ROI and FRY on Social Media

Finally, a descent way on measuring ROI with a F.R.Y. method in social media!

At Fusion Marketing Experience,  Brussels March 23, Olivier Blanchard gave an awesome expose on how to measure ROI in social media…off course we’d better not use the 80-ies way of ROI, but a clear model like F.R.Y to measure the social media results.

I’m adding the full presentation, but the abstract on F.R.Y is easy…it’s not about increasing revenue (=80-ies ROI), it’s about

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