Previously
Thomas Friedman describes Ten flatteners in his book “The World is Flat“. You can find a brief description on the Flatteners page (as found on Wikipedia). All ten have played a role in the flattening of the global playing field. Some are political, other are technological of business-wise but all together they give a great idea off what happened in the near past to understand where this new globalisation and flat world society comes from.
For a digital native this is sometimes hard to understand, a world ‘without’ tech(nology) or Internet. But who is this digital native? Do they know themselves they are the digital native? And what does that mean? In the chapter on Digital native? Digital who? I’m outlining who he/she is, and what are is basic characteristics. Do you recognize yourself?
In terms of a global playing field and the use of internet as a way to communicate to each other. The Internet medium has gone through a massive change. You hear everybody talk about Web1.0, Web 2.0…even Web4.0 is already been heard in the hallways. Do you know the difference? And is it wise to talk in those terms? Most of the time these terms are just being used as buzz words and not clearly defined terms.
In the bird’s eye on the definitions and web situation page I’ve rounded up a number off ‘descriptions’ for these terms. I’m not pretending to have “the one and only” definition but based on different sources and descriptions that I have gathered, I will use these terms with following explanation:
- Web 0.0: pre (commercial) internet era
- Web 1.0: read-only content and static websites/-use
- Web 2.0: user-generated content and the read-write web
- Web 3.0: semantic web, personalization , intelligent search and behavioral advertising




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