink the business (model)! It still a long way untill we’ll have 24/7 up to date news with background stories embracing the dialogue….

But as always: embrace innovation, don’t underestimate in the long run but don’t overestimate it in the short run!

Social Media @ Work or not?

I have found another interesting infograph at Socialcast on restricting access to social media at work. This infograph gives a good insight on the effects of blocking social media for your employees or not. Is browsing social media a part of work ethics in 2011? Will social media access make you a more engaged employee?  Can social media restriction create more efficiency?

Please take my poll at the bottom!

  

Flat Investing?

I’ve put up two articles in the media section of this site. Both deal with the new way of music business model.

Indepent artists ask there fans to fund their career, and give a divident at the end of the year. Belgian Artist Tom Dice (who participated) at the Eurovision songcontest used this model of funding, got his career of the ground and paid his investor 26 EUR of dividend (in 10 EUR initial investement). Not bad….if you see current banking rates!

Is this a new way out for the music business?

Let me put out my first statement on flat world:

“In a flat world participants are used to reach your goal”

Public Relations & Social Media

Today an article in De Tijd (a Belgian Financial newspaper) caught my attention. It describes the way companies deal and worked with media and especially Social Media (a “new” medium since a decade).  The article describes a few business cases of the past and present on how companies deal with a crisis and how they communicatie around it

Crisis communication and public relations are very important to maintain the company identity and image. Since social media are playing a bigger role in this 2.0 world, company’s need to adapt theircommunication strategy.  They need to work with the social media as a part of their (crisis) communication, in order to maintain their company image.

You can read the full story in the Flat World – Media section.