Social (media) is not a fad, and mobile is not the future! #sCRM13 #thinkmobile #socialCRM

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Once the holy grail, now the big disappointment….social media! Social media is not a fad (Eric Qualman said a few years back)….but talk to marketeers, CMO’s, CEO’s or read recent articles nowadays and they tell you a different story! Social media implementation is hard, let alone building a social business (model) around it! So was it a fad, a moment in time that will pas? History will tell, but one thing is for sure social media isn’t going away (whether we like it or not)…ignoring it can only be a short-term policy therefore!
I truly think Social Media is a class example of the Gartner Hype Cycle. Once believed as the next big thing with big (business) disrupting expectation, social media in 2013 is for from the big star it was predicted to be! Luckely the Hype Cycle shows us the next phase will be the platform phase on which normal activity will settle in.  Probably no social business disruption (as predicted a few years ago), but a change in strategy and structure allowing companies to work with social in all it’s components. Read more ›

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Social Media UNcovered – an HR focus on Social Media #HRM #socmed

Social Media UNcovered deals with all the basics of social media behaviour. I still notice that most small and medium companies struggle with understanding social media communication, the changed communication paradigm and the GenY-ers who are there new customers AND  employees.

Although this presentation starts with classic Social Media Marketing stuff, its main focus is on company and HR impact of social media on employee and employer side of the story. Both employee and employers should work on their social media brand from HR point of view whilst both sides screen social media before (and during) their job (hunt).
Growth is possible where both employee and employer learn how to deal with social media professionally. A social media policy is one step, support is another necessity as well (which most of the time is neglected!).

 

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The Digital Arena – A Geeky Shoppers Delight #thinkIAB @nickhugh75 @casparch

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The second part of my digital arena series is all about brands and shopping. Online shopping isn’t a fad anymore, and remains a challenge for most brands. Digital empowers consumers (again) to go online and shop, it’s the shops, the brands that are looking for new ways of integrated marketing to again connect with the online customer! Aim for convenience and experience in this digital (second screen) world…

Empowering the content geek!

Read more ›

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The Digital Arena – Serving individual Needs in “real-time” #thinkIAB @pietergoiris @congbo

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The first part of a small serie on the digital arena, based on the IAB Think Digital Conference. In this first part I focus the digital era as a driver for the individual consumer who has a need for instant individual gratification. Not only does the digital era enables this, the “real-time” era adds an extra dimension to this individual need. Read more ›

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Don’t look back in anger! Embrace & create opportunity #SxSw #entrepreneurship #creativity

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It’s been 2 weeks now, since I returned from SxSWi (Austin, Tx.)…after a cold turkey/jet lag I have returned to my everyday life…but this experience changed my mindset! What an amazing experience, vibe and atmosphere this was….I got sucked in and survived, but I don’t want it to stop for a year! SxSWi showed me how entrepreneurial, creative and opportunist our world can be. Back in Belgium I only notice status-quo. Our ancient economy should look ahead instead of back, should look for opportunities instead maintaining what we have…I know we can do this, but we need to adapt our society, education, work,….Without throwing everything overboard, there are some easy steps to take to become more creative, entrepreneurial and opportunist!

Read more ›

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Behavioural Design to create Behavioural Change #SxSw #BehaviouralDesign

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How do we make decisions? And how does technology influence our way of decision making?…2 key questions to answer regarding human behaviour and tech use.  A small example to show the importance of tech in our decision making process. Back in 2004, when we wanted to donate something to charity the call for action had a long tail….when you saw a sign “please donate for …,” you would go home and hopefully remember what the charity was, go to their website, being redirected to your bank website to donate, today the call for action is almost imediate. You take out your smartphone, and donate to the cause by pressing one button.
So why and how do we design to change a persons behaviour or attitude? Read more ›

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The Google Glass experience will be lean or won’t be…. #SxSw #GoogleGlass #ProjectGlass

Googles wants to change the world. With there moonshots program they’re developing radical ideas to change the world. The first real project to be come alive in the real world is “Project Glass”. This project (which is probably the first step, from many to come) wants to rethink the relationship to technology…with “Project Glass” Google introduces technology that isn’t in the way of your actions like traditional screens (from smartphones, cameras,…) are. With “Project Glass” you have access to your applications without a screen sitting in your way.

Read more ›

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